Floify Overview

Floify enhances mortgage origination by offering a digital platform tailored for brokers, independent mortgage banks, banks, and credit unions. It simplifies the loan origination process, ensuring a smooth borrower experience. Floify's platform acts as a point-of-sale system, integrating seamlessly into existing workflows. This positions lenders to efficiently manage documents, track loan progress, and communicate with borrowers. A unique aspect of Floify is its customization capabilities, allowing lenders to adapt the platform to their specific lending practices. This flexibility supports diverse lending styles, setting Floify apart in the competitive mortgage technology landscape.

Use Cases

Customers recommend Digital Signature, Engaging And Following Up, Workflow Management, as the business use cases that they have been most satisfied with while using Floify.

Other use cases:

  • Generation Of New Leads
  • Helpdesk Management
  • Loan Management
  • Contact List Management
  • Conversion Management
  • Collaboration
  • Sending & Publishing Communications
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using Floify.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
See all business priorities See less business priorities

Floify Use-Cases and Business Priorities: Customer Satisfaction Data

Floify works with different mediums / channels such as Phone Calls. E-Mail. and Website.

Floify's features include Alerts: Popups & Notifications, Templates, Landing Page, etc. and Floify support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Floify analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Floify saves us so much time in requesting documents, following up for documents, gathering documents & reviewing documents!..." Peer review by Michael Lopez

Peer review evidence (same sources as the product rating summary)

"...Version 2.0 of Floify s remastered Disclosure Desk gives lenders the power to create a single, streamlined experience for their borrowers to view and eSign their loan disclosures all within the same mortgage point-of-sale their clients use to upload documents, complete a loan application, and follow along with important loan milestones...." Income and Subservicer Webinars; Lender Disaster News Continues
"...Floify saves us so much time in requesting documents, following up for documents, gathering documents & reviewing documents!..." Peer review by Michael Lopez
"...Floify has really improved our team workflows and customer experience...." Peer review by Shanna T., Branch Manager, Banking

Floify, monday sales CRM, E-Sign, WORKetc, Conga Composer, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Floify streamlines the loan origination process and enhances borrower experiences. It is the leading mortgage point-of-sale platform for brokers, IMBs, banks, and credit unions.

Popular Business Setting

for Floify

Top Industries

  • Financial Services
  • Real Estate
  • Banking

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Floify is popular in Financial Services, Real Estate, and Banking and is widely used by Small Business, Mid Market, and Enterprise.

Floify Customer wins, Customer success stories, Case studies

What Are the key features of Floify for Digital Signature?

How can Floify enhance your Engaging And Following Up process?

What makes Floify ideal for Workflow Management?

How does Floify facilitate Generation Of New Leads?

How efficiently Does Floify manage your Helpdesk Management?

11 buyers and buying teams have used Cuspera to assess how well Floify solved their CRM needs. Cuspera uses 934 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

 

Technology Credit Union - Financial Services - Medium

Floify modernizes Technology Credit Union's digital mortgage lending ...

San Jose, USA

Technology Credit Union has adopted Floify's platform to enhance its digital mortgage and home equity lending processes. This integration aims to streamline document collection and provide real-time ...tracking, improving transparency and efficiency for the credit union's 170,000 members.

Read on →
 

Technology Credit Union - Financial Services - Medium

Technology Credit Union selects Floify to enhance its digital mortgage lending experience - Send2Press

San Jose, USA

Technology Credit Union has chosen Floify to enhance its digital mortgage lending experience, aiming to provide a more transparent and digital-first loan process for its members. This adoption pairs ...Floify with MeridianLink to streamline loan origination.

Read on →
 

Technology Credit Union (Tech CU) - Financial Services - Large

News: Tech CU selects Floify to enhance its digital mortgage lending ...

San Jose, USA

Technology Credit Union (Tech CU) has selected Floify to modernize its mortgage and home equity lending processes. Floify's platform will enhance Tech CU's digital mortgage experience with features l...ike automated document collection, workflow automation, and real-time loan visibility, integrating seamlessly with Tech CU's existing systems. This adoption aims to provide a more efficient and transparent service to Tech CU's members.

Read on →
 

Journey Home Lending - Financial Services - Small

USA

Floify helped Journey Home Lending automate the mortgage origination process. Rod Shuster used Floify to let clients apply online and upload documents securely. The system notifies all parties about ...loan status and lets realtors generate lender letters. This freed up time for Rod to focus on advising clients and growing his business. Floify made the process more efficient and professional for everyone involved.

 

Benchmark Mortgage - Financial Services - Large

Plano, USA

Floify helped Benchmark Mortgage save 5 to 8 hours per loan by automating communication and document collection. The platform improved client satisfaction, especially for repeat borrowers, by providi...ng clear loan status updates and reducing the need for phone calls. Benchmark Mortgage's team now tracks all required documents visually, making the process easier for clients and agents. The solution also enabled faster loan closings and helped attract new referral partners. No staff reductions occurred, but the team can now handle more business efficiently.

 

Riverbank Finance - Financial Services - Small

Grand Rapids, USA

Floify helped Riverbank Finance move to a fully digital mortgage process. Before Floify, staff spent a lot of time chasing documents and dealing with bottlenecks. With Floify, loan officers use e-sig...n disclosures and automate document collection. This improved organization and sped up loan closings. Riverbank Finance now closes loans in half the industry average time and earns more referrals. Client communication and satisfaction also improved with automated updates.

What is Floify?

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Floify

What is Floify?

Floify is a Mortgage Automation and Point-of-Sale Solution that helps to automate and manage all processes of loan origination. It helps mortgage professionals automate lending processes and improve communication between all stakeholders.

It provides a portal to collect and verify documents, track progress, and efficiently close borrowing pipelines, to increase the profitability of mortgage operations. It has a secure document portal, automated borrower and agent notification platform, suite of productivity integrations and so much more.

Key features include loan document management, customer database, loan processing, multi-branch support, digital signature, credit reporting, visual representation and more. It allows businesses to create customizable 1003 applications and facilitate processes by managing creditors' and borrowers' eConsent through an online portal. Floify integrates with various third-party applications such as Encompass, Calyx, Byte, LendingQB, Docusign, DropBox, Google Drive, Veri-Tax and Slack along with banks.

What is Floify used for?

Floify is a CRM Software mainly used by its customers to Acquire Customers and Improve Internal Communications by Digital Signature, Engaging And Following Up and Workflow Management .

What are the top features of Floify?

Alerts: popups & Notifications, Templates and Landing page are some of the top features of Floify.

Who uses Floify?

Floify is used by Financial Services, Real Estate and Banking among other industries.

What are Floify alternatives?

Monday Sales CRM, E-Sign, WORKetc and Conga Composer are popular alternatives for Floify.

Where is Floify located?

Floify is headquartered at Boulder, Colorado US.
lightning

Peers used Floify for digital signature and engaging and following up

Floify Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (6)
Custom Reports

3.89/5 ★

Read Reviews (132)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (6)
Custom Reports

3.89/5 ★

Read Reviews (132)

Software Failure Risk Guidance

?

for Floify

Overall Risk Meter

Low Medium High

Top Failure Risks for Floify

Floify LLC News

Executive

Floify Names Bryan Traeger General Manager - wrenews.com

Floify has appointed Bryan Traeger as general manager, effective October 12. Traeger will focus on enhancing AI capabilities, borrower experience, and reducing mortgage origination costs. His background includes roles in M&A and lender operations, positioning him to lead Floify's next phase of product development.

Executive

Floify names mortgage technology leader Bryan Traeger as general ...

Floify has appointed Bryan Traeger as its new general manager. Traeger aims to enhance AI-driven borrower experiences and reduce origination costs for lenders.

Awards

Floify Head of Customer Experience Sol Klein named to HousingWire's ...

Sol Klein, Floify's Head of Customer Experience, has been recognized on HousingWire's 2026 Insiders list for his leadership in transforming Floify's client experience function into a proactive advocacy organization.

Awards

Floify's Courtney Dodd named a 2026 HW Marketing Leader

Courtney Dodd, head of marketing at Floify, has been named a 2026 HW Marketing Leader by HousingWire. This recognition highlights her revenue-driven approach that generated 68% of Floify's total pipeline in 2025. Dodd's leadership in marketing strategy and product launches has significantly impacted Floify's go-to-market efficiency and revenue outcomes.

Floify LLC Profile

Company Name

Floify LLC

Company Website

https://floify.com/

HQ Location

Boulder, Colorado US

Employees

11-50

Social

Financials

PRIVATE