Overview: Survicate and SmileBack as Customer Feedback Management Category solutions.

Both Survicate and SmileBack offer valuable tools in the customer feedback management space, but they cater to slightly different audiences and operational needs. Survicate is tailored for enterprises across various sectors, helping them enhance client interactions primarily through comprehensive integration capabilities and robust analytics. SmileBack, on the other hand, is more focused on improving customer satisfaction and digital presence within IT-related industries, offering straightforward tools with an emphasis on reviewing and managing ratings.

Survicate: Survicate enables the creation of engaging surveys effortlessly, including NPS, CSAT, and CES. Continuous customer feedback is collected through email, web, in-product, and mobile app surveys.

SmileBack: SmileBack® is the leading customer satisfaction platform for MSPs, enabling IT professionals to collect, report, and act on CSAT and NPS feedback. Customer insights are efficiently managed.

Survicate and SmileBack: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Survicate excels in collecting feedback and measuring net promoter scores. It also supports engaging surveys and lead generation, making it suitable for organizations focused on customer insights and lead acquisition. read more →

SmileBack focuses on feedback collection and CSAT measurement, with added emphasis on review management and social media. It's ideal for companies wanting to refine customer feedback and social engagements. read more →

Business Goals

Survicate helps improve customer satisfaction and aids in acquiring customers and boosting sales, making it a choice for businesses looking to enhance client value and increase revenue. read more →

SmileBack targets improved customer satisfaction and digital presence, appealing to users focused on brand awareness and efficiency in handling client feedback. read more →

Core Features

Survicate stands out with its strong analytics, diverse integration options, and custom reporting, providing robust tools for data-driven decision-making. read more →

SmileBack offers foundational analytics, efficient integration, and custom reporting. It suits those who need straightforward data handling. read more →

Vendor Support

Survicate provides 24/7 support through email and chat, aligning with complex operational requirements needing constant assistance. read more →

SmileBack offers 24/7 support primarily through email and phone, reflecting preference for simple, direct help channels. read more →

User Segments and Industries

Survicate attracts large enterprises and is widely used in the internet and software industries, suggesting its adaptability to large-scale operations. read more →

SmileBack's users are primarily large enterprises within IT and computer software, emphasizing its suitability for technology-focused companies. read more →

Operational Alignment

Survicate integrates well with enterprise workflows and scales for both large and mid-sized businesses, which need comprehensive customer feedback tools. read more →

SmileBack fits seamlessly into IT service workflows, designed for straightforward execution and smaller-scale environments. read more →