Overview: SmartSurvey and Forsta (formerly Confirmit) as Customer Feedback Management Category solutions.

SmartSurvey excels in providing comprehensive customer feedback solutions tailored for public administration and transportation sectors, focusing on large-scale data collection and report generation. Conversely, Confirmit Horizons is better suited for enterprises needing advanced market research tools, emphasizing global market entry and ROI improvements, particularly in research and consulting fields. Each tool caters to distinct operational and strategic needs, with SmartSurvey drawing strengths from diverse sector engagements, while Confirmit Horizons thrives on analytics and international business expansions.

SmartSurvey: SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

SmartSurvey and Forsta (formerly Confirmit): Best Use cases based on the customer satisfaction data

Key Capabilities Supported

SmartSurvey supports extensive feedback collection, social media management, and effective communication. Users leverage these for comprehensive engagement strategies. read more →

Confirmit Horizons aids in market research, campaign management, and engaging surveys. This aligns with sophisticated research needs. read more →

Business Goals

SmartSurvey assists businesses in improving customer satisfaction and building brand awareness. It's ideal for those focused on customer engagement. read more →

Confirmit Horizons supports businesses aiming to improve ROI and enter new markets. It benefits those with a strategic focus on growth and research. read more →

Core Features

SmartSurvey offers robust features like custom reports and data integration. This attracts users requiring extensive data handling capabilities. read more →

Confirmit Horizons features analytics and AI tools, facilitating advanced insights. It's a go-to for data-driven enterprises. read more →

Vendor Support

SmartSurvey excels with 24/7 support through multiple channels, matching the needs of varied operational complexities. read more →

Confirmit Horizons offers limited but around-the-clock support, which might suit seasoned users needing less frequent assistance. read more →

Segments and Industries

SmartSurvey predominantly serves government, transportation, and large enterprises, aligning with public sector operation scales. read more →

Confirmit Horizons is favored in research and consulting industries, aligning well with enterprises needing comprehensive analytical capabilities. read more →

Operational Alignment

SmartSurvey fits into workflows of mid to large sectors, reflecting its adaptability across different functional environments. read more →

Confirmit Horizons is designed for enterprise-scale operations, supporting complex market research and strategic entries. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Most deployed common Use Cases for SmartSurvey and Forsta (formerly Confirmit)

How efficiently Does SmartSurvey and Forsta (formerly Confirmit) manage your Collecting Feedback?

What benefits does SmartSurvey and Forsta (formerly Confirmit) offer for Market Research?

What makes SmartSurvey and Forsta (formerly Confirmit) ideal for Engaging Conversational Surveys?

Why is SmartSurvey and Forsta (formerly Confirmit) the best choice for Social Media Management?


SmartSurvey in Action: Unique Use Cases

What benefits does SmartSurvey offer for Communication Management?


Forsta (formerly Confirmit) in Action: Unique Use Cases

Why is Forsta (formerly Confirmit) the best choice for Campaign Management?

News

Latest SmartSurvey News

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey

SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.

27/10/2025 - source

Latest Forsta (formerly Confirmit) News

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Business Setting

SmartSurvey

Forsta (formerly Confirmit)