SmartSurvey and Forsta (formerly Confirmit), An In-Depth Comparison 2026

Comparison Summary

SmartSurvey excels in providing comprehensive customer feedback solutions tailored for public administration and transportation sectors, focusing on large-scale data collection and report generation. Conversely, Confirmit Horizons is better suited for enterprises needing advanced market research tools, emphasizing global market entry and ROI improvements, particularly in research and consulting fields. Each tool caters to distinct operational and strategic needs, with SmartSurvey drawing strengths from diverse sector engagements, while Confirmit Horizons thrives on analytics and international business expansions.

SmartSurvey: SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Top use cases: SmartSurvey vs Forsta (formerly Confirmit)

Use cases tied to SmartSurvey and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.

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SmartSurvey Forsta (formerly Confirmit)

Top Capabilities: SmartSurvey vs Forsta (formerly Confirmit)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: SmartSurvey vs Forsta (formerly Confirmit)

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: SmartSurvey vs Forsta (formerly Confirmit)

Share of peer evidence by company size for SmartSurvey and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.

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Key Capabilities Supported SmartSurvey supports extensive feedback collection, social media management, and effective communication. Users leverage these for comprehensive engagement strategies. → Confirmit Horizons aids in market research, campaign management, and engaging surveys. This aligns with sophisticated research needs. →
Business Goals SmartSurvey assists businesses in improving customer satisfaction and building brand awareness. It's ideal for those focused on customer engagement. → Confirmit Horizons supports businesses aiming to improve ROI and enter new markets. It benefits those with a strategic focus on growth and research. →
Core Features SmartSurvey offers robust features like custom reports and data integration. This attracts users requiring extensive data handling capabilities. → Confirmit Horizons features analytics and AI tools, facilitating advanced insights. It's a go-to for data-driven enterprises. →
Vendor Support SmartSurvey excels with 24/7 support through multiple channels, matching the needs of varied operational complexities. → Confirmit Horizons offers limited but around-the-clock support, which might suit seasoned users needing less frequent assistance. →
Segments and Industries SmartSurvey predominantly serves government, transportation, and large enterprises, aligning with public sector operation scales. → Confirmit Horizons is favored in research and consulting industries, aligning well with enterprises needing comprehensive analytical capabilities. →
Operational Alignment SmartSurvey fits into workflows of mid to large sectors, reflecting its adaptability across different functional environments. → Confirmit Horizons is designed for enterprise-scale operations, supporting complex market research and strategic entries. →

SmartSurvey and Forsta (formerly Confirmit): Best activities based on customer satisfaction

Most deployed common Activities for SmartSurvey and Forsta (formerly Confirmit)

How does SmartSurvey and Forsta (formerly Confirmit) facilitate Collecting Feedback?
Smartsurvey and Confirmit Horizons both collect feedback from customers and employees. Smartsurvey offers a user-friendly interface and a variety of question types, making it easier to create and manage surveys. Confirmit Horizons focuses on collecting and analyzing customer feedback to improve business processes and enhance customer satisfaction. Confirmit Horizons can be more challenging to use for organizational surveys, as it is primarily designed for market research and customer satisfaction.
"...Easy to use interface that created a relatively fulsome customer survey in minutes...." Peer review by Luke G., Bursar, Education
"...Staff are more engaged and want to hear customer feedback to better every experience...." Peer review by Cori Knorr, Vice President,Customer Experience, OpenText
How can SmartSurvey and Forsta (formerly Confirmit) enhance your Market Research process?
Smartsurvey and Confirmit Horizons both offer tools for market research. Smartsurvey focuses on providing a variety of survey tools for gathering market insights. Confirmit Horizons offers a comprehensive platform for market research, including data collection, panel management, and analysis. A limitation of both tools is that they may require significant time and effort to learn and use effectively.
"...SmartSurvey provides powerful survey tools for vital market research to get the insight you need...." 6 Steps To Conducting An Online Survey
"...Cloud-based survey and reporting solution that enables all size market research organizations create surveys, engage as well as derive insights with categorization and sentiment analysis...." Peer review from Confirmit
What benefits does SmartSurvey and Forsta (formerly Confirmit) offer for Engaging Conversational Surveys?
Smartsurvey and Confirmit Horizons both aim to increase survey engagement. Smartsurvey emphasizes ease of use and automation, providing features like automated follow-up emails and targeted reminders. Confirmit Horizons focuses on comprehensive solutions for market research, offering advanced analytics, customization options, and a variety of engagement techniques.
"...Increased number of responses which has helped increase employee engagement...." Peer review by Paula Lye, Health, Wellness and Fitness
"...It helps remind us these are real people we are dealing with on the other end of the phone and creates so much more empathy and engagement from staff...." Peer review by Declan Maher, Voice of Customer Lead, LGIAsuper
Why is SmartSurvey and Forsta (formerly Confirmit) the best choice for Social Media Management?
Smartsurvey and Confirmit Horizons both enable users to share surveys on social media platforms. Smartsurvey allows users to embed surveys on web pages and share them across social media sites. Confirmit Horizons analyzes social media posts to gain insights into businesses. Confirmit Horizons focuses on enhancing response rates through various functionalities while Smartsurvey emphasizes real-time response analysis.
"...Integration with Google Tag Manager lets you include your surveys as part of your Google Analytics reports...." API, Webhooks, Integrations
"...CustomerSat provides a best-practices customer feedback solution that gives us the advanced analytics and reporting capabilities we were seeking...." Peer review by Trish Martin, Vice President, Customer Support, CyberSource

SmartSurvey in Action: Unique Activities

What benefits does SmartSurvey offer for Communication Management?
Smartsurvey offers various communication channels for distributing surveys, including email, SMS, and social media. The platform allows for tracking survey responses and sending email alerts upon completion. Additionally, Smartsurvey enables scheduling automated email distribution of exported data.
"...There is also support for publishing links to the survey via social media such as Twitter or Facebook...." Peer review by Charles Sharp, Non-Profit Organization Management

Forsta (formerly Confirmit) in Action: Unique Activities

How can Forsta (formerly Confirmit) enhance your Campaign Management process?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the main tool that we use for gathering data in our company, It is used by different departments across the organization, such as Survey Programming, Quality Managers, Data Processing and Project Management...." Peer review by Hector Gutierrez, Functional Lead Programming, Puebla, WorldOne

News

Latest SmartSurvey news

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey

SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.

27/10/2025 - source

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source