Showpad and Scratchpad, An In-Depth Comparison 2026

Comparison Summary

Showpad: Showpad is a sales enablement platform that centralizes content for sales, marketing, training, and coaching. Its features include analytics, personalized content, buyer collaboration, and sales content findability.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

This comparison report of Showpad vs. Scratchpad is based on a specific set of business needs and context. The comparison uses 2284 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Showpad and Scratchpad

Showpad, Showpad Content, Bigtincan Hub, etc., belong to a category of solutions that help Sales Enablement, whereas Scratchpad, PlanPlus Online, Pipeliner CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Showpad covers Content Management, Engagement Management, Coaching, Training & Onboarding, etc.

Scratchpad focuses on Forecasting, Workflow Management, Pipeline Management, Engagement Management, etc.

"I could see that Showpad would not only save sales reps time, it would also show us what content was working. This would sharpen our marketing focus as well as lead to far more productive sales conversations. " - Richard Aufreiter

"I love ScratchPad. Every time I use it I feel like I've just megged both Messi and Ronaldo in a single touch. If you use Salesforce and are feeling a lot of pain you need to check out Scratchpad. It'll help you streamline and centralize your notes, ...task management, and pipeline updates. Truly a salesperson's dream. " - Jack Matsen

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Showpad and Scratchpad: Best activities based on customer satisfaction


Showpad in Action: Unique Activities

How does Showpad facilitate Content Management?
Showpad enables organizations to centralize and manage sales and marketing content, providing sales teams with easy access to relevant and up-to-date information. The platform is user-friendly, allowing for intuitive content discovery and sharing. The platform's content management system lacks a structured explorer interface.
"...Showpad is used by my organization globally across the CS and sales department with content produced by marketing...." Peer review by C-Level Executive in Sales
What solutions does Showpad provide for Engagement Management?
Showpad Engagement Management capabilities include facilitating interactions between sales and marketing teams, providing sales training and a repository for sales documentation, and enabling content sharing with customers. The platform provides real-time updates and granular reporting on content engagement. Showpad lacks a built-in function for sending group emails.
"...If you want your sales team to have the most impactful presentation and the ability to be interactive with their customers, you need a tool that allows those things to happen and Showpad does that...." Peer review by Matt Garbarino, Director of Marketing Communications, Cincinnati Incorporated
How does Showpad address your Coaching Challenges?
Showpad Coaching empowers sales teams to improve their performance by providing tools for training and coaching. The platform offers interactive content and testing capabilities. Showpad Coaching is limited by the availability of qualified sales employees and the time constraints faced by sales managers.
"...We re able to train all of our sales reps much faster and the platform saves me time so I can focus on coaching my reps to perform better...." Peer review by Jeff Pearlman, Senior Manager, Sales Onboarding and Development, Hireology
How does Showpad address your Training & Onboarding Challenges?
Showpad's Training & Onboarding capabilities focus on accelerating sales rep onboarding and performance. nThe platform facilitates sales skills development, content access, and guided selling, allowing for quicker revenue generation. nShowpad's training and onboarding capabilities are limited by the need for frequent support, especially for non-tech-savvy users.
"...Showpad s guided selling helps us to onboard and get sales people up to speed faster...." Peer review by Jacqueline Kersey, CRM Facilitator British Gypsum, Saint-Gobain
How efficiently Does Showpad manage your Sales Document Management?
Showpad streamlines sales document management by enabling easy sharing, version control, and organization. The platform facilitates sharing documents with customers and internal teams, resulting in improved sales processes and presentations. Showpad currently lacks the ability to incorporate standard email signatures within its web application.
"...The showcase feature that presents a collection of documents, proposals, collateral, etc to a client using a web link in a clean, concise format that distinguishes your material from a standard email delivery...." Peer review by Administrator in Mechanical or Industrial Engineering

Scratchpad in Action: Unique Activities

What solutions does Scratchpad provide for Forecasting?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...I also find Scratchpad valuable for quickly updating Salesforce opportunities ahead of my upcoming forecast meetings...." Peer review from Computer Software
How can Scratchpad optimize your Workflow Management Workflow?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...As an Account Executive, Scratchpad allows me to create workflows for common scenarios to update SalesForce...." Peer review by Tarun M., Account Executive
What Are the key features of Scratchpad for Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...Love being able to update and manage my pipeline without having to click to multiple different pages or constantly refresh SFDC...." Peer review by Michael J., Senior Account Executive

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


content publishing

searching for content


engagement management

engaging and following up

engaging with scheduling & cadence



training & onboarding


sales document management

proposal & quote management

contract management


helpdesk management





discount management


promotion management



communication management

sending & publishing communications


generation of new leads


lead qualification

lead qualification: technographic


workflow management



trade show marketing


social media management

social media analytics



sales review & feedback






customer feedback management

measuring customer satisfaction


business development




pipeline management


opportunity management


creating contact list


contact list management

creating contact list



account management



segmentation and targeting


conversion management


customer case management


meeting management


sales call management

meeting management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve internal communications

  • Shorten ramp up time

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Launch new products

  • See 11 more
  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Acquire customers

  • Enhance customer relationships

  • See 3 more

Business Setting

Showpad Scratchpad
Peer score 4.5 4.9
Peer insights 1144 1140
Top industries
Computer Software 14.0%
Information Technology And Services 14.0%
Medical Devices 12.0%
Computer Software 49.0%
Information Technology And Services 18.0%
Financial Services 11.0%
SMB and Mid-Market 63.0% 79.0%
Enterprise 37.0% 21.0%
Pricing Showpad

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Showpad news

Kaon Interactive, Showpad Partner to Boost Buyer Engagement - Demand Gen Report

Showpad and Kaon Interactive have formed a strategic partnership to enhance buyer engagement by integrating immersive, interactive experiences into the seller workflow. This collaboration aims to replace static sales collateral with role-based 3D storytelling and personalized digital sales rooms, addressing the need for collaborative and digital buying decisions in enterprise sales.

01/09/2026 - source