SAP Sales Cloud and Scratchpad, An In-Depth Comparison 2026

Comparison Summary

SAP Sales Cloud: SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

This comparison report of SAP Sales Cloud vs. Scratchpad is based on a specific set of business needs and context. The comparison uses 2284 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Sales Cloud and Scratchpad

SAP Sales Cloud, The Anaplan Platform, LogicMonitor Platform, etc., belong to a category of solutions that help Sales Performance Management, whereas Scratchpad, PlanPlus Online, Coevera, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Sales Cloud covers Forecasting, Engagement Management, Sales Document Management, Coaching, etc.

Scratchpad focuses on Forecasting, Workflow Management, Pipeline Management, Engagement Management, etc.

"Integrating eCommerce, Sales, and Service has been core to our digital transformation --ultimately interacting with our customers on their terms. Our SAP-based ‘order to cash’ system makes our sales teams more productive and gives our customers the ...flexibility to order when and how they choose. " - Fernando Battaglia

"Scratchpad has helped me on a daily basis, not only with task organization, but swifter pipeline overview and updating. The real time updating and help received from their C Level Executives is over and beyond what I was expecting. I will continue t...o use this every day and couldn't imagine life without it! " - Alex Gibbs

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

SAP Sales Cloud and Scratchpad: Best activities based on customer satisfaction


SAP Sales Cloud in Action: Unique Activities

What solutions does SAP Sales Cloud provide for Forecasting?
The system automates sales activity capture and analysis, providing accurate forecasts and insights into customer purchase patterns. It helps sales teams increase sales velocity, reduce pipeline risk, and achieve higher win rates. The forecasting capability has some limitations, requiring extra clicks when changing time periods.
"...Currently we use Datahug to receive better forecast insights from our sales team as well as understand the flow of our pipeline...." Peer review by Benjamin Robertson, Manager Sales Operations, Celtra, Inc.
How does SAP Sales Cloud address your Engagement Management Challenges?
Sap Sales Cloud Engagement Management capabilities include tracking customer interactions, assessing engagement levels, and providing actionable insights to improve sales performance. These capabilities are designed to increase visibility into the sales pipeline, prioritize deals based on engagement levels, and improve forecasting accuracy. The tool's primary limitation lies in its inability to capture all forms of customer interaction, such as voicemails.
"...Datahug is the only solution that measures customer interaction data - the most important and reliable factor in evaluating a deal...." Peer review
How efficiently Does SAP Sales Cloud manage your Sales Document Management?
Sales Document Management capabilities enable users to manage contracts efficiently and effectively. The tool streamlines contract negotiations, manages contract renewals, and facilitates collaborative redlining. However, the tool requires a Word plugin for incorporating offline redlines.
"...It is great to have a tool that will store customer contracts and terms and conditions so they are not randomly on employees hard drives...." Peer review by Melissa D., Proposal Development Specialist, Lenovo
What benefits does SAP Sales Cloud offer for Coaching?
Sales Cloud Coaching capabilities provide tools and insights for sales managers. These capabilities enable them to monitor sales performance, identify areas for improvement, and coach sales representatives effectively. Sales Cloud also facilitates the creation of a library of best practices, which can be used to enhance coaching efforts.
"...With our CRM data and the information that Datahug captures, Sales Managers are able to get a better and more accurate picture of their sales team's pipeline for forecasting and collaborative coaching...." Peer review by Administrator
How does SAP Sales Cloud facilitate Contact List Management?
SAP Sales Cloud Contact List Management enables users to manage contacts within the system, track communication patterns, and identify high-value opportunities. It also allows for efficient task assignment and collaboration within the sales team. However, some users have reported issues with contact synchronization.
"...We chose Datahug as a way to capture more contacts in the workflow and make things easier for our sales team, but we gained much more for the insight it brings...." Peer review by Jean L., Computer Software

Scratchpad in Action: Unique Activities

How can Scratchpad optimize your Workflow Management Workflow?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...Ease of customization to create workflows that work for me the unique processes of our org...." Peer review by Ben B., Customer Success Manager, Enterprise
How efficiently Does Scratchpad manage your Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...CRMs are generally tedious work and Scratchpad is a game-changer for pipeline & opportunity management...." Peer review by Corey A.
How can Scratchpad enhance your Training & Onboarding process?
Scratchpad offers a comprehensive onboarding experience that is tailored to the user's needs. The onboarding process is designed to help new users quickly learn how to use the platform effectively. Scratchpad's customer success team is dedicated to assisting users throughout the onboarding process.
"...The onboarding experience is frankly unparalleled...." Peer review by Tarun M., Account Executive, TouchBistro

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



engagement management

engaging and following up


sales document management

proposal & quote management

contract management



contact list management

creating contact list


account management


social media management

social media analytics


performance management



pipeline management


generation of new leads


workflow management




sales review & feedback


content management



sales incentive management


customer case management


training & onboarding


communication management

tracking & monitoring communications


opportunity management


lead qualification


competitive intelligence


lifetime value management


products & pricelist management


relationship management



conversion management




customer feedback management


campaign management




discount management



promotion management


business development


helpdesk management



segmentation and targeting


meeting management


sales call management

meeting management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Improve stakeholder relations

  • Improve internal communications

  • Improve efficiency

  • Improve digital and social presence

  • Improve brand engagement

  • See 7 more
  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Acquire customers

  • Enhance customer relationships

  • See 3 more

Business Setting

SAP Sales Cloud peer evidence is 55% Enterprise. Scratchpad peer evidence is 79% SMB and Mid-Market.

SAP Sales Cloud Scratchpad
Peer score 4.2 4.9
Peer insights 1144 1140
Top industries
Consumer Goods 44.0%
Computer Software 18.0%
Information Technology And Services 9.0%
Computer Software 49.0%
Information Technology And Services 18.0%
Financial Services 11.0%
SMB and Mid-Market 45.0% 79.0%
Enterprise 55.0% 21.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest SAP Sales Cloud news

SAP testing as a managed capability: PwC

SAP and PwC are exploring a shift in SAP managed services towards an AI-enabled model. This approach aims to enhance operational protection and foster innovation capacity.

15/10/2026 - source