SAP CPQ vs. Conga CPQ: Comparing Best CPQ Solutions 2026

Overview: SAP CPQ and Conga CPQ as CPQ Category solutions.

SAP CPQ and Conga CPQ both offer robust capabilities for managing sales processes. SAP CPQ excels in integration and user engagement, benefiting mid-market and enterprise users in software sectors. Conga CPQ offers a wider range of features with strong focus on contract management, preferred by industries like medical devices and IT services. Choosing between them depends on specific needs such as integration for SAP CPQ or comprehensive contract handling for Conga CPQ.

SAP CPQ: SAP CPQ offers optimized pricing for complex configurations and accelerates sales through seamless CRM or ERP integration. Key benefits include AI-driven insights, speed in quote generation, and unified quote-to-cash functionality.

Conga CPQ: Conga CPQ empowers sales, partners, and customers to configure complex products, deliver accurate quotes, and create smarter deals. Sales can be closed more efficiently with Conga CPQ.

Top use cases: SAP CPQ vs Conga CPQ

Use cases tied to SAP CPQ and Conga CPQ from verified data sources. Click any use case for supporting evidences.

SAP CPQ Conga CPQ

Top Capabilities: SAP CPQ vs Conga CPQ

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Conga CPQ
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Deployed Industries: SAP CPQ vs Conga CPQ

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: SAP CPQ vs Conga CPQ

Share of peer evidence by company size for SAP CPQ and Conga CPQ. Each product segments add up to 100%. Click any segment for supporting evidence.

SAP CPQ 100%
Conga CPQ 100%
SAP CPQ Conga CPQ
Key Capabilities Supported SAP CPQ supports key activities like sales document management and proposal & quote management, aligning well with enterprises in telecommunications. → Conga CPQ offers strong sales document and contract management capabilities, suiting complex business environments. →
Business Goals SAP CPQ helps businesses increase sales and enhance customer relationships, focusing on revenue boosting strategies. → Conga CPQ is designed to increase sales and establish thought leadership, valuable for businesses aiming to enhance stakeholder engagement. →
Core Features Notable SAP CPQ features include extensive integration options and custom reporting, essential for data-driven businesses. → Conga CPQ features such as compliance and custom reports focus on detailed business insights and secure operations. →
Vendor Support SAP CPQ offers comprehensive 24/7 support alongside chat and phone options, reflecting its user-focused approach. → Conga CPQ provides consistent support through various channels, including 24/7 availability, catering to continuous user needs. →
Segments and Industries SAP CPQ is widely used in the computer software and telecommunications industries, serving mostly mid-market to enterprise levels. → Conga CPQ serves a large customer base in computer software and medical devices, predominantly targeting mid-market businesses. →
Operational Alignment SAP CPQ fits seamlessly into operations with its product and pricelist management, beneficial for diverse operational workflows. → Conga CPQ aligns with businesses needing detailed contract management and collaboration tools, supporting efficient workflow. →
lightning

Applying your context and needs changes the comparison

SAP CPQ and Conga CPQ: Best activities based on customer satisfaction


SAP CPQ in Action: Unique Activities

Why is SAP CPQ the best choice for Engagement Management?
SAP CPQ Engagement Management enables customers to configure, price, and quote products. nIt integrates with other SAP Cloud solutions to manage customer engagement and drive revenue. nThe solution provides a unified data model and process visibility to improve business processes.
"...SAP Customer Data Cloud SAP CPQ SAP Claims Management SAP Customer Engagement Center SAP Subscription Billing ..." Connecting the Dots with SAP Cloud Platform Integration
How does SAP CPQ address your Workflow Management Challenges?
SAP CPQ Workflow Management allows users to configure comprehensive workflows and approvals within the platform. This minimizes offline communication and streamlines the approval processes. Users can create custom workflows to manage various sales and contract scenarios. nWorkflow management capabilities are limited by a lack of maturity for complex multi-year contracts.
"...Good workflow...." Peer review by Consultant
How can SAP CPQ enhance your Products & Pricelist Management process?
SAP CPQ enables customers to configure and price products efficiently. nThis software provides a centralized repository for pricing and cost data. nThe platform also offers AI-powered recommendations for product configuration and pricing.
"...The software can be useful if the price of the product or service depends on the configuration, or if the pricing method is too complicated...." Peer review by User

Conga CPQ in Action: Unique Activities

How does Conga CPQ facilitate Forecasting?
Conga CPQ provides standardized and easy-to-access reporting for forecasting and market information. It automates numerous processes, including sales forecasting, quote generation and negotiation, customer business reviews, and regional report cards. The solution streamlines laborious processes for forecasting and enables reps to generate forecasts with a click of a button.
"...Reps would face the challenge of extracting their Salesforce forecast and entering it into a particular graphical format each week in PowerPoint...." Case Study Abiomed
What benefits does Conga CPQ offer for Revenue Cycle Management?
Conga CPQ streamlines the revenue cycle management process. It enables users to sell effectively, manage revenue operations, and access relevant data within a single platform. The solution simplifies complex responsibilities and integrates disparate departments and systems to enhance user experience.
"...Calif.-based Apttus sells a middle office platform called Omni, which is used to manage revenue and customer relationships...." Tech Moves: Create33 s Rebecca Lovell leads board of startup advocacy group; Madrona gets its first COO; 98point6 lands veteran CFO; and more
What makes Conga CPQ ideal for Collaboration?
Conga CPQ facilitates collaboration between teams. It enables the sharing of data for pricing configurations and expedites quote generation while maintaining quality. Conga CPQ also enables collaboration on complex quotes.
"...The company has grown significantly in recent years, expanding from its roots in research publishing which includes more than 470,000 articles published in 2,500 journals annually to delivering analytical solutions and digital tools that allow researchers to manage and share papers, discover new data, and collaborate online...." Case Study Elsevier

Integrations

Ecosystem partners each product commonly connects with.

News

Latest SAP CPQ news

KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking

SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.

20/09/2026 - source

Latest Conga CPQ news

Conga Recognized as a Customers’ Choice for Configure, Price, and Quote Applications

Conga has been recognized as a Customers' Choice in the 2026 Gartner Peer Insights Voice of the Customer report for Configure, Price, and Quote (CPQ) applications. This recognition is based on 18 months of verified peer reviews, with 92% of 125 reviewers recommending Conga CPQ. The report highlights Conga's strong user interest, adoption, and overall experience.

18/08/2026 - source