SAP CPQ Overview

SAP CPQ offers optimized pricing for complex configurations and accelerates sales through seamless CRM or ERP integration. Key benefits include AI-driven insights, speed in quote generation, and unified quote-to-cash functionality.

Use Cases

Customers recommend Proposal & Quote Management, Contract Management, Engagement Management, as the business use cases that they have been most satisfied with while using SAP CPQ.

Other use cases:

  • Workflow Management
  • Products & Pricelist Management
  • Helpdesk Management
  • Account Management
  • Revenue Cycle Management
  • Forecasting
  • Customer Feedback Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP CPQ.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve Internal Communications
  • Improve ROI
  • Enter New Markets Internationally Or Locally
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SAP CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

SAP CPQ works with different mediums / channels such as Mobile. Offline. Mobile App etc.

SAP CPQ's features include Recording, Calculator, Templates, etc. and SAP CPQ support capabilities include Phone Support, Chat Support, AI Powered, etc. also SAP CPQ analytics capabilities include Analytics, and Custom Reports.

Reviews

"We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure." - Dhaval Bhardwaj

SAP CPQ, Competera, Dealhub, Conga CPQ, ResponsiBid, etc., all belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP CPQ

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP CPQ is popular in Computer Software, Telecommunications, and Computer & Network Security and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on SAP CPQ Use Cases

What benefits does SAP CPQ offer for Proposal & Quote Management?

What benefits does SAP CPQ offer for Engagement Management?

What Are the key features of SAP CPQ for Workflow Management?

What Are the key features of SAP CPQ for Products & Pricelist Management?

21+ more Business Use Cases

31 buyers and buying teams have used Cuspera to assess how well SAP CPQ solved their CPQ needs. Cuspera uses 744 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dr. Christian Cuske

CEO

In Mind Cloud

Our manufacturing customers are moving to extensive prod-uct customization using highly flexible mass production. This trend affects production, but it must also be facilitated by sales. Digitally transforming sales is a key enabler of Industry 4.0. Testimonial By Dr. Christian Cuske
CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dr. Christian Cuske

CEO

In Mind Cloud

Our manufacturing customers are moving to extensive prod-uct customization using highly flexible mass production. This trend affects production, but it must also be facilitated by sales. Digitally transforming sales is a key enabler of Industry 4.0. Testimonial By Dr. Christian Cuske

Case Studies

Retail

CASE STUDY ALDO

ALDO’s core e-commerce landscape lets the retailer offer shoppers the services they want, when they want them.

Manufacturing

CASE STUDY Rheem Australia

Rheem Australia reduced its cost to serve by 41% using SAP Customer Experience solutions, enhancing customer interactions from manufacturing to after-sales support.

CASE STUDY Delta Air Lines

See how Delta Air Lines uses SAP SuccessFactors solutions to create personalized talent experiences for employees.

CASE STUDY Team Liquid

Team Liquid: Mining rich esports data to help players, managers, and teams compete and win

CASE STUDY FC Bayern

With the support of millions of passionate fans around the globe, the club shares the ultimate will to win every match. Together, FC Bayern and SAP innovate to shape the clubs’ success and business t...ransformation and to inspire and engage

Sports

CASE STUDY FC Bayern

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Video

Demystifying the SAP CPQ Process | SAP |

Video Thumbnail

Frequently Asked Questions(FAQ)

for SAP CPQ

What is SAP CPQ?

SAP CPQ is a Configure Price Quote software which can provide quotes for complex product configurations and offer optimized pricing solutions. It can be deployed on the cloud and is also accessible through any channel on any platform.

SAP CPQ is AI driven enabling automated, error free quotes helping sales reps to access through channels of their choice, enabling speed in generating large and complex proposals and supporting customer and channel specific pricing. It also enables cross and up-selling while protecting margins.

SAP CPQ key benefits include speed in complex quote generation, business insights without requiring technical expertise through embedded AI recommendations, self-learning sales price optimization processes, and streamlining of business processes with unified quote-to-cash functionality.

What is SAP CPQ used for?

SAP CPQ is a CPQ Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Proposal & Quote Management, Contract Management and Engagement Management .

What are the top features of SAP CPQ?

Recording, Calculator and Templates are some of the top features of SAP CPQ.

Who uses SAP CPQ?

SAP CPQ is used by Computer Software, Telecommunications and Computer & Network Security among other industries.

What are SAP CPQ alternatives?

Competera, Dealhub, Conga CPQ and ResponsiBid are popular alternatives for SAP CPQ.

Where is SAP CPQ located?

SAP CPQ is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP CPQ for proposal & quote management and contract management

SAP CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (5)
Analytics

4.58/5 ★

Read Reviews (26)
Custom Reports

3.59/5 ★

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (5)
Analytics

4.58/5 ★

Read Reviews (26)
Custom Reports

3.59/5 ★

Read Reviews (36)

Software Failure Risk Guidance

?

for SAP CPQ

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP CPQ

SAP SE News

Partnership

Alibaba Group and SAP Announce Strategic Partnership to Accelerate AI-Powered Digital ...

Alibaba Group and SAP have formed a strategic partnership to accelerate AI-powered digital transformation for enterprises in China. The collaboration will integrate SAPs business applications with Alibaba Clouds AI and cloud infrastructure, enabling joint solutions for intelligent enterprise operations. This partnership targets digital innovation, data-driven decision-making, and scalable cloud deployments for Chinese businesses.

Product

Google Advances Agent2Agent (A2A) Protocol, Gains Microsoft and SAP Backing

SAP is integrating Googles Agent2Agent (A2A) protocol into its AI assistant, Joule, enabling seamless orchestration of AI agents within SAPs enterprise software ecosystem. This move, alongside support from Microsoft and Zoom, advances interoperability and secure, stateless interactions between AI-driven business applications across platforms.

Partnership

SAP and Alibaba Group Partner to Accelerate Cloud Transformation

Alibaba Group has entered a strategic partnership with SAP to accelerate its cloud transformation. Alibaba will adopt SAP Cloud ERP Private, SAP Business Suite, and multiple SAP solutions, including SAP Business AI, SAP Business Technology Platform, SAP Ariba, SAP SuccessFactors, SAP Concur, and SAP Emarsys. The collaboration includes a joint go-to-market strategy to deliver enhanced value for global customers.

Awards

Five-Time Leader in Gartner Integration Platform-as-a-Service Magic Quadrant - SAP News

SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS) for the fifth year in a row. This recognition highlights the SAP Integration Suites strong capabilities in connecting business processes and applications across SAP and non-SAP systems, supporting productivity and unified integration for enterprises.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO