SAP CPQ Overview

SAP CPQ offers optimized pricing for complex configurations and accelerates sales through seamless CRM or ERP integration. Key benefits include AI-driven insights, speed in quote generation, and unified quote-to-cash functionality.

Use Cases

Customers recommend Proposal & Quote Management, Contract Management, Engagement Management, as the business use cases that they have been most satisfied with while using SAP CPQ.

Other use cases:

  • Workflow Management
  • Products & Pricelist Management
  • Helpdesk Management
  • Account Management
  • Revenue Cycle Management
  • Forecasting
  • Customer Feedback Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP CPQ.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve Internal Communications
  • Improve ROI
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

SAP CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

SAP CPQ works with different mediums / channels such as Mobile. Offline. Mobile App etc.

SAP CPQ's features include Recording, Calculator, Templates, etc. and SAP CPQ support capabilities include Phone Support, Chat Support, AI Powered, etc. also SAP CPQ analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our manufacturing customers are moving to extensive prod-uct customization using highly flexible mass production. This trend affects production, but it must also be facilitated by sales. Digitally transforming sales is a key enabler of Industry 4.0." - Dr. Christian Cuske

Peer review evidence (same sources as the product rating summary)

"...As soon as new product data is added to our ERP, our sales team has access to it for quotes...." Testimonial by Kathryn Butterfuss, SAP Solutions Architect, MediaKind Inc
"...If you are focusing on the concurrent editing aspect and don't have much variation in your contracts, would recommend looking into this solution...." Peer review by Administrator
"...Engage customers and drive revenue with a unified data model via integration with SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud. ..." Configure Price Quote Solutions

SAP CPQ, Competera, Dealhub, Conga CPQ, ResponsiBid, etc., all belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP CPQ

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP CPQ is popular in Computer Software, Telecommunications, and Computer & Network Security and is widely used by Enterprise, Mid Market, and Large Enterprise.

SAP CPQ Customer wins, Customer success stories, Case studies

What solutions does SAP CPQ provide for Proposal & Quote Management?

What benefits does SAP CPQ offer for Engagement Management?

What Are the key features of SAP CPQ for Workflow Management?

How does SAP CPQ facilitate Products & Pricelist Management?

31 buyers and buying teams have used Cuspera to assess how well SAP CPQ solved their CPQ needs. Cuspera uses 744 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Dr. Christian Cuske

CEO

In Mind Cloud

Our manufacturing customers are moving to extensive prod-uct customization using highly flexible mass production. This trend affects production, but it must also be facilitated by sales. Digitally transforming sales is a key enabler of Industry 4.0. Testimonial By Dr. Christian Cuske
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

With SAP CPQ integrated with SAP S/4HANA, there’s no waiting around for material master data to be refreshed. As soon as new product data is added to our ERP, our sales team has access to it for quotes. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Dr. Christian Cuske

CEO

In Mind Cloud

Our manufacturing customers are moving to extensive prod-uct customization using highly flexible mass production. This trend affects production, but it must also be facilitated by sales. Digitally transforming sales is a key enabler of Industry 4.0. Testimonial By Dr. Christian Cuske
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

With SAP CPQ integrated with SAP S/4HANA, there’s no waiting around for material master data to be refreshed. As soon as new product data is added to our ERP, our sales team has access to it for quotes. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
 

The Cost of AI for Existing SAP Customers

Existing SAP customers face complex pricing models with the shift to AI and cloud-based services. SAP's move from traditional subscription models to pay-per-AI-usage and consumption-based billing can... lead to unpredictable costs. Customers must navigate cloud credit expirations, potential overages, and high token consumption costs. Effective governance and strategic planning are essential to manage these financial challenges.

Read on →
 

SAP makes it easier for customers to shop for legacy product support, ending EU antitrust probe

SAP has agreed to abolish reinstatement fees and reduce back-maintenance charges for its legacy product support, ending an EU antitrust probe. This move aims to enhance customer choice and reduce cos...ts, allowing businesses to consider third-party support for SAP ERP Central Component (ECC) as its mainstream support ends in December 2027.

Read on →
 

JYSK, GBM, DIFARE Group, Plastilene Group - Retail, Technology Services, Pharmaceutical, Manufacturing - Large

SAP and IBM Announce Client Momentum Across IBM Technology and SAP ...

SAP and IBM announced that JYSK, GBM, DIFARE Group, and Plastilene Group have adopted SAP Cloud ERP Private solutions on IBM Power Virtual Server. These companies aim to modernize their ERP workloads..., enhance AI integration, and improve scalability and security. The collaboration supports cloud migration and business process modernization across various industries.

Read on →

Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large

Brisbane, Australia

TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped automate and speed up analysis cycles, cutting scenario analysis from... 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.

Martur Fompak International - Automotive - Very Large

Istanbul, Turkey

Martur Fompak International used SAP S/4HANA, Joule, and SAP Embodied AI to automate material flow in its automotive manufacturing. The company deployed humanoid robots that handle production line fe...eds, reducing manual work and errors. This led to a 5x increase in work efficiency and improved workplace safety. SAP-driven automation allowed teams to focus on higher-value tasks. The solution created a scalable, AI-powered intralogistics model for future growth.

LC Waikiki - Retail - Very Large

Istanbul, Turkey

LC Waikiki used SAP Joule AI agents to transform procurement and HR workflows. The company reduced manual errors in procurement by 50%. HR self-service execution speed increased by up to 90%. Employe...es now complete leave requests in 30 seconds. The new system unified eight production entities and improved employee satisfaction. SAP Joule enabled faster, data-driven decisions and a better employee experience.

Demystifying the SAP CPQ Process | SAP |

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Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP CPQ

What is SAP CPQ?

SAP CPQ is a Configure Price Quote software which can provide quotes for complex product configurations and offer optimized pricing solutions. It can be deployed on the cloud and is also accessible through any channel on any platform.

SAP CPQ is AI driven enabling automated, error free quotes helping sales reps to access through channels of their choice, enabling speed in generating large and complex proposals and supporting customer and channel specific pricing. It also enables cross and up-selling while protecting margins.

SAP CPQ key benefits include speed in complex quote generation, business insights without requiring technical expertise through embedded AI recommendations, self-learning sales price optimization processes, and streamlining of business processes with unified quote-to-cash functionality.

What is SAP CPQ used for?

SAP CPQ is a CPQ Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Proposal & Quote Management, Contract Management and Engagement Management .

What are the top features of SAP CPQ?

Recording, Calculator and Templates are some of the top features of SAP CPQ.

Who uses SAP CPQ?

SAP CPQ is used by Computer Software, Telecommunications and Computer & Network Security among other industries.

What are SAP CPQ alternatives?

Competera, Dealhub, Conga CPQ and ResponsiBid are popular alternatives for SAP CPQ.

Where is SAP CPQ located?

SAP CPQ is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP CPQ for proposal & quote management and contract management

SAP CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5

Read Reviews (5)
Analytics

4.58/5

Read Reviews (26)
Custom Reports

3.59/5

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5

Read Reviews (5)
Analytics

4.58/5

Read Reviews (26)
Custom Reports

3.59/5

Read Reviews (36)

Software Failure Risk Guidance

?

for SAP CPQ

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP CPQ

SAP SE News

Executive

SAP positions Verena Siow as Regional President, Asia Pacific

SAP has appointed Verena Siow as the Regional President for Asia Pacific. Based in Singapore, she will focus on driving customer success and accelerating business transformation across the region. Siow has extensive experience in the technology sector and has held various leadership roles at SAP, including President and Managing Director for Southeast Asia.

Executive

Verena Siow named new SAP Regional President, Asia Pacific

SAP has appointed Verena Siow as the new Regional President for Asia Pacific. Based in Singapore, Siow will focus on driving customer success and business transformation across the region. With extensive experience in the technology sector, she aims to enhance SAP's AI innovation and enterprise transformation efforts.

Executive

SAP names Verena Siow Asia-Pacific President

SAP has appointed Verena Siow as the new president for the Asia-Pacific region. Based in Singapore, she will focus on enhancing customer business value across the region.

Executive

SAP promotes Verena Siow to regional president, Asia Pacific

SAP has appointed Verena Siow as regional president for Asia Pacific, based in Singapore. She will focus on customer outcomes and business transformation initiatives. Siow has been with SAP for 15 years, previously leading business suite operations in APAC.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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