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Salesforce Service Cloud vs ServiceNow: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Service Cloud vs. ServiceNow is based on a specific set of business needs and context. The comparison uses 18055 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Service Cloud and ServiceNow

Salesforce Service Cloud, ServiceNow, Freshservice, Zoho Desk, etc., belong to a category of solutions that help Help Desk. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Service Cloud covers Helpdesk Management with Phone Calls, Customer Case Management, Engagement Management, Knowledge Management with User Generated Content, etc.

ServiceNow focuses on Workflow Management, Helpdesk Management with Phone Calls, Engagement Management with E-Mail, Knowledge Management with User Generated Content, etc.

"Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision ...for the future. " - Tuomas Pyyhtia

"ServiceNow has given us the tools to be consistent and enabled us to win the hearts and minds of our people. " - Scott Thomson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Service Cloud

Focus area

Salesforce Service Cloud is better than ServiceNow for

Software Failure Risk

  • medium

logo ServiceNow

Focus area

ServiceNow is better than Salesforce Service Cloud for

Software Failure Risk

  • low

About

Service Cloud: Customer Support & Call Centre Software

ServiceNow - Digital Workflows for Enterprise - Make work ...

Age

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

109

91

Total Goals
(we found evidences for)

18

17

Top Processes

Evidences indicate better relative satisfaction



customer case management


engagement management

engaging and following up



knowledge management

creating knowledge base


communication management

tracking & monitoring communications

sending & publishing communications


contact list management

creating contact list


sales document management

contract management

proposal & quote management



customer feedback management

measuring customer satisfaction

measuring net promoter score


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account



campaign management

campaign monitoring

campaign analytics


training & onboarding


sales call management


relationship management



generation of new leads


community building


lifetime value management





account management


loyalty management

customise loyalty program

identify target customers


touchpoint management



rating and review management


products & pricelist management


business development



revenue cycle management





competitive intelligence


follower management


lead qualification

lead qualification: technographic


opportunity management


channel management


sales review & feedback




performance management


social media marketing


conference call management



conversion management




pipeline management


segmentation and targeting



international marketing



promotion management




discount management



trade show marketing




courses & assessment


compliance & governance


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve internal communications

  • Improve stakeholder relations

  • Improve ROI

  • Scale best practices

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Shorten ramp up time

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Increase average basket value

  • Manage risk

  • See 15 more
  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Manage risk

  • Improve internal communications

  • Improve ROI

  • Improve efficiency

  • Grow market share

  • Improve visibility

  • Launch new products

  • Improve stakeholder relations

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve consistency

  • Increase customer life time value

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • offline

  • user generated content

  • blogs

  • point of sale

  • chat

  • mobile

  • on premises

  • social media

  • website

  • mobile app

  • Slack

  • promotions

  • Facebook

  • games

  • support groups

  • trade shows

  • mass media

  • video

  • television

  • review sites

  • Amazon

  • events

  • LinkedIn

  • radio

  • Twitter

  • omnichannel

  • See 25 more
  • phone calls

  • e-mail

  • offline

  • user generated content

  • blogs

  • point of sale

  • chat

  • mobile

  • on premises

  • social media

  • website

  • mobile app

  • Slack

  • promotions

  • Facebook

  • games

  • support groups

  • trade shows

  • mass media

  • video

  • television

  • review sites

  • Amazon

  • events

  • LinkedIn

  • radio

  • Twitter

  • omnichannel

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting