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Compare Salesforce Marketing Cloud vs Hubspot Marketing Hub

Comparison Summary

For Salesforce Marketing Cloud vs Hubspot Marketing Hub comparison, Our AI algorithm looked at 21047 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Marketing Cloud and Hubspot Marketing Hub to solve their respective business needs.

logo Salesforce Marketing Cloud

Focus area

  • engagement management
  • Communication Management with E-Mail and Social Media

Salesforce Marketing Cloud is better than Hubspot Marketing Hub for

logo Hubspot Marketing Hub

Focus area

  • social media management
  • Communication Management with E-Mail, Social Media and Website

Hubspot Marketing Hub is better than Salesforce Marketing Cloud for

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

Marketing Software for Small Businesses. Inbound Marketing.

Age

1999

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

90

116

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content publishing

searching for content


campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



sales document management

proposal & quote management

contract management


social media marketing


contact list management

creating contact list




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management


trade show marketing




sales call management


relationship marketing






knowledge management


promotion management



loyalty management

customise loyalty program

identify target customers



pipeline management


community marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural




database marketing



courses & assessment

create learning path


community building



outbound marketing



business development



rating and review management


discount management







performance management


revenue cycle management




follower management


international marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • chat

  • point of sale

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • See 27 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • chat

  • point of sale

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting