CUSPERA

Compare Salesforce Marketing Cloud vs Hubspot Marketing Hub

Comparison Summary

For Salesforce Marketing Cloud vs Hubspot Marketing Hub comparison, Our AI algorithm looked at 32043 peer reviews and expert opinions across 50+ sources to understand how successful they were in using Salesforce Marketing Cloud and Hubspot Marketing Hub to solve their respective business needs.

logo Salesforce Marketing Cloud

Focus area

  • engagement management
  • Advertisement With Social media and E mail and Mobile

Salesforce Marketing Cloud is better than Hubspot Marketing Hub for

logo Hubspot Marketing Hub

Focus area

  • social media management
  • Communication management With E mail and Social media and Website

Hubspot Marketing Hub is better than Salesforce Marketing Cloud for

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

Marketing Software for Small Businesses. Inbound Marketing.

Age

1999

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

87

116

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


content publishing

searching for content



social media marketing


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



customer case management


contact list management

creating contact list


sales document management

proposal & quote management

contract management


personalized marketing





products & pricelist management




touchpoint management



conversion management


helpdesk management


competitive intelligence



training & onboarding


generation of new leads


relationship management




segmentation and targeting


lifetime value management


trade show marketing


sales call management

objection handling


customer feedback management

measuring customer satisfaction








relationship marketing



opportunity management


knowledge management






pipeline management


community marketing



lead qualification

lead qualification: technographic

lead qualification: behavioural


promotion management



database marketing


license management


community building


outbound marketing


courses & assessment

create learning path



business development



discount management


rating and review management




identify target customers


loyalty management

identify target customers







performance management


revenue cycle management



follower management


international marketing


sales review & feedback



distribution management



billing and invoice management


influencer management



category management


Top Goals

Goals Achieved

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Increase sales & revenue

  • Build brand awareness

  • Establish thought leadership

  • Acquire customers

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Improve digital and social presence

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • chat

  • mobile

  • point of sale

  • trade shows

  • video

  • LinkedIn

  • mobile app

  • Facebook

  • text SMS

  • on premises

  • newsletter

  • Skype

  • Twitter

  • Instagram

  • causes and charity

  • mass media

  • games

  • support groups

  • television

  • display advertisement

  • coupons

  • events

  • See 27 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • chat

  • mobile

  • point of sale

  • trade shows

  • video

  • LinkedIn

  • mobile app

  • Facebook

  • text SMS

  • on premises

  • newsletter

  • Skype

  • Twitter

  • Instagram

  • causes and charity

  • mass media

  • games

  • support groups

  • television

  • display advertisement

  • coupons

  • events

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

IT and Other Capabilities

  • Low
  • Medium
  • High

Ease of migration

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Data

Data Import

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Data Export

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Support

24/7 Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Email Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Chat Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Phone Support

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Others

AI Powered

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Custom Reports

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Analytics

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Peers are generally satisfied with Ease of migration capabilities of Annex Cloud. Read peer / expert warnings.

Business Setting