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Compare Salesforce Lightning vs Membrain CRM

Comparison Summary

For Salesforce Lightning vs Membrain CRM comparison, Our AI algorithm looked at 2636 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Lightning and Membrain CRM to solve their respective business needs.

Pros and cons of Salesforce Lightning and Membrain CRM

Salesforce Lightning is more suited to businesses that require Workflow Management and Engagement Management with User Generated Content where as Membrain CRM is focused towards Coaching and Engagement Management .

logo Salesforce Lightning

Focus area

Software Failure Risk

  • medium

logo Membrain CRM

Focus area

Membrain CRM is better than Salesforce Lightning for

Software Failure Risk

  • medium

About

Mobile Application Development Tools

Sales Enablement CRM for B2B Sales

Age

1999

2012

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

59

67

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up



campaign management

campaign analytics


sales document management

proposal & quote management

contract management


training & onboarding




social media management

social media analytics


business development


contact list management



products & pricelist management



account management


opportunity management


conversion management



helpdesk management



customer feedback management


relationship management


competitive intelligence


pipeline management


sales call management


generation of new leads


content management


lifetime value management




performance management



lead qualification



promotion management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve stakeholder relations

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Increase sales & revenue

  • Scale best practices

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Improve consistency

  • Improve stakeholder relations

  • Improve ROI

  • Enter new markets internationally or locally

  • Launch new products

  • Grow market share

  • Shorten ramp up time

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • video

  • offline

  • point of sale

  • promotions

  • user generated content

  • blogs

  • website

  • mobile

  • channel partners

  • trade shows

  • social media

  • LinkedIn

  • newsletter

  • See 12 more
  • phone calls

  • e-mail

  • video

  • offline

  • point of sale

  • promotions

  • user generated content

  • blogs

  • website

  • mobile

  • channel partners

  • trade shows

  • social media

  • LinkedIn

  • newsletter

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting