Reltio vs. Airbyte: Customer Data Platform Solution Comparison 2025

Overview: Reltio and Airbyte as Customer Data Platform Category solutions.

Reltio and Airbyte, both as Customer Data Platforms, serve distinct audiences with specific strengths. Reltio excels in customer engagement, while Airbyte emphasizes campaign management. Reltio supports a broad range of business goals, particularly increasing lifetime value and driving sales growth, while Airbyte focuses on enhancing customer relationships. Reltio's extensive support options and strong industry presence in software and financial services make it a versatile choice for large enterprises. Airbyte's integration capabilities make it a practical solution for smaller projects with limited support and precise needs.

Reltio: Reltio unifies and cleanses multi-source data into a single source of trusted information. Insight-ready, real-time data is provided at scale by their cloud-native MDM solution.

Airbyte: Grouparoo is an open source framework for data synchronization. It moves data between data warehouses and cloud-based tools.

Reltio and Airbyte: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Reltio focuses on customer engagement, segmentation and targeting, and customer experience management, catering well to users prioritizing customer-centric operations. read more →

Airbyte supports workflow and contact list management, emphasizing campaign management and follow-ups, aligning with teams looking to streamline engagement efforts. read more →

Business Goals

Reltio aids in increasing customer lifetime value, driving sales growth, and improving retention, aligning with strategic growth objectives for enterprises. read more →

Airbyte helps enhance customer relationships and acquire new customers, which are key for businesses scaling their reach and optimizing engagement. read more →

Core Features

Reltio’s standout features such as analytics, compliance, and AI-powered tools, combined with ease of migration, provide comprehensive data platform support. read more →

Airbyte offers strong data integration features with analytics and custom reporting, suiting users focused on data handling and system interoperability. read more →

Vendor Support

Reltio provides extensive 24/7 support options, including chat and email, which suits enterprises needing reliable customer support infrastructure. read more →

Airbyte offers more limited 24/7 support mainly through chat, adequate for smaller projects with straightforward support requirements. read more →

Segments and Industries

Reltio suits a wide range of business sizes, particularly in software and financial services, highlighting its adaptability across enterprise environments. read more →

Airbyte is primarily used in undefined industries, showing it as more tailored for niche or startup-focused use rather than industry-wide application. read more →

Operational Alignment

Reltio fits seamlessly into enterprise operational workflows, offering complexity management across several customer engagement fronts. read more →

Airbyte is best for businesses needing straightforward integration and campaign management, fitting short-cycle project operations. read more →