cuspera logo CUSPERA

Compare OpenX vs Appodeal Platform

Comparison Summary

For OpenX vs Appodeal Platform comparison, Our AI algorithm looked at 1992 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using OpenX and Appodeal Platform to solve their respective business needs.

Pros and cons of OpenX and Appodeal Platform

OpenX is more suited to businesses that require Advertisement and Communication Management where as Appodeal Platform is focused towards Advertisement with Video and Communication Management with Mobile .

Both OpenX and Appodeal Platform are Publisher Ad Management software, peers recommend OpenX for lead qualification and lead qualification: technographic where as Appodeal Platform is more known for communication management and sending & publishing communications .

logo OpenX

Focus area

OpenX is better than Appodeal Platform for

Software Failure Risk

  • low

logo Appodeal Platform

Focus area

Appodeal Platform is better than OpenX for

Software Failure Risk

  • low

About

OpenX: Programmatic Advertising | Ad Exchange Network

PUBLISHERS FIRST - Appodeal

Financials

SEED

Business Need

Total Processes
(we found evidences for)

46

26

Total Goals
(we found evidences for)

14

9

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


lead qualification

lead qualification: technographic



engagement management

engaging and following up



campaign management


merger and acquisition


competitive intelligence




helpdesk management


international marketing


training & onboarding


category management


revenue cycle management



knowledge management


social media management

social media analytics


generation of new leads


discount management


promotion management


community building


Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Improve internal communications

  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Establish thought leadership

  • Improve efficiency

  • See 11 more
  • Increase customer life time value

  • Increase sales & revenue

  • Improve visibility

  • Enhance customer relationships

  • Improve efficiency

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • See 6 more

Top Channels

Channels Used

  • mobile

  • video

  • games

  • mobile app

  • display advertisement

  • promotions

  • mobile ads

  • phone calls

  • social media

  • Facebook

  • review sites

  • Amazon

  • offline

  • on premises

  • user generated content

  • blogs

  • chat

  • Twitter

  • See 15 more
  • mobile

  • video

  • games

  • mobile app

  • display advertisement

  • promotions

  • mobile ads

  • phone calls

  • social media

  • Facebook

  • review sites

  • Amazon

  • offline

  • on premises

  • user generated content

  • blogs

  • chat

  • Twitter

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting