Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PubMatic is a digital advertising technology company for premium content creators...." Peer review

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

What benefits does Pubmatic Cloud offer for Sending & Publishing Communications?

What benefits does Pubmatic Cloud offer for Engagement Management?

What Are the key features of Pubmatic Cloud for Lead Qualification: Technographic?

How can Pubmatic Cloud optimize your Workflow Management Workflow?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

PubMatic says Activate achieves significant industry adoption - TipRanks

PubMatic reports that its product, Activate, has been widely adopted in the industry.

Read more →
 

PubMatic, Western Union Forge Major Commerce Media Partnership Amid $1.5B Market Opportunity - StockTitan

PubMatic and Western Union have formed a significant commerce media partnership, tapping into a $1.5 billion market opportunity.

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Tokyo Tsushin Group - Media

PubMatic's OpenWrap SDK helped Tokyo Tsushin Group boost revenue from their mobile game apps. The company wanted to move beyond performance advertising and access global brand demand. By using OpenWr...ap SDK, they integrated new brand ad sources with their existing setup. This led to a 24% total revenue uplift and an 8.4x increase in average CPM for US inventory. Tokyo Tsushin Group also praised PubMatic's support and technical help.

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A leading casual dining brand - Restaurants

PubMatic Connect helped a leading casual dining brand improve digital ad performance. The brand wanted better reach and lower costs for its campaigns. Using Instacart audience segments through PubMat...ic Connect, they reduced data loss and improved match rates. The campaign saw an 11% lower cost per click and a 33-60% lower cost per unique reach. This led to more efficient and effective advertising results.

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Kroger Precision Marketing - Retail

PubMatic helped Kroger Precision Marketing improve video campaign performance. KPM wanted to make their media buying more efficient and sustainable. They reduced their supply partners by over 70% and... focused on using PubMatic as a core platform. This led to a 24% decrease in reseller impressions and a 20% increase in click-through rates. KPM credits PubMatic for helping them meet their goals and solve inefficiency challenges.

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Overwolf - Internet

PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new buyers and show the value of in-play ads in gaming. PubMati...c's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.

Read more →

PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5

Read Reviews (59)
Custom Reports

4.47/5

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5

Read Reviews (59)
Custom Reports

4.47/5

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Product

PubMatic Enters Final Phase Of Joining OzTAMs VOZ Streaming

PubMatic is in the final testing phase for its integration with OzTAM's VOZ Streaming, a service enhancing programmatic broadcast video-on-demand (BVOD) trading. This integration aims to expand programmatic access to premium BVOD inventory, improving campaign efficiency and transparency for broadcasters and advertisers. Deployment is expected in October, marking a significant step in advancing Australia's TV ecosystem.

Partnership

PubMatic and Tubi Partner to Unlock Programmatic CTV in Australia

PubMatic and Tubi have formed a partnership to provide advertisers with programmatic access to Tubi's connected TV inventory in Australia. This collaboration aims to enhance viewer engagement and offer advertisers real-time transparency and control. Tubi's extensive content library and low ad loads make it an attractive platform for advertisers seeking to reach streaming audiences efficiently.

Product

PubMatic Unveils AI-Powered Publisher Platform

PubMatic has launched an AI-powered monetization platform aimed at enhancing publisher control over yield, data, and demand. The platform integrates automated revenue optimization, first-party data monetization, and direct access to high-value media budgets. It features PubMatic Assistant for deal management, real-time analytics, and first-party data monetization at scale, empowering publishers to optimize yield and drive innovation.

Partnership

PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue in $770B Global Digital Ad Market - Business Wire

PubMatic and KERV.ai have formed a strategic partnership to enhance programmatic advertising by integrating KERV's AI-powered interactive and shoppable video ads with PubMatic's premium omnichannel inventory. This collaboration allows advertisers to access KERV's advanced video formats and first-party targeting capabilities, improving ad engagement and revenue opportunities.

PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Financials

PRIVATE