Pubmatic Cloud Overview

This is a summary of the comprehensive capabilities and benefits of Pubmatic Cloud based on over 704 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Pubmatic Cloud, OpenX, Appodeal Platform, Chartboost, Google Ad Manager, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Pubmatic Cloud is right for your needs? Our Cuspera AI engine can evaluate how Pubmatic Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.

Pubmatic Cloud supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications
  • Engagement Management
  • Lead Qualification: Technographic
  • Workflow Management

Pubmatic Cloud can help you with many business goals, such as Improve ROI, Improve Visibility, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve Efficiency, etc. It can help manage these activities if you use Mobile and Mobile App for these needs. As a solution, Pubmatic Cloud's capabilities include SEM.

Pubmatic Cloud was founded in 2006. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Media buyers are allocating almost half (45%) of their digital advertising budgets to mobile platforms, split evenly among web and app placements...." 73% of media buyers favor #programmatic in-app #ads, study finds

Cuspera Reviews

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities peers achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Engagement Management , as the business use cases that they have been most satisfied while using Pubmatic Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile

4.63/5 ★

Read Reviews (108)

"...Media buyers are allocating almost half (45%) of their digital advertising budgets to mobile platforms, split evenly among web and app placements...." 73% of media buyers favor #programmatic in-app #ads, study finds
Sending & Publishing Communications

4.78/5 ★

Read Reviews (88)

"...Looking for diversity of publishers and scale in doing so...."
Engagement Management with Mobile and Mobile App

4.77/5 ★

Read Reviews (18)

"...PubMatic s for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices...." PubMatic is Selected by GroupM as a Preferred Global SSP Partner
engaging and following up

4.64/5 ★

Read Reviews (13)

"...Scale your campaigns with access to the world s most premium publishers and reach target consumers wherever they engage with brand-safe content...."
PEER EXPERIENCES
Advertisement with Mobile

4.63/5 ★

Read Reviews (108)

"...Media buyers are allocating almost half (45%) of their digital advertising budgets to mobile platforms, split evenly among web and app placements...." 73% of media buyers favor #programmatic in-app #ads, study finds
Sending & Publishing Communications

4.78/5 ★

Read Reviews (88)

"...Looking for diversity of publishers and scale in doing so...." Peer review by Consultant
Engagement Management with Mobile and Mobile App

4.77/5 ★

Read Reviews (18)

"...PubMatic s for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices...." PubMatic is Selected by GroupM as a Preferred Global SSP Partner
engaging and following up

4.77/5 ★

Read Reviews (13)

24+ more Business Use Cases

Our AI advisor, Wyz, harnessed 704 insights from peers and experts to help you assess how these Pubmatic Cloud use cases fit your Publisher Ad Management needs.

Based on peer insights

Cuspera recommends Pubmatic Cloud for

Use Cases Advertisement , Sending & Publishing Communications , Engagement Management
Medium Mobile, Mobile App
Features SEM
Business Priorities Improve ROI, Improve Visibility, Increase Sales & Revenue
Industries Marketing And Advertising, Computer Software, Internet

Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

OpenX, Appodeal Platform, Chartboost and Google Ad Manager are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Pubmatic Cloud to Improve ROI and Improve visibility

Peer and Expert Opinion on Features

for Pubmatic Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

4.40/5 ★

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
SEM

4.40/5 ★

Read Reviews (9)

IT and Other Capabilities

for Pubmatic Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.98/5 ★

Read Reviews (21)
Email Support

1.58/5 ★

Read Reviews (1)
Chat Support

1.58/5 ★

Read Reviews (1)
Phone Support

1.58/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.98/5 ★

Read Reviews (21)
Email Support

1.58/5 ★

Read Reviews (1)
Chat Support

1.58/5 ★

Read Reviews (1)
Phone Support

1.58/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

Vendor Profile Details

Company Name

Pubmatic

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Financials

PRIVATE