Pubmatic Cloud Overview
This is a summary of the comprehensive capabilities and benefits of Pubmatic Cloud based on over 704 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Pubmatic Cloud, OpenX, Appodeal Platform, Chartboost, Google Ad Manager, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Pubmatic Cloud is right for your needs? Our Cuspera AI engine can evaluate how Pubmatic Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.
Pubmatic Cloud supports business activities such as:
- Advertisement
- Sending & Publishing Communications
- Engagement Management
- Lead Qualification: Technographic
- Workflow Management
Pubmatic Cloud can help you with many business goals, such as Improve ROI, Improve Visibility, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve Efficiency, etc. It can help manage these activities if you use Mobile and Mobile App for these needs. As a solution, Pubmatic Cloud's capabilities include SEM.
Pubmatic Cloud was founded in 2006. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...Media buyers are allocating almost half (45%) of their digital advertising budgets to mobile platforms, split evenly among web and app placements...." 73% of media buyers favor #programmatic in-app #ads, study finds
Cuspera Reviews
9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
Business Priorities
Improve ROI and Improve Visibility are the most popular business priorities peers achieved using Pubmatic Cloud.
Use Cases
Peers recommend Advertisement , Sending & Publishing Communications , Engagement Management , as the business use cases that they have been most satisfied while using Pubmatic Cloud.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Advertisement with Mobile |
4.63/5 ★ |
"...Media buyers are allocating almost half (45%) of their digital advertising budgets to mobile platforms, split evenly among web and app placements...." 73% of media buyers favor #programmatic in-app #ads, study finds |
Sending & Publishing Communications |
4.78/5 ★ |
"...Looking for diversity of publishers and scale in doing so...." Peer review by Consultant |
Engagement Management with Mobile and Mobile App |
4.77/5 ★ |
"...PubMatic s for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices...." PubMatic is Selected by GroupM as a Preferred Global SSP Partner |
engaging and following up |
4.64/5 ★ |
"...Scale your campaigns with access to the world s most premium publishers and reach target consumers wherever they engage with brand-safe content...." PubMatic SSP: Maximize ROI and Control Your Digital Supply Chain |
PEER EXPERIENCES | |
---|---|
Advertisement with Mobile |
4.63/5 ★ |
"...Media buyers are allocating almost half (45%) of their digital advertising budgets to mobile platforms, split evenly among web and app placements...." 73% of media buyers favor #programmatic in-app #ads, study finds |
|
Sending & Publishing Communications |
4.78/5 ★ |
"...Looking for diversity of publishers and scale in doing so...." Peer review by Consultant |
|
Engagement Management with Mobile and Mobile App |
4.77/5 ★ |
"...PubMatic s for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices...." PubMatic is Selected by GroupM as a Preferred Global SSP Partner |
|
engaging and following up |
4.77/5 ★ |
24+ more Business Use Cases
Our AI advisor, Wyz, harnessed 704 insights from peers and experts to help you assess how these Pubmatic Cloud use cases fit your Publisher Ad Management needs.
Frequently Asked Questions(FAQ)
for Pubmatic Cloud
What is Pubmatic Cloud?
What is Pubmatic Cloud used for?
Who uses Pubmatic Cloud?
What are Pubmatic Cloud alternatives?
Where is Pubmatic Cloud located?
Popular Business Setting
for Pubmatic Cloud
Top Industries
- Marketing and Advertising
- Computer Software
- Internet
Popular in
- Small Business
- Mid Market
- Large Enterprise
Pubmatic Cloud Alternatives
Peer and Expert Opinion on Features
for Pubmatic Cloud
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
SEM | Read Reviews (9) |
FEATURES | RATINGS AND REVIEWS |
---|---|
SEM | Read Reviews (9) |
IT and Other Capabilities
for Pubmatic Cloud
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (12) |
Data Import | Read Reviews (40) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (12) |
Data Import | Read Reviews (40) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
24/7 Support | Read Reviews (21) |
Email Support | Read Reviews (1) |
Chat Support | Read Reviews (1) |
Phone Support | Read Reviews (1) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
24/7 Support | Read Reviews (21) |
Email Support | Read Reviews (1) |
Chat Support | Read Reviews (1) |
Phone Support | Read Reviews (1) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
Analytics | Read Reviews (59) |
Custom Reports | Read Reviews (85) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
Analytics | Read Reviews (59) |
Custom Reports | Read Reviews (85) |
Software Failure Risk Guidance
?for Pubmatic Cloud
Overall Risk Meter
Top Failure Risks for Pubmatic Cloud
Vendor Profile Details
HQ Location
305 Main Street First Floor, Redwood City, CA 94063, US
Employees
501-1000
Social
Financials
PRIVATE