Pubmatic Cloud: Use-Cases, Insights and Reviews | 2026 Cuspera

PubMatic partnered with Agence 79 to enhance a programmatic video campaign for a French retailer, achieving a 5x higher CTR than the open market. Using PubMatic's curation solutions, the campaign exc...eeded all targets, including a 16.7% increase in video completion rate and 12.5% in viewability. Agence 79 gained full control over data governance and supply path transparency.
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PubMatic and Havas Media executed a successful agentic AI-driven programmatic advertising campaign in Spain using PubMatic's AgenticOS platform. The campaign automated CTV media planning and activati...on, achieving a CPM 18% below target and exceeding impression objectives by 23%. This collaboration highlights the growing adoption of agentic AI in media buying, enhancing efficiency and transparency.
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PubMatic and Havas launched the first agentic CTV campaign in Spain for Movistar, part of Telefónica. Using PubMatic's AgenticOS, the campaign achieved 18% lower CPM and 23% higher impressions than ...targets. This marks a significant milestone in AI-driven programmatic media buying, showcasing enhanced automation and efficiency in CTV advertising.
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PubMatic helped Agence 79 boost video campaign results for a retail client. Agence 79 used PubMatic’s curation tools to gain more control and transparency in programmatic video buying. The agency ach...ieved a 14.3% higher video completion rate and 12.5% better viewability than targets. Click-through rates were five times higher than the open market. The solution delivered a safer, more efficient media environment.
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PubMatic helped dentsu MENA run a programmatic display campaign for Chevrolet Arabia. The campaign used PubMatic’s curated marketplace and SeenThis’s streaming tech to reach more people and cut carbo...n emissions. CTR was 70% higher than benchmarks, hitting 1.19%. The campaign saved 1.2kg CO2e and cut 66% of emissions versus other campaigns. Dentsu repurposed social video assets into in-banner ads, reducing production and data waste.
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PubMatic AgenticOS helped Butler/Till run a fully autonomous, AI-driven campaign for Geloso Beverage Group. The platform enabled direct, end-to-end campaign execution, cutting out manual steps and in...termediaries. Butler/Till achieved an 80% reduction in buy-side costs and delivered 40% more impressions than planned. The campaign also saw a 30% lower effective CPM and maintained high inventory quality. AI optimization ensured strong completion rates and premium supply access.
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