Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PubMatic s publisher-first approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Check out our latest digital and programmatic advertising case studies...." Programmatic Advertising Case Studies
"...To provide BT with better visibility into how much of its total media spend reached the publisher, PubMatic suggested employing a buyer controlled fee structure...." HOW ESSENCE UK HELPED BT GAIN MORE SUPPLY CHAIN CONTROL
"...PubMatic s approach also enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. ..." TechBytes with Katherine Strieder, VP of Product Management at PubMatic

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

What solutions does Pubmatic Cloud provide for Sending & Publishing Communications?

How does Pubmatic Cloud address your Engagement Management Challenges?

How does Pubmatic Cloud address your Lead Qualification: Technographic Challenges?

How does Pubmatic Cloud address your Workflow Management Challenges?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

ThinkResult - Advertising - Medium

ThinkResult and PubMatic signal a new era of AI-powered media buying in ...

ThinkResult adopts PubMatic's AgenticOS to enhance AI-powered media buying, reducing campaign setup time by 90%. This collaboration highlights a shift towards autonomous advertising in India, enablin...g faster campaign deployment and improved efficiency. PubMatic's platform, now expanding globally, allows advertisers to manage campaigns with AI-driven workflows, enhancing operational efficiency and media performance.

Read on →
 

Think Result - Advertising - Medium

PubMatic and Think Result deliver APAC's first agentic CTV campaign in ...

PubMatic and Think Result launched the first agentic CTV campaign in India using PubMatic's AI-driven AgenticOS platform. The campaign achieved significant efficiency gains, reducing setup times by 9...0% and increasing impressions by 17%. This deployment reflects broader trends in APAC and follows successful tests in the U.S. and Europe.

Read on →
 

Level Agency - Digital Marketing - Medium

PubMatic AgenticOS doubles reach per dollar

Pittsburgh, USA

PubMatic's AgenticOS significantly outperformed an incumbent DSP in a test conducted by Level Agency, doubling reach per dollar for an education sector client. This success was attributed to PubMatic...'s agentic AI and direct supply-side activation, enabling rapid audience building and retargeting. The campaign's success led Level Agency to allocate more budget to AgenticOS for future campaigns, highlighting its effectiveness in digital advertising optimization and audience targeting.

Read on →

Level Agency - Marketing And Advertising - Medium

Pittsburgh, USA

PubMatic’s AgenticOS helped Level Agency outperform an incumbent DSP in a direct test. Level achieved 53% more efficient CPMs and 2.14x more impressions per dollar. Campaign setup time dropped from h...ours to 30 minutes. Hyper-local targeting scaled quickly, hitting cost-per-conversion goals in weeks. Video completion rates rose by 54%, with no brand-unsafe placements. The agency expanded use of AgenticOS for fast, geo-targeted campaigns.

Read more →

Havas Media - Marketing And Advertising - Large

Madrid, Spain

PubMatic's AgenticOS powered Spain's first agentic CTV campaign for Havas Media and Movistar. The AI-driven platform automated campaign planning, inventory selection, and optimization. Havas Media ga...ined full transparency and control while reducing manual work. The campaign achieved an 18% lower CPM than target and delivered 23% more impressions. AgenticOS enabled the team to focus on strategy and client outcomes.

Read more →

Amnet - Marketing And Advertising - Medium

Paris, France

PubMatic's AgenticOS helped Amnet launch France's first agentic campaign for Interbev. Amnet automated campaign setup and optimization, cutting setup time by 80%. The campaign used real-time data to ...target cooking fans and meat consumers. Amnet saw a 25.7% higher video completion rate and a 31% higher video-through rate than the industry average. The process gave Amnet full transparency and control over campaign data and delivery.

Read more →

PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Competitors

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

JWX

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Executive

Architect of PubMatic's Financial Success Announces Retirement

PubMatic's CFO, Steve Pantelick, announced his retirement after 15 years, marking a significant leadership transition. His tenure saw PubMatic's growth from a startup to a public company, with consistent financial performance. The company is now searching for a new CFO to continue its strategic focus on AI and digital advertising growth.

Read more →
Product

PubMatic adds AI governance solution

PubMatic has introduced an AI governance framework for its AgenticOS platform, enhancing control over autonomous advertising campaigns. The system allows advertisers to define AI campaign execution parameters, providing audit trails and approval processes. It integrates with PubMatic's Ad Context Protocol, ensuring transaction validation. Rise, a Quad agency, is piloting the framework, highlighting its transparency and accountability benefits.

Read more →
Executive

PubMatic Announces Planned Retirement of Chief Financial Officer Steve ...

PubMatic announced the planned retirement of CFO Steve Pantelick, effective in 2027. Pantelick, who has been with the company since 2011, played a key role in its growth and financial success. The company is searching for a successor while ensuring a smooth transition.

Read more →
Product

PubMatic launches governance framework for agentic advertising

PubMatic has launched a governance framework for autonomous advertising, integrated into its AgenticOS platform. This framework offers customizable control and transparency for advertisers and agencies, ensuring auditable and accountable campaign execution. It includes features like pre-approved asset libraries and authenticated approval workflows, enhancing trust and scalability in agentic advertising.

Read more →

PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE