Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PubMatic is a digital advertising technology company for premium content creators...." Peer review

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

What Are the key features of Pubmatic Cloud for Sending & Publishing Communications?

Why is Pubmatic Cloud the best choice for Engagement Management?

What benefits does Pubmatic Cloud offer for Lead Qualification: Technographic?

What makes Pubmatic Cloud ideal for Workflow Management?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

OMD - Marketing And Advertising

PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network to move 98% of spend to Deal-IDs by the end of 2...024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.

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dentsu - Marketing And Advertising - Very Large

PubMatic Connect helped dentsu improve CPM by 37% and CPC by 2%. Dentsu used PubMatic’s sell-side data targeting to activate audience segments closer to the inventory. This new approach reduced relia...nce on DSPs and made campaign setup more efficient. Dentsu saw better results and more actionable reporting for their programmatic advertising campaigns.

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Veraxen - Entertainment - Medium

PubMatic's OpenWrap SDK helped Veraxen, a leading games company, boost ad revenue by 165%. Veraxen integrated OpenWrap across all in-app inventory, connecting 11 demand partners including Amazon TAM.... This increased competition and improved fill rates. Veraxen saw a 23% rise in eCPM and a 68% increase in total ad requests. The solution reduced workload and gave access to global ad exchanges from a single source.

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Overwolf - Internet

PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new buyers and show the value of in-play ads in gaming. PubMati...c's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.

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a leading online platform for handmade goods (Germany) - Internet

PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted to stand out in a crowded market and reach new audiences. U...sing Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.

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Brain Nordic - Information Technology And Services

PubMatic Private Marketplaces helped Brain Nordic boost their audience addressability rate to 97%. Before PubMatic, their targeting base was only 35% and third-party cookie blocks were high. With Pub...Matic PMPs, the targeting base doubled to 70%. The solution improved data security and enabled seamless use of first-party data. Advertisers gained better campaign visibility and results.

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PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Connatix

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Partnership

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ...

Optable and PubMatic have partnered to integrate Optable's Audience Agent into PubMatic's AgenticOS. This integration allows AI agents to autonomously discover and activate publisher first-party audience data without transferring the data. Announced on March 12, 2026, this collaboration showcases the Advertising Context Protocol in action, enhancing privacy-safe programmatic advertising. The partnership aims to leverage publisher data amid declining reliability of shared identifiers due to privacy regulations.

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Partnership

PubMatic Delivers Its First Agentic AI Campaign in Europe with Abovo Maxlead

PubMatic and Abovo Maxlead have launched an autonomous AI-driven advertising campaign in Europe, leveraging PubMatic's AgenticOS to enhance campaign efficiency. This integration enables faster campaign activation and optimization, reducing setup and troubleshooting times significantly. The partnership exemplifies AI's scalability in digital advertising, offering real-time activation across premium inventory.

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Partnership

Vudoo Announces Partnership with PubMatic to Simplify Activation of ...

Vudoo and PubMatic have partnered to integrate commerce media technology into PubMatic's platform, enabling shoppable ad experiences across its premium inventory. This collaboration allows advertisers and publishers to create interactive ads where consumers can purchase directly from the ad, enhancing engagement and conversion. The integration simplifies activation for agencies and brands, offering measurable results and maintaining user privacy.

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Financial

PubMatic at Citizens JMP Tech Conference: Strategic Growth and AI Focus

PubMatic presented at the Citizens JMP Technology Conference, emphasizing its strategic growth and AI advancements. The company reported a strong Q4 performance with an 18% year-over-year core business growth and significant contributions from emerging revenue streams like CTV and mobile apps. PubMatic's AI initiatives have enhanced efficiency, and its Activate product has expanded DSP diversity. The company maintains a robust financial position with a $145 million cash balance and no debt.

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PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE