Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Being able to access premium publishers from a single platform makes the job easier...." Peer review by User in Electrical/Electronic Manufacturing, Manufacturing

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Pubmatic Cloud Use Cases

How does Pubmatic Cloud address your Sending & Publishing Communications Challenges?

Why is Pubmatic Cloud the best choice for Engagement Management?

Why is Pubmatic Cloud the best choice for Lead Qualification: Technographic?

What benefits does Pubmatic Cloud offer for Workflow Management?

24+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Design

CASE STUDY Tokyo Tsushin Group

PubMatic's OpenWrap SDK helped Tokyo Tsushin Group boost revenue from their mobile game apps. The company wanted to move beyond performance advertising and access global brand demand. By using OpenWr...ap SDK, they integrated new brand ad sources with their existing setup. This led to a 24% total revenue uplift and an 8.4x increase in average CPM for US inventory. Tokyo Tsushin Group also praised PubMatic's support and technical help.

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Entertainment

CASE STUDY Philo

Philo used PubMatic SSP & Curation to improve transparency and addressability in CTV advertising. Philo wanted to help advertisers reach audiences with better targeting and brand safety. PubMatic ena...bled Philo to send multiple identifiers and content signals to buyers. This helped Philo increase overall revenue by 222% after enabling UID2.0. Revenue also grew by 38% when content object signals were present. Philo achieved over 98% coverage in unique IDs and content signals.

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Restaurants

CASE STUDY A leading casual dining brand

PubMatic Connect helped a leading casual dining brand improve digital ad performance. The brand wanted better reach and lower costs for its campaigns. Using Instacart audience segments through PubMat...ic Connect, they reduced data loss and improved match rates. The campaign saw an 11% lower cost per click and a 33-60% lower cost per unique reach. This led to more efficient and effective advertising results.

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Retail

CASE STUDY Kroger Precision Marketing

PubMatic helped Kroger Precision Marketing improve video campaign performance. KPM wanted to make their media buying more efficient and sustainable. They reduced their supply partners by over 70% and... focused on using PubMatic as a core platform. This led to a 24% decrease in reseller impressions and a 20% increase in click-through rates. KPM credits PubMatic for helping them meet their goals and solve inefficiency challenges.

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Consumer Goods

CASE STUDY Mars Petcare

Mars Petcare used PubMatic Activate to improve their media buying for Greenies pet treats. They wanted to reach new buyers and make their ad spend more efficient. Activate helped them cut tech fees a...nd invest more in working media. Mars Petcare exceeded their incremental sales goals by 126% and outperformed sales lift goals by 20%. They also gained 8% more media due to a streamlined fee structure.

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Internet

CASE STUDY Overwolf

PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new buyers and show the value of in-play ads in gaming. PubMati...c's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.

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Video

PubMatic: The Future of Digital Advertising: Built For You.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Connatix

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Financial

PubMatic to Announce Fourth Quarter and Full Year 2024 Financial Results on February 27 , 2025

PubMatic will announce its Q4 and full-year 2024 financial results on February 27, 2025, with a webcast at 1:30 p.m. Pacific Time.

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Product

PubMatic Activate Achieves Significant Industry Adoption : 100 % of Big Six Advertising Agencies Now Leverage the Platform for Efficiency and Growth

PubMatic Activate is now used by all major advertising agencies for better efficiency and growth.

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Customer

PubMatic says Activate achieves significant industry adoption - TipRanks

PubMatic reports that its product, Activate, has been widely adopted in the industry.

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Product

PubMatic & KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs - Business Wire

PubMatic and KERV.ai are partnering to improve programmatic advertising by curating premium supply through Deal IDs.

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PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE