Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I like the workflow automation feature as well as the real time analytics aspect of the software most...." Peer review by User in Electrical/Electronic Manufacturing, Manufacturing

Peer review evidence (same sources as the product rating summary)

"...The report provides both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. ..." PubMatic latest report highlights 3 key trends in mobile advertising
"...Flattening the waterfall with header bidding and real-time pricing data helps publishers grow yield and revenue, above and beyond demand from current mediation partners, said PubMatic senior vice-president of product management, Evan Simeone. ..." PubMatic solves programmatic demand, brand ad budgets
"...Fifty-six percent of respondents said they saw better audience targeting with in-app ads, while 54% reported more effective customer engagement. ..." 73% of media buyers favor #programmatic in-app #ads, study finds

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

What solutions does Pubmatic Cloud provide for Sending & Publishing Communications?

How can Pubmatic Cloud optimize your Engagement Management Workflow?

How can Pubmatic Cloud optimize your Lead Qualification: Technographic Workflow?

What makes Pubmatic Cloud ideal for Workflow Management?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

Level Agency - Digital Marketing - Medium

PubMatic AgenticOS doubles reach per dollar

Pittsburgh, USA

PubMatic's AgenticOS significantly outperformed an incumbent DSP in a test conducted by Level Agency, doubling reach per dollar for an education sector client. This success was attributed to PubMatic...'s agentic AI and direct supply-side activation, enabling rapid audience building and retargeting. The campaign's success led Level Agency to allocate more budget to AgenticOS for future campaigns, highlighting its effectiveness in digital advertising optimization and audience targeting.

Read on →
 

Level Agency - Advertising & Marketing - Medium

AI on the Supply Side: How PubMatic Is Challenging Ad Tech's Old Guard

Pittsburgh, USA

PubMatic's new AI-driven platform, AgenticOS, significantly outperformed a traditional DSP in a test conducted by Level Agency, delivering over double the reach per dollar. The platform's architectur...e, which operates within the supply chain, allows for rapid campaign activation and improved efficiency. This success demonstrates PubMatic's potential to challenge the dominance of walled gardens like Google and Meta by offering superior ROI and speed for advertisers.

Read on →
 

Level Agency - Advertising - Medium

PubMatic's AgenticOS Doubles Reach Per Dollar in Level Ag...

Pittsburgh, USA

Level Agency tested PubMatic's AgenticOS for an education sector client, achieving double the reach per dollar compared to its incumbent DSP. AgenticOS delivered 351 qualified impressions per $1, sig...nificantly outperforming the previous DSP. The campaign also achieved a 53% lower weighted average CPM for premium CTV inventory and a 54% higher video completion rate. This highlights the effectiveness of AI-driven programmatic advertising in enhancing campaign performance.

Read on →

Abovomaxlead - Marketing And Advertising - Medium

Netherlands

PubMatic’s AgenticOS helped Abovomaxlead run a fully autonomous CTV campaign in the Netherlands. The agency connected its Mediavision AI directly to PubMatic, removing manual steps and intermediaries.... The campaign setup time dropped by 87%. Video completion rate reached 97%. Effective CPMs were 15% lower than planned. This direct AI-to-AI approach improved cost, speed, and quality for digital advertising.

Read more →

Agence 79 - Marketing And Advertising - Medium

Paris, France

PubMatic helped Agence 79 boost video campaign results for a retail client. Using PubMatic’s curation, Agence 79 built a premium, transparent video network. The agency gained full control over impres...sion quality and data. The campaign achieved a 5x higher click-through rate than the open market. Video completion rate rose 16.7% above target, and viewability improved by 12.5%.

Read more →

A leading global betting and gaming business - Entertainment - Large

UK

PubMatic Activate helped a leading global betting and gaming business lower its cost per acquisition by 32%. The company used programmatic display campaigns to target football, horse racing, and casi...no gaming audiences. Activate enabled prospecting, retargeting, and customer engagement across these segments. The campaign drove 3,365 new registrations and delivered over 57 million impressions. The final CPA was £40.77, beating the £60 target.

Read more →

PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Competitors

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

JWX

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Product

PubMatic Launches Creator Marketplace for Agentic Demand

PubMatic has launched the Creator Marketplace, a programmatic CTV auction platform that connects independent creator media companies' premium CTV inventory with emerging agentic demand. The platform, developed in partnership with Holmes Media and FreeWheel, aims to provide creators with access to new programmatic demand and advertisers with access to highly engaged CTV audience segments.

Read more →
Product

Ad Tech Company PubMatic Launches Programmatic CTV Marketplace for ...

PubMatic has launched a programmatic CTV marketplace, connecting creator-publisher supply with buyers via its AgenticOS platform. Holmes Media partnered with PubMatic to develop this infrastructure, with FreeWheel as the ad server partner. MeatEater is the inaugural publisher partner, enhancing access to premium CTV inventory for advertisers.

Read more →
Partnership

Gracenote Links With PubMatic To Power Content-Informed CTV Buying

PubMatic and Gracenote have formed a strategic partnership to enhance content-informed CTV buying. This collaboration integrates Gracenote's content intelligence with PubMatic's platform, enabling advertisers to make precise, real-time decisions based on verified content data. The partnership aims to improve the planning and purchasing of premium live-sport supply in programmatic CTV.

Read more →
Product

PUBM Press Release: PubMatic Launches Creator Marketplace to Conn...

PubMatic launched the Creator Marketplace, a programmatic CTV auction platform connecting independent creator media companies with programmatic and agentic demand. MeatEater joins as the inaugural partner. This platform enables creators to access new programmatic demand while providing advertisers with access to highly engaged CTV audience segments.

Read more →

PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE