Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We are trying to implement native advertising with this software...." Peer review by User in Electrical/Electronic Manufacturing, Manufacturing

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Pubmatic Cloud Use Cases

How does Pubmatic Cloud address your Sending & Publishing Communications Challenges?

How efficiently Does Pubmatic Cloud manage your Engagement Management?

What Are the key features of Pubmatic Cloud for Lead Qualification: Technographic?

How efficiently Does Pubmatic Cloud manage your Workflow Management?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Entertainment

CASE STUDY Local Now

PubMatic SSP helped Local Now increase revenue by 282% year over year. Local Now needed unique demand and better control over their ad inventory. PubMatic provided a full audit, optimization, and sea...mless ad server integration. Their tools and support enabled fast demand growth and more ad requests. Local Now praised PubMatic for impressive tools and strong customer service.

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Marketing and Advertising

CASE STUDY Smart Supply

PubMatic Connect helped Smart Supply cut cost per acquisition by over 50%. Smart Supply used AI-driven supply intelligence to target high-performing, brand-safe inventory. They worked with PubMatic t...o activate curated deals and optimize campaigns in real time. The campaign focused on an insurance-sector client, using supply-side targeting to improve conversions. Audience filtering and real-time optimizations led to fewer but more intent-driven clicks, making CPA most efficient by week 4.

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Information Technology and Services

CASE STUDY zMaticoo

PubMatic’s Access Membership program helped zMaticoo boost daily revenue by 270%. zMaticoo faced challenges monetizing its global supply and needed more premium demand and better support. PubMatic pr...ovided consultative account support, expanded capacity, and strong buyer relationships. zMaticoo saw a 122% increase in daily QPS and a 220% rise in daily revenue per impression. The partnership also included joint marketing and customized workshops.

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Media Production

CASE STUDY NewsBreak

PubMatic SSP helped NewsBreak boost programmatic revenue. NewsBreak wanted to grow awareness and attract more premium advertisers. PubMatic connected NewsBreak with top buyers and supported private m...arketplace deals. NewsBreak saw a 107% year-over-year increase in PMP revenue. Overall revenue grew 71% year-over-year. Open market revenue rose 14% year-over-year.

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Marketing and Advertising

CASE STUDY Publicis Group India

PubMatic's Consumer Experience Auction Package helped Publicis Group India improve programmatic campaign results. The agency faced challenges with video ad placement transparency. Using PubMatic, the...y saw 80% higher win rates and 12% higher video completion for 30-second creatives. CPMs became 7% more cost efficient. Viewability increased by 12% over benchmarks. They reached more niche publishers at scale and improved internal quality measurement.

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Marketing and Advertising

CASE STUDY OMD

PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network to move 98% of spend to Deal-IDs by the end of 2...024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.

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Video

PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Connatix

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Partnership

PubMatic and Tubi Partner to Unlock Programmatic CTV in Australia

PubMatic and Tubi have formed a partnership to provide advertisers with programmatic access to Tubi's connected TV inventory in Australia. This collaboration aims to enhance viewer engagement and offer advertisers real-time transparency and control. Tubi's extensive content library and low ad loads make it an attractive platform for advertisers seeking to reach streaming audiences efficiently.

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Product

PubMatic Unveils AI-Powered Publisher Platform

PubMatic has launched an AI-powered monetization platform aimed at enhancing publisher control over yield, data, and demand. The platform integrates automated revenue optimization, first-party data monetization, and direct access to high-value media budgets. It features PubMatic Assistant for deal management, real-time analytics, and first-party data monetization at scale, empowering publishers to optimize yield and drive innovation.

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Partnership

Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory

Nippon TV and PubMatic have formed a partnership to enhance global access to Nippon TV's premium broadcast inventory through programmatic advertising. This collaboration allows advertisers to leverage PubMatic's expertise in digital media to access Nippon TV's content with advanced targeting and optimization capabilities. The partnership aims to transform TV advertising in Japan by combining the reach of linear TV with the efficiency of digital media.

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Partnership

PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact | PubMatic News

PubMatic and GroupM have expanded their partnership to enhance the GroupM Premium Marketplace in the Latin America region. This collaboration aims to increase transparency and efficiency in media buying, offering GroupM clients direct access to PubMatic's high-quality publisher inventory. The partnership will leverage PubMatic's sell-side targeting and unified interface, aligning with GroupM's commitment to a transparent and efficient programmatic ecosystem.

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PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE