Real-World Case Studies and Customer Success Stories with Pubmatic Cloud

PubMatic helped Agence 79 boost video campaign results for a retail client. Agence 79 used PubMatic’s curation tools to gain... more control and transparency in programmatic video buying. The agency achieved a 14.3% higher video completion rate and 12.5% better viewability than targets. Click-through rates were five times higher than the open market. The solution delivered a safer, more efficient media environment.
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PubMatic helped dentsu MENA run a programmatic display campaign for Chevrolet Arabia. The campaign used PubMatic’s curated marketplace and SeenThis’s... streaming tech to reach more people and cut carbon emissions. CTR was 70% higher than benchmarks, hitting 1.19%. The campaign saved 1.2kg CO2e and cut 66% of emissions versus other campaigns. Dentsu repurposed social video assets into in-banner ads, reducing production and data waste.
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PubMatic AgenticOS helped Butler/Till run a fully autonomous, AI-driven campaign for Geloso Beverage Group. The platform enabled direct, end-to-end campaign... execution, cutting out manual steps and intermediaries. Butler/Till achieved an 80% reduction in buy-side costs and delivered 40% more impressions than planned. The campaign also saw a 30% lower effective CPM and maintained high inventory quality. AI optimization ensured strong completion rates and premium supply access.
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PubMatic Connect helped Smart Supply cut CPA by over 50% for an insurance client. Smart Supply used AI-driven supply intelligence... and PubMatic’s premium inventory to target high-performing, brand-safe segments. Real-time optimizations and audience filtering improved campaign efficiency. The strategy focused on outcomes-based supply-side targeting. This led to fewer but more intent-driven clicks and strong cost savings.
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PubMatic Activate helped OMG Outcomes run a unified programmatic CTV campaign for a leading online handmade goods platform in Germany. The solution simplified... campaign execution and improved media efficiency. Activate gave direct access to premium CTV supply and real-time insights. The campaign achieved a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. Collaboration with Omnicom Media Group Germany and Lucid ensured strong results.
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PubMatic helped OMD shift 98% of programmatic spend to curated Deal-IDs by 2024. OMD used PubMatic’s omnichannel curation and optimization... to improve inventory quality and boost ROAS by 5%. The move delivered better transparency and control for OMD’s national retail client. There was no loss in scale or CPM efficiency. Premium programmatic solutions and addressable signals drove strong campaign results.
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PubMatic Activate helped MiQ scale CTV campaigns and achieve 93% show-level reporting. MiQ needed more transparency and better reporting for... a category-restricted client. Activate provided access to premium CTV inventory and granular reporting. MiQ quickly identified high-performing placements and optimized campaigns. The agency expanded its use of Activate into OLV after seeing strong results.
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PubMatic’s Private Marketplace Guaranteed helped Dentsu boost view-through rate to 82%. Dentsu used PubMatic’s API with DV360 to automate PMP-G... deal setup. The campaign targeted active shoppers with highly viewable, in-stream ads. Dentsu delivered 98% of the client’s budget, exceeding typical PMP-G results. PubMatic’s integration with Future Plc enabled efficient troubleshooting and premium inventory access.
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PubMatic Activate helped MiQ scale CTV campaigns for a category-restricted client. MiQ needed show-level reporting and greater transparency, which their... legacy DSP could not provide. PubMatic Activate delivered 93% show-level reporting coverage, enabling better campaign optimization. MiQ gained access to premium CTV inventory and improved visibility. The agency expanded their use of Activate into OLV after seeing strong results.
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PubMatic helped Havas Media Group exceed their digital advertising goals in a cookieless world. Havas used PubMatic’s addressable solutions to... activate audience segments without third-party cookies. The campaign achieved a 73% video completion rate, beating the 70% benchmark. Viewability reached 77%, above the 70% target. Havas credits PubMatic’s support and expertise for these strong results.
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PubMatic’s Consumer Experience Auction Package helped Goodway Group improve programmatic video campaigns. The solution increased transparency, better ad placements, and... improved pricing. Goodway Group saw 180%+ higher win rates, a 24% increase in viewability, and 7-14% more cost-efficient CPMs. The agency also exceeded audible rates benchmarks and reached more niche publishers. These results drove superior ROI and campaign performance.
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PubMatic's OpenRTB native support helped Mediavine boost native ad demand. Mediavine saw a 26% lift in impressions, 65% higher CTR,... and 24% more monthly native revenue. The integration was fast and smooth. PubMatic became Mediavine’s number two OpenRTB native partner in just two months. This partnership improved monetization for Mediavine’s publisher network.
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PubMatic's OpenWrap OTT helped Finecast boost their OTT advertising results. In a 14-day test, Finecast saw a 19% increase in... bid opportunities and a 10% rise in wins compared to a tag-based integration. The match rate improved by 16%, and the bid rate was 9 times higher. Finecast gained greater inventory access and better campaign efficiency using header bidding technology.
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PubMatic Connect helped Dentsu's Amnet reach tech enthusiasts during Black Friday and Christmas. Amnet used PubMatic's Media Buyer Console and... Deal Desk to activate custom audience segments. The campaign delivered a 71.86% viewability rate, far above the 50% benchmark. Dentsu praised the partnership and the ease of activating deals in real time. The solution enabled efficient programmatic buying and improved audience addressability.
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PubMatic’s Media Buying Console helped Omnicom Media Group Germany cut deals from 50 to 1. The team used display, video,... and CTV ad formats for better transparency and control. PubMatic’s self-service solution improved workflow efficiency and standardized campaign setups. A/B testing showed a 20% drop in viewable CPMs, 15% lower cost per completed view, and 20% decrease in CPA. Omnicom Media Group Germany saw higher net reach and more queries per second than with any other SSP.
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PubMatic helped dentsu improve CPM by 37% and CPC by 2% using sell-side data targeting. Dentsu used PubMatic’s Connect to... activate audience segments closer to the inventory. This reduced reliance on the DSP and enabled more efficient campaign delivery. The new setup allowed for granular reporting and easier troubleshooting. Dentsu saw better results for their technology brand client with this approach.
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PubMatic helped OMD Netherlands boost campaign reach by 205% for a multinational delivery services client. OMD tested Semasio audience segments... via PubMatic’s sell-side platform versus a DSP. Using PubMatic’s Connect, they created Auction Package deals with Semasio data. The campaigns saw a 16% increase in viewability and a 21% rise in CTR. This approach gave OMD confidence to shift more data targeting to PubMatic’s SSP.
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PubMatic Connect helped Wunderkind boost campaign scale for premium publishers. Wunderkind used Connect to package addressable audiences on the sell-side.... This led to an 860% increase in average bid response rate. Average bid responses per day rose by over 150%. The solution minimized DSP queries and improved targeting efficiency.
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PubMatic and Google’s Affinity and In-Market audiences helped Amnet India boost campaign results. Amnet India used PubMatic’s premium inventory to... lower cost per click by 30%. They saw a 28.5% increase in viewability. The click-to-visit ratio reached 76%. This partnership improved targeting and reduced media waste for Amnet India’s auto client campaigns.
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MiQ used PubMatic Connect to test new identity strategies for digital advertising. They ran campaigns using both LiveRamp’s RampID and... cookies, holding all other factors the same. The ID-based campaigns achieved key KPIs and outperformed cookie-based campaigns. MiQ saw over 65% unique reach above cookies, double the reach in Safari, and 57% better CPMs for ID-PMP versus cookie-PMP. PubMatic’s integrations helped MiQ overcome fragmentation and prepare for a post-cookie world.
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PubMatic helped Verve Group and Scream Malmo boost campaign reach by 21% using an audience targeting strategy. They activated the... ID5 ID to target in-market mobile users for a weight loss brand. A/B testing showed a 30% increase in mobile reach and a 90% rise on iOS inventory. The solution focused on privacy-first advertising and future-proofed audience segments. This approach enabled effective targeting across all browser types.
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PubMatic's Consumer Experience Auction Package helped Publicis Groupe India improve programmatic campaign results. The agency saw 80% higher win rates... and a 12% increase in viewability over benchmarks. CPMs became 7% more cost efficient compared to other deals. Publicis Groupe India also reached more niche publishers at scale. The solution gave better transparency and control over video ad placements.
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PubMatic Connect helped Smart Supply cut CPA by over 50% for an insurance client. The team used supply-side targeting and... real-time optimizations to improve campaign efficiency. They filtered audiences based on insurance shopping intent and policy expiration. Smart Supply refined audience segments and blocked low-value sources. The campaign achieved fewer but more intent-driven clicks, making CPA most efficient by week four.
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PubMatic’s Activate helped OMG Investment + Activation Gmbh run a unified programmatic CTV campaign for a leading handmade goods marketplace. The campaign aimed... to boost brand awareness and consideration in a crowded market. Using Activate, the team accessed premium CTV inventory and streamlined execution. The result was a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. Real-time insights and collaboration across partners drove measurable brand impact.
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PubMatic helped OMD improve programmatic advertising for a national retail client. OMD wanted better quality, control, and transparency in Display... and OLV inventory. PubMatic enabled OMD to shift 98% of spend to curated Auction Package deals. This move led to a 5% increase in ROAS with no loss in scale or efficiency. OMD gained higher quality inventory and more transparent outcomes.
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GroupM used PubMatic's Auction Package and SeenThis technology to run a sustainable video campaign for a major ecommerce platform. The goal was... to reduce carbon emissions from digital creative delivery and improve video ad performance. By minimizing data transfer and optimizing media auctions, GroupM achieved a 49% higher view-through rate and 31% higher viewability than their performance goals. The campaign also minimized 2.09 tons of carbon emissions, equal to 16,000 km driven by car. GroupM consistently surpassed benchmarks for both sustainability and ad effectiveness.
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PubMatic's Access Membership helped Overwolf boost private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new... buyers and showcase in-play advertising in gaming. The partnership led to a 28% increase in revenue. Overwolf also built stronger relationships with advertisers and expanded its reach. PubMatic provided strategic support and industry expertise.
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PubMatic's OpenWrap SDK helped 9GAG boost in-app programmatic ad revenue by 51%. 9GAG switched from a server-side 'black box' header... bidding solution to OpenWrap SDK for more transparent and competitive bidding. The platform saw a 22% increase in average CPM. OpenWrap SDK enabled seamless integration with multiple demand partners and provided enterprise-level analytics. 9GAG improved efficiency, transparency, and monetization without changing their app or SDK.
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PubMatic OpenWrap helped two large mobile app developers boost banner ad eCPM by up to 575%. They integrated OpenWrap SDK... Interoperability into their existing mediation stack. Both developers saw strong revenue gains across rewarded video, interstitial, and banner formats. Banner eCPM jumped by 86%, 125%, 153%, and up to 575% for different apps. PubMatic became a top 10 revenue partner for one developer.
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OpenWrap SDK by PubMatic helped 9GAG boost in-app monetization. 9GAG wanted more bidding partners and better transparency. The platform integrated... OpenWrap SDK for real-time auction and analytics. 9GAG saw a 22% average CPM growth. In-app programmatic revenue grew by 51%.
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PubMatic's OpenWrap helped 9GAG boost monetisation. 9GAG used A/B testing to compare header bidding wrappers. PubMatic outperformed competitors in net... revenue, CPM, and RPM. 9GAG saw a 36% increase in net revenue and net CPM, and a 37% rise in net RPM. The OpenWrap setup was simple and client service was helpful. 9GAG fully migrated to PubMatic for desktop and mobile web.
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PubMatic OpenWrap SDK helped 9GAG boost in-app programmatic ad revenue by 51%. 9GAG, a global social media platform based in... Hong Kong, wanted to improve in-app monetization and user experience. Before PubMatic, they relied on a server-side header bidding solution with limited demand. By integrating OpenWrap SDK, 9GAG accessed more demand partners and gained better analytics. This led to a 22% increase in average CPM and higher transparency in ad operations.
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PubMatic’s OpenWrap SDK helped Dwango boost CPM by 27%. Dwango faced flat or declining ad revenue and eCPM on their... Niconico Douga platform. They needed a programmatic solution that worked with their mediation platform and offered more demand partners. OpenWrap SDK integrated smoothly, giving access to over 150 demand partners and a cloud-based UI. Dwango saw an 11% rise in overall revenue and a 17% increase in programmatic eCPM. PubMatic’s support team made implementation easy and reduced the workload for Dwango’s team.
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Overwolf used PubMatic's Access Membership to grow its private marketplace spend by 23%. The program helped Overwolf connect with new... buyers and showcase in-play advertising in gaming. Overwolf introduced its unique inventory to PubMatic’s advertising team at an in-person event. This led to a new partnership with a major CPG brand. Overwolf saw a 28% increase in revenue by expanding its capacity through the program.
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PubMatic’s Access Membership program helped zMaticoo achieve 270% daily revenue growth. zMaticoo, a global technology company, needed better monetization and... premium demand for its mobile app supply. PubMatic provided consultative support, exclusive opportunities, and expanded capacity. zMaticoo saw a 122% increase in daily QPS and 220% growth in daily revenue per impression. The partnership also enabled joint marketing and direct advertiser connections.
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OpenWrap SDK Interoperability helped two large mobile app developers in APAC boost banner eCPM by up to 575%. They integrated OpenWrap... into their existing mediation stack to access unique brand demand. The solution delivered strong revenue and eCPM gains across rewarded video, interstitial, and banner ads. Banner eCPM saw triple-digit percentage increases compared to their previous mediation provider. The integration was easy and improved both revenue and user experience.
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PubMatic Private Marketplaces helped Brain Nordic boost their audience addressability rate to 97%. Before PubMatic, their targeting base was only... 35% and third-party cookie blocks were high. With PubMatic PMPs, the targeting base doubled to 70%. The solution improved data security and enabled seamless use of first-party data. Advertisers gained better campaign visibility and results.
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PubMatic partnered with ironSource to boost brand advertising demand for in-app video inventory. After Apple IDFA changes, ironSource needed new... ways to grow revenue for app publishers. PubMatic enabled access to premium programmatic video ads, helping ironSource deliver higher eCPMs and better user experience. Video revenue increased by 600%, eCPMs doubled, and video completion rate reached 83%. Viewability hit 95%, driving strong results for app monetization.
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PubMatic helped Brain Nordic boost their audience addressability rate from 35% to 97%. Brain Nordic used PubMatic’s Private Marketplaces to... double their targeting base to 70%. The solution focused on privacy, GDPR compliance, and secure data handling. Integration with PubMatic allowed Brain Nordic to use first-party data for better targeting. Advertisers gained greater audience visibility and improved campaign optimization.
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PubMatic’s Access Membership program helped zMaticoo achieve 270% daily revenue growth. zMaticoo needed better monetization and more premium demand for... its global app supply. PubMatic provided consultative support, expanded QPS capacity, and exclusive opportunities. zMaticoo saw a 122% increase in daily QPS and 220% growth in daily revenue per impression. The partnership also enabled direct advertiser connections and joint marketing initiatives.
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PubMatic helped AnyMind Group's POKKT scale its private marketplace ad infrastructure. POKKT faced limits in reporting and capacity as demand... for rewarded video ads grew. PubMatic provided customizable private marketplaces, robust reporting, and access to a wide buyer network. With PubMatic, POKKT increased PMP revenue by 194% year-over-year. Monetized impressions also rose by 183%.
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PubMatic's OpenWrap SDK helped Sofascore boost programmatic ad revenue by 197%. Sofascore faced stagnating results with their old solution and... needed better Prebid support. By integrating OpenWrap SDK, they improved CPM, fill rates, and overall revenue. The new solution let Sofascore focus on user experience while optimizing their ad strategy. Monthly gains continued for four months after launch.
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PubMatic helped Mediavine boost native ad revenue by 24%. Mediavine used PubMatic’s OpenRTB native support and DSP portfolio for a... smooth integration. The partnership led to a 26% increase in impressions and a 65% lift in click-through rate. Mediavine now ranks PubMatic as its number-two OpenRTB native partner. The collaboration improved monetized impressions and user engagement.
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PubMatic helped Future Plc boost EMEA private marketplace (PMP) revenues by 69%. Future Plc, a global media company, needed to... grow PMP performance and scale. PubMatic provided setup, troubleshooting, and reporting support, plus access to premium buyer deals. The partnership led to a strong uplift in PMP revenue and improved collaboration with advertisers. Future Plc values PubMatic's proactive and professional approach.
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OpenWrap by PubMatic helped Krone Multimedia boost digital ad revenue by 43%. The platform enabled a 55% increase in paid... impressions filled by header bidding. Krone Multimedia chose OpenWrap for its transparency, control, and easy-to-use optimization tools. The solution saved the team time and improved their digital advertising strategy. Ongoing support and advanced analytics tools further enhanced results.
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PubMatic SSP helped a premium CTV publisher achieve a 317% increase in PMP revenue. The publisher wanted more revenue and... better transparency for buyers. PubMatic focused on private marketplace deals and optimized CTV/OTT inventory. The customer success team worked closely with the publisher to attract new buyers. PubMatic's technical support and programmatic expertise led to strong revenue growth.
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NewsBreak used PubMatic SSP to boost programmatic ad revenue. The company wanted to attract more premium advertisers and increase exchange... spend. PubMatic helped NewsBreak curate inventory and optimize for supply path optimization. NewsBreak saw a 107% year-over-year increase in PMP revenue and a 71% rise in revenue from PubMatic-sourced deals. Open market revenue also grew by 14%.
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PubMatic's OpenWrap Web helped ABS-CBN improve ad revenue. The company switched from a tag-based setup to a unified auction solution.... This change made inventory management more efficient and transparent. ABS-CBN saw a 49.8% increase in CPM and a 50.1% rise in RPM within six months. The new system also enabled custom deals for advertisers and more partnership opportunities.
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PubMatic’s OpenWrap SDK helped Tokyo Tsushin Group boost revenue by 24%. The company wanted to move beyond CPI-focused ad networks... for its hyper-casual game apps. PubMatic enabled access to global brand advertisers and integrated easily with existing mediation. This led to higher CPMs for US inventory and long-term monetization. The team praised PubMatic’s technical support and industry insights.
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PubMatic SSP & Curation helped Philo boost revenue by 222% after enabling UID2. 0. The solution increased revenue by 38%...when content object signals were present. Philo achieved 98% coverage in unique IDs and over 98% in Tier 1 content signals. The partnership improved transparency and addressability for programmatic CTV advertising. Philo now offers advertisers better targeting and brand safety in streaming environments.
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PubMatic helped Future Today, a CTV streaming platform, boost revenue by over 400% per month. The customer success team used... direct DSP integration and curated PMP deals to increase fill rates and yield. Future Today saw a 25X revenue increase and gained 2,400+ new advertisers. PubMatic managed account performance daily to drive these results. The partnership focused on unique and incremental demand for CTV/OTT channels.
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PubMatic's OpenWrap SDK helped Veraxen, a leading games company, boost ad revenue by 165%. Veraxen integrated OpenWrap across all in-app... inventory, connecting 11 demand partners including Amazon TAM. This increased competition and improved fill rates. Veraxen saw a 23% rise in eCPM and a 68% increase in total ad requests. The solution reduced workload and gave access to global ad exchanges from a single source.
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OpenWrap OTT by PubMatic helped iQIYI boost programmatic ad revenue. iQIYI saw a 960% increase in bid requests after using... the unified auction platform. Revenue grew by 610% in a short period. The solution let iQIYI run multiple campaign types at once. PubMatic’s local teams enabled fast setup and launch.
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PubMatic SSP helped Local Now increase revenue by 282% year-over-year. Local Now needed unique demand and better inventory control as... it grew on CTV and streaming platforms. PubMatic provided end-to-end support, including signal passing, inventory curation, and ad server integration. Their tools and service enabled Local Now to drive more requests and stand out in a crowded ad-supported streaming market. Local Now reached over 15 million monthly active users with PubMatic's help.
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Hungry Studio used PubMatic's OpenWrap SDK to improve ad revenue from their mobile games. They wanted better access to brand... demand and higher quality ads for users. After using OpenWrap SDK, they saw an 8% increase in banner ARPDAU and a 10% rise in banner eCPM. The SDK became a top 3 source of banner revenue. Hungry Studio also gained access to more premium ad demand and improved user experience.
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Philo used PubMatic SSP and curation to boost transparency and addressability in CTV advertising. By enabling advanced identifiers and content... signals, Philo helped advertisers reach cord-cutters and ensure brand safety. The partnership led to a 222% increase in overall revenue after enabling UID2.0. Revenue rose 38% when content object signals were present. Philo achieved over 98% coverage in unique IDs and content signals, supporting strong growth goals.
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PubMatic helped Kroger Precision Marketing improve video campaign performance. KPM reduced supply partners by 70% for better efficiency. PubMatic enabled... a 24% decrease in reseller impressions. KPM saw a 20% increase in click-through rate using PubMatic. The platform supported accountable media and data-driven supply path optimization.
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Activate helped a leading U. S. luxury retailer boost brand awareness for the holidays using CTV sequential messaging. The brand...faced under-pacing and resource issues with its main media-buying platform. Switching to Activate enabled efficient omnichannel campaigns across PubMatic's premium inventory. The campaign hit 100% of CTV CPC benchmarks, exceeded online video VCR by 17%, and display landing page visit rates by 40%.
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Activate helped a leading U. S. luxury retailer boost brand awareness for the holiday season. The brand used sequential messaging...across CTV, online video, and display to reach affluent audiences. Activate enabled efficient media buying and campaign optimization, overcoming resource and scale challenges. The campaign achieved 100% of the CTV CPC benchmark, 17% above the online video VCR benchmark, and 40% above the display landing page visit rate benchmark. PubMatic’s premium inventory and client services supported the campaign’s success.
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PubMatic helped Kroger Precision Marketing improve video campaign results. KPM reduced its supply partners by over 70% for better efficiency.... This led to a 24% drop in reseller impressions. Campaigns through PubMatic saw a 20% higher click-through rate. KPM now has a more sustainable and effective media strategy.
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PubMatic helped Nikkei Inc. grow programmatic revenue by over 3X in early 2025. Nikkei wanted to reach more global advertisers... and move beyond direct ad sales. PubMatic became their Preferred SSP, enabling new international partnerships and better ad quality. Nikkei now attracts more global buyers and runs campaigns through existing DSPs. PubMatic's support and technology improved Nikkei's ad revenue and reach.
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PubMatic’s OpenWrap helped Kobe Shimbun boost eCPM by 150% for display inventory. The publisher saw a 120% increase in overall... programmatic revenue. OpenWrap made it easy for Kobe Shimbun to use advanced monetization tools without deep Prebid knowledge. Operational efficiency improved, with a 12-fold reduction in time for key tasks. PubMatic’s support team guided Kobe Shimbun through setup and ongoing optimization.
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PubMatic helped Nikkei Inc. , Japan’s leading economic media group, expand its advertising reach. Nikkei wanted to grow programmatic ad...revenue and connect with more global advertisers. By making PubMatic its Preferred SSP, Nikkei increased programmatic revenue by over 3X in the first half of 2025 compared to 2024. The partnership brought new international buyers and improved campaign execution. Nikkei now attracts more global demand while maintaining ad quality and transparency.
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PubMatic's OpenWrap Web hybrid bidding solution helped a major European publishing house boost revenue by 35%. The publisher, a daily... print and web publication, wanted to add a Prebid Server setup to increase yield. PubMatic recommended a hybrid approach, running client-side and server-side bidders in parallel. An A/B test showed a 92% increase in eCPM and a 102% rise in bid requests. The solution also simplified bidder management and reduced Prebid server costs.
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Banana Boat used PubMatic’s Connect and Lotame’s Panorama ID for its first cookieless video ad campaign. The brand and its... agency Xaxis aimed to reach high-quality audiences across all browsers as third-party cookies phase out. They ran A/B tests comparing cookie-based and cookieless audience targeting. The campaign achieved a 94% video completion rate and 83% viewability rate in Safari and Firefox. These results exceeded the 34%+ viewability benchmark, showing strong performance for cookieless targeting.
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PubMatic's Connect and Lotame Panorama ID helped Banana Boat run its first cookieless video campaigns. The brand and its agency... Xaxis used unique Deal IDs to target high-quality audiences across browsers. The campaign achieved a 94% video completion rate and 83% viewability rate in Safari and Firefox. These results exceeded a 34%+ viewability benchmark. Banana Boat plans to keep using this method for future campaigns.
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PubMatic Activate helped Mars Petcare exceed incremental sales goals by 126% for the Greenies brand. Mars used Activate to target... non-brand buyers and optimize CTV supply, reducing tech fees and increasing operational efficiency. The team gained 8% more media due to streamlined processes. Activate’s reporting enabled real-time performance tracking and quick optimization. Mars also exceeded its sales lift goal by 20%.
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Mars Petcare used PubMatic Activate to boost sales for Greenies pet treats. The team wanted to reach new buyers and... save money on tech fees. Activate let them buy media directly and use custom audience segments. Mars exceeded their incremental sales goal by 126%. They also gained 8% more media from lower fees. The platform's reporting helped them optimize campaigns in real time.
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PubMatic partnered with Agence 79 to enhance a programmatic video campaign for a French retailer, achieving a 5x higher CTR than the open market. Using PubMatic's curation... solutions, the campaign exceeded all targets, including a 16.7% increase in video completion rate and 12.5% in viewability. Agence 79 gained full control over data governance and supply path transparency.
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PubMatic and Havas Media executed a successful agentic AI-driven programmatic advertising campaign in Spain using PubMatic's AgenticOS platform. The campaign automated... CTV media planning and activation, achieving a CPM 18% below target and exceeding impression objectives by 23%. This collaboration highlights the growing adoption of agentic AI in media buying, enhancing efficiency and transparency.
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PubMatic and Havas launched the first agentic CTV campaign in Spain for Movistar, part of Telefónica. Using PubMatic's AgenticOS, the... campaign achieved 18% lower CPM and 23% higher impressions than targets. This marks a significant milestone in AI-driven programmatic media buying, showcasing enhanced automation and efficiency in CTV advertising.
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PubMatic's AgenticOS platform is seeing global adoption, with significant improvements in digital advertising efficiency and performance. The platform, featuring AI-driven... autonomous campaigns, is being used by brands and agencies across the US, Europe, and Asia. Notable users include Brkthru and Butler/Till, who report substantial cost savings and enhanced campaign results. AgenticOS integrates AI across PubMatic's infrastructure, offering advanced audience targeting and media activation capabilities.
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