PubMatic's Identity Hub helped diDNA scale identity management for its network of 40,000 publishers. diDNA saw a 326% lift in... fill rates and a 407% increase in gross eCPM after implementation. The solution simplified integration and reduced technical workload for diDNA and its partners. Monthly reporting gave diDNA detailed identity performance insights. diDNA can now focus on product innovation and deeper PubMatic integrations.
PubMatic's Activate platform helped Kinesso improve programmatic advertising for a global energy brand. Kinesso ran a three-week A/B test comparing... Activate to a traditional buying platform. Activate delivered a 50% higher click-through rate, 11% more impressions, and 19.7% lower CPM. The platform also increased inventory diversity by 40%. Kinesso valued the direct supply path and strong partnership with PubMatic.
PubMatic SSP helped dentsu improve campaign CPA by 45%. Dentsu wanted to diversify inventory sources and reduce reliance on a... single SSP. They tested targeted campaigns using PubMatic SSP versus their original setup. The campaigns on PubMatic SSP achieved a 41% better CPM and a 45% better CPA. Daily reporting enabled dentsu to optimize campaigns and maintain data accuracy.
PubMatic helped N365 gain control over their programmatic supply chain. N365 used PubMatic’s SPO solution to cut unnecessary fees and... improve cost-per-acquisition for their clients. The partnership provided transparency and a buyer-controlled fee structure. N365 saw a 2% improvement in media cost efficiency. PubMatic’s global reach and premium inventory were key factors for N365.
Butler/Till used PubMatic’s AI-powered platform to improve programmatic ad performance for a pharmaceutical client. They tested supply-side targeting versus demand-side... targeting to increase reach and lower costs. The supply-side approach delivered 2–2.5x more impressions and reach month-over-month. Cost per unique reach dropped by up to 12%. Audience quality index improved by up to 47%. PubMatic gave Butler/Till more control, transparency, and better campaign results.
PubMatic helped Keymobile boost publisher PMP revenue by 29%. Keymobile used PubMatic’s platform to set up and manage private marketplace... deals quickly. The unified analytics and troubleshooting tools made it easy to monitor and optimize campaigns. Keymobile saw a 14% increase in quarterly revenue share from PMPs and a 16% rise in average publisher CPM. The partnership improved workflows and enabled faster onboarding of new publishers and advertisers.
Goodway Group
- Marketing And Advertising
- Medium
Jenkintown, USA
Goodway Group used PubMatic’s log level data to improve ROI for a national manufacturer client. They gained new insights into... auction dynamics and optimized their bidding strategy. This led to a 28% reduction in CPA and a 46% drop in CPM. Purchased impressions increased by 111%. The data helped them allocate media dollars more intelligently and scale omnichannel performance.
Publift used PubMatic's OpenWrap SDK to boost ad revenue for a popular Australian weather app. The lightweight SDK let Publift... add new demand sources fast. This improved monetisation and performance for the app. Publift saw a 33% increase in programmatic revenue. OpenWrap SDK revenue grew 108% month over month. The setup was easy and delivered strong results quickly.
PubMatic's Identity Hub helped FourM Inc, a premium sales house in Japan, boost publisher monetization. FourM integrated Identity Hub with... AnyManager, making it easy to adopt and test multiple identity partners. This led to ad spend lifts of up to 1.5x, a 4.9x increase in bid rates, and a 13x rise in match rates for their publisher customers. The solution improved programmatic revenue at no extra cost. FourM credits PubMatic for supporting their growth and confidence in digital advertising solutions.
Finecast used PubMatic’s OpenWrap OTT header bidding wrapper to test against a tag-based integration. The test ran for 14 days... on True Digital in Thailand, with spend split evenly. OpenWrap OTT delivered 19% more avails and a 10% increase in wins. The match rate was 16% higher and the bid rate was 9 times greater. Finecast gained better inventory access and more bid opportunities with PubMatic.
A leading agency
- Marketing And Advertising
- Large
PubMatic’s OpenWrap OTT header bidding wrapper helped a leading agency increase its OTT reach by 14 times. The agency ran... a direct comparison between PubMatic’s solution and a tag-based integration from another SSP. Both solutions were tested using the same publisher and Deal ID for fairness. PubMatic’s wrapper outperformed the alternative in every category. The agency saw clear efficiency and scale benefits from using PubMatic.
PubMatic’s AgenticOS helped Level Agency outperform an incumbent DSP in a direct test. Level achieved 53% more efficient CPMs and... 2.14x more impressions per dollar. Campaign setup time dropped from hours to 30 minutes. Hyper-local targeting scaled quickly, hitting cost-per-conversion goals in weeks. Video completion rates rose by 54%, with no brand-unsafe placements. The agency expanded use of AgenticOS for fast, geo-targeted campaigns.
PubMatic's AgenticOS powered Spain's first agentic CTV campaign for Havas Media and Movistar. The AI-driven platform automated campaign planning, inventory... selection, and optimization. Havas Media gained full transparency and control while reducing manual work. The campaign achieved an 18% lower CPM than target and delivered 23% more impressions. AgenticOS enabled the team to focus on strategy and client outcomes.
PubMatic's AgenticOS helped Amnet launch France's first agentic campaign for Interbev. Amnet automated campaign setup and optimization, cutting setup time... by 80%. The campaign used real-time data to target cooking fans and meat consumers. Amnet saw a 25.7% higher video completion rate and a 31% higher video-through rate than the industry average. The process gave Amnet full transparency and control over campaign data and delivery.
PubMatic helped Agence 79 boost video campaign results for a retail client. Using PubMatic’s curation, Agence 79 built a premium,... transparent video network. The agency gained full control over impression quality and data. The campaign achieved a 5x higher click-through rate than the open market. Video completion rate rose 16.7% above target, and viewability improved by 12.5%.
PubMatic’s AgenticOS helped Abovomaxlead run a fully autonomous CTV campaign in the Netherlands. The agency connected its Mediavision AI directly... to PubMatic, removing manual steps and intermediaries. The campaign setup time dropped by 87%. Video completion rate reached 97%. Effective CPMs were 15% lower than planned. This direct AI-to-AI approach improved cost, speed, and quality for digital advertising.
PubMatic helped Agence 79 boost video campaign results for a retail client. Agence 79 used PubMatic’s curation tools to gain... more control and transparency in programmatic video buying. The agency achieved a 14.3% higher video completion rate and 12.5% better viewability than targets. Click-through rates were five times higher than the open market. The solution delivered a safer, more efficient media environment.
PubMatic helped dentsu MENA run a programmatic display campaign for Chevrolet Arabia. The campaign used PubMatic’s curated marketplace and SeenThis’s... streaming tech to reach more people and cut carbon emissions. CTR was 70% higher than benchmarks, hitting 1.19%. The campaign saved 1.2kg CO2e and cut 66% of emissions versus other campaigns. Dentsu repurposed social video assets into in-banner ads, reducing production and data waste.
PubMatic AgenticOS helped Butler/Till run a fully autonomous, AI-driven campaign for Geloso Beverage Group. The platform enabled direct, end-to-end campaign... execution, cutting out manual steps and intermediaries. Butler/Till achieved an 80% reduction in buy-side costs and delivered 40% more impressions than planned. The campaign also saw a 30% lower effective CPM and maintained high inventory quality. AI optimization ensured strong completion rates and premium supply access.
PubMatic Activate helped OMG Outcomes run a unified programmatic CTV campaign for a leading online handmade goods platform in Germany. The solution simplified... campaign execution and improved media efficiency. Activate gave direct access to premium CTV supply and real-time insights. The campaign achieved a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. Collaboration with Omnicom Media Group Germany and Lucid ensured strong results.
PubMatic Connect helped Smart Supply cut CPA by over 50% for an insurance client. Smart Supply used AI-driven supply intelligence... and PubMatic’s premium inventory to target high-performing, brand-safe segments. Real-time optimizations and audience filtering improved campaign efficiency. The strategy focused on outcomes-based supply-side targeting. This led to fewer but more intent-driven clicks and strong cost savings.
PubMatic helped OMD shift 98% of programmatic spend to curated Deal-IDs by 2024. OMD used PubMatic’s omnichannel curation and optimization... to improve inventory quality and boost ROAS by 5%. The move delivered better transparency and control for OMD’s national retail client. There was no loss in scale or CPM efficiency. Premium programmatic solutions and addressable signals drove strong campaign results.
PubMatic Activate helped MiQ scale CTV campaigns and achieve 93% show-level reporting. MiQ needed more transparency and better reporting for... a category-restricted client. Activate provided access to premium CTV inventory and granular reporting. MiQ quickly identified high-performing placements and optimized campaigns. The agency expanded its use of Activate into OLV after seeing strong results.
PubMatic’s Private Marketplace Guaranteed helped Dentsu boost view-through rate to 82%. Dentsu used PubMatic’s API with DV360 to automate PMP-G... deal setup. The campaign targeted active shoppers with highly viewable, in-stream ads. Dentsu delivered 98% of the client’s budget, exceeding typical PMP-G results. PubMatic’s integration with Future Plc enabled efficient troubleshooting and premium inventory access.
PubMatic Activate helped MiQ scale CTV campaigns for a category-restricted client. MiQ needed show-level reporting and greater transparency, which their... legacy DSP could not provide. PubMatic Activate delivered 93% show-level reporting coverage, enabling better campaign optimization. MiQ gained access to premium CTV inventory and improved visibility. The agency expanded their use of Activate into OLV after seeing strong results.
Havas Media Group
- Marketing And Advertising
- Large
Paris, France
PubMatic helped Havas Media Group exceed their digital advertising goals in a cookieless world. Havas used PubMatic’s addressable solutions to... activate audience segments without third-party cookies. The campaign achieved a 73% video completion rate, beating the 70% benchmark. Viewability reached 77%, above the 70% target. Havas credits PubMatic’s support and expertise for these strong results.
Dentsu (Amnet)
- Marketing And Advertising
- Very Large
PubMatic Connect helped Dentsu's Amnet reach tech enthusiasts during Black Friday and Christmas. Amnet used PubMatic's Media Buyer Console and... Deal Desk to activate custom audience segments. The campaign delivered a 71.86% viewability rate, far above the 50% benchmark. Dentsu praised the partnership and the ease of activating deals in real time. The solution enabled efficient programmatic buying and improved audience addressability.
PubMatic's OpenWrap OTT helped Finecast boost their OTT advertising results. In a 14-day test, Finecast saw a 19% increase in... bid opportunities and a 10% rise in wins compared to a tag-based integration. The match rate improved by 16%, and the bid rate was 9 times higher. Finecast gained greater inventory access and better campaign efficiency using header bidding technology.
PubMatic's OpenRTB native support helped Mediavine boost native ad demand. Mediavine saw a 26% lift in impressions, 65% higher CTR,... and 24% more monthly native revenue. The integration was fast and smooth. PubMatic became Mediavine’s number two OpenRTB native partner in just two months. This partnership improved monetization for Mediavine’s publisher network.
Goodway Group
- Marketing And Advertising
- Medium
PubMatic’s Consumer Experience Auction Package helped Goodway Group improve programmatic video campaigns. The solution increased transparency, better ad placements, and... improved pricing. Goodway Group saw 180%+ higher win rates, a 24% increase in viewability, and 7-14% more cost-efficient CPMs. The agency also exceeded audible rates benchmarks and reached more niche publishers. These results drove superior ROI and campaign performance.
Omnicom Media Group Germany
- Marketing And Advertising
- Very Large
PubMatic’s Media Buying Console helped Omnicom Media Group Germany cut deals from 50 to 1. The team used display, video,... and CTV ad formats for better transparency and control. PubMatic’s self-service solution improved workflow efficiency and standardized campaign setups. A/B testing showed a 20% drop in viewable CPMs, 15% lower cost per completed view, and 20% decrease in CPA. Omnicom Media Group Germany saw higher net reach and more queries per second than with any other SSP.
OMD Netherlands
- Marketing And Advertising
- Large
Amsterdam, Netherlands
PubMatic helped OMD Netherlands boost campaign reach by 205% for a multinational delivery services client. OMD tested Semasio audience segments... via PubMatic’s sell-side platform versus a DSP. Using PubMatic’s Connect, they created Auction Package deals with Semasio data. The campaigns saw a 16% increase in viewability and a 21% rise in CTR. This approach gave OMD confidence to shift more data targeting to PubMatic’s SSP.
PubMatic Connect helped Wunderkind boost campaign scale for premium publishers. Wunderkind used Connect to package addressable audiences on the sell-side.... This led to an 860% increase in average bid response rate. Average bid responses per day rose by over 150%. The solution minimized DSP queries and improved targeting efficiency.
PubMatic helped dentsu improve CPM by 37% and CPC by 2% using sell-side data targeting. Dentsu used PubMatic’s Connect to... activate audience segments closer to the inventory. This reduced reliance on the DSP and enabled more efficient campaign delivery. The new setup allowed for granular reporting and easier troubleshooting. Dentsu saw better results for their technology brand client with this approach.
Verve Group and Scream Malmo
- Marketing And Advertising
- Medium
Berlin, Germany
PubMatic helped Verve Group and Scream Malmo boost campaign reach by 21% using an audience targeting strategy. They activated the... ID5 ID to target in-market mobile users for a weight loss brand. A/B testing showed a 30% increase in mobile reach and a 90% rise on iOS inventory. The solution focused on privacy-first advertising and future-proofed audience segments. This approach enabled effective targeting across all browser types.
MiQ used PubMatic Connect to test new identity strategies for digital advertising. They ran campaigns using both LiveRamp’s RampID and... cookies, holding all other factors the same. The ID-based campaigns achieved key KPIs and outperformed cookie-based campaigns. MiQ saw over 65% unique reach above cookies, double the reach in Safari, and 57% better CPMs for ID-PMP versus cookie-PMP. PubMatic’s integrations helped MiQ overcome fragmentation and prepare for a post-cookie world.
PubMatic and Google’s Affinity and In-Market audiences helped Amnet India boost campaign results. Amnet India used PubMatic’s premium inventory to... lower cost per click by 30%. They saw a 28.5% increase in viewability. The click-to-visit ratio reached 76%. This partnership improved targeting and reduced media waste for Amnet India’s auto client campaigns.
Media Production Case Studies and Customer Success Stories with Pubmatic Cloud
Future Today Inc.
- Media Production
- Medium
Los Angeles, USA
PubMatic helped Future Today, a CTV streaming platform, grow revenue by over 400% per month. Future Today used PubMatic to... increase fill rates and yield across 700+ CTV/OTT channels. PubMatic’s team monitored account performance daily and drove new revenue by partnering with a leading CTV DSP. The number of advertisers rose by 2,400+ and revenue increased 25x in six months. Future Today reached 15 million users monthly with PubMatic’s support.
FloSports used PubMatic Identity Hub with LiveRamp ATS to monetize inventory without third-party cookies. They faced the challenge of cookieless... browsers making up 40% of the market. The solution enabled people-based identity and improved addressability while protecting privacy. FloSports saw a 101% increase in eCPM, 255% higher fill rate, and 615% higher RPM in cookieless browsers. This helped them deliver more personalized ad experiences and boost revenue.
PubMatic helped Future Plc boost their private marketplace (PMP) revenues by 69% in EMEA. Future Plc wanted to grow their... PMP business and needed a partner for better performance and scale. PubMatic provided setup, troubleshooting, and reporting support. The PubMatic team also connected Future Plc with top trading agency desks and premium advertisers. This partnership led to a strong increase in PMP revenue and improved business relationships.
New England Sports Network (NESN)
- Media Production
- Medium
Watertown, USA
PubMatic’s OpenWrap Web helped NESN boost eCPMs by 58%. NESN needed a simple, effective header bidding solution for desktop and... mobile. PubMatic delivered faster ad loads and easier management. NESN doubled its share of voice to 22% of total impressions. The platform became central to NESN’s digital business growth.
PubMatic helped Livingly Media boost annual PMP revenue by over 380%. Livingly Media used PubMatic's Private Marketplace strategy to expand... premium ad sales and reach new budgets. In three quarters, programmatic ad revenue nearly doubled and effective CPMs rose by 20%. PMP impression volume increased 6X in two months, then 8X more the next month. The partnership drove lasting triple-digit growth in monetized impressions and revenue.
PubMatic helped a leading media company increase PMP revenues by 30%. The company faced unspent ad budgets and under-monetized inventory.... PubMatic optimized SSP integrations and set up Prebid header bidding. This led to a 4X increase in bid requests and a 10% lift in viewability. The company also saw a 40% increase in win rates and a 15% rise in CTR.
PubMatic helped Kueez increase revenue by 460% using prebid. js and Identity Hub. Kueez moved from a reseller model to...a direct partnership, improving win rates by 200%. The solution included custom integrations and supply path optimization. Kueez gained control over bidding rules and reporting. Video eCPM per player load rose by 7%.
Zee Media used PubMatic's OpenWrap to improve their programmatic advertising. They switched from a proprietary solution to OpenWrap .js API... and AMP integrations. This change unified competition for their ad inventory and upgraded their programmatic stack. Zee Media saw a 40% increase in overall programmatic revenue. Revenue from PubMatic grew by 107%. PubMatic provided hands-on support during the integration process.
PubMatic’s OpenWrap . js API integration helped Times Internet boost ad monetization. The digital arm of India’s largest media group...saw a 144% lift in ad spend and a 709% increase in fill rate. Faster page load times improved Google Core Web Vitals scores. PubMatic worked closely with Times Internet’s teams to migrate and optimize their wrapper solution. The result was better performance and higher revenue across dozens of digital properties.
Sanook. com used PubMatic's Identity Hub to boost programmatic ad revenue. The site faced challenges with audience addressability as third-party...cookies declined. PubMatic's solution let Sanook.com adopt multiple alternative IDs. This led to a 132% lift in ad spend, 451% increase in bid rate, and 218% rise in fill rate. The platform helped Sanook.com test and optimize identity solutions for better monetization.
NDTV unified all its digital properties under PubMatic’s OpenWrap to solve the challenge of managing multiple header bidding wrappers. The move simplified... reporting and performance management across web and mobile platforms. After consolidating, NDTV saw CPM lifts of up to 30%. PubMatic’s local team worked closely with NDTV to ensure ongoing optimization. NDTV is now able to manage programmatic monetization more efficiently.
PubMatic helped Mediavine boost native ad revenue by 24%. Mediavine used PubMatic’s OpenRTB native support and DSP portfolio for a... smooth integration. The partnership led to a 26% increase in impressions and a 65% lift in click-through rate. Mediavine now ranks PubMatic as its number-two OpenRTB native partner. The collaboration improved monetized impressions and user engagement.
PubMatic helped Future Plc boost EMEA private marketplace (PMP) revenues by 69%. Future Plc, a global media company, needed to... grow PMP performance and scale. PubMatic provided setup, troubleshooting, and reporting support, plus access to premium buyer deals. The partnership led to a strong uplift in PMP revenue and improved collaboration with advertisers. Future Plc values PubMatic's proactive and professional approach.
OpenWrap by PubMatic helped Krone Multimedia boost digital ad revenue by 43%. The platform enabled a 55% increase in paid... impressions filled by header bidding. Krone Multimedia chose OpenWrap for its transparency, control, and easy-to-use optimization tools. The solution saved the team time and improved their digital advertising strategy. Ongoing support and advanced analytics tools further enhanced results.
Publishing Case Studies and Customer Success Stories with Pubmatic Cloud
Kobe Shimbun
- Publishing
- Medium
Kobe, Japan
PubMatic’s Identity Hub helped Kobe Shimbun, a major Japanese news publisher, boost ad spend by 667%. The publisher needed a... solution after Google announced the end of third-party cookies. Identity Hub enabled Kobe Shimbun to use multiple alternative IDs on their digital properties. This led to a 263% increase in fill rate and a 1,321% lift in TTD ad spend. Kobe Shimbun improved programmatic revenue with no extra cost.
PubMatic's Identity Hub helped the Asahi Shimbun, one of Japan's oldest daily newspapers, boost programmatic ad revenue. The publisher faced... challenges with audience addressability after Google announced the phase-out of third-party cookies. By adopting Identity Hub, the Asahi Shimbun enabled multiple alternative IDs for better audience recognition. This led to a 55x increase in ad spend, a 15x lift in bid rate, and a 10x rise in fill rate. The solution required no extra cost and improved monetization.
PubMatic’s Identity Hub helped RP Digital solve audience addressability in cookieless browsers. RP Digital used Identity Hub to manage multiple... ID solutions in one platform. This led to a 6x increase in gross eCPMs and an 8x boost in fill rates on Safari and Firefox. The platform also saved time and improved operational efficiency. RP Digital reached 12 million users monthly with 100 million page impressions.
PubMatic's Identity Hub helped Summit Media, the largest digital lifestyle network in the Philippines, boost programmatic monetization. Summit Media saw... a 327% increase in ad spend after deploying Identity Hub. The solution enabled them to test and use multiple alternative IDs for better audience addressability. Bid rates rose by 22% and fill rates by 267% on non-cookied traffic. Summit Media now has stronger ad revenue in a post-cookie world.
PubMatic's OpenWrap helped RP Digital boost programmatic ad revenue by 375%. The platform enabled more demand partners to bid, increasing... filled paid impressions by 81%. RP Digital also saw a 71% decrease in ad load time. Advanced analytics and reporting tools gave the team more control. The solution made header bidding easier and improved operational efficiency.
Cyzo used PubMatic’s Identity Hub to improve ad monetization for its Business Journal. The publisher needed a solution after Google... announced the end of third-party cookies. Identity Hub let Cyzo adopt multiple alternative IDs for better audience addressability. This led to a 171% lift in average ad spend and a 166% increase in fill rate. Cyzo saw a 232% lift in Criteo ad spend, boosting programmatic revenue at no extra cost.
PubMatic’s Multi-Size Ad feature helped Czech News Center increase revenues by 50%. The publisher faced challenges with ad monetization and... inefficient workflows. PubMatic worked closely with their team to identify and solve technical mapping issues. After implementing the solution, Czech News Center saw a 32% rise in eCPM. The tailored approach streamlined their ad operations and boosted performance.
PubMatic's OpenWrap for AMP helped CAIRORCS MEDIA double their revenue from AMP inventory. The publishing group saw a 2x increase... in revenue, a 4x boost in fill rates, and a 20% rise in eCPM compared to mobile web. PubMatic provided strong technical support and reporting, enabling CAIRORCS MEDIA to optimize monetization across their network. The solution was tested on leading titles before rolling out to all AMP inventory.
PubMatic helped Nikkei Inc. grow programmatic revenue by over 3X in early 2025. Nikkei wanted to reach more global advertisers... and move beyond direct ad sales. PubMatic became their Preferred SSP, enabling new international partnerships and better ad quality. Nikkei now attracts more global buyers and runs campaigns through existing DSPs. PubMatic's support and technology improved Nikkei's ad revenue and reach.
PubMatic’s OpenWrap helped Kobe Shimbun boost eCPM by 150% for display inventory. The publisher saw a 120% increase in overall... programmatic revenue. OpenWrap made it easy for Kobe Shimbun to use advanced monetization tools without deep Prebid knowledge. Operational efficiency improved, with a 12-fold reduction in time for key tasks. PubMatic’s support team guided Kobe Shimbun through setup and ongoing optimization.
PubMatic helped Nikkei Inc. , Japan’s leading economic media group, expand its advertising reach. Nikkei wanted to grow programmatic ad...revenue and connect with more global advertisers. By making PubMatic its Preferred SSP, Nikkei increased programmatic revenue by over 3X in the first half of 2025 compared to 2024. The partnership brought new international buyers and improved campaign execution. Nikkei now attracts more global demand while maintaining ad quality and transparency.
Entertainment Case Studies and Customer Success Stories with Pubmatic Cloud
A leading Chinese mobile game developer
- Entertainment
- Medium
China
PubMatic's OpenWrap SDK helped a top Chinese mobile game developer boost in-app banner ad revenue. The company, focused on puzzle... and word games, faced low eCPM and fill rates with their previous solution. By integrating OpenWrap SDK, they opened inventory to overseas brands and improved analytics. Results included a 14% increase in daily average eCPM, a 10.6% rise in fill rate, and a 16.4% jump in ARPU. The solution enabled better monetization and user experience.
Leading Chinese mobile game developer
- Entertainment
- Medium
China
PubMatic’s OpenWrap SDK helped a leading Chinese mobile game developer boost in-app banner ad revenue. The developer integrated OpenWrap SDK... with their mediation solution. This opened their banner inventory to global brand spend. They saw a 14% daily average eCPM lift, a 10.6% fill rate increase, and a 16.4% rise in ARPU. The solution provided better analytics and unified auction access for higher yield.
FloSports used PubMatic's OpenWrap to manage all their ad inventory in one place. They needed a unified auction solution to... support their Prebid-based ad stack. OpenWrap gave them more control and transparency. With A/B testing and expert support, FloSports optimized monetization across OTT, SDK, and web. They saw a 254% increase in total programmatic revenue after switching to OpenWrap.
PubMatic's OpenWrap SDK helped Learnings, a top mobile game publisher in China, boost ad revenue. Learnings used OpenWrap SDK to... access premium brand ad spend and more demand partners. Banner ad eCPM rose by 40% and ARPU increased by 30% during the shopping season. PubMatic provided local support and deep business understanding. Learnings now trusts PubMatic as a key monetization partner.
A leading global betting and gaming business
- Entertainment
- Large
UK
PubMatic Activate helped a leading global betting and gaming business lower its cost per acquisition by 32%. The company used... programmatic display campaigns to target football, horse racing, and casino gaming audiences. Activate enabled prospecting, retargeting, and customer engagement across these segments. The campaign drove 3,365 new registrations and delivered over 57 million impressions. The final CPA was £40.77, beating the £60 target.
PubMatic SSP & Curation helped Philo boost revenue by 222% after enabling UID2. 0. The solution increased revenue by 38%...when content object signals were present. Philo achieved 98% coverage in unique IDs and over 98% in Tier 1 content signals. The partnership improved transparency and addressability for programmatic CTV advertising. Philo now offers advertisers better targeting and brand safety in streaming environments.
PubMatic helped Future Today, a CTV streaming platform, boost revenue by over 400% per month. The customer success team used... direct DSP integration and curated PMP deals to increase fill rates and yield. Future Today saw a 25X revenue increase and gained 2,400+ new advertisers. PubMatic managed account performance daily to drive these results. The partnership focused on unique and incremental demand for CTV/OTT channels.
PubMatic's OpenWrap SDK helped Veraxen, a leading games company, boost ad revenue by 165%. Veraxen integrated OpenWrap across all in-app... inventory, connecting 11 demand partners including Amazon TAM. This increased competition and improved fill rates. Veraxen saw a 23% rise in eCPM and a 68% increase in total ad requests. The solution reduced workload and gave access to global ad exchanges from a single source.
Internet Case Studies and Customer Success Stories with Pubmatic Cloud
Primis
- Internet
- Medium
Tel Aviv, Israel
PubMatic helped Primis boost video ad revenue in their gaming vertical. Using PubMatic’s private marketplaces and auction packages, Primis saw... a 170% increase in gaming revenue. Paid impressions from PubMatic PMPs rose by 111%. PubMatic’s tools let Primis control inventory targeting and match supply with unique demand. Primis achieved over 85% video viewability and completion rates.
9GAG used PubMatic's Identity Hub to boost ad revenue. The platform faced challenges with audience addressability after Google announced the... end of third-party cookies. PubMatic's Identity Hub let 9GAG adopt multiple alternative IDs. This helped buyers recognize 9GAG's audience and bid more. 9GAG saw a 10x lift in ad spend, 6x in bid rate, and 4x in fill rate.
PubMatic's Access Membership helped Overwolf boost private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new... buyers and showcase in-play advertising in gaming. The partnership led to a 28% increase in revenue. Overwolf also built stronger relationships with advertisers and expanded its reach. PubMatic provided strategic support and industry expertise.
PubMatic's OpenWrap SDK helped 9GAG boost in-app programmatic ad revenue by 51%. 9GAG switched from a server-side 'black box' header... bidding solution to OpenWrap SDK for more transparent and competitive bidding. The platform saw a 22% increase in average CPM. OpenWrap SDK enabled seamless integration with multiple demand partners and provided enterprise-level analytics. 9GAG improved efficiency, transparency, and monetization without changing their app or SDK.
Two large mobile app developers
- Internet
- Large
PubMatic OpenWrap helped two large mobile app developers boost banner ad eCPM by up to 575%. They integrated OpenWrap SDK... Interoperability into their existing mediation stack. Both developers saw strong revenue gains across rewarded video, interstitial, and banner formats. Banner eCPM jumped by 86%, 125%, 153%, and up to 575% for different apps. PubMatic became a top 10 revenue partner for one developer.
OpenWrap SDK by PubMatic helped 9GAG boost in-app monetization. 9GAG wanted more bidding partners and better transparency. The platform integrated... OpenWrap SDK for real-time auction and analytics. 9GAG saw a 22% average CPM growth. In-app programmatic revenue grew by 51%.
PubMatic's OpenWrap helped 9GAG boost monetisation. 9GAG used A/B testing to compare header bidding wrappers. PubMatic outperformed competitors in net... revenue, CPM, and RPM. 9GAG saw a 36% increase in net revenue and net CPM, and a 37% rise in net RPM. The OpenWrap setup was simple and client service was helpful. 9GAG fully migrated to PubMatic for desktop and mobile web.
zMaticoo
- Information Technology And Services
- Large
PubMatic’s Access Membership program helped zMaticoo achieve 270% daily revenue growth. zMaticoo, a global technology company, needed better monetization and... premium demand for its mobile app supply. PubMatic provided consultative support, exclusive opportunities, and expanded capacity. zMaticoo saw a 122% increase in daily QPS and 220% growth in daily revenue per impression. The partnership also enabled joint marketing and direct advertiser connections.
Two large mobile app developers (APAC)
- Information Technology And Services
- Large
OpenWrap SDK Interoperability helped two large mobile app developers in APAC boost banner eCPM by up to 575%. They integrated OpenWrap... into their existing mediation stack to access unique brand demand. The solution delivered strong revenue and eCPM gains across rewarded video, interstitial, and banner ads. Banner eCPM saw triple-digit percentage increases compared to their previous mediation provider. The integration was easy and improved both revenue and user experience.
Brain Nordic
- Information Technology And Services
PubMatic Private Marketplaces helped Brain Nordic boost their audience addressability rate to 97%. Before PubMatic, their targeting base was only... 35% and third-party cookie blocks were high. With PubMatic PMPs, the targeting base doubled to 70%. The solution improved data security and enabled seamless use of first-party data. Advertisers gained better campaign visibility and results.
ironSource
- Information Technology And Services
- Large
PubMatic partnered with ironSource to boost brand advertising demand for in-app video inventory. After Apple IDFA changes, ironSource needed new... ways to grow revenue for app publishers. PubMatic enabled access to premium programmatic video ads, helping ironSource deliver higher eCPMs and better user experience. Video revenue increased by 600%, eCPMs doubled, and video completion rate reached 83%. Viewability hit 95%, driving strong results for app monetization.
Brain Nordic
- Information Technology And Services
- Small
Stockholm, Sweden
PubMatic helped Brain Nordic boost their audience addressability rate from 35% to 97%. Brain Nordic used PubMatic’s Private Marketplaces to... double their targeting base to 70%. The solution focused on privacy, GDPR compliance, and secure data handling. Integration with PubMatic allowed Brain Nordic to use first-party data for better targeting. Advertisers gained greater audience visibility and improved campaign optimization.
Automotive Case Studies and Customer Success Stories with Pubmatic Cloud
Edmunds
- Automotive
- Medium
Santa Monica, USA
PubMatic helped Edmunds solve header bidding challenges that affected revenue and user experience. The PubMatic team worked closely with Edmunds... to implement OpenWrap Web and Identity Hub. Edmunds saw a 35% increase in eCPM after the integration. Matched impressions on Safari and Firefox rose by 21%. The solution improved both revenue and audience addressability for Edmunds.
PubMatic's OpenWrap Web and Identity Hub helped Edmunds boost eCPM by 35%. Edmunds needed a header bidding solution that did... not hurt user experience. PubMatic provided expert support and a smooth integration. Edmunds saw a 21% increase in matched impressions on Safari and Firefox. The solution improved revenue and audience addressability for this online car shopping leader.
PubMatic OpenWrap SDK helped AutoScout24, a leading online car marketplace, boost revenue by 34%. AutoScout24 needed to upgrade its ad... tech stack and reduce in-house development time. By integrating OpenWrap SDK, they gained access to multiple demand partners and advanced analytics. The solution enabled easy optimisation without extra development work. The roll-out was quick and smooth, with strong support from PubMatic.
Consumer Goods Case Studies and Customer Success Stories with Pubmatic Cloud
Banana Boat
- Consumer Goods
- Large
Shelton, USA
Banana Boat used PubMatic’s Connect and Lotame’s Panorama ID for its first cookieless video ad campaign. The brand and its... agency Xaxis aimed to reach high-quality audiences across all browsers as third-party cookies phase out. They ran A/B tests comparing cookie-based and cookieless audience targeting. The campaign achieved a 94% video completion rate and 83% viewability rate in Safari and Firefox. These results exceeded the 34%+ viewability benchmark, showing strong performance for cookieless targeting.
PubMatic Activate helped Mars Petcare exceed incremental sales goals by 126% for the Greenies brand. Mars used Activate to target... non-brand buyers and optimize CTV supply, reducing tech fees and increasing operational efficiency. The team gained 8% more media due to streamlined processes. Activate’s reporting enabled real-time performance tracking and quick optimization. Mars also exceeded its sales lift goal by 20%.
PubMatic's Connect and Lotame Panorama ID helped Banana Boat run its first cookieless video campaigns. The brand and its agency... Xaxis used unique Deal IDs to target high-quality audiences across browsers. The campaign achieved a 94% video completion rate and 83% viewability rate in Safari and Firefox. These results exceeded a 34%+ viewability benchmark. Banana Boat plans to keep using this method for future campaigns.
Sports Case Studies and Customer Success Stories with Pubmatic Cloud
Scores App
- Sports
- Small
USA
PubMatic’s OpenWrap SDK helped Scores App double their eCPM compared to ad networks. Scores App integrated two new demand partners,... which increased revenue and delivered very competitive CPMs. The platform’s reporting tools helped optimize floor pricing and fill rates. Scores App exceeded their CPM goal by 35% and drove 5% incremental revenue in the first 8 weeks. The team now spends less time on ad monetization and more on building quality apps.
A major North American professional sports league
- Sports
- Very Large
PubMatic and illuma helped a major North American professional sports league reach sports fans on Connected TV. The league needed... to connect with engaged viewers in premium streaming environments while keeping ads relevant and privacy-safe. PubMatic’s CTV inventory and illuma’s AI-powered contextual targeting delivered curated, optimized campaigns. The campaign achieved 99.41% video completion rate in Q1 and 98.88% in Q2, beating benchmarks. This partnership drove strong reach and engagement for live sports advertising.
A major North American professional sports league
- Sports
- Very Large
PubMatic and illuma helped a major North American sports league reach fans on Connected TV. The league wanted to connect... with engaged viewers in premium streaming environments. PubMatic provided curated CTV packages and illuma used AI to optimize ad delivery in real time. The campaign achieved 99.41% video completion rate in Q1 and 98.88% in Q2, beating benchmarks. The partnership delivered privacy-safe, relevant ads at scale.
Telecommunications Case Studies and Customer Success Stories with Pubmatic Cloud
Talkatone
- Telecommunications
- Small
Mountain View, USA
PubMatic’s OpenWrap SDK helped Talkatone, a communications app, boost its ad fill rate. Talkatone needed a partner to support dynamic... pricing and header bidding. PubMatic’s SDK enabled easy integration and added more bidders. Within days, PubMatic filled 10% of daily impressions. PubMatic now delivers a fill rate 3X higher than other ad partners for Talkatone.
PubMatic helped BT gain more control over its programmatic advertising supply chain. BT wanted to see exactly how much of... its media spend reached publishers. PubMatic’s buyer controlled fee structure let BT fix its take rate, making SSP fees clear and predictable. This change led to a 7% increase in win rate, a 5.3% increase in bid rate, and a 13.8% increase in spend through PubMatic. Essence, BT’s media agency, worked closely with PubMatic to drive transparency and better results.
PubMatic SSP and PMP helped TCL Ads boost CTV ad revenue in Latin America. TCL Ads faced low CPMs, inconsistent... fill rates, and limited buyer awareness. PubMatic enabled Private Auctions and Programmatic Guaranteed deals, streamlining operations and improving fraud prevention. TCL Ads saw a 12x increase in ad revenue and a 13x rise in PMP revenue. 94% of ad revenue now comes from PMP deals.
TCL Ads used PubMatic SSP and PMP to boost CTV ad revenue in Latin America. They faced low CPMs, inconsistent... fill rates, and undervalued inventory. PubMatic enabled Private Auctions and Programmatic Guaranteed deals, bringing premium demand and automation. TCL Ads saw a 12x increase in ad revenue and 13x growth in PMP revenue. 94% of ad revenue now comes from PMP deals. PubMatic’s support improved operations, fraud prevention, and direct brand access.
Retail Case Studies and Customer Success Stories with Pubmatic Cloud
Kroger Precision Marketing
- Retail
- Very Large
PubMatic helped Kroger Precision Marketing improve video campaign performance. KPM reduced supply partners by 70% for better efficiency. PubMatic enabled... a 24% decrease in reseller impressions. KPM saw a 20% increase in click-through rate using PubMatic. The platform supported accountable media and data-driven supply path optimization.
A prominent luxury brand in the U.S.
- Retail
- Large
Activate helped a leading U. S. luxury retailer boost brand awareness for the holidays using CTV sequential messaging. The brand...faced under-pacing and resource issues with its main media-buying platform. Switching to Activate enabled efficient omnichannel campaigns across PubMatic's premium inventory. The campaign hit 100% of CTV CPC benchmarks, exceeded online video VCR by 17%, and display landing page visit rates by 40%.
Restaurants Case Studies and Customer Success Stories with Pubmatic Cloud
A leading casual dining brand
- Restaurants
PubMatic Connect helped a leading casual dining brand lower CPC by 11%. The brand used Instacart audience segments for precise... sell-side targeting. This reduced data loss and improved match rates. The campaign achieved 33-60% lower cost per unique reach. Premium inventory and commerce media audiences drove strong engagement and cost efficiency.
A leading multinational professional services network
- Professional Services
- Very Large
PubMatic helped a leading multinational professional services network cut CTV eCPM by 72%. The campaign used PubMatic’s supply-side platform and... Cocie AI’s contextual targeting. Dentsu managed the programmatic strategy to reach B2B decision-makers. The campaign drove 5% of total landing page visits. Premium CTV inventory and AI-powered targeting improved cost efficiency and engagement.
Education Case Studies and Customer Success Stories with Pubmatic Cloud
Chegg
- Education
- Medium
Santa Clara, USA
Chegg used PubMatic's video private marketplace to run a programmatic video campaign for a large CPG client. They needed a... partner who could provide simple setup, strong reporting, and reliable scaling for video PMP deals. PubMatic delivered on these needs, helping Chegg achieve a 20% year-over-year increase in video PMP revenue. The platform's automated reporting and dedicated support team made campaign management easy. Chegg met all revenue and impression goals for their client.
ThinkResult & PubMatic Launch APAC's First Agentic CTV Campaign
Delhi, India
PubMatic and ThinkResult launched APAC's first agentic CTV campaign in India using PubMatic's AgenticOS platform. The campaign, for a global... tech brand, achieved a 90% setup-time reduction and 17% more impressions than traditional methods. AgenticOS improved video completion rates and reduced effective CPM, demonstrating scalable agentic media buying across geographies.
ThinkResult and PubMatic signal a new era of AI-powered media buying in ...
ThinkResult adopts PubMatic's AgenticOS to enhance AI-powered media buying, reducing campaign setup time by 90%. This collaboration highlights a shift... towards autonomous advertising in India, enabling faster campaign deployment and improved efficiency. PubMatic's platform, now expanding globally, allows advertisers to manage campaigns with AI-driven workflows, enhancing operational efficiency and media performance.
PubMatic and Think Result deliver APAC's first agentic CTV campaign in ...
PubMatic and Think Result launched the first agentic CTV campaign in India using PubMatic's AI-driven AgenticOS platform. The campaign achieved... significant efficiency gains, reducing setup times by 90% and increasing impressions by 17%. This deployment reflects broader trends in APAC and follows successful tests in the U.S. and Europe.
PubMatic's AgenticOS significantly outperformed an incumbent DSP in a test conducted by Level Agency, doubling reach per dollar for an education sector client. This success was... attributed to PubMatic's agentic AI and direct supply-side activation, enabling rapid audience building and retargeting. The campaign's success led Level Agency to allocate more budget to AgenticOS for future campaigns, highlighting its effectiveness in digital advertising optimization and audience targeting.
PubMatic's AgenticOS Doubles Reach Per Dollar in Level Ag...
Pittsburgh, USA
Level Agency tested PubMatic's AgenticOS for an education sector client, achieving double the reach per dollar compared to its incumbent DSP. AgenticOS delivered 351... qualified impressions per $1, significantly outperforming the previous DSP. The campaign also achieved a 53% lower weighted average CPM for premium CTV inventory and a 54% higher video completion rate. This highlights the effectiveness of AI-driven programmatic advertising in enhancing campaign performance.
AI on the Supply Side: How PubMatic Is Challenging Ad Tech's Old Guard
Pittsburgh, USA
PubMatic's new AI-driven platform, AgenticOS, significantly outperformed a traditional DSP in a test conducted by Level Agency, delivering over double the reach per dollar. The platform's architecture,... which operates within the supply chain, allows for rapid campaign activation and improved efficiency. This success demonstrates PubMatic's potential to challenge the dominance of walled gardens like Google and Meta by offering superior ROI and speed for advertisers.
PubMatic & Agence 79 deliver 5x higher CTR in France
Paris, France
PubMatic partnered with Agence 79 to enhance a programmatic video campaign for a French retailer, achieving a 5x higher CTR than the open market. Using PubMatic's curation... solutions, the campaign exceeded all targets, including a 16.7% increase in video completion rate and 12.5% in viewability. Agence 79 gained full control over data governance and supply path transparency.
PubMatic and Havas Media expand Agentic AI in Spain
PubMatic and Havas Media have expanded the use of PubMatic's AgenticOS platform in Spain for programmatic advertising. The campaign, executed... with Telefónica-owned Movistar, utilized AI to automate the planning and optimization of a Connected TV campaign. The results exceeded expectations, demonstrating the effectiveness of agentic AI in enhancing efficiency and transparency in media buying.
PubMatic and Havas Launch the First Agentic CTV ...
Madrid, Spain
PubMatic and Havas launched the first agentic CTV campaign in Spain for Movistar, part of Telefónica. Using PubMatic's AgenticOS, the... campaign achieved 18% lower CPM and 23% higher impressions than targets. This marks a significant milestone in AI-driven programmatic media buying, showcasing enhanced automation and efficiency in CTV advertising.
PUBM Press Release: PubMatic and Havas Launch the First Agentic C...
Madrid, Spain
PubMatic and Havas launched the first agentic CTV campaign in Spain for Telefónica, using PubMatic's AgenticOS. The campaign achieved an... 18% lower CPM and 23% higher impressions than targets, showcasing the efficiency of AI-driven programmatic media buying. This deployment highlights the growing adoption of agentic technology in Europe's CTV market, enhancing automation, transparency, and efficiency.
PubMatics AgenticOS Sees Global Adoption as Agentic Campaigns Drive Efficiency & Performance
PubMatic's AgenticOS platform is seeing global adoption, with significant improvements in digital advertising efficiency and performance. The platform, featuring AI-driven... autonomous campaigns, is being used by brands and agencies across the US, Europe, and Asia. Notable users include Brkthru and Butler/Till, who report substantial cost savings and enhanced campaign results. AgenticOS integrates AI across PubMatic's infrastructure, offering advanced audience targeting and media activation capabilities.
