Real-World Case Studies and Customer Success Stories with Pubmatic Cloud

Philo used PubMatic SSP & Curation to improve transparency and addressability in CTV advertising. Philo wanted to help advertisers reach audiences with better targeting and brand safety. PubMatic ena...bled Philo to send multiple identifiers and content signals to buyers. This helped Philo increase overall revenue by 222% after enabling UID2.0. Revenue also grew by 38% when content object signals were present. Philo achieved over 98% coverage in unique IDs and content signals.
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PubMatic SSP helped a premium CTV publisher grow revenue. The publisher wanted more revenue and better transparency for buyers. PubMatic focused on private marketplace deals and optimized CTV/OTT inv...entory. The customer success team worked closely with the publisher. As a result, the publisher saw a 317% increase in PMP deal revenue.
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PubMatic’s OpenWrap SDK helped Hungry Studio boost ad revenue and user experience in their mobile games. Hungry Studio faced slow ad revenue growth, especially with banner ads, due to limited access ...to brand demand. By using OpenWrap SDK, they gained access to more premium and diverse ad sources. This led to an 8% increase in banner ARPDAU and a 10% rise in banner eCPM. OpenWrap SDK became a top 3 revenue source for banner ads, helping Hungry Studio scale performance and focus on strategic growth.
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OpenWrap OTT by PubMatic helped iQIYI International boost their programmatic ad revenue. iQIYI wanted to get more value from their OTT and CTV audiences. PubMatic set up OpenWrap OTT for unified auct...ions and fast integration. iQIYI saw a 960% increase in bid requests and a 610% increase in revenue. The PubMatic team worked closely with iQIYI’s teams in Southeast Asia and China for quick results.
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PubMatic SSP helped Local Now increase revenue by 282% year over year. Local Now needed unique demand and better control over their ad inventory. PubMatic provided a full audit, optimization, and sea...mless ad server integration. Their tools and support enabled fast demand growth and more ad requests. Local Now praised PubMatic for impressive tools and strong customer service.
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PubMatic's Auction Package and SeenThis technology helped GroupM France run a sustainable programmatic video campaign. The challenge was to lower carbon emissions and improve ad performance for a maj...or ecommerce platform. The solution used data-efficient video delivery to cut data transfer and boost viewability. Results included a 49% higher view through rate, 31% higher viewability, and 2.09 tons of carbon emissions minimized, equal to 16,000 km driven by car.
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PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network to move 98% of spend to Deal-IDs by the end of 2...024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.
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PubMatic's Consumer Experience Auction Package helped Publicis Group India improve programmatic campaign results. The agency faced challenges with video ad placement transparency. Using PubMatic, the...y saw 80% higher win rates and 12% higher video completion for 30-second creatives. CPMs became 7% more cost efficient. Viewability increased by 12% over benchmarks. They reached more niche publishers at scale and improved internal quality measurement.
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PubMatic Connect helped Smart Supply cut cost per acquisition by over 50%. Smart Supply used AI-driven supply intelligence to target high-performing, brand-safe inventory. They worked with PubMatic t...o activate curated deals and optimize campaigns in real time. The campaign focused on an insurance-sector client, using supply-side targeting to improve conversions. Audience filtering and real-time optimizations led to fewer but more intent-driven clicks, making CPA most efficient by week 4.
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PubMatic’s OpenWrap SDK helped Dwango boost app revenue. Dwango faced flat or declining ad revenue and eCPM. They needed a programmatic solution that worked with their mediation platforms. OpenWrap S...DK gave them access to over 150 demand partners and a cloud-based UI. After integration, Dwango saw a 27% increase in CPM, 11% rise in overall revenue, 17% higher programmatic eCPM, and 14% more programmatic revenue. PubMatic’s support team made implementation smooth and efficient.
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PubMatic helped AnyMind Group scale their private marketplace (PMP) infrastructure for rewarded video ads. AnyMind Group faced limits in reporting and infrastructure as demand grew after the pandemic.... PubMatic provided customizable private marketplaces, strong reporting, and access to a wide network of buyers. With PubMatic, AnyMind Group increased PMP revenue by 194% year over year. Monetized impressions also grew by 183% year over year.
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PubMatic’s Access Membership program helped zMaticoo boost daily revenue by 270%. zMaticoo faced challenges monetizing its global supply and needed more premium demand and better support. PubMatic pr...ovided consultative account support, expanded capacity, and strong buyer relationships. zMaticoo saw a 122% increase in daily QPS and a 220% rise in daily revenue per impression. The partnership also included joint marketing and customized workshops.
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PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new buyers and show the value of in-play ads in gaming. PubMati...c's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.
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PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted to stand out in a crowded market and reach new audiences. U...sing Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.
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PubMatic OpenWrap SDK helped 9GAG, a global social media platform, boost in-app programmatic ad revenue. 9GAG faced limited revenue with server-side header bidding. By integrating OpenWrap SDK, they ...expanded demand partners and improved transparency. 9GAG saw a 22% increase in average CPM and a 51% rise in in-app programmatic ad revenue. The SDK enabled real-time auctions and better analytics without changing their app or store approvals.
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OpenWrap Web by PubMatic helped ABS-CBN improve ad revenue. ABS-CBN needed to upgrade their ad tech stack for better efficiency and higher earnings. They used OpenWrap Web to run unified auctions and... manage inventory. This change let them make custom deals for advertisers. After six months, CPMs rose by 49.8% and RPMs increased by 50.1%.
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PubMatic SSP helped NewsBreak boost programmatic revenue. NewsBreak wanted to grow awareness and attract more premium advertisers. PubMatic connected NewsBreak with top buyers and supported private m...arketplace deals. NewsBreak saw a 107% year-over-year increase in PMP revenue. Overall revenue grew 71% year-over-year. Open market revenue rose 14% year-over-year.
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PubMatic helped Kroger Precision Marketing improve video campaign performance. KPM wanted to make their media buying more efficient and sustainable. They reduced their supply partners by over 70% and... focused on using PubMatic as a core platform. This led to a 24% decrease in reseller impressions and a 20% increase in click-through rates. KPM credits PubMatic for helping them meet their goals and solve inefficiency challenges.
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Activate helped a leading U.S. luxury retailer boost brand awareness for the holiday season using CTV sequential messaging. The brand faced trouble reaching its target audience at scale and needed a ...managed service to optimize campaigns quickly. Activate enabled efficient media buying and precise audience targeting across premium inventory. The campaign hit 100% of its CTV CPC benchmark, performed 17% above the online video VCR benchmark, and exceeded the display landing page visit rate benchmark by 40%.
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PubMatic's OpenWrap SDK helped Tokyo Tsushin Group boost revenue from their mobile game apps. The company wanted to move beyond performance advertising and access global brand demand. By using OpenWr...ap SDK, they integrated new brand ad sources with their existing setup. This led to a 24% total revenue uplift and an 8.4x increase in average CPM for US inventory. Tokyo Tsushin Group also praised PubMatic's support and technical help.
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OpenWrap Web by PubMatic helped a major European newspaper boost ad revenue. The publisher wanted to add a Prebid Server setup to increase yield. PubMatic recommended a hybrid bidding solution using ...both client-side and server-side Prebid bidders. An A/B test showed strong results. The publisher saw a 35% increase in revenue, a 92% increase in eCPM, and a 102% increase in bid requests.
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Mars Petcare used PubMatic Activate to improve their media buying for Greenies pet treats. They wanted to reach new buyers and make their ad spend more efficient. Activate helped them cut tech fees a...nd invest more in working media. Mars Petcare exceeded their incremental sales goals by 126% and outperformed sales lift goals by 20%. They also gained 8% more media due to a streamlined fee structure.
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PubMatic Connect helped a leading casual dining brand improve digital ad performance. The brand wanted better reach and lower costs for its campaigns. Using Instacart audience segments through PubMat...ic Connect, they reduced data loss and improved match rates. The campaign saw an 11% lower cost per click and a 33-60% lower cost per unique reach. This led to more efficient and effective advertising results.
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OpenWrap SDK by PubMatic helped Sofascore boost programmatic ad revenue by 197%. Sofascore faced stagnating performance with their old solution and needed better Prebid support. They integrated OpenW...rap SDK to manage multiple demand partners and streamline auctions. This led to higher CPM, increased fill rates, and easier ad strategy optimization. Sofascore now delivers a better user experience while earning more from ads.
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