Real-World Case Studies and Customer Success Stories with Pubmatic Cloud

PubMatic's Auction Package and SeenThis technology helped GroupM France cut 2. 09 tons of carbon emissions in a programmatic video...campaign. The campaign beat performance goals, achieving a 49% higher view through rate and 31% higher viewability. GroupM used data-efficient video delivery to lower emissions and improve ad performance. The solution enabled eco-friendly, scalable digital advertising for a major ecommerce platform. GroupM maintained control and transparency while optimizing media buying.
Show More..

PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network... to move 98% of spend to Deal-IDs by the end of 2024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.
Show More..

PubMatic’s PMP-G solution helped Dentsu boost view-through rate to 82%. Dentsu used PubMatic’s API with DV360 for seamless campaign setup.... The campaign delivered 98% of the budget and exceeded VTR targets. Integration with premium publishers like Future Plc improved efficiency. Dentsu reduced reliance on walled gardens with PubMatic’s independent platform.
Show More..

PubMatic Activate helped MiQ scale CTV campaigns and deliver show-level transparency for a category-restricted client. MiQ used Activate to access... premium CTV inventory and gain detailed reporting. Show-level reporting jumped from 0% to 93% of impressions. This transparency let MiQ optimize campaigns faster and invest more strategically. MiQ is now expanding their use of Activate into OLV.
Show More..

PubMatic Connect helped Havas Media Group exceed digital advertising goals in a cookieless world. Havas used PubMatic's addressable solutions to... activate data segments and match audiences to publisher inventory. The campaign achieved a 73% video completion rate, beating the 70% benchmark. Viewability reached 77%, above the 70% target. Havas credits PubMatic for strong support and better campaign performance.
Show More..

PubMatic's OpenRTB native support helped Mediavine boost monthly native revenue by 24%. Mediavine used PubMatic to increase monetized impressions and... average CTR. The partnership led to a 26% lift in impressions and a 65% lift in CTR. PubMatic enabled a fast integration and became Mediavine’s number-two OpenRTB native partner. This case highlights strong results in programmatic advertising and native ad monetization.
Show More..

PubMatic’s Consumer Experience Auction Package helped Goodway Group improve programmatic video campaigns. The solution increased transparency, better ad placements, and... improved pricing. Goodway Group saw 180%+ higher win rates, a 24% increase in viewability, and 7-14% more cost-efficient CPMs. The agency also exceeded audible rates benchmarks and reached more niche publishers. These results drove superior ROI and campaign performance.
Show More..

PubMatic's OpenRTB native support helped Mediavine boost native ad demand. Mediavine saw a 26% lift in impressions, 65% higher CTR,... and 24% more monthly native revenue. The integration was fast and smooth. PubMatic became Mediavine’s number two OpenRTB native partner in just two months. This partnership improved monetization for Mediavine’s publisher network.
Show More..

PubMatic's OpenWrap OTT helped Finecast boost their OTT advertising results. In a 14-day test, Finecast saw a 19% increase in... bid opportunities and a 10% rise in wins compared to a tag-based integration. The match rate improved by 16%, and the bid rate was 9 times higher. Finecast gained greater inventory access and better campaign efficiency using header bidding technology.
Show More..

PubMatic Connect helped Dentsu's Amnet reach tech enthusiasts during Black Friday and Christmas. Amnet used PubMatic's Media Buyer Console and... Deal Desk to activate custom audience segments. The campaign delivered a 71.86% viewability rate, far above the 50% benchmark. Dentsu praised the partnership and the ease of activating deals in real time. The solution enabled efficient programmatic buying and improved audience addressability.
Show More..

PubMatic’s Media Buying Console helped Omnicom Media Group Germany cut deals from 50 to 1. The team used display, video,... and CTV ad formats for better transparency and control. PubMatic’s self-service solution improved workflow efficiency and standardized campaign setups. A/B testing showed a 20% drop in viewable CPMs, 15% lower cost per completed view, and 20% decrease in CPA. Omnicom Media Group Germany saw higher net reach and more queries per second than with any other SSP.
Show More..

PubMatic Connect helped MiQ test new addressability solutions for a post-cookie world. MiQ ran campaigns using both LiveRamp’s RampID and... cookies, finding ID campaigns outperformed cookies. MiQ saw 65%+ unique reach over cookies and 2X greater reach in Safari. CPMs for ID-PMP were 57% better than cookie-PMP. PubMatic’s integrations helped MiQ overcome fragmentation and boost first-party data reach.
Show More..

PubMatic and Google audiences helped Amnet India boost campaign results. Amnet India used PubMatic's premium inventory and Google’s Affinity and... In-Market audiences to target users better. They saw a 28.5% increase in viewability, a 30% drop in cost per click, and a 76% click-to-visit ratio. This improved engagement and reduced media waste for their programmatic ad campaigns.
Show More..

PubMatic Connect helped Smart Supply cut cost per acquisition by over 50%. Smart Supply used AI-driven supply intelligence to target... high-performing, brand-safe inventory. They worked with PubMatic to activate curated deals and optimize campaigns in real time. The campaign focused on an insurance-sector client, using supply-side targeting to improve conversions. Audience filtering and real-time optimizations led to fewer but more intent-driven clicks, making CPA most efficient by week 4.
Show More..

PubMatic's Consumer Experience Auction Package helped Publicis Group India get 80% higher win rates and 7% more cost efficient CPMs. The agency saw... a 12% increase in viewability and a 12% higher video completion rate for 30-second creatives. Publicis Group India reached more niche publishers at scale and improved internal quality measurement. The solution gave better ad placement, pricing, and transparency for programmatic video campaigns.
Show More..

PubMatic SSP helped Local Now achieve a 282% year-over-year revenue increase. Local Now needed unique demand and better control over... inventory access. PubMatic provided enterprise-level support, ad server integration, and advanced technology tools. This partnership enabled Local Now to maximize revenue and stand out in the crowded ad-supported streaming market. Local Now praised PubMatic for its tools, demand, and customer service.
Show More..

OpenWrap OTT by PubMatic helped iQIYI International boost programmatic revenue. iQIYI saw a 960% increase in bid requests and a... 610% rise in revenue after using the unified auction platform. The PubMatic team worked closely with iQIYI's teams in Southeast Asia and China for fast setup. The solution let iQIYI run multiple campaign types and access more advertiser demand. Advanced analytics and optimization tools improved audience monetization.
Show More..

PubMatic’s OpenWrap SDK helped Hungry Studio boost ad revenue and user experience in their mobile games. Hungry Studio faced slow... ad revenue growth, especially with banner ads, due to limited access to brand demand. By using OpenWrap SDK, they gained access to more premium and diverse ad sources. This led to an 8% increase in banner ARPDAU and a 10% rise in banner eCPM. OpenWrap SDK became a top 3 revenue source for banner ads, helping Hungry Studio scale performance and focus on strategic growth.
Show More..

PubMatic SSP helped a premium CTV publisher grow revenue. The publisher wanted more revenue and better transparency for buyers. PubMatic... focused on private marketplace deals and optimized CTV/OTT inventory. The customer success team worked closely with the publisher. As a result, the publisher saw a 317% increase in PMP deal revenue.
Show More..

Philo used PubMatic SSP & Curation to improve transparency and addressability in CTV advertising. Philo wanted to help advertisers reach... audiences with better targeting and brand safety. PubMatic enabled Philo to send multiple identifiers and content signals to buyers. This helped Philo increase overall revenue by 222% after enabling UID2.0. Revenue also grew by 38% when content object signals were present. Philo achieved over 98% coverage in unique IDs and content signals.
Show More..

OpenWrap SDK helped 9GAG boost ad fill rate by 20%. The eCPM increased by 15%. 9GAG used OpenWrap SDK to... connect with more ad demand partners. This made ad bidding fair and clear. The SDK was easy to add and kept the app fast. PubMatic gave strong technical support. 9GAG saw higher ad revenue and better monetization efficiency.
Show More..

PubMatic helped Future Today, a CTV streaming platform, boost revenue by over 400% per month. The customer success team used... direct DSP integration and curated PMP deals to increase fill rates and yield. Future Today saw a 25X revenue increase and gained 2,400+ new advertisers. PubMatic managed account performance daily to drive these results. The partnership focused on unique and incremental demand for CTV/OTT channels.
Show More..

PubMatic's OpenWrap SDK helped Veraxen, a leading games company, boost ad revenue by 165%. Veraxen integrated OpenWrap across all in-app... inventory, connecting 11 demand partners including Amazon TAM. This increased competition and improved fill rates. Veraxen saw a 23% rise in eCPM and a 68% increase in total ad requests. The solution reduced workload and gave access to global ad exchanges from a single source.
Show More..

PubMatic's private marketplace (PMP) solution helped AnyMind Group's POKKT scale their ad tech infrastructure. AnyMind Group faced capacity limits as... demand for rewarded video ads grew. PubMatic provided transparency, brand safety, and advanced reporting. With PubMatic, POKKT achieved a 194% year-over-year increase in PMP revenue and a 183% rise in monetized impressions. The partnership enabled better audience targeting and operational support for growth.
Show More..

PubMatic’s OpenWrap SDK helped Dwango boost CPM by 27%. Dwango faced flat or declining ad revenue and needed a programmatic... solution for in-app ads. OpenWrap SDK integrated with their mediation platforms and gave access to over 150 demand partners. The solution improved yield insights and reduced the ad monetization workload. Dwango also saw an 11% increase in overall revenue and a 17% rise in programmatic eCPM.
Show More..

OpenWrap SDK Interoperability helped two large mobile app developers boost banner ad eCPM. One iOS app saw a 575% increase... in average banner eCPM. Android apps saw lifts of 86%, 125%, and 153%. The developers integrated OpenWrap into their mediation stack. They gained higher revenue and better ad performance across formats.
Show More..

PubMatic Private Marketplaces helped Brain Nordic boost their audience addressability rate to 97%. Before PubMatic, their targeting base was only... 35% and third-party cookie blocks were high. With PubMatic PMPs, the targeting base doubled to 70%. The solution improved data security and enabled seamless use of first-party data. Advertisers gained better campaign visibility and results.
Show More..

PubMatic partnered with ironSource to boost brand advertising demand for in-app video inventory. After Apple IDFA changes, ironSource needed new... ways to grow revenue for app publishers. PubMatic enabled access to premium programmatic video ads, helping ironSource deliver higher eCPMs and better user experience. Video revenue increased by 600%, eCPMs doubled, and video completion rate reached 83%. Viewability hit 95%, driving strong results for app monetization.
Show More..

OpenWrap SDK Interoperability helped two large mobile app developers in APAC boost banner eCPM by up to 575%. They integrated OpenWrap... into their existing mediation stack to access unique brand demand. The solution delivered strong revenue and eCPM gains across rewarded video, interstitial, and banner ads. Banner eCPM saw triple-digit percentage increases compared to their previous mediation provider. The integration was easy and improved both revenue and user experience.
Show More..

PubMatic’s Access Membership program helped zMaticoo boost daily revenue by 270%. zMaticoo faced challenges monetizing its global supply and needed... more premium demand and better support. PubMatic provided consultative account support, expanded capacity, and strong buyer relationships. zMaticoo saw a 122% increase in daily QPS and a 220% rise in daily revenue per impression. The partnership also included joint marketing and customized workshops.
Show More..

PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with... new buyers and show the value of in-play ads in gaming. PubMatic's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.
Show More..

PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted... to stand out in a crowded market and reach new audiences. Using Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.
Show More..

OpenWrap SDK by PubMatic helped 9GAG boost in-app monetization. 9GAG wanted more bidding partners and better transparency. The platform integrated... OpenWrap SDK for real-time auction and analytics. 9GAG saw a 22% average CPM growth. In-app programmatic revenue grew by 51%.
Show More..

PubMatic's OpenWrap helped 9GAG boost monetisation. 9GAG used A/B testing to compare header bidding wrappers. PubMatic outperformed competitors in net... revenue, CPM, and RPM. 9GAG saw a 36% increase in net revenue and net CPM, and a 37% rise in net RPM. The OpenWrap setup was simple and client service was helpful. 9GAG fully migrated to PubMatic for desktop and mobile web.
Show More..

PubMatic OpenWrap SDK helped 9GAG, a global social media platform, boost in-app programmatic ad revenue. 9GAG faced limited revenue with... server-side header bidding. By integrating OpenWrap SDK, they expanded demand partners and improved transparency. 9GAG saw a 22% increase in average CPM and a 51% rise in in-app programmatic ad revenue. The SDK enabled real-time auctions and better analytics without changing their app or store approvals.
Show More..

PubMatic SSP helped NewsBreak boost programmatic revenue. NewsBreak wanted to grow awareness and attract more premium advertisers. PubMatic connected NewsBreak... with top buyers and supported private marketplace deals. NewsBreak saw a 107% year-over-year increase in PMP revenue. Overall revenue grew 71% year-over-year. Open market revenue rose 14% year-over-year.
Show More..

OpenWrap Web by PubMatic helped ABS-CBN improve ad revenue. ABS-CBN needed to upgrade their ad tech stack for better efficiency... and higher earnings. They used OpenWrap Web to run unified auctions and manage inventory. This change let them make custom deals for advertisers. After six months, CPMs rose by 49.8% and RPMs increased by 50.1%.
Show More..

PubMatic helped Future Plc boost EMEA private marketplace (PMP) revenues by 69%. Future Plc, a global media company, needed to... grow PMP performance and scale. PubMatic provided setup, troubleshooting, and reporting support, plus access to premium buyer deals. The partnership led to a strong uplift in PMP revenue and improved collaboration with advertisers. Future Plc values PubMatic's proactive and professional approach.
Show More..

OpenWrap by PubMatic helped Krone Multimedia boost digital ad revenue by 43%. The platform enabled a 55% increase in paid... impressions filled by header bidding. Krone Multimedia chose OpenWrap for its transparency, control, and easy-to-use optimization tools. The solution saved the team time and improved their digital advertising strategy. Ongoing support and advanced analytics tools further enhanced results.
Show More..

Mars Petcare used PubMatic Activate to improve their media buying for Greenies pet treats. They wanted to reach new buyers... and make their ad spend more efficient. Activate helped them cut tech fees and invest more in working media. Mars Petcare exceeded their incremental sales goals by 126% and outperformed sales lift goals by 20%. They also gained 8% more media due to a streamlined fee structure.
Show More..

PubMatic Connect and Lotame Panorama ID helped Banana Boat run its first cookieless video ad campaign. The brand and its... agency Xaxis used Deal IDs to target high-quality audiences across browsers. The campaign achieved a 94% video completion rate and 83% viewability rate in Safari and Firefox. These results outperformed a 34%+ viewability benchmark. Banana Boat plans to keep using this method for future campaigns.
Show More..

PubMatic's Connect and Lotame Panorama ID helped Banana Boat run its first cookieless video campaigns. The brand and its agency... Xaxis used unique Deal IDs to target high-quality audiences across browsers. The campaign achieved a 94% video completion rate and 83% viewability rate in Safari and Firefox. These results exceeded a 34%+ viewability benchmark. Banana Boat plans to keep using this method for future campaigns.
Show More..

PubMatic Activate helped Mars Petcare exceed incremental sales goals by 126% for the Greenies brand. Mars used Activate to target... non-brand buyers and optimize CTV supply, reducing tech fees and increasing operational efficiency. The team gained 8% more media due to streamlined processes. Activate’s reporting enabled real-time performance tracking and quick optimization. Mars also exceeded its sales lift goal by 20%.
Show More..

Activate helped a prominent luxury retailer run a CTV sequential messaging campaign for the holiday season. The brand faced challenges... reaching its target audience and needed a managed service to optimize campaigns. Activate enabled efficient media buying and precise audience targeting across premium inventory. The campaign achieved 100% of the CTV CPC benchmark, exceeded the online video VCR benchmark by 17%, and surpassed the display landing page visit rate benchmark by 40%.
Show More..

PubMatic helped Kroger Precision Marketing improve video campaign performance. KPM wanted to make their media buying more efficient and sustainable.... They reduced their supply partners by over 70% and focused on using PubMatic as a core platform. This led to a 24% decrease in reseller impressions and a 20% increase in click-through rates. KPM credits PubMatic for helping them meet their goals and solve inefficiency challenges.
Show More..

Activate helped a leading U. S. luxury retailer boost brand awareness for the holidays using CTV sequential messaging. The brand...faced under-pacing and resource issues with its main media-buying platform. Switching to Activate enabled efficient omnichannel campaigns across PubMatic's premium inventory. The campaign hit 100% of CTV CPC benchmarks, exceeded online video VCR by 17%, and display landing page visit rates by 40%.
Show More..

OpenWrap Web by PubMatic helped a major European newspaper boost programmatic ad revenue. The publisher used a hybrid bidding setup,... running client-side and server-side Prebid bidders in parallel. This led to a 35% increase in revenue, a 92% rise in eCPM, and a 102% jump in bid requests. OpenWrap Web also made it easier to test different setups and offset Prebid server costs. The solution improved digital advertising performance for the publisher.
Show More..

PubMatic’s OpenWrap helped Kobe Shimbun boost eCPM by 150% for display inventory. The publisher saw a 120% increase in overall... programmatic revenue. OpenWrap made it easy for Kobe Shimbun to use advanced monetization tools without deep Prebid knowledge. Operational efficiency improved, with a 12-fold reduction in time for key tasks. PubMatic’s support team guided Kobe Shimbun through setup and ongoing optimization.
Show More..

PubMatic OpenWrap SDK helped AutoScout24, a leading online car marketplace, boost revenue by 34%. AutoScout24 needed to upgrade its ad... tech stack and reduce in-house development time. By integrating OpenWrap SDK, they gained access to multiple demand partners and advanced analytics. The solution enabled easy optimisation without extra development work. The roll-out was quick and smooth, with strong support from PubMatic.
Show More..

PubMatic's OpenWrap Web and Identity Hub helped Edmunds boost eCPM by 35%. Edmunds needed a header bidding solution that did... not hurt user experience. PubMatic provided expert support and a smooth integration. Edmunds saw a 21% increase in matched impressions on Safari and Firefox. The solution improved revenue and audience addressability for this online car shopping leader.
Show More..

PubMatic's OpenWrap SDK helped Tokyo Tsushin Group boost revenue from their mobile game apps. The company wanted to move beyond... performance advertising and access global brand demand. By using OpenWrap SDK, they integrated new brand ad sources with their existing setup. This led to a 24% total revenue uplift and an 8.4x increase in average CPM for US inventory. Tokyo Tsushin Group also praised PubMatic's support and technical help.
Show More..

PubMatic Connect helped a leading casual dining brand improve digital ad performance. The brand wanted better reach and lower costs... for its campaigns. Using Instacart audience segments through PubMatic Connect, they reduced data loss and improved match rates. The campaign saw an 11% lower cost per click and a 33-60% lower cost per unique reach. This led to more efficient and effective advertising results.
Show More..

PubMatic's OpenWrap SDK helped Sofascore boost programmatic ad revenue by 197%. Sofascore, a sports data company, faced stagnating performance with... their old solution. They switched to OpenWrap SDK for better Prebid support and easier mobile app monetisation. The integration improved CPM, fill rates, and made ad management simpler. Sofascore can now focus on user experience while growing ad revenue.
Show More..

PubMatic PMPs helped Brain Nordic boost their audience addressability rate from 35% to 97%. The company faced high third-party cookie... blocking and needed a privacy-focused solution. PubMatic enabled secure data integration and fast deployment. Brain Nordic doubled their targeting base to 70%. Advertisers gained better audience visibility and campaign optimization.
Show More..

PubMatic Connect and Semasio helped OMD Netherlands boost campaign reach by 205%. OMD Netherlands used PubMatic's SSP to activate Semasio... audience segments for a large-scale programmatic campaign. This approach delivered a 16% increase in viewability and a 21% uplift in CTR compared to DSP-side targeting. The solution enabled OMD Netherlands to meet strict targeting goals and improve campaign performance. OMD Netherlands plans to use more audience-driven campaigns with PubMatic.
Show More..

PubMatic helped Verve Group and Scream Malmo boost campaign reach by 21% using the ID5 ID for audience targeting. The solution focused... on mobile web and desktop, with a 30% increase in mobile reach and a 90% rise on iOS inventory. The campaign used A/B testing to compare results with and without the ID5 ID. PubMatic enabled privacy-first advertising and improved audience addressability for their clients.
Show More..

PubMatic Connect helped Wunderkind solve scale challenges in audience targeting. Wunderkind used Connect to package addressable audiences on the sell-side.... This led to an 860% increase in average bid response rate. They also saw a 150%+ increase in average bid responses per day. The solution improved campaign performance for premium publishers and brands.
Show More..

PubMatic Connect helped dentsu improve CPM by 37% and CPC by 2%. Dentsu used PubMatic’s sell-side data targeting to activate... audience segments closer to the inventory. This new approach reduced reliance on DSPs and made campaign setup more efficient. Dentsu saw better results and more actionable reporting for their programmatic advertising campaigns.
Show More..

PubMatic helped Nikkei Inc. , Japan's leading economic media group, expand its reach to global advertisers. Nikkei faced challenges growing...programmatic ad revenue and needed a trusted partner. By making PubMatic its Preferred SSP, Nikkei saw programmatic revenue grow by over 3X in the first half of 2025 compared to 2024. The partnership enabled new international deals and improved access for overseas buyers. PubMatic's flexible support and focus on quality were key to success.
Show More..

PubMatic and illuma helped a major North American professional sports league improve CTV campaign relevance. The league needed to reach... engaged sports fans on streaming platforms with privacy-safe, targeted ads. PubMatic provided premium CTV inventory and curation, while illuma delivered AI-powered contextual optimization. The campaign achieved 99.41% video completion rate in Q1 and 98.88% in Q2, surpassing the 93% KPI. This partnership drove strong reach and engagement for live sports advertising.
Show More..

PubMatic SSP and PMP helped TCL Ads boost CTV ad revenue in Latin America. TCL Ads faced low CPMs, inconsistent... fill rates, and limited buyer awareness. PubMatic enabled Private Auctions and Programmatic Guaranteed deals, streamlining operations and improving fraud prevention. TCL Ads saw a 12X increase in ad revenue, 13X growth in PMP revenue, and 94% of ad revenue from PMP. PubMatic's strong buyer relationships and automation saved TCL Ads over ten hours weekly.
Show More..