Real-World Case Studies and Customer Success Stories with Pubmatic Cloud

PubMatic’s OpenWrap SDK helped Hungry Studio boost ad revenue and user experience in their mobile games. Hungry Studio faced slow... ad revenue growth, especially with banner ads, due to limited access to brand demand. By using OpenWrap SDK, they gained access to more premium and diverse ad sources. This led to an 8% increase in banner ARPDAU and a 10% rise in banner eCPM. OpenWrap SDK became a top 3 revenue source for banner ads, helping Hungry Studio scale performance and focus on strategic growth.
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PubMatic SSP helped a premium CTV publisher grow revenue. The publisher wanted more revenue and better transparency for buyers. PubMatic... focused on private marketplace deals and optimized CTV/OTT inventory. The customer success team worked closely with the publisher. As a result, the publisher saw a 317% increase in PMP deal revenue.
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OpenWrap OTT by PubMatic helped iQIYI International boost their programmatic ad revenue. iQIYI wanted to get more value from their... OTT and CTV audiences. PubMatic set up OpenWrap OTT for unified auctions and fast integration. iQIYI saw a 960% increase in bid requests and a 610% increase in revenue. The PubMatic team worked closely with iQIYI’s teams in Southeast Asia and China for quick results.
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Philo used PubMatic SSP & Curation to improve transparency and addressability in CTV advertising. Philo wanted to help advertisers reach... audiences with better targeting and brand safety. PubMatic enabled Philo to send multiple identifiers and content signals to buyers. This helped Philo increase overall revenue by 222% after enabling UID2.0. Revenue also grew by 38% when content object signals were present. Philo achieved over 98% coverage in unique IDs and content signals.
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PubMatic SSP helped Local Now increase revenue by 282% year over year. Local Now needed unique demand and better control... over their ad inventory. PubMatic provided a full audit, optimization, and seamless ad server integration. Their tools and support enabled fast demand growth and more ad requests. Local Now praised PubMatic for impressive tools and strong customer service.
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PubMatic's Auction Package and SeenThis technology helped GroupM France run a sustainable programmatic video campaign. The challenge was to lower... carbon emissions and improve ad performance for a major ecommerce platform. The solution used data-efficient video delivery to cut data transfer and boost viewability. Results included a 49% higher view through rate, 31% higher viewability, and 2.09 tons of carbon emissions minimized, equal to 16,000 km driven by car.
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PubMatic Connect helped Smart Supply cut cost per acquisition by over 50%. Smart Supply used AI-driven supply intelligence to target... high-performing, brand-safe inventory. They worked with PubMatic to activate curated deals and optimize campaigns in real time. The campaign focused on an insurance-sector client, using supply-side targeting to improve conversions. Audience filtering and real-time optimizations led to fewer but more intent-driven clicks, making CPA most efficient by week 4.
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PubMatic's Consumer Experience Auction Package helped Publicis Group India improve programmatic campaign results. The agency faced challenges with video ad... placement transparency. Using PubMatic, they saw 80% higher win rates and 12% higher video completion for 30-second creatives. CPMs became 7% more cost efficient. Viewability increased by 12% over benchmarks. They reached more niche publishers at scale and improved internal quality measurement.
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PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network... to move 98% of spend to Deal-IDs by the end of 2024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.
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PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted... to stand out in a crowded market and reach new audiences. Using Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.
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PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with... new buyers and show the value of in-play ads in gaming. PubMatic's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.
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PubMatic OpenWrap SDK helped 9GAG, a global social media platform, boost in-app programmatic ad revenue. 9GAG faced limited revenue with... server-side header bidding. By integrating OpenWrap SDK, they expanded demand partners and improved transparency. 9GAG saw a 22% increase in average CPM and a 51% rise in in-app programmatic ad revenue. The SDK enabled real-time auctions and better analytics without changing their app or store approvals.
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PubMatic helped AnyMind Group scale their private marketplace (PMP) infrastructure for rewarded video ads. AnyMind Group faced limits in reporting... and infrastructure as demand grew after the pandemic. PubMatic provided customizable private marketplaces, strong reporting, and access to a wide network of buyers. With PubMatic, AnyMind Group increased PMP revenue by 194% year over year. Monetized impressions also grew by 183% year over year.
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PubMatic’s OpenWrap SDK helped Dwango boost app revenue. Dwango faced flat or declining ad revenue and eCPM. They needed a... programmatic solution that worked with their mediation platforms. OpenWrap SDK gave them access to over 150 demand partners and a cloud-based UI. After integration, Dwango saw a 27% increase in CPM, 11% rise in overall revenue, 17% higher programmatic eCPM, and 14% more programmatic revenue. PubMatic’s support team made implementation smooth and efficient.
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PubMatic’s Access Membership program helped zMaticoo boost daily revenue by 270%. zMaticoo faced challenges monetizing its global supply and needed... more premium demand and better support. PubMatic provided consultative account support, expanded capacity, and strong buyer relationships. zMaticoo saw a 122% increase in daily QPS and a 220% rise in daily revenue per impression. The partnership also included joint marketing and customized workshops.
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OpenWrap Web by PubMatic helped ABS-CBN improve ad revenue. ABS-CBN needed to upgrade their ad tech stack for better efficiency... and higher earnings. They used OpenWrap Web to run unified auctions and manage inventory. This change let them make custom deals for advertisers. After six months, CPMs rose by 49.8% and RPMs increased by 50.1%.
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PubMatic SSP helped NewsBreak boost programmatic revenue. NewsBreak wanted to grow awareness and attract more premium advertisers. PubMatic connected NewsBreak... with top buyers and supported private marketplace deals. NewsBreak saw a 107% year-over-year increase in PMP revenue. Overall revenue grew 71% year-over-year. Open market revenue rose 14% year-over-year.
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Activate helped a leading U. S. luxury retailer boost brand awareness for the holiday season using CTV sequential messaging. The...brand faced trouble reaching its target audience at scale and needed a managed service to optimize campaigns quickly. Activate enabled efficient media buying and precise audience targeting across premium inventory. The campaign hit 100% of its CTV CPC benchmark, performed 17% above the online video VCR benchmark, and exceeded the display landing page visit rate benchmark by 40%.
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PubMatic helped Kroger Precision Marketing improve video campaign performance. KPM wanted to make their media buying more efficient and sustainable.... They reduced their supply partners by over 70% and focused on using PubMatic as a core platform. This led to a 24% decrease in reseller impressions and a 20% increase in click-through rates. KPM credits PubMatic for helping them meet their goals and solve inefficiency challenges.
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PubMatic's OpenWrap SDK helped Tokyo Tsushin Group boost revenue from their mobile game apps. The company wanted to move beyond... performance advertising and access global brand demand. By using OpenWrap SDK, they integrated new brand ad sources with their existing setup. This led to a 24% total revenue uplift and an 8.4x increase in average CPM for US inventory. Tokyo Tsushin Group also praised PubMatic's support and technical help.
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OpenWrap Web by PubMatic helped a major European newspaper boost ad revenue. The publisher wanted to add a Prebid Server... setup to increase yield. PubMatic recommended a hybrid bidding solution using both client-side and server-side Prebid bidders. An A/B test showed strong results. The publisher saw a 35% increase in revenue, a 92% increase in eCPM, and a 102% increase in bid requests.
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Mars Petcare used PubMatic Activate to improve their media buying for Greenies pet treats. They wanted to reach new buyers... and make their ad spend more efficient. Activate helped them cut tech fees and invest more in working media. Mars Petcare exceeded their incremental sales goals by 126% and outperformed sales lift goals by 20%. They also gained 8% more media due to a streamlined fee structure.
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PubMatic Connect helped a leading casual dining brand improve digital ad performance. The brand wanted better reach and lower costs... for its campaigns. Using Instacart audience segments through PubMatic Connect, they reduced data loss and improved match rates. The campaign saw an 11% lower cost per click and a 33-60% lower cost per unique reach. This led to more efficient and effective advertising results.
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OpenWrap SDK by PubMatic helped Sofascore boost programmatic ad revenue by 197%. Sofascore faced stagnating performance with their old solution... and needed better Prebid support. They integrated OpenWrap SDK to manage multiple demand partners and streamline auctions. This led to higher CPM, increased fill rates, and easier ad strategy optimization. Sofascore now delivers a better user experience while earning more from ads.
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PubMatic SSP and PMP helped TCL Ads boost CTV ad revenue in Latin America. TCL Ads faced low CPMs, inconsistent... fill rates, and limited buyer awareness. PubMatic enabled Private Auctions and Programmatic Guaranteed deals, streamlining operations and improving fraud prevention. TCL Ads saw a 12X increase in ad revenue, 13X growth in PMP revenue, and 94% of ad revenue from PMP. PubMatic's strong buyer relationships and automation saved TCL Ads over ten hours weekly.
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PubMatic Connect and Semasio helped OMD Netherlands boost campaign reach by 205%. OMD Netherlands used PubMatic's SSP to activate Semasio... audience segments for a large-scale programmatic campaign. This approach delivered a 16% increase in viewability and a 21% uplift in CTR compared to DSP-side targeting. The solution enabled OMD Netherlands to meet strict targeting goals and improve campaign performance. OMD Netherlands plans to use more audience-driven campaigns with PubMatic.
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PubMatic helped Verve Group and Scream Malmo boost campaign reach by 21% using the ID5 ID for audience targeting. The solution focused... on mobile web and desktop, with a 30% increase in mobile reach and a 90% rise on iOS inventory. The campaign used A/B testing to compare results with and without the ID5 ID. PubMatic enabled privacy-first advertising and improved audience addressability for their clients.
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PubMatic Connect helped MiQ test new addressability solutions for digital advertising. MiQ ran campaigns using both LiveRamp’s RampID and cookies,... finding that ID-based campaigns outperformed cookies. They saw 65%+ unique reach over cookies, 2X greater reach in Safari, and 57% better CPMs for ID-PMP versus cookie-PMP. PubMatic’s integrations let MiQ overcome fragmentation and boost first-party data reach. MiQ and their clients now unlock more reach and prepare for a post-cookie world.
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PubMatic and Google audiences helped Amnet India boost campaign results. Amnet India used PubMatic's premium inventory and Google’s Affinity and... In-Market audiences to improve targeting. They saw a 28.5% increase in viewability, a 30% drop in cost per click, and a 76% click-to-visit ratio. This solution reduced media waste and improved user engagement for programmatic advertising.
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PubMatic Connect helped Wunderkind solve scale challenges in audience targeting. Wunderkind used Connect to package addressable audiences on the sell-side.... This led to an 860% increase in average bid response rate. They also saw a 150%+ increase in average bid responses per day. The solution improved campaign performance for premium publishers and brands.
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PubMatic Connect helped dentsu improve CPM by 37% and CPC by 2%. Dentsu used PubMatic’s sell-side data targeting to activate... audience segments closer to the inventory. This new approach reduced reliance on DSPs and made campaign setup more efficient. Dentsu saw better results and more actionable reporting for their programmatic advertising campaigns.
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PubMatic helped Nikkei Inc. , Japan's leading economic media group, expand its reach to global advertisers. Nikkei faced challenges growing...programmatic ad revenue and needed a trusted partner. By making PubMatic its Preferred SSP, Nikkei saw programmatic revenue grow by over 3X in the first half of 2025 compared to 2024. The partnership enabled new international deals and improved access for overseas buyers. PubMatic's flexible support and focus on quality were key to success.
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PubMatic and illuma helped a major North American professional sports league improve CTV campaign relevance. The league needed to reach... engaged sports fans on streaming platforms with privacy-safe, targeted ads. PubMatic provided premium CTV inventory and curation, while illuma delivered AI-powered contextual optimization. The campaign achieved 99.41% video completion rate in Q1 and 98.88% in Q2, surpassing the 93% KPI. This partnership drove strong reach and engagement for live sports advertising.
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PubMatic PMPs helped Brain Nordic boost their audience addressability rate from 35% to 97%. The company faced high third-party cookie... blocking and needed a privacy-focused solution. PubMatic enabled secure data integration and fast deployment. Brain Nordic doubled their targeting base to 70%. Advertisers gained better audience visibility and campaign optimization.
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