Latest News & Updates on Pubmatic Cloud

PubMatic and Gracenote have partnered to enhance programmatic CTV advertising by integrating Gracenote's content intelligence into PubMatic's platform. This integration allows advertisers to target a...ds based on content attributes and live sports events, improving precision and transparency in ad placements.
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Gracenote and PubMatic have formed a strategic partnership to integrate Gracenote's content intelligence with PubMatic's platform, enhancing the discovery and transaction of connected TV (CTV) invent...ory. This integration allows advertisers to match bid opportunities with Gracenote's episode-level data in real time, improving transparency and precision in ad placements, particularly for live sports.
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Gracenote and PubMatic have partnered to integrate Gracenote's content intelligence into PubMatic's platform, enhancing the discovery and transaction of connected TV (CTV) inventory. This integration... allows advertisers to access real-time, program-informed precision for live sports and premium entertainment, improving the ability to target audiences with verified content signals. The collaboration aims to make CTV inventory more plannable and verifiable in programmatic advertising.
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Gracenote and PubMatic have integrated Gracenote's content intelligence into PubMatic's platform to enhance CTV ad targeting. This integration allows real-time matching of bid opportunities with Grac...enote's episode-level data, including live sports schedules. The collaboration aims to close the content signal gap in CTV advertising, potentially setting a new standard for impression-level decisioning in digital advertising.
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PubMatic and Gracenote have partnered to integrate Gracenote's content intelligence into PubMatic's platform, enhancing programmatic CTV buying. This integration allows advertisers to target audience...s more precisely by matching bid opportunities with Gracenote's metadata. The collaboration aims to improve monetization for streaming publishers by offering premium inventory tied to live sports and other programming.
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PubMatic and Gracenote have integrated Gracenote's content intelligence into PubMatic's platform, enhancing connected TV (CTV) inventory discovery and purchase. This integration allows advertisers to... leverage Gracenote's data for precise, real-time ad placement in live sports and premium content, improving transparency and performance in programmatic CTV advertising.
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PubMatic has launched Decision Fabric, a containerization layer built on AgenticOS, enabling real-time audience targeting within the programmatic supply path. This platform integrates with partners l...ike inPowered AI, MiQ, Chalice AI, and SWYM.AI, enhancing media efficiency by allowing decisioning models to operate directly in the auction environment.
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PubMatic launched Decision Fabric, a real-time intelligence layer allowing DSPs, curators, and algorithm companies to deploy AI models natively within its auction infrastructure. This integration ena...bles real-time audience qualification using rich supply-side signals, enhancing precision in programmatic advertising. The platform is live with inPowered, with Chalice AI onboarding.
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PubMatic has launched AgenticOS, an operating system for autonomous, agent-to-agent advertising execution. It integrates with PubMatic's platform to optimize programmatic advertising in real-time. Ag...enticOS leverages NVIDIA-accelerated computing for low-latency execution across global markets, enhancing decision-making speed and reducing campaign setup and issue resolution times. This innovation supports advertisers in strategic planning and creativity by automating execution and optimization processes.
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PubMatic has launched an AI-powered media buying platform to enhance programmatic advertising. The platform, leveraging generative AI, optimizes the programmatic buying process, offering features lik...e AI-driven campaign execution, seamless activation, and real-time optimization. It provides media buyers with improved targeting, transparency, and performance metrics, while ensuring privacy compliance.
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PubMatic's AgenticOS platform is revolutionizing AI-driven advertising by enabling autonomous agents to manage campaigns with minimal human intervention. This platform enhances efficiency, reach, eng...agement, and ROI by integrating planning, execution, and optimization into a single system. AgenticOS is gaining global traction, supporting campaigns in the US, France, the Netherlands, Australia, and India, and is pivotal in the evolving landscape of performance-based advertising.
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PubMatic's new research highlights that 78% of co-viewing in APAC occurs on CTV, presenting a significant opportunity for programmatic advertising. The study reveals that co-viewing enhances ad atten...tion, brand recall, and consumer action. PubMatic's solutions offer transparency, cost efficiency, and advanced targeting to capitalize on these high-performing advertising environments.
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PubMatic's AgenticOS is expanding globally, enhancing the reach and effectiveness of Agentic campaigns. This development signifies a strategic move to boost campaign performance and reach on a global... scale.
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PubMatic has integrated its Creative Innovation Suite with the AgenticOS platform, offering marketers custom ad formats for CTV and mobile. This integration simplifies campaign execution by centraliz...ing creative assets from partners like Celtra and KERV, enabling seamless deployment and measurement. The suite provides formats like Pause Ads and Click to Cart, enhancing advertising efficiency and engagement across PubMatic's premium publisher network.
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PubMatic has integrated its Creative Suite into AgenticOS, enhancing its ad tech platform with advanced creative capabilities. This integration aims to improve ad performance and streamline creative ...processes for advertisers.
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PubMatic has integrated its Creative Innovation Suite with the AgenticOS platform, offering marketers custom ad formats for CTV and mobile. This integration simplifies ad execution by centralizing cr...eative assets from partners like Celtra, Brightline, and KERV. The suite allows for seamless deployment and optimization, enhancing cross-screen advertising efficiency and effectiveness.
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PubMatic launched AgenticOS, a comprehensive buy-side stack for agentic advertising, in partnership with Butler/Till and WPP Media. This system integrates AI-driven agents to streamline campaign exec...ution, from audience discovery to media activation, leveraging NVIDIA GPU-powered infrastructure. The platform's protocols ensure seamless connectivity and interoperability, enhancing trust and performance in advertising workflows.
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PubMatic has integrated Unity LevelPlay with its OpenWrap SDK, enhancing its mediation coverage across major mobile in-app advertising platforms, including Google AdMob and AppLovin MAX. This integra...tion provides buyers with expanded reach, auction transparency, and performance-grade inventory, enabling more efficient and scalable media investments in mobile environments.
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PubMatic has made its AgenticOS platform available to independent agencies, enhancing their access to AI-powered ad tech solutions for improved performance.

PubMatic has launched AI Insights, a new feature within its platform that uses AI to help publishers understand demand dynamics and optimize revenue. This tool provides real-time visibility into inve...ntory, pricing, and demand, allowing publishers to make informed decisions quickly. AI Insights offers actionable intelligence on channel optimization, advertiser strategies, and inventory alignment, enhancing publishers' ability to respond to market changes and improve monetization.
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PubMatic has introduced AI Insights, a new tool designed to help publishers analyze and respond to demand dynamics in real-time. This product aims to enhance decision-making by providing actionable i...nsights into advertising trends and performance.
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PubMatic has launched AgenticOS, a new operating system for autonomous ad campaign execution, at CES 2026. This platform allows intelligent software agents to manage programmatic campaigns, reducing ...manual setup and enhancing performance. Developed with partners like WPP Media and Foxtel Media, AgenticOS uses NVIDIA-accelerated computing and runs on PubMatic's global infrastructure. Early tests showed significant efficiency improvements, and the company introduced the Agentic AI Acceleration Program to support adoption.
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PubMatic is in the final testing phase for its integration with OzTAM's VOZ Streaming, a service enhancing programmatic broadcast video-on-demand (BVOD) trading. This integration aims to expand progr...ammatic access to premium BVOD inventory, improving campaign efficiency and transparency for broadcasters and advertisers. Deployment is expected in October, marking a significant step in advancing Australia's TV ecosystem.
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PubMatic has launched an AI-powered monetization platform aimed at enhancing publisher control over yield, data, and demand. The platform integrates automated revenue optimization, first-party data m...onetization, and direct access to high-value media budgets. It features PubMatic Assistant for deal management, real-time analytics, and first-party data monetization at scale, empowering publishers to optimize yield and drive innovation.
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PubMatic has launched an AI-powered Live Sports Marketplace, enabling advertisers to target specific game moments across streaming platforms in real-time. Partnering with FanServ, the marketplace pro...vides access to major sports leagues and exclusive local programming. This launch builds on PubMatic's growing sports advertising business, which has seen significant growth in 2025.
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PubMatic has launched an AI-powered Live Sports Marketplace, enabling advertisers to target specific game moments in real-time. This platform, developed in partnership with FanServ, offers access to ...premium sports ad inventory across major leagues and streaming platforms. It addresses challenges in programmatic sports advertising by providing precise targeting and managing live viewership spikes, enhancing engagement and monetization opportunities.
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PubMatic and Gracenote have formed a strategic partnership to enhance content-informed CTV buying. This collaboration integrates Gracenote's content intelligence with PubMatic's platform, enabling ad...vertisers to make precise, real-time decisions based on verified content data. The partnership aims to improve the planning and purchasing of premium live-sport supply in programmatic CTV.
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PubMatic has launched its Creator Marketplace, a programmatic CTV auction platform connecting independent creator media companies with emerging agentic demand. Developed in partnership with Holmes Me...dia, the marketplace allows creators to access new programmatic demand while enabling advertisers to reach highly engaged CTV audiences. MeatEater is the inaugural launch partner, showcasing the marketplace's ability to connect brands with loyal audiences.
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PubMatic and AdRoll have partnered to integrate AI systems for real-time campaign insights across demand-side and supply-side platforms. This collaboration uses the Model Context Protocol (MCP) to en...able seamless communication between AI agents, enhancing visibility and reducing issue resolution time. The initiative supports PubMatic's MCP specification, promoting interoperability and transparency in digital advertising workflows.
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PubMatic and Amnet have launched the first Agentic advertising campaign in France using the Claude LLM. This campaign, developed for INTERBEV, targets cooking enthusiasts and consumers of responsibly... sourced meat. Utilizing PubMatic's Activate operating system, the campaign streamlines setup and execution, reducing setup time by 80% and enhancing campaign efficiency through AI-driven automation.
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PubMatic and Untapped Growth have formed a partnership enabling independent agencies to access PubMatic's AgenticOS platform. This integration allows agencies to deploy buyer agents, optimize campaig...ns, and leverage PubMatic's data partners. AgenticOS, launched in January, enhances campaign efficiency and reduces costs, offering a competitive edge in the programmatic ad space.
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PubMatic has announced a multi-year partnership with the Untapped Growth Collective (UGC), aimed at democratizing AI buying tools for mid-market and independent agencies. This alliance will leverage ...PubMatic's AgenticOS platform to enhance transparency and efficiency in programmatic advertising. The partnership is expected to significantly reduce supply chain costs and improve campaign setup speed, marking a strategic shift for PubMatic in the ad-tech landscape.
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PubMatic announced a multi-year partnership with the Untapped Growth Collective, aiming to democratize AI buying tools for mid-market and independent agencies. This collaboration will leverage PubMat...ic's AgenticOS platform to enhance transparency and efficiency in programmatic advertising, marking a strategic shift towards AI-driven solutions.
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PubMatic and Untapped Growth have formed a partnership to enhance media buying for independent agencies. This collaboration integrates Untapped Growth's member agencies into PubMatic's AgenticOS, ena...bling efficient campaign creation with access to premium inventory and data partners. The partnership aims to reduce supply chain costs and improve campaign performance, offering agencies a competitive advantage in the programmatic marketplace.
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PubMatic and Untapped Growth have partnered to integrate AgenticOS, enabling independent agencies to create campaigns with PubMatic's data and premium inventory. This collaboration reduces supply cha...in costs by up to 50% and accelerates campaign setup by 87%. The partnership enhances speed, quality, and transparency, offering agencies strategic value and access to billions of ad impressions.
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PubMatic and Untapped Growth have partnered to offer independent agencies access to PubMatic's AgenticOS platform. This collaboration enables agencies to deploy custom buyer agents, enhancing campaig...n efficiency with access to premium inventory and data partners. The integration promises reduced supply chain costs and faster campaign setup, providing strategic value and competitive advantages for agencies.
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PubMatic has partnered with Untapped Growth to deploy AI agents for optimizing media campaigns, using its AgenticOS platform. This collaboration aims to simplify programmatic workflows by automating ...tasks like audience discovery, reducing costs, and setup time. The partnership allows smaller agencies to access premium inventory efficiently, bypassing traditional DSP layers.
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PubMatic and NVIDIA have collaborated to enhance AI capabilities in programmatic advertising, achieving up to five times faster ad decisioning. This integration optimizes NVIDIA technologies across P...ubMatic's infrastructure, reducing latency and energy consumption while improving ad performance and revenue for publishers. The partnership democratizes AI capabilities, previously limited to large tech firms, for the open internet.
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PubMatic and Rippl have formed a partnership to enhance commerce-driven advertising by linking retail purchase data with premium media activation. This collaboration allows advertisers to connect ad ...exposure to verified purchases, measure sales impact, and engage high-value audiences across various media environments. The partnership leverages Rippl's commerce intelligence and PubMatic's platform to provide advertisers with precise audience targeting and measurable business outcomes.
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PubMatic and Kontext have partnered to enhance AI chatbot advertising by integrating Kontext's AI-native ad generation with PubMatic's infrastructure. This collaboration allows advertisers to access ...AI chatbot inventory through programmatic workflows, maintaining transparency and brand safety. Initial tests show high engagement and efficiency, with plans to expand offerings. This partnership aims to monetize conversational AI products and provide advertisers with new engagement opportunities.
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PubMatic and Optable have partnered to integrate privacy-safe, first-party audience data into PubMatic's AgenticOS, enhancing audience discovery and activation for advertisers. This collaboration all...ows for agent-to-agent communication, improving addressability and yield for publishers without exposing sensitive data, and highlights a shift toward decentralized AI collaboration in advertising.
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Optable and PubMatic have partnered to integrate Optable's Audience Agent into PubMatic's AgenticOS. This integration allows AI agents to autonomously discover and activate publisher first-party audi...ence data without transferring the data. Announced on March 12, 2026, this collaboration showcases the Advertising Context Protocol in action, enhancing privacy-safe programmatic advertising. The partnership aims to leverage publisher data amid declining reliability of shared identifiers due to privacy regulations.
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PubMatic and Abovo Maxlead have launched an autonomous AI-driven advertising campaign in Europe, leveraging PubMatic's AgenticOS to enhance campaign efficiency. This integration enables faster campai...gn activation and optimization, reducing setup and troubleshooting times significantly. The partnership exemplifies AI's scalability in digital advertising, offering real-time activation across premium inventory.
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Vudoo and PubMatic have partnered to integrate commerce media technology into PubMatic's platform, enabling shoppable ad experiences across its premium inventory. This collaboration allows advertiser...s and publishers to create interactive ads where consumers can purchase directly from the ad, enhancing engagement and conversion. The integration simplifies activation for agencies and brands, offering measurable results and maintaining user privacy.
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Chalice AI and PubMatic have collaborated to enhance agentic interoperability across the open internet, aiming to improve programmatic advertising efficiency and effectiveness.

PubMatic and Butler/Till have launched a new AI-driven advertising campaign using AdCP technology across connected TV platforms. This collaboration aims to enhance ad targeting and effectiveness thro...ugh advanced AI capabilities.
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TCL and PubMatic have partnered to enhance demand and efficiency in streaming live sports advertising. This collaboration aims to leverage PubMatic's programmatic advertising technology to optimize a...d delivery and performance in TCL's streaming services.
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PubMatic and Tubi have formed a partnership to provide advertisers with programmatic access to Tubi's connected TV inventory in Australia. This collaboration aims to enhance viewer engagement and off...er advertisers real-time transparency and control. Tubi's extensive content library and low ad loads make it an attractive platform for advertisers seeking to reach streaming audiences efficiently.
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PubMatic and KERV.ai have formed a strategic partnership to enhance programmatic advertising by integrating KERV's AI-powered interactive and shoppable video ads with PubMatic's premium omnichannel i...nventory. This collaboration allows advertisers to access KERV's advanced video formats and first-party targeting capabilities, improving ad engagement and revenue opportunities.
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Nippon TV and PubMatic have formed a partnership to enhance global access to Nippon TV's premium broadcast inventory through programmatic advertising. This collaboration allows advertisers to leverag...e PubMatic's expertise in digital media to access Nippon TV's content with advanced targeting and optimization capabilities. The partnership aims to transform TV advertising in Japan by combining the reach of linear TV with the efficiency of digital media.
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PubMatic and Trainline have expanded their partnership to enhance programmatic advertising across Europe. This collaboration utilizes PubMatic's commerce media solutions, including OpenWrap and Conne...ct, to leverage Trainline's first-party data and premium inventory. The integration supports both onsite and offsite advertising, offering media buyers exclusive access to Trainline's audiences. This partnership marks Trainline's first use of header bidding technology, optimizing monetization and improving advertising delivery.
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PubMatic has partnered with Overtone to enhance digital advertising through contextual intelligence. This collaboration aims to improve media alignment, supporting advertisers' ROI while promoting qu...ality journalism and culture. Overtone's AI technology will be integrated into PubMatic's platform, enabling advertisers to target contextually relevant audiences in high-quality environments. This partnership addresses challenges like brand safety and audience targeting in a cookieless future.
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PubMatic and GroupM have expanded their partnership to enhance the GroupM Premium Marketplace in the Latin America region. This collaboration aims to increase transparency and efficiency in media buy...ing, offering GroupM clients direct access to PubMatic's high-quality publisher inventory. The partnership will leverage PubMatic's sell-side targeting and unified interface, aligning with GroupM's commitment to a transparent and efficient programmatic ecosystem.
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PubMatic and Sojern have formed a partnership to enhance travel audience data curation. This collaboration allows advertisers to access Sojern's real-time travel data insights through PubMatic's prem...ium inventory, enabling more precise and privacy-compliant targeting. The partnership aims to optimize programmatic advertising by integrating Sojern's travel data with PubMatic's curation and data solution, Connect, improving advertising performance and transparency.
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PubMatic has partnered with Mantis to enhance AI-powered contextual targeting. This strategic collaboration integrates Mantis's contextual segments into PubMatic's Connect platform, enabling more eff...ective and scalable real-time targeting. The partnership aims to improve brand safety and performance for advertisers by offering nuanced, publisher-approved signals, marking a significant advancement in programmatic advertising.
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PubMatic's AI strategy has significantly contributed to growth in Q1 2026, with a 20% reduction in unit costs, highlighting the company's focus on efficiency and innovation.

PubMatic reported its first-quarter 2026 financial results, surpassing guidance for revenue and adjusted EBITDA. The company generated $62.6 million in revenue and $2.6 million in adjusted EBITDA. Pu...bMatic's AI platform, AgenticOS, facilitated over 1,000 AI-powered deals, enhancing operational efficiency and customer engagement. The company also repurchased 1 million shares, representing 2.1% of fully diluted shares.
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PubMatic reported preliminary first-quarter 2026 revenue and adjusted EBITDA results that exceeded guidance. The company also announced a search for a new Global Chief Revenue Officer as part of its ...leadership transition strategy to support future growth.
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PubMatic is scheduled to announce its financial results for the March quarter on May 7.

PubMatic will announce its first quarter 2026 financial results on May 7, 2026, after market close. A webcast to discuss the results will be held at 1:30 p.m. Pacific Time.

PubMatic presented at the Citizens JMP Technology Conference, emphasizing its strategic growth and AI advancements. The company reported a strong Q4 performance with an 18% year-over-year core busine...ss growth and significant contributions from emerging revenue streams like CTV and mobile apps. PubMatic's AI initiatives have enhanced efficiency, and its Activate product has expanded DSP diversity. The company maintains a robust financial position with a $145 million cash balance and no debt.
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PubMatic reported strong financial results for Q4 and FY 2025, with revenue reaching $282.9 million and adjusted EBITDA at $61.6 million. The company's CTV revenue grew over 50% year-over-year, drive...n by AI-powered solutions and the AgenticOS platform. PubMatic's investments in AI infrastructure have enhanced performance and efficiency, positioning it for continued growth.
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PubMatic reported its Q4 and FY 2025 financial results, highlighting $80 million in revenue and a GAAP net income of $6.7 million. The company achieved a 35% adjusted EBITDA margin and $18.2 million ...in cash flow from operations. PubMatic's growth was driven by AI-powered solutions, with significant increases in CTV and mobile app revenues. The company anticipates double-digit revenue growth in 2026.
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PubMatic reported strong Q4 and FY 2025 financial results, with revenue and adjusted EBITDA exceeding guidance. The company highlighted significant growth in CTV and AI-driven solutions, with emergin...g revenues nearly doubling over 2024. PubMatic's strategic focus on AI and agentic advertising positions it for accelerated growth, with expectations of double-digit revenue increases in the latter half of 2026.
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PubMatic reported its Q4 and FY 2025 financial results, with annual revenue at $282.9 million, a 3% decline year-over-year. The company saw significant growth in emerging revenue streams, which doubl...ed and accounted for 10% of total revenue. PubMatic also launched AgenticOS, enhancing AI-driven advertising efficiency. Despite a GAAP net loss for the year, non-GAAP net income was positive at $16.7 million.
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PubMatic reported its financial results for Q4 and FY 2025, highlighting a 50%+ growth in CTV revenue excluding political ad spend. The company achieved $282.9 million in revenue for 2025, with a net... cash generation of $81.1 million from operations. PubMatic's AgenticOS platform facilitated over 250 agentic deals, contributing to its growth. The company also repurchased 4.1 million shares, representing 8.1% of fully diluted shares.
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PubMatic will announce its fourth quarter and full year 2025 financial results on February 26, 2026. A webcast will be held at 1:30 p.m. Pacific Time to discuss the results.

PubMatic reported strong Q2 2025 financial results, with a 6% revenue increase to $71.1 million and significant growth in omnichannel video and CTV segments. Despite a GAAP net loss of $5.2 million, ...adjusted EBITDA reached $14.2 million. The company repurchased 3.5 million shares and maintained a robust balance sheet. PubMatic is focusing on diversifying its DSP mix and advancing in CTV.
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PubMatic's Q2 2025 earnings presentation revealed a 6% revenue growth to $71.1 million, driven by strong performance in Connected TV and emerging revenues. Despite this, the company projects a revenu...e decline for Q3 2025. PubMatic is transitioning to an end-to-end digital advertising platform, focusing on expanding CTV leadership and diversifying demand sources.
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PubMatic reported its second quarter 2025 financial results, with revenue reaching $71.1 million, a 6% increase from the previous year. The company saw significant growth in omnichannel video and CTV... revenue, with CTV growing over 50% year-over-year. Despite a GAAP net loss of $5.2 million, PubMatic's adjusted EBITDA was $14.2 million. The company continues to focus on diversifying its DSP mix and expanding its CTV and AI capabilities.
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PubMatic will release its second quarter 2025 financial results on August 11, 2025, followed by a webcast to discuss the results.

PubMatic will announce its Q2 2025 financial results on August 11, 2025, after market close. A webcast to discuss the results will be held at 1:30 PM PT (4:30 PM ET) and will be accessible via PubMat...ic's Investor Relations website.
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PubMatic has appointed Sabrina Anand as the country manager for Canada. Based in Toronto, Anand will lead the go-to-market strategy and strengthen relationships with buyers, agencies, and publishers.... She will focus on driving the adoption of PubMatic's product suite, particularly agentic campaign tools and supply path optimization partnerships.
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PubMatic has appointed John Petralia as Chief Marketing Officer to lead its global marketing efforts. Petralia, with over 25 years of experience, aims to enhance PubMatic's AI-powered advertising tec...hnology's market adoption. His role will focus on aligning marketing with product and commercial execution to drive measurable performance and efficiency in digital advertising.
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PubMatic has expanded its commercial leadership team to drive growth in AI-powered advertising. Key appointments include Joseph Dressler and Bill McLaughlin as Senior Vice Presidents for Advertiser S...olutions. This expansion aims to enhance PubMatic's presence in the connected TV, mobile app, and omnichannel media sectors, leveraging their AI-powered platform, AgenticOS, to meet increasing demand for premium video environments.
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PubMatic has expanded its commercial leadership team to enhance its buy-side and publisher demand capabilities. This includes appointing Joseph Dressler and Bill McLaughlin as Senior Vice Presidents ...to drive growth in AI-powered advertising across CTV, mobile apps, and omnichannel media. The new leadership aims to accelerate the deployment of PubMatic's AgenticOS and strengthen partnerships with top streaming platforms.
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PubMatic has expanded its commercial leadership team to enhance buy-side and publisher growth across CTV, mobile app, and omnichannel media. New appointments include Joseph Dressler and Bill McLaughl...in as Senior Vice Presidents, focusing on brand-direct strategies and global agency partnerships. This expansion aims to accelerate the deployment of PubMatic's AI-powered AgenticOS and Agentic Accelerator Program, driving performance and transparency in digital advertising.
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PubMatic has appointed Nicolas Poppitz as Country Manager for Central Europe, enhancing its leadership team to drive growth and innovation in the region. Poppitz, with over 25 years of experience in ...digital advertising, will focus on expanding PubMatic's AI-driven platform capabilities across the DACH region. He will report to Emma Newman, Chief Revenue Officer EMEA.
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PubMatic has appointed Takeo Hori as Senior Director of Advertiser Solutions in Japan. Hori, with a background in sales at Teads and Microsoft Japan, will oversee demand-side sales and new business d...evelopment. His role aims to enhance PubMatic's presence and innovation in the Japanese market.
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