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Compare Pubmatic Cloud vs FOURSQUARE

Comparison Summary

For Pubmatic Cloud vs FOURSQUARE comparison, Our AI algorithm looked at 1357 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pubmatic Cloud and FOURSQUARE to solve their respective business needs.

Pros and cons of Pubmatic Cloud and FOURSQUARE

Pubmatic Cloud is more suited to businesses that require Advertisement with Mobile and Communication Management where as FOURSQUARE is focused towards Advertisement with Offline and Engagement Management .

logo Pubmatic Cloud

Focus area

Software Failure Risk

  • low

logo FOURSQUARE

Focus area

Software Failure Risk

  • medium

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

Foursquare - The Trusted Location Data & Intelligence Company

Age

2006

Financials

PRIVATE

SERIES G

Business Need

Total Processes
(we found evidences for)

41

57

Total Goals
(we found evidences for)

11

10

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


lead qualification: technographic


workflow management



social media management

social media analytics


generation of new leads


performance management


sales document management

contract management


competitive intelligence




relationship marketing


loyalty management

identify target customers



lifetime value management


products & pricelist management




rating and review management


content publishing


content management

content publishing



Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more
  • Acquire customers

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Launch new products

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • See 7 more

Top Channels

Channels Used

  • offline

  • on premises

  • social media

  • website

  • phone calls

  • point of sale

  • mobile

  • mass media

  • television

  • user generated content

  • blogs

  • Facebook

  • promotions

  • review sites

  • causes and charity

  • e-mail

  • display advertisement

  • Twitter

  • chat

  • Snapchat

  • mobile app

  • Yelp

  • coupons

  • Amazon

  • trade shows

  • games

  • print media

  • magazine

  • Instagram

  • Pinterest

  • mobile ads

  • See 28 more
  • offline

  • on premises

  • social media

  • website

  • phone calls

  • point of sale

  • mobile

  • mass media

  • television

  • user generated content

  • blogs

  • Facebook

  • promotions

  • review sites

  • causes and charity

  • e-mail

  • display advertisement

  • Twitter

  • chat

  • Snapchat

  • mobile app

  • Yelp

  • coupons

  • Amazon

  • trade shows

  • games

  • print media

  • magazine

  • Instagram

  • Pinterest

  • mobile ads

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting