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Compare Pubmatic Cloud vs AdButler

Comparison Summary

For Pubmatic Cloud vs AdButler comparison, Our AI algorithm looked at 1304 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pubmatic Cloud and AdButler to solve their respective business needs.

Pros and cons of Pubmatic Cloud and AdButler

Pubmatic Cloud is more suited to businesses that require Advertisement with Mobile and Communication Management where as AdButler is focused towards Advertisement with Website and Communication Management .

logo Pubmatic Cloud

Focus area

Software Failure Risk

  • low

logo AdButler

Focus area

Software Failure Risk

  • low

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

Digital Ad Server platform with ready-to-use or fully customized ad management solutions

Age

2006

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

41

27

Total Goals
(we found evidences for)

11

5

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


lead qualification

lead qualification: technographic


workflow management



social media management

social media analytics


generation of new leads


performance management


sales document management

contract management


competitive intelligence




relationship marketing


loyalty management

identify target customers



lifetime value management


products & pricelist management



training & onboarding


helpdesk management


content publishing


content management

content publishing


campaign management



Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more
  • Increase sales & revenue

  • Improve digital and social presence

  • Acquire customers

  • Improve visibility

  • Launch new products

  • See 2 more

Top Channels

Channels Used

  • website

  • e-mail

  • display advertisement

  • mobile

  • social media

  • user generated content

  • blogs

  • video

  • phone calls

  • promotions

  • newsletter

  • mobile app

  • Twitter

  • Facebook

  • mobile ads

  • offline

  • LinkedIn

  • events

  • trade shows

  • See 16 more
  • website

  • e-mail

  • display advertisement

  • mobile

  • social media

  • user generated content

  • blogs

  • video

  • phone calls

  • promotions

  • newsletter

  • mobile app

  • Twitter

  • Facebook

  • mobile ads

  • offline

  • LinkedIn

  • events

  • trade shows

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting