Start.io Overview

Start.io, a mobile data platform, empowers organizations to leverage AI-driven insights for strategic decision-making and growth enhancement. By focusing on mobile marketing and audience engagement, Start.io assists brands, agencies, and mobile app publishers in navigating the complexities of digital advertising. The platform's AI capabilities provide precise audience targeting and data analysis, crucial for optimizing marketing strategies in today's competitive landscape. Start.io's recognition as a G2 Momentum Leader underscores its effectiveness in app monetization. With IAB certification, the platform ensures compliance with industry standards, offering credibility and reliability.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Start.io.

Other use cases:

  • Competitive Intelligence
  • Onboarding
  • Segmentation And Targeting
  • Contract Management
  • International Marketing
  • Content Curation
  • Identify Target Customers
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Start.io.

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Build Brand Awareness
See all business priorities See less business priorities

Start.io Use-Cases and Business Priorities: Customer Satisfaction Data

Start.io works with different mediums / channels such as Mobile. and Mobile App.

Start.io's features include Personalization. and Start.io support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Start.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it...." Peer review

Peer review evidence (same sources as the product rating summary)

"...The Ultimate Freelancer s Guidebook: Learn How to Land the Best Jobs, Build Your Brand, and Be Your Own Boss For people who are interested in the OnlineAuraPhotography firebase was used as the backend and the ads are served from StartApp ad network...." OpenCV for Android
"...PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it...." Peer review
"...The ads run with Startapp are interactive and engaging...." Top Mobile Ad Networks (2019)

Start.io, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Start.io is a mobile data platform providing AI-driven insights for data-driven decisions. Organizations use it to enhance strategies and drive growth.

Popular Business Setting

for Start.io

Top Industries

  • Computer Software

Popular in

  • Small Business

Start.io is popular in Computer Software, and is widely used by Small Business,

Start.io Customer wins, Customer success stories, Case studies

Why is Start.io the best choice for Sending & Publishing Communications?

What solutions does Start.io provide for Engaging And Following Up?

How does Start.io facilitate Onboarding?

73 buyers and buying teams have used Cuspera to assess how well Start.io solved their Business Intelligence needs. Cuspera uses 245 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

 

Sovrn - Internet - Medium

Boulder, USA

Start.io helped Sovrn scale in-app video advertising on mobile apps worldwide. Sovrn used Start.io’s platform to reach more accurate audiences and optimize programmatic connections. The partnership l...ed to a 197% quarter-over-quarter growth and a 405% year-over-year increase in video revenue. Video share of total revenue jumped from 11% to 73% in one year. Enhanced data signals and deeper integrations drove these strong results.

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Magnite - Marketing And Advertising - Large

Los Angeles, USA

Start.io and Magnite used video ads and precise segmentation to boost mobile app revenue. They matched high-impact video formats with targeted audiences using mobile-specific data. This led to a 380%... increase in video RPM from Q1 to Q4. Spend grew by 478% as buyer demand and confidence rose. Audience alignment improved efficiency and video performance.

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Tourism agency in one of the largest US states - Hospitality

Start.io helped a major US state tourism agency boost website activity during the pandemic. The agency used Start.io's proprietary targeting and first-party data to reach travelers, including millenn...ials, gen x, and boomers. A new SDK enabled targeting based on device motion, identifying likely road trippers. The campaign more than doubled website activity and increased time on site by 35%. Cost per acquisition was lower than on other platforms.

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iFunny - Entertainment - Large

Start.io helped iFunny, a top entertainment app, boost eCPMs by 20% in three months. iFunny used Start.io’s mobile app monetization platform and integrated with Amazon TAM. The solution improved ad t...argeting and kept a high fill rate, with only a 3.1% dip. iFunny accessed premium global ad demand and used advanced reporting and analytics. The partnership drove strong revenue growth and data-driven decisions.

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Adikteev - Marketing And Advertising - Medium

Start.io helped Adikteev, a mobile app retargeting company, target precise audiences at scale. Adikteev used Start.io’s data-matching technology and secure clean room to create custom audience segmen...ts. This led to a 35% increase in campaign ROAS and a rise in share of spend from 16% to 25% for a gaming app. Another gaming app saw a 12% ROAS increase, and a food delivery app had a 6% reduction in CPA. Adikteev expanded its reach and grew new revenue streams with Start.io’s platform.

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Zedge - Computer Software - Large

Start.io helped Zedge boost native ad revenue by 14% on its Wallpapers & Ringtones app. Zedge wanted better native ad performance and a seamless user experience. They integrated the Start.io SDK and ...ran tests to measure CPM and fill rate. Start.io became Zedge's top ad platform for native ads and one of its top five monetization solutions. Zedge saw strong results in Tier 1 countries like the US, Canada, Australia, and the UK.

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How to add an app on Start.io's Portal

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Peers used Start.io for advertisement and sending & publishing communications

Start.io Competitors

Start.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)

Software Failure Risk Guidance

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for Start.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Start.io

Start.io Inc. News

Product

Introducing Start.io Performance Audiences: A New Layer of Targeting Built on Real Advertising Behavior

Start.io has launched Performance Audiences, a new targeting layer built on real advertising behavior. This product offers dynamic, behavior-based segments from first-party ad interactions, providing broader and less biased audience coverage across its exchange network. Initial segments include Click Performance and Bid Value, with future expansions planned for ad format granularity and ad category targeting.

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Product

The New Face of Coffee: Start.io Unveils the Young, Diverse ...

Start.io's research reveals diverse audience demographics driving the U.S. specialty coffee market. Using mobile-first data, Start.io highlights regional differences in coffee enthusiasts' age, gender, and income, emphasizing the need for tailored marketing strategies. This insight aids brands in targeting campaigns effectively across different U.S. markets.

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Product

Start.io Releases New 2025 Holiday Travel Insights: Longer-Distance Domestic Trips Dominated, With Chicago and Texas Cities as Standouts - Caledonian Record

Start.io released its 2025 holiday travel insights, revealing that Americans predominantly took longer-distance domestic trips, with Chicago and Texas cities being popular destinations. This analysis highlights domestic travel trends between Thanksgiving and New Year's, emphasizing the preference for extended travel distances.

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Partnership

Precision targeting: Vail Resorts high-performing ad strategy

Vail Resorts partnered with Start.io to boost targeted advertising for its Retail and Rental division. By combining Vail Resorts guest data with Start.ios audience segmentation, they launched precise ad campaigns aimed at potential skiers and snowboarders in key cities. This collaboration improved campaign effectiveness and audience reach for Vail Resorts.

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Start.io Inc. Profile

Company Name

Start.io Inc.

Company Website

//start.io

Year Founded

2010

HQ Location

New York, NY

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A