Start.io: Product updates, Customer stories, and Insights | 2026 Cuspera

Start.io helped Brain Finance grow the iCash app by generating 28,000 installs and over 9,000 new loan customers. The goal was to increase loan purchases and keep cost per acquisition (CAC) between $...20 and $30. Start.io used in-app event data to create four retargeting audience groups. This led to 300 extra loans per month and an average CAC of $17, beating the target. Brain Finance saw higher ROI and praised Start.io's campaign strategy and support.
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Start.io helped a leading retailer with over 18,000 stores drive more visits to their outlets. The campaign targeted competitor audiences using app owner data from brands like Walmart, Costco, and Pu...blix. Start.io activated these audiences to increase food sales and win customers from rivals. The campaign achieved a more efficient cost per store visit compared to location-based audiences. The retailer saw strong results in growing market share.
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Guru Network wanted to increase its mobile ad revenue. They used Start.io's ad platform with Amazon Publisher Services. After testing, they switched to a direct integration with Start.io's Transparen...t Ad Marketplace. This change gave them access to more premium ads. In three months, their revenue grew by nearly 65%. In the last month, their revenue was three times higher than before.
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A leading retailer wanted to drive more visits to its stores. They used Start.io to target app users of key competitors like Walmart and Costco. Start.io activated audiences from many apps to reach s...hoppers. The campaign aimed to increase food sales and win customers from competitors. Start.io delivered a 40% more efficient cost per store visit compared to other audience types.
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Retargetly wanted to build accurate mobile audiences using trusted first-party data. They chose Start.io for its large selection of audience segments and ability to create custom audiences. Start.io ...provided hundreds of user segments, including custom and pre-packaged options, to help Retargetly reach users worldwide. Start.io created over 150 custom segments since 2020, helping Retargetly generate more revenue and meet client needs. In the Telco vertical, 100% of revenue came from custom segments, and in Financial services, 48% of revenue was from custom segments.
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