Real-World Case Studies and Customer Success Stories with Start.io

Start. io and Magnite used video ads and precise segmentation to boost mobile app revenue. They matched high-impact video formats...with targeted audiences using mobile-specific data. This led to a 380% increase in video RPM from Q1 to Q4. Spend grew by 478% as buyer demand and confidence rose. Audience alignment improved efficiency and video performance.
Show More..

Start. io helped Adikteev, a mobile app retargeting company, target precise audiences at scale. Adikteev used Start.io’s data-matching technology and...secure clean room to create custom audience segments. This led to a 35% increase in campaign ROAS and a rise in share of spend from 16% to 25% for a gaming app. Another gaming app saw a 12% ROAS increase, and a food delivery app had a 6% reduction in CPA. Adikteev expanded its reach and grew new revenue streams with Start.io’s platform.
Show More..

Start. io helped Orbis3 boost profits and eCPM by moving from S2S to SDK integration. Orbis3 gained access to premium...global ad demand and more ad formats. The Start.io monetization algorithm improved ad fill rates and revenue. Orbis3 now serves millions of impressions daily with high eCPM. The partnership delivers strong support and ongoing optimization.
Show More..

Start. io enabled Retargetly to access over 600 mobile audience segments and create custom audiences for mobile in-app marketing. Retargetly...used Start.io’s platform to build AI-driven audiences, especially for LATAM markets, with fast response times and global reach. Start.io delivered more than 150 custom segments since 2020, helping Retargetly generate revenue, especially in Telco (100% of revenue from custom segments) and Financial services (48%). The partnership improved audience targeting, retention rates, and enriched Retargetly’s offering for advertisers and agencies.
Show More..

Adikteev used Start. io’s data-matching technology to target mobile audiences with high accuracy and privacy. They securely onboarded user data...into a clean room and matched users to relevant segments without exposing personal information. This enabled Adikteev to create custom audience segments for clients and expand campaign reach. The partnership led to new revenue streams and improved campaign effectiveness. Adikteev set a new standard for secure in-app retargeting in mobile advertising.
Show More..

Start. io helped a major US state’s tourism agency boost travel interest during the pandemic. The agency needed to attract...qualified tourists while adapting to changing travel restrictions. Start.io used device motion data and demographic targeting to reach likely road trippers. The campaign more than doubled website activity and increased time on site by 35%. Cost per acquisition was much lower than on other platforms.
Show More..

Start. io helped Orbis3 boost profits and eCPM by switching from S2S to SDK integration. Orbis3 gained access to more...global ad demand and new ad formats. The Start.io monetization algorithm learned Orbis3's traffic and served ads that matched their targets. Orbis3 saw rapid performance growth and higher fill rates. The partnership led to millions of impressions served daily and strong ongoing results.
Show More..

Start. io enabled Retargetly to access over 600 LATAM pre-pack mobile audience segments. Retargetly used Start.io’s platform to build custom...and syndicated segments for clients in banking, shopping, telco, and food. The partnership allowed Retargetly to reach users globally and create more than 150 custom segments since 2020. This helped Retargetly grow client audiences and improve retention rates. Start.io’s data enriched Retargetly’s offering and shaped their taxonomy for LATAM markets.
Show More..

Start. io helped iFunny, a top entertainment app, boost eCPMs by 20% in three months. iFunny used Start.io’s mobile app...monetization platform and integrated with Amazon TAM. The solution improved ad targeting and kept a high fill rate, with only a 3.1% dip. iFunny accessed premium global ad demand and used advanced reporting and analytics. The partnership drove strong revenue growth and data-driven decisions.
Show More..

Start. io helped ZiMAD, a gaming developer, boost revenue from their Magic Jigsaw Puzzles app. ZiMAD wanted a one-stop monetization...partner for high eCPM and fill rates on Android and iOS. Start.io's integration team used the Line Item feature for fast setup and pricing control. The Start.io SDK was launched across multiple ZiMAD apps, optimizing ad performance. ZiMAD exceeded their eCPM goals and saw incremental revenue increase with Start.io's mobile app monetization platform.
Show More..

Start. io helped iFunny, a leading entertainment app, boost ad revenue. iFunny wanted better ad targeting and higher eCPMs without...losing fill rate. Start.io integrated its platform with iFunny using Amazon TAM. The solution gave iFunny access to premium global ad demand and advanced reporting. iFunny saw a 20% increase in eCPMs in three months, with only a 3.1% drop in fill rate.
Show More..

Start. io helped ZiMAD, a global gaming publisher, boost app revenue. ZiMAD wanted better monetization for Magic Jigsaw Puzzles on...Android and iOS. Start.io's team enabled fast integration and pricing control with the Line Item feature. ZiMAD used Start.io's SDK across multiple apps and platforms. The solution delivered premium ad demand and exceeded ZiMAD's eCPM goals.
Show More..

Start. io helped a leading retailer with over 18,000 stores boost store visits. The goal was to drive more shoppers...by targeting competitors' app users. Start.io activated audiences from apps like Walmart, Costco, and Publix. The campaign achieved a 40% more efficient cost per store visit than location-based audiences. This improved the retailer's share of food sales and outperformed key competitors.
Show More..

Start. io helped a major US retailer with over 18,000 stores boost store visits. The campaign targeted wellness shoppers and...app users of key competitors like Walmart and Costco. Start.io used app owner audiences to drive more efficient cost per store visit. The retailer saw strong results in growing food sales and winning customers from competitors. The campaign activated millions of users across wellness and retail apps.
Show More..

Start. io helped a leading retailer with over 18,000 stores in 47 states increase store visits. The retailer used Start.io...to target app users of key competitors like Walmart, Costco, and Publix. Campaigns focused on growing food sales and winning customers from rivals. Start.io delivered a 40% more efficient cost per store visit compared to location-based audiences. The solution used app owner audiences for precise targeting.
Show More..

Start. io helped Brain Finance boost installs for its iCash lending app, driving 28,000 downloads and over 9,000 new loan...customers. Brain Finance wanted to increase loan purchases and keep user acquisition costs between $20-$30. Start.io used in-app event data to create four retargeting audience groups. This strategy delivered 300 extra loans per month and cut average CAC to $17, well below the target. Brain Finance praised Start.io for strong support and higher ROI.
Show More..

Start. io helped Brain Finance boost installs for its iCash lending app. Over 18 months, Start.io drove 28,000 app installs...and 9,000 new loan customers. The team used in-app event data to create four retargeting audience groups. This strategy led to 300 extra loans per month. The average cost per acquisition dropped to $17, beating the $20–$30 target.
Show More..

Start. io helped Brain Finance grow its iCash lending app by generating 28,000 installs and over 9,000 new customers. The...goal was to increase loan purchases and keep customer acquisition cost (CAC) between $20-$30. Start.io used in-app event data to create four audience groups for retargeting. This strategy led to 300 extra loans per month and an average CAC of $17, beating the target. Brain Finance saw higher ROI and praised Start.io’s campaign support.
Show More..

Start. io helped Zedge boost native ad revenue by 14% on its Wallpapers & Ringtones app. Zedge wanted better native...ad performance and a seamless user experience. They integrated the Start.io SDK and ran tests to measure CPM and fill rate. Start.io became Zedge's top ad platform for native ads and one of its top five monetization solutions. Zedge saw strong results in Tier 1 countries like the US, Canada, Australia, and the UK.
Show More..

Start. io helped Guru Network, a Singapore-based software company, triple its ad revenue in three months. Guru Network used Start.io's...direct integration with Amazon Publisher Services' Transparent Ad Marketplace. The company saw a 65% revenue increase during a three-month test. In the final month, revenue was three times higher than before. Start.io's AI-powered monetization platform delivered high-performing ads for Guru Network's mobile games.
Show More..

Guru Network used Start. io’s ad platform to boost mobile ad revenue in its puzzle games. The company tested Start.io’s...integration with Amazon Publisher Services, then switched to a direct integration using Transparent Ad Marketplace. In three months, Guru Network saw a 65% revenue increase and tripled its ad revenue. The direct integration gave access to premium ad campaigns and dedicated support. Guru Network praised Start.io as a strong monetization partner.
Show More..