Real-World Case Studies and Customer Success Stories with Start.io

A tourism brand in a large US state wanted to attract more visitors during the pandemic. The main challenge was to target the right users while adapting to changing travel rules and working with a se...t budget. Start.io used device motion data and demographic filters to find likely travelers. They focused on Millennials, Gen X, and Boomers with certain income levels. The campaign led to more than double the website activity and users spent 35% more time on the site. The cost per action was much lower than on other platforms.
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Start.io helped Vail Resorts run digital ad campaigns to reach skiers and snowboarders near their resorts and in key cities. Vail Resorts wanted to test an alternative ad platform, target specific lo...cations, and improve cost efficiency. Start.io used audience segmentation and geofenced ads, enhanced with Vail Resorts' first-party data. Vail Resorts saw CPC metrics exceed benchmarks by 16% and better performance than other platforms. They gained insights for future ad optimization and committed to more campaigns with Start.io.
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A leading retailer wanted to drive more visits to its stores. They used Start.io to target app users of key competitors like Walmart and Costco. Start.io activated audiences from many apps to reach s...hoppers. The campaign aimed to increase food sales and win customers from competitors. Start.io delivered a 40% more efficient cost per store visit compared to other audience types.
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Start.io helped a leading retailer with over 18,000 stores drive more visits to their outlets. The campaign targeted competitor audiences using app owner data from brands like Walmart, Costco, and Pu...blix. Start.io activated these audiences to increase food sales and win customers from rivals. The campaign achieved a more efficient cost per store visit compared to location-based audiences. The retailer saw strong results in growing market share.
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Brain Finance wanted to increase loan purchases for its iCash app. They worked with Start.io to retarget users who did not finish the loan process and to encourage previous users to reloan. Start.io ...used in-app event data to create four audience groups for retargeting. This led to an average of 300 new loans per month. The average cost of acquisition was $17 per user, which was lower than their target of $20-$30.
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A leading CPG beverage company wanted to reach new audiences and boost brand awareness. They worked with Start.io to run a targeted campaign using mobile data. Start.io built custom audience segments... based on interests like wellness, music, and fitness. The campaign aimed for a 0.07% CTR and 80% viewability. The actual CTR was 5.97 times higher than the client’s benchmark.
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iFunny wanted to make more money from their mobile apps with better ad targeting and higher eCPMs. They worked with Start.io to connect their apps to Amazon’s Transparent Ad Marketplace. Start.io hel...ped iFunny set up the integration and provided tools for reporting and analytics. iFunny used different ad formats and Start.io’s algorithm to reach their goals. After three months, iFunny saw a 20% increase in eCPMs with only a 3.1% drop in fill rate.
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ZiMAD wanted to find new partners to help make more money from their top app, Magic Jigsaw Puzzles. They chose Start.io for its strong eCPM and fill rate for both Android and iOS. The Start.io team w...orked closely with ZiMAD to set up the integration and used special features to give ZiMAD more control. ZiMAD quickly saw good results and added Start.io to more of their apps. Start.io helped ZiMAD reach and even beat their expected eCPMs. ZiMAD said Start.io became one of their top-10 monetization vendors.
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Retargetly wanted to build accurate mobile audiences using trusted first-party data. They chose Start.io for its large selection of audience segments and ability to create custom audiences. Start.io ...provided hundreds of user segments, including custom and pre-packaged options, to help Retargetly reach users worldwide. Start.io created over 150 custom segments since 2020, helping Retargetly generate more revenue and meet client needs. In the Telco vertical, 100% of revenue came from custom segments, and in Financial services, 48% of revenue was from custom segments.
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Zedge wanted to improve native advertising performance in its Wallpapers & Ringtones app. They worked with Start.io and integrated its mobile advertising SDK. Zedge ran tests to see if Start.io could... deliver high CPMs and keep a good fill rate. Start.io performed well, especially with native ads. As a result, Zedge saw a 14% increase in native ad revenue in Tier 1 countries.
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Guru Network wanted to increase its mobile ad revenue. They used Start.io's ad platform with Amazon Publisher Services. After testing, they switched to a direct integration with Start.io's Transparen...t Ad Marketplace. This change gave them access to more premium ads. In three months, their revenue grew by nearly 65%. In the last month, their revenue was three times higher than before.
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Orbis3 wanted to improve their app monetization and increase revenue and eCPM. They switched from Start.io's S2S integration to the SDK integration. This gave them access to more ad formats and premi...um advertising campaigns. After moving to the SDK, Orbis3 saw rapid and significant performance growth. Start.io's algorithm helped fill a high percentage of ad requests with high eCPM. Orbis3 values Start.io's support, optimization, and technical expertise.
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