Sovrn Overview

Sovrn Platform addresses the challenges faced by publishers in monetizing content on the open web. It offers a comprehensive suite of data and monetization tools tailored for publishers. The platform enables publishers to maximize revenue through advanced ad management solutions, ensuring they retain more of their earnings. Sovrn's tools provide detailed insights into audience behavior, allowing publishers to optimize their content strategies effectively. Trusted by top publishers globally, the platform is designed to enhance the financial performance of digital content through precise data analytics and efficient ad operations.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Sovrn.

Other use cases:

  • Content Publishing
  • Social Media Analytics
  • Lead Qualification: Technographic
  • Training & Onboarding
  • Products & Pricelist Management
  • Generation Of New Leads
  • Content Curation
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Business Priorities

Increase Sales & Revenue and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Sovrn.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
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Sovrn Use-Cases and Business Priorities: Customer Satisfaction Data

Sovrn works with different mediums / channels such as Website.

Sovrn's features include SEM, Dashboard, Rewards, etc. and Sovrn support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Sovrn analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We used to use sovrn to advertise and make revenue...." Peer review by Winston W, CEO, Internet

Sovrn, Renderforest Video, InVideo, TelemetryTV, Crowdriff Platform, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sovrn provides data and monetization tools for top publishers. Thousands trust the Sovrn Platform to succeed online.

Popular Business Setting

for Sovrn

Top Industries

  • Internet

Popular in

  • Small Business

Sovrn is popular in Internet, and is widely used by Small Business,

Comprehensive Insights on Sovrn Use Cases

What Are the key features of Sovrn for Sending & Publishing Communications?

What solutions does Sovrn provide for Engagement Management?

How efficiently Does Sovrn manage your Content Publishing?

How efficiently Does Sovrn manage your Social Media Analytics?

15+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Sovrn solved their Publisher Ad Management needs. Cuspera uses 545 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Marketing and Advertising

CASE STUDY ID5

Sovrn and ID5 tested Sovrn Signal to improve data privacy and audience segmentation. They found that using Signal with ID5 ID nearly doubled CPMs. This helps publishers better control audience value ...and identity. Sovrn Signal provides tools to enrich data and improve ad performance.

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Internet

CASE STUDY Mumsnet

Mumsnet used Sovrn's Signal dynamic pricing to boost revenue. They saw a 10% revenue increase. Average yield uplift was 21% with a floor. Average CPM uplift per ad unit was $0.28. Signal helped optim...ize ad pricing and increase programmatic yield.

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Media Production

CASE STUDY Daily Voice

Daily Voice used Sovrn Signal to boost ad revenue. They saw a 10% increase in revenue. Signal's dynamic pricing improved yield by 20%. The average CPM uplift was $0.39 per ad unit. The test ran in la...te 2023.

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Marketing and Advertising

CASE STUDY Monumetric

Sovrn Signal helped Monumetric make nearly 25% of their publisher visitors addressable with hashed email. Monumetric used Sovrn Signal to link first-party data to ID5 IDs, improving data visibility a...nd transparency for buyers. This led to over 2x CPM for almost a quarter of their traffic. Monumetric scaled partnerships with ID5 and other identity partners using Sovrn Signal. The solution helped future-proof revenue in a cookieless ecosystem.

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Financial Services

CASE STUDY Zip

Zip, a buy now, pay later solution, wanted to monetize their app traffic. They partnered with Sovrn to create an affiliate strategy. Sovrn's large network of merchants helped Zip monetize their merch...ant links. This led to a 600% increase in affiliate click growth. Sovrn continues to optimize Zip's performance and find new growth opportunities.

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CASE STUDY Sovrn and ID5

Sovrn and ID5 partnered to address the challenge of cookieless web environments. Many publishers struggle to leverage their data assets. Sovrn Signal and ID5 ID were tested to provide privacy-safe so...lutions for enriching and segmenting first-party data. The results showed a near two times greater lift in CPMs. This solution helps publishers enhance their data and improve ad performance.

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Frequently Asked Questions(FAQ)

for Sovrn

What is Sovrn used for?

Sovrn is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Scale Best Practices by Sending & Publishing Communications, Advertisement and Engagement Management .

What are the top features of Sovrn?

SEM, Dashboard and Rewards are some of the top features of Sovrn.

What are Sovrn alternatives?

Renderforest Video, InVideo, TelemetryTV and Crowdriff Platform are popular alternatives for Sovrn.

Where is Sovrn located?

Sovrn is headquartered at Boulder, Colorado.
lightning

Peers used Sovrn for sending & publishing communications and advertisement

Sovrn Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.86/5 ★

Read Reviews (48)
Custom Reports

4.79/5 ★

Read Reviews (24)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.86/5 ★

Read Reviews (48)
Custom Reports

4.79/5 ★

Read Reviews (24)

Sovrn Integrations

Sovrn integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.91/5 ★

Read Reviews (22)
Data Import

4.07/5 ★

Read Reviews (15)

Stirista Scout

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

HorizonIQ

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sovrn

Overall Risk Meter

Low Medium High

Top Failure Risks for Sovrn

Sovrn, Inc. News

Executive

Sovrn Names Jud Valeski Chief Technology Officer

Sovrn appointed Jud Valeski as chief technology officer. Valeski will lead data science, engineering, and technology teams, reporting to CEO Walter Knapp. He brings experience from Honey Science Corporation, Gnip, and roles at Techstars, AOL, and Netscape. Sovrn aims to strengthen its technology platform for publishers and content creators with this leadership move.

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Product

Introducing Signal Vitals

Sovrn has launched Signal Vitals, an advanced programmatic health dashboard designed to help publishers optimize ad inventory. This new feature enhances the Signal product, enabling publishers to align ad experiences with advertiser requirements and improve competitiveness in digital advertising.

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Executive

BRIAN MONAHAN JOINS SOVRN BOARD OF DIRECTORS

Sovrn has appointed Brian Monahan to its Board of Directors. This move brings additional leadership experience to Sovrn, a company specializing in publisher technology and advertising solutions.

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Executive

Brian Monahan Joins Sovrns Board of Directors

Brian Monahan has been appointed to Sovrn's Board of Directors, where he will contribute to the company's oversight, governance, and strategy.

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Sovrn, Inc. Profile

Company Name

Sovrn, Inc.

Company Website

//sovrn.com

HQ Location

Boulder, Colorado

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES C