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Compare Maropost vs SAP Marketing Cloud

Comparison Summary

For Maropost vs SAP Marketing Cloud comparison, Our AI algorithm looked at 4332 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Maropost and SAP Marketing Cloud to solve their respective business needs.

logo Maropost

Focus area

  • engagement management
  • Campaign Management with Social Media, E-Mail and Website

Maropost is better than SAP Marketing Cloud for

logo SAP Marketing Cloud

Focus area

  • communication management
  • Engagement Management

SAP Marketing Cloud is better than Maropost for

About

Marketing Automation platform for multi-channel customer engagement

Marketing Cloud offering customers the freedom to define their journey

Age

2011

1972

Financials

Private

IPO

Business Need

Total Processes
(we found evidences for)

80

80

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account



workflow management


segmentation and targeting


searching for content

content publishing


contact list management

creating contact list


sales document management

contract management

proposal & quote management




training & onboarding



lead qualification

lead qualification: technographic

lead qualification: demographic



conference call management


social media marketing



loyalty management

identify target customers

customise loyalty program



personalized marketing


generation of new leads


rating and review management


customer feedback management

measuring customer satisfaction


promotion management


discount management


lifetime value management


sales review & feedback


business development



products & pricelist management


database marketing



touchpoint management


channel management


performance management


trade show marketing


helpdesk management



referral management


relationship management




community marketing




conversion management


reputation management



international marketing




revenue cycle management


attribution management



account management



customer case management


calendar management


creating knowledge base


knowledge management

creating knowledge base





follower management



community building




relationship marketing


billing and invoice management


create learning path


courses & assessment

create learning path


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • See 9 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase sales & revenue

  • Improve brand engagement

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Build brand awareness

  • Improve visibility

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • phone calls

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more
  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • phone calls

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting