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Compare Instapage vs Hotjar

Comparison Summary

For Instapage vs Hotjar comparison, Our AI algorithm looked at 12915 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Instapage and Hotjar to solve their respective business needs.

Pros and cons of Instapage and Hotjar

Instapage is more suited to businesses that require Advertisement with Website and Communication Management with Website where as Hotjar is focused towards Engagement Management with Website and Customer Feedback Management with Website .

Both Instapage and Hotjar are Conversion Rate Optimization software, peers recommend Instapage for sending & publishing communications and communication management where as Hotjar is more known for helpdesk management and funnel analysis .

logo Instapage

Focus area

Instapage is better than Hotjar for

Software Failure Risk

  • low

logo Hotjar

Focus area

Hotjar is better than Instapage for

Software Failure Risk

  • medium

About

Instapage - The Advertising Conversion Cloud‚

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Age

2012

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

94

86

Total Goals
(we found evidences for)

17

17

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics




content publishing

searching for content


social media marketing


helpdesk management


social media management

social media analytics

engaging on social media

scheduling post to social media


workflow management



segmentation and targeting



conversion management



rating and review management


international marketing


training & onboarding



account management


competitive intelligence



lead qualification

lead qualification: technographic

lead qualification: behavioural


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


performance management


relationship management




lifetime value management


relationship marketing



revenue cycle management



referral management




sales document management

contract management



knowledge management


contact list management




loyalty management

identify target customers



customer case management


products & pricelist management



sales call management






Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Build brand awareness

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase customer life time value

  • Scale best practices

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Reduce bounce

  • Improve internal communications

  • Improve navigation

  • See 14 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve consistency

  • Improve stakeholder relations

  • Build brand awareness

  • Reduce bounce

  • Improve visibility

  • See 14 more

Top Channels

Channels Used

  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more
  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting