Adobe Target Overview
This is a summary of the comprehensive capabilities and benefits of Adobe Target based on over 1086 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Adobe Target, Acoustic Insights, Google Optimize, SiteSpect, Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Adobe Target is right for your needs? Our Cuspera AI engine can evaluate how Adobe Target fits your specific business needs, industry, and context. Get your personalized assessment report today.
Adobe Target supports business activities such as:
- Advertisement
- Engagement Management
- Segmentation And Targeting
- Social Media Analytics
- Content Management
Adobe Target can help you with many business goals, such as Enhance Customer Relationships, Increase Sales & Revenue, Acquire Customers, Improve ROI, Scale Best Practices, etc. It can help manage these activities if you use Display Advertisement and Website for these needs. As a solution, Adobe Target's capabilities include Personalization, Dashboard, AB Testing, etc.
Adobe Target was founded in 1982. Information Technology and Services Vertical is its biggest customer base.
Reviews
"...Adobe solutions help us integrate and measure the entire mix of advertising across channels both offline and online...." Peer review by James McClamroch, Senior Vice President, Individual Investor Software, Morningstar
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Adobe Target solved their Conversion Rate Optimization needs. Cuspera uses 1086 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using Adobe Target.
Use Cases
Peers recommend Advertisement , Engagement Management , Segmentation And Targeting , as the business use cases that they have been most satisfied while using Adobe Target.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Display Advertisement and Website |
4.95/5 ★ |
"...Adobe solutions help us integrate and measure the entire mix of advertising across channels both offline and online...." Peer review by James McClamroch, Senior Vice President, Individual Investor Software, Morningstar |
| Engagement Management |
4.94/5 ★ |
"...We use Adobe Audience Manager and Target to automatically personalize the content we deliver to get the most out of every customer interaction...." Peer review by Socrates Alvarez, Digital Analyst, WestJet |
| engaging and following up |
4.92/5 ★ |
"...To put it another (rather more professional) way, you have to be able to combine transactional and engagement data to measure the impact of marketing on customer acquisition, sales and margin. ..." Adobe s European Marketing Summit Opening Keynote |
| Segmentation And Targeting with Website |
4.52/5 ★ |
"...AEM provided Adobe Target to personalize the content. ..." SDL Tridion Sites vs. AEM vs. Sitecore: Which one is better? |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Display Advertisement and Website |
4.95/5 ★ |
"...Adobe solutions help us integrate and measure the entire mix of advertising across channels both offline and online...." Peer review by James McClamroch, Senior Vice President, Individual Investor Software, Morningstar |
|
| Engagement Management |
4.94/5 ★ |
"...We use Adobe Audience Manager and Target to automatically personalize the content we deliver to get the most out of every customer interaction...." Peer review by Socrates Alvarez, Digital Analyst, WestJet |
|
| engaging and following up |
4.94/5 ★ |
| Segmentation And Targeting with Website |
4.52/5 ★ |
"...AEM provided Adobe Target to personalize the content. ..." SDL Tridion Sites vs. AEM vs. Sitecore: Which one is better? |
|
31+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1086 insights from peers and experts to help you assess how these Adobe Target use cases fit your Conversion Rate Optimization needs.
Frequently Asked Questions(FAQ)
for Adobe Target
What is Adobe Target?
What is Adobe Target used for?
What are the top features of Adobe Target?
Who uses Adobe Target?
What are Adobe Target alternatives?
Where is Adobe Target located?
Popular Business Setting
for Adobe Target
Top Industries
- Information Technology and Services
- Marketing and Advertising
- Media Production
Popular in
- Large Enterprise
- Enterprise
- Mid Market
Peers used Adobe Target to Enhance customer relationships and Increase sales & revenue
Adobe Target Alternatives
Peer and Expert Opinion on Features
for Adobe Target
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (130) |
| Dashboard | Read Reviews (11) |
| AB testing | Read Reviews (10) |
| Live monitoring | Read Reviews (6) |
| Recording | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (130) |
| Dashboard | Read Reviews (11) |
| AB testing | Read Reviews (10) |
| Live monitoring | Read Reviews (6) |
| Recording | Read Reviews (5) |
IT and Other Capabilities
for Adobe Target
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (25) |
| Data Import | Read Reviews (70) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (25) |
| Data Import | Read Reviews (70) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (6) |
| 24/7 Support | Read Reviews (67) |
| Chat Support | Read Reviews (5) |
| Email Support | Read Reviews (4) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (6) |
| 24/7 Support | Read Reviews (67) |
| Chat Support | Read Reviews (5) |
| Email Support | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (38) |
| Analytics | Read Reviews (157) |
| Custom Reports | Read Reviews (186) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (38) |
| Analytics | Read Reviews (157) |
| Custom Reports | Read Reviews (186) |
Software Failure Risk Guidance
?for Adobe Target
Overall Risk Meter
Top Failure Risks for Adobe Target
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
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