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Iconosquare vs Hubspot Marketing Hub: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iconosquare vs. Hubspot Marketing Hub is based on a specific set of business needs and context. The comparison uses 21963 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iconosquare and Hubspot Marketing Hub

Iconosquare, Hubspot Marketing Hub, Mavsocial Social Media Management, Followerwonk, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iconosquare covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

Hubspot Marketing Hub focuses on Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iconosquare

Focus area

Iconosquare is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Iconosquare for

Software Failure Risk

  • medium

About

Iconosquare - Instagram & Facebook Analytics and Management ...

Marketing Software for Small Businesses. Inbound Marketing.

Age

2011

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

51

119

Total Goals
(we found evidences for)

12

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


social media marketing





competitive intelligence




influencer marketing



campaign management

campaign analytics

campaign monitoring


conversion management



touchpoint management


channel management


follower management



contact list management


generation of new leads


courses & assessment

create learning path


sales document management

proposal & quote management




account management





workflow management



helpdesk management


training & onboarding





knowledge management




lead qualification: behavioural


lead qualification: technographic


lead qualification: firmographic


lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing





meeting management


sales call management

meeting management


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development



database marketing


promotion management


discount management


relationship management



customer feedback management







pipeline management


lifetime value management


international marketing


performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Enhance customer relationships

  • Grow market share

  • Improve internal communications

  • See 9 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

high

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medium

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Business Setting