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Hubspot Marketing Hub vs Brandwatch: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 24266 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Brandwatch

Hubspot Marketing Hub, Brandwatch, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. " - Christina Kay

"For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this... solution together with the BWGV. " - Alexander Doukas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Brandwatch for

Software Failure Risk

  • medium

logo Brandwatch

Focus area

Brandwatch is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

Brandwatch | Digital Consumer Intelligence

Age

2006

2005

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

119

91

Total Goals
(we found evidences for)

17

16

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications





engagement management

engaging and following up


content publishing

searching for content


contact list management

creating contact list


generation of new leads




social media marketing




training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic

lead qualification: demographic


personalized marketing




sales call management

meeting management



identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management


category management


reputation management


influencer marketing




referral management


sales incentive management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more
  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting