HubSpot CRM vs. Scratchpad: Comparing Best CRM Solutions 2026

Overview: HubSpot CRM and Scratchpad as CRM Category solutions.

HubSpot CRM excels with robust contact and communication management, serving large enterprises in IT and marketing. Its extensive integration capabilities appeal to users seeking comprehensive analytics and reporting features. Scratchpad focuses on workflow and pipeline management, suiting enterprises in software and finance. With an emphasis on training and onboarding, Scratchpad helps users optimize operational processes and improve efficiency despite fewer features. Each CRM solution addresses distinct business priorities, aligning with different operational scales and customer needs.

Top use cases: HubSpot CRM vs Scratchpad

Use cases tied to HubSpot CRM and Scratchpad from verified data sources. Click any use case for supporting evidences.

HubSpot CRM Scratchpad

Top Capabilities: HubSpot CRM vs Scratchpad

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

HubSpot CRM
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Scratchpad
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HubSpot CRM only
Scratchpad only

Deployed Industries: HubSpot CRM vs Scratchpad

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

HubSpot CRM
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Scratchpad
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Deployed Market Segments: HubSpot CRM vs Scratchpad

Share of peer evidence by company size for HubSpot CRM and Scratchpad. Each product segments add up to 100%. Click any segment for supporting evidence.

HubSpot CRM 100%
Scratchpad 100%

HubSpot CRM: HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

Key Capabilities Supported

HubSpot CRM facilitates communication and engagement management, contact list management, and lead tracking. It offers support for social media management, aligning with operational needs for extensive communication outreach. →

Scratchpad emphasizes forecasting, workflow, and pipeline management. These capabilities aid in efficient business operations by streamlining task management and ensuring proper workflow continuity. →

Business Goals

HubSpot CRM helps businesses acquire customers, enhance relationships, and grow sales. It aligns well with strategic goals of acquiring customers and increasing market share in competitive industries. →

Scratchpad supports goals of increasing revenue and improving ROI. It focuses on scaling best practices and launching new products, catering to companies aiming for internal operational efficiency and product development. →

Core Features

HubSpot CRM offers comprehensive integration, data export/import, and custom reports. Its powerful analytics features cater to large operations needing robust data analysis and easy scalability. →

Scratchpad provides training & onboarding, data import/export, and custom reports. These features support user adaptation and efficient data handling, although with less focus on extensive integrations. →

Vendor Support

HubSpot CRM provides extensive support with options including email, phone, chat, and 24/7 assistance, reflecting its large and diverse user base needs. →

Scratchpad focuses on training & onboarding and offers limited support channels. This suggests a preference for a guided, learning-focused user experience in smaller teams. →

Segments and Industries

HubSpot CRM is predominantly used by large enterprises in IT, marketing, and software. Its suitability for these sectors underlines its versatility and comprehensive feature set. →

Scratchpad serves enterprises and large businesses in computer software and financial services. Its focus on specific industries aligns with its tailored features for niche markets. →

Operational Alignment

HubSpot CRM fits seamlessly into operations requiring extensive communication and data analysis. It's ideal for large-scale operations across varied environments. →

Scratchpad integrates into workflows focusing on pipeline and opportunity management. It caters to industries requiring structured pipeline processes and streamlined task execution. →

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HubSpot CRM and Scratchpad: Best activities based on customer satisfaction

HubSpot CRM in Action: Unique Activities

What Are the key features of HubSpot CRM for Communication Management?
HubSpot CRM offers comprehensive communication management capabilities, including email marketing, social media management, and automated workflows. It enables users to track email performance, schedule tasks, and integrate with other tools. nHowever, email tracking requires manual intervention, limiting its effectiveness for some users.nHubSpot also lacks the ability to send emails to multiple prospects simultaneously.
"...HubSpot also integrates seamlessly into Gmail, when I make changes or send an email via Gmail, Hubspot reflects that...." Peer review by Brian W, Technical Account Manager
How can HubSpot CRM enhance your Engagement Management process?
HubSpot CRM facilitates engagement management by providing tools to track customer interactions, follow up on leads, and automate communication. It enables businesses to monitor website visits, email opens, and social media activity to understand customer behavior. A limitation is that some reporting features and email tracking capabilities may not meet all user needs.
"...the email templates are useful for following up with prospects and staying in contact without being pushy. ...." Peer review by Erik R., Sales manager, Telecommunications
How does HubSpot CRM address your Contact List Management Challenges?
HubSpot CRM enables users to easily manage contact information, track sales activities, and segment lists for targeted communication. Features include call recording, email sequences, and contact history tracking. While HubSpot offers comprehensive contact management capabilities, limitations exist in creating filters and associating contacts with existing companies.
"...This software allows me to keep track of my contacts and lets me know who is reading/opening the emails...." Peer review by Verified Reviewer, Information Services
What makes HubSpot CRM ideal for Lead Tracking?
HubSpot CRM facilitates lead tracking and deal management. The system enables the monitoring of lead engagement on websites, email interactions, and deal progression. While the system offers basic lead tracking features, its capabilities for advanced lead categorization and sorting are limited.
"...HubSpot CRM has allowed me to track our leads from initial inquiry to closing and implement client touch campaigns...." Peer review by Mary T., Admin, Real Estate
How can HubSpot CRM optimize your Social Media Management Workflow?
HubSpot CRM provides social media management capabilities, including scheduling, tracking, and analytics. It allows users to manage social media posts, campaigns, and monitor their performance from a single platform. Limitations include the availability of analytics and reporting features, which are only available in paid plans.
"...We can now, in real-time, track exactly how each landing page, advertisement, social media post, etc...." Peer review by User

Scratchpad in Action: Unique Activities

Why is Scratchpad the best choice for Forecasting?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...I went from managing a pipeline for hours at the beginning of the month to under 30 minutes to submit forecasts...." Peer review by Cody L., Channel Business Manager, Milestone Systems
What makes Scratchpad ideal for Workflow Management?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...We've saved hours in our workflows and no longer run into any integration errors that may disrupt us needing to constantly "refresh" the page...." Peer review by Ryan B., Sales Development Rep
What Are the key features of Scratchpad for Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...It makes it so easy to create Opps, maintain Pipeline and manage contacts and leads, never want to switch back...." Peer review by Frank B., Senior Account Executive, Aviatrix
What makes Scratchpad ideal for Training & Onboarding?
Scratchpad offers a comprehensive onboarding experience that is tailored to the user's needs. The onboarding process is designed to help new users quickly learn how to use the platform effectively. Scratchpad's customer success team is dedicated to assisting users throughout the onboarding process.
"...Until yesterday, when I received personalized onboarding from Scratchpad...." Testimonial by Matt McSpiritt, Account Executive, Segment

Integrations

Ecosystem partners each product commonly connects with.

HubSpot CRM

Zapier
4.7
Sharpspring
4.5
Slack
4.7
idev CMS
4.1
Tonkean
4.2
Aweber
4.2

News

Latest HubSpot CRM news

Top HubSpot Partners for SAP S/4HANA Integration with HubSpot CRM

HubSpot partners with top firms like OneMetric, Elixir Solutions, and Bright Digital to integrate SAP S/4HANA with HubSpot CRM. This integration aims to unify customer and revenue data, enhancing marketing, sales, and operational processes. The focus is on data synchronization, CRM architecture, and revenue operations, tailored to industry-specific needs.

18/08/2026 - source