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Hootsuite vs Mention: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hootsuite vs. Mention is based on a specific set of business needs and context. The comparison uses 63984 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hootsuite and Mention

Hootsuite, Mention, Buffer, Sprout Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hootsuite covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Mention focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. " - Nick Nunes

"Monitoring is key for startups to grow. It’s important to know what our target customers think, do, and like. We also need to have more information about what our perfect customer needs, what they can’t find elsewhere, and what we can offer them. " - Juliette Hervé

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hootsuite

Focus area

Hootsuite is better than Mention for

Software Failure Risk

  • medium

logo Mention

Focus area

Mention is better than Hootsuite for

Software Failure Risk

  • medium

About

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Age

2008

2013

Financials

SERIES C

M&A

Business Need

Total Processes
(we found evidences for)

128

99

Total Goals
(we found evidences for)

20

16

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing




campaign analytics

campaign monitoring




touchpoint management



channel management


helpdesk management


workflow management


competitive intelligence


training & onboarding


generation of new leads


sales document management

proposal & quote management

contract management




reputation management



performance management


follower management




advocacy management


conversion management


customer feedback management

measuring customer satisfaction

measuring net promoter score


influencer marketing


rating and review management


knowledge management

creating knowledge base




contact list management


account management


products & pricelist management


loyalty management

identify target customers

customise loyalty program


talk track creation




trade show marketing


calendar management



promotion management


international marketing


community building




sales call management

meeting management





segmentation and targeting


relationship management



sales review & feedback


community marketing


business development




personalized marketing




lead qualification

lead qualification: technographic





influencer management


conference call management


distribution management


lifetime value management


courses & assessment

create learning path





revenue cycle management



discount management


opportunity management


referral management



bundling of products


sales quota management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Establish thought leadership

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Increase customer life time value

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • Instagram

  • Twitter

  • video

  • Facebook

  • promotions

  • LinkedIn

  • phone calls

  • omnichannel

  • mass media

  • offline

  • chat

  • Slack

  • mobile

  • television

  • review sites

  • point of sale

  • on premises

  • radio

  • games

  • coupons

  • trade shows

  • causes and charity

  • mobile app

  • Yelp

  • Tripadvisor

  • See 27 more
  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • Instagram

  • Twitter

  • video

  • Facebook

  • promotions

  • LinkedIn

  • phone calls

  • omnichannel

  • mass media

  • offline

  • chat

  • Slack

  • mobile

  • television

  • review sites

  • point of sale

  • on premises

  • radio

  • games

  • coupons

  • trade shows

  • causes and charity

  • mobile app

  • Yelp

  • Tripadvisor

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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high

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Business Setting