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Compare Google Analytics 360 vs Matomo

Comparison Summary

For Google Analytics 360 vs Matomo comparison, Our AI algorithm looked at 7021 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Google Analytics 360 and Matomo to solve their respective business needs.

Pros and cons of Google Analytics 360 and Matomo

Google Analytics 360 is more suited to businesses that require Advertisement with Display Advertisement and Engagement Management with Website where as Matomo is focused towards Social Media Management with Website and Engagement Management with Website .

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Matomo for

Software Failure Risk

  • medium

logo Matomo

Focus area

Software Failure Risk

  • medium

About

Business Analytics Tools & Solutions to better understand customers

Matomo: #1 Secure Open Web Analytics Platform

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

83

52

Total Goals
(we found evidences for)

17

9

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign monitoring


social media management

social media analytics

managing social media account



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



content publishing




sales document management

contract management



helpdesk management


generation of new leads


sales call management


touchpoint management




competitive intelligence


conversion management



personalized marketing



social media marketing



international marketing


customer feedback management


workflow management


channel management



knowledge management


loyalty management

identify target customers


rating and review management


lead qualification



promotion management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Improve internal communications

  • See 6 more

Top Channels

Channels Used

  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more
  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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medium

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Business Setting