Forsta (formerly Confirmit) and Tivian, An In-Depth Comparison 2026

Comparison Summary

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Tivian: GuideSpark and Tivian enhance employee and customer experiences through intelligent experience management. They capture data to provide insights for informed business decisions.

This comparison report of Forsta (formerly Confirmit) vs. Tivian is based on a specific set of business needs and context. The comparison uses 1778 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Forsta (formerly Confirmit) and Tivian

Forsta (formerly Confirmit), Qualtrics Customer Experience, Voxco, etc., belong to a category of solutions that help Customer Experience Management, whereas Tivian belong to a category of solutions that help Employee Experience Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Forsta (formerly Confirmit) covers Market Research, Collecting Feedback with Promotions, Engaging Conversational Surveys with Mobile, Campaign Management, etc.

Tivian focuses on Engagement Management, Training & Onboarding, Performance Management, Communication Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Forsta (formerly Confirmit) and Tivian: Best activities based on customer satisfaction


Forsta (formerly Confirmit) in Action: Unique Activities

How can Forsta (formerly Confirmit) optimize your Market Research Workflow?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...We used CI to program screening questionnaires and criteria for market research purposes This program will cover just about all of your research needs from data gathering to data analysis...." Peer review by Salah K., Research
How can Forsta (formerly Confirmit) enhance your Collecting Feedback process?
Confirmit Horizons is a feedback management platform that assists businesses in gathering and analyzing customer and employee feedback. The platform enables businesses to create surveys, collect responses, and measure customer satisfaction. The platform's limitations include challenges in implementing organizational surveys due to its primary focus on market research and customer satisfaction.
"...These metrics are driven by the use of our customer feedback process, making use of all the analysis capabilities at our disposal...." Peer review by William Bryan, Corporate Quality Manager, ANSYS, Inc
How can Forsta (formerly Confirmit) enhance your Campaign Management process?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...It is used to program a market research survey across the organization...." Peer review by Project Manager in Marketing
How can Forsta (formerly Confirmit) enhance your Social Media Management process?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...You can include a variety of functionalities to enhance response rates, including multimedia clips, numerous novel question types, and a robust range of feedback techniques created to engage your respondents and collect the insights you require...." Peer review from Featured Customers

Tivian in Action: Unique Activities

What benefits does Tivian offer for Engagement Management?
GuideSpark enables organizations to engage employees and new hires through effective communication. The platform provides multimedia communication tools to enhance engagement and drive program adoption. GuideSpark analyzes employee interactions and provides insights to maximize productivity and engagement.
"...GuideSpark provides us a way to give employees the information they need to understand our equity programs, in an engaging way...." Peer review by Philip White, Director, Racker Rewards, Rackspace
How does Tivian address your Training & Onboarding Challenges?
GuideSpark provides solutions for transforming onboarding into a multi-month, tailored experience for today's workforce. The platform facilitates consistent, targeted, and continuous communication throughout the onboarding process and beyond. GuideSpark empowers organizations to design onboarding programs that drive engagement, retention, and productivity for new employees.
"...It s time to overhaul onboarding with multi-month, tailored experiences designed to engage today s digital, distributed workforce...." Onboarding Communication Solution
How does Tivian address your Performance Management Challenges?
GuideSpark empowers organizations to enhance employee performance management communication. This software simplifies processes, increases participation, and facilitates measurement of effectiveness. GuideSpark provides communication solutions to engage employees on critical HR programs like performance management.
"...GuideSpark is an employee performance and talent management software solution...." Peer review
How efficiently Does Tivian manage your Communication Management?
GuideSpark Communication Management facilitates effective communication of performance management processes, compensation, and reward programs. It enables tailored messaging for different employee groups, improving engagement and comprehension. The platform also offers tools for managing communications, analyzing data, and measuring effectiveness.
"...We were able to adopt technology to simplify our performance management communications, increase employee participation, and measure the effectiveness, which is something we were never able to do before...." Peer review by Tiffani Murray, HR Leader, PulteGroup
What benefits does Tivian offer for Collaboration?
GuideSpark collaborates with clients to develop customized solutions. The company has a collaborative approach to driving change effectiveness for enterprise customers. GuideSpark's sales and service teams are highly collaborative.
"...The Spark Methodology is our collaborative approach to driving change effectiveness for hundreds of enterprise customers...." GuideSpark

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


campaign management

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media



communication management

tracking & monitoring communications

sending & publishing communications


training & onboarding


helpdesk management


generation of new leads





rating and review management


lifetime value management



courses & assessment

create learning path




loyalty management


performance management



motivation management


content management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Manage risk

  • Improve visibility

  • Improve stakeholder relations

  • Increase customer life time value

  • Launch new products

  • See 10 more
  • Improve internal communications

  • Scale best practices

  • Improve efficiency

  • Improve visibility

  • See 1 more

Business Setting

Forsta (formerly Confirmit) Tivian
Peer score 4.3 4.5
Peer insights 1356 422
Top industries
Research 54.0%
Management Consulting 14.0%
Information Technology And Services 7.0%
Banking 100.0%
SMB and Mid-Market 64.0% 100.0%
Enterprise 36.0% 0.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest Tivian news

Tivian Launches DXIMagic: AI-Powered Data Quality Assurance for DXI Customers

Tivian has introduced DXIMagic, an AI-powered data quality assurance feature for its DXI platform. DXIMagic automates data cleaning and validation within Tivians survey ecosystem, enhancing data reliability for employee experience, customer experience, and market research applications.

15/06/2025 - source