Forsta (formerly Confirmit) and SurveyMonkey CX, An In-Depth Comparison 2026

Comparison Summary

Forsta and SurveyMonkey CX are key players in customer feedback management. Forsta excels in market research and integration, ideal for enterprises needing robust reporting. SurveyMonkey CX, with its easy feedback collection and NPS measurement, suits companies seeking simplicity. Forsta's extensive support and diverse channels appeal to varied industry applications, whereas SurveyMonkey CX leverages social channels and email, serving broad industries like finance and HR effectively.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

SurveyMonkey CX: SurveyMonkey's powerful platform helps CX teams gather feedback, find gaps, and improve their brand. Improving customer success is made easier with SurveyMonkey CX.

Top use cases: Forsta (formerly Confirmit) vs SurveyMonkey CX

Use cases tied to Forsta (formerly Confirmit) and SurveyMonkey CX from verified data sources. Click any use case for supporting evidences.

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Forsta (formerly Confirmit) SurveyMonkey CX

Top Capabilities: Forsta (formerly Confirmit) vs SurveyMonkey CX

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: Forsta (formerly Confirmit) vs SurveyMonkey CX

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: Forsta (formerly Confirmit) vs SurveyMonkey CX

Share of peer evidence by company size for Forsta (formerly Confirmit) and SurveyMonkey CX. Each product segments add up to 100%. Click any segment for supporting evidence.

Forsta (formerly Confirmit) 100%
SurveyMonkey CX 100%
Forsta (formerly Confirmit) SurveyMonkey CX
Key Capabilities Supported Forsta facilitates comprehensive market research and feedback management, aligning with enterprise needs for data-driven decisions and maintaining customer satisfaction. → SurveyMonkey CX focuses on collecting feedback and tracking NPS, aligning with businesses emphasizing straightforward customer engagement and performance insights. →
Business Goals Forsta supports goals like enhancing customer satisfaction and entering new markets, aligning with enterprises focused on growth through informed strategies and superior customer understanding. → SurveyMonkey CX helps improve customer satisfaction and marginally increase sales, making it attractive for companies concentrating on client loyalty and operational efficiency. →
Core Features Forsta offers robust analytics and custom reports, with features like data export and compliance, meeting the demand for detailed insights and seamless data handling. → SurveyMonkey CX provides accessible analytics and custom reports, catering to users who want straightforward insights with ease of migration and basic integrations. →
Vendor Support Forsta provides 24/7 support primarily through email and chats, which benefits complex systems requiring reliable support. → SurveyMonkey CX offers extensive support channels, such as chat and phone, suiting companies needing immediate and varied support options. →
Segments and Industries Forsta is popular among enterprise and consulting industries, with its extensive reach making it suitable for comprehensive research and strategic management. → SurveyMonkey CX serves a wide audience across industries like finance and human resources, reflecting its adaptability and broad application in feedback management. →
Operational Alignment Forsta integrates well into large-scale enterprises, its features designed for high complexity environments demanding extensive customization and thorough analytics. → SurveyMonkey CX fits mid-sized to enterprise-level businesses, with functionality simplifying feedback processes and supporting agile operational structures. →

Forsta (formerly Confirmit) and SurveyMonkey CX: Best activities based on customer satisfaction

Forsta (formerly Confirmit) in Action: Unique Activities

What solutions does Forsta (formerly Confirmit) provide for Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...Best reliable tool for market research:-)...." Peer review by User
How can Forsta (formerly Confirmit) optimize your Engaging Conversational Surveys Workflow?
Confirmit Horizons enables the creation of engaging conversational surveys. nThe platform provides a range of functionalities to increase response rates, including multimedia content, innovative question types, and a variety of feedback techniques. nThese capabilities help organizations collect insights and foster a culture of engagement.
"...The introduction of our new program has given us the ability to maintain comparable historical results while making the leap to a quarterly cadence...." Peer review by Norm Perreault, Senior Manager, Talent Management & Leadership Development, CSAA Insurance Group
What solutions does Forsta (formerly Confirmit) provide for Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...You can include a variety of functionalities to enhance response rates, including multimedia clips, numerous novel question types, and a robust range of feedback techniques created to engage your respondents and collect the insights you require...." Peer review from Featured Customers

SurveyMonkey CX in Action: Unique Activities

What benefits does SurveyMonkey CX offer for Collecting Feedback?
SurveyMonkey CX collects customer feedback and facilitates the management of customer experience through a dedicated platform. The platform provides real-time Net Promoter Score (NPS) trends, analytics, and a global view of customer satisfaction. Limitations include a lack of automated rewards for feedback contributions.
"...SurveyMonkey CX is a turn-key NPS solution with robust features designed to collect, understand, and act on your customer feedback...." Peer review from SurveyMonkey
Why is SurveyMonkey CX the best choice for Campaign Management?
SurveyMonkey offers a solution for managing grant programs. It enables users to accept applications, assist reviewers, and streamline the process for program management. This solution helps organizations save time and manage programs effectively.
"...I manage other programs and I plan events too, many of which have overlapping timelines...." Case Study United Way
What benefits does SurveyMonkey CX offer for Competitive Intelligence?
SurveyMonkey Cx provides NPS benchmarking capabilities, allowing users to compare their NPS scores against similar companies. nThis enables users to identify improvement areas and measure customer satisfaction using advanced analytics and the world's largest NPS benchmark dataset.nUsers can leverage this data for global insights and easy deployment of benchmark surveys.
"...(Net Promoter Score) solution, featuring in-built NPS benchmarking and analytics...." Peer review

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest SurveyMonkey CX news

SurveyMonkey Unveils AI-Enhanced Platform Prioritizing Human Insight

SurveyMonkey has launched an AI-enhanced survey platform aimed at small businesses, offering features like AI-generated suggestions and automated response analysis. The platform allows for adaptive question pathways, enabling real-time customization based on participant responses, and aims to balance AI capabilities with human insights to improve customer feedback analysis and engagement.

07/09/2026 - source