Conga CPQ vs. IBM Sterling CPQ: Comparing Best CPQ Solutions 2026

Overview: Conga CPQ and IBM Sterling CPQ as CPQ Category solutions.

Conga CPQ: Conga CPQ empowers sales, partners, and customers to configure complex products, deliver accurate quotes, and create smarter deals. Sales can be closed more efficiently with Conga CPQ.

IBM Sterling CPQ: IBM Sterling Configure, Price, Quote (CPQ) automates the configuration, pricing, and quoting of complex products. The process is streamlined and transformed for efficiency.

This comparison of Conga CPQ vs. IBM Sterling CPQ draws on 864 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Conga CPQ and IBM Sterling CPQ are commonly chosen for Quote-to-cash process automation, Compliance data management.

Conga CPQ also supports Contract lifecycle management automation, Contract lifecycle management, AI-driven price optimization, Contract management automation, etc.

IBM Sterling CPQ also supports Cloud cost management and optimization, AI-powered customer support automation, SAP HANA infrastructure modernization, Regulatory compliance management, etc.

Evidence shows that both products are used for Compliance management, Document automation, Workflow automation, Data analytics, etc.

Conga CPQ also covers Contract management, Price optimization, Sales automation, Contract lifecycle management, etc.

IBM Sterling CPQ also covers Customer engagement, Workforce management, Cloud migration, Asset management, etc.

Top use cases: Conga CPQ vs IBM Sterling CPQ

Use cases tied to Conga CPQ and IBM Sterling CPQ from verified data sources. Click any use case for supporting evidences.

Conga CPQ
IBM Sterling CPQ
Shared by both · Use cases
Conga CPQ IBM Sterling CPQ

Top Capabilities: Conga CPQ vs IBM Sterling CPQ

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Conga CPQ
Shared
IBM Sterling CPQ
Shared by both · Topics

Conga CPQ only
IBM Sterling CPQ only

Deployed Industries: Conga CPQ vs IBM Sterling CPQ

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Conga CPQ
Shared
IBM Sterling CPQ
Shared by both · Industries

Conga CPQ only
IBM Sterling CPQ only

Deployed Market Segments: Conga CPQ vs IBM Sterling CPQ

Share of peer evidence by company size for Conga CPQ and IBM Sterling CPQ. Each product segments add up to 100%. Click any segment for supporting evidence.

Conga CPQ 100%
IBM Sterling CPQ 100%

Conga CPQ and IBM Sterling CPQ: Best activities based on customer satisfaction


Conga CPQ in Action: Unique Activities

What makes Conga CPQ ideal for Forecasting?
Conga CPQ provides standardized and easy-to-access reporting for forecasting and market information. It automates numerous processes, including sales forecasting, quote generation and negotiation, customer business reviews, and regional report cards. The solution streamlines laborious processes for forecasting and enables reps to generate forecasts with a click of a button.
"...Standardized and easy to access reporting for forecasting and market information...." Case Study Finning International
What solutions does Conga CPQ provide for Revenue Cycle Management?
Conga CPQ streamlines the revenue cycle management process. It enables users to sell effectively, manage revenue operations, and access relevant data within a single platform. The solution simplifies complex responsibilities and integrates disparate departments and systems to enhance user experience.
"...Apttus offers enhanced Configure Price Quote (CPQ), E-Commerce, Contract Management, Renewals and Revenue Management solutions on the world s most trusted cloud platforms, including Salesforce and Microsoft Azure...." [JOB POSTING] Director, Analyst Relations / Apttus, San Mateo, California, USA
How does Conga CPQ address your Collaboration Challenges?
Conga CPQ facilitates collaboration between teams. It enables the sharing of data for pricing configurations and expedites quote generation while maintaining quality. Conga CPQ also enables collaboration on complex quotes.
"...Conga CPQ enables collaboration between teams, allowing them to share data to help configure pricing and to expedite the quote without compromising on quality. ..." Close sales more efficiently with Conga CPQ

IBM Sterling CPQ in Action: Unique Activities

How can IBM Sterling CPQ enhance your Products & Pricelist Management process?
IBM Sterling CPQ Products & Pricelist Management capabilities facilitate efficient product configuration and pricing management. The system centralizes and streamlines price data creation, modification, and communication. It enables consistent product configuration across sales channels with up-to-date specifications and pricing information.
"...You can store all the information you require during the quoting process, including customer details, information about products and the adjustment made to the price of products, and the payment terms and shipment terms that will be used in the order if the quote is converted to an order...." Peer review by Professional in Marketing
Why is IBM Sterling CPQ the best choice for Helpdesk Management?
The software automates sales processes, enabling accurate configuration of product bundles and enhancing sales efficiency. It also supports various sales channels, including online, call centers, and partner networks. However, initial implementation of the software encountered significant challenges.
"...Whether your sales channel is your customer facing website, your call center, your sales team, or a strategic partner or reseller, you can present a single view of your product offerings to all channels, and have filtering criteria and security built around the product configurator...." Peer review by Bharath J., Information Technology and Services

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Conga CPQ news

Conga Recognized as a Customers’ Choice for Configure, Price, and Quote Applications

Conga has been recognized as a Customers' Choice in the 2026 Gartner Peer Insights Voice of the Customer report for Configure, Price, and Quote (CPQ) applications. This recognition is based on 18 months of verified peer reviews, with 92% of 125 reviewers recommending Conga CPQ. The report highlights Conga's strong user interest, adoption, and overall experience.

18/08/2026 - source

Latest IBM Sterling CPQ news

IBM Completes Acquisition of HRL Laboratories to Accelerate the Future of Quantum

IBM has completed its acquisition of HRL Laboratories, enhancing its capabilities in quantum computing and materials science. This acquisition integrates HRL's expertise in silicon-spin qubits and quantum sensing with IBM's superconducting quantum computing leadership, supporting IBM's roadmap for future quantum systems like IBM Quantum Starling and Blue Jay.

25/08/2026 - source