IBM Sterling CPQ Overview

IBM Sterling Configure, Price, Quote (CPQ) automates the configuration, pricing, and quoting of complex products. The process is streamlined and transformed for efficiency.

Use Cases

Customers recommend Proposal & Quote Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using IBM Sterling CPQ.

Other use cases:

  • Contract Management
  • Engagement Management
  • Channel Management
  • Lead Management
  • Touchpoint Management
  • Sending & Publishing Communications
  • Advertisement
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using IBM Sterling CPQ.

Other priorities:

  • Acquire Customers
  • Improve Internal Communications
See all business priorities See less business priorities

IBM Sterling CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Sterling CPQ works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...This is being used by our sales department and call center and helps to increase selling time and the accuracy of quotes and proposals...." Peer review by Professional in Marketing

Peer review evidence (same sources as the product rating summary)

"...The promotions that we need to add to quotes are done more efficiently...." Peer review by Consultant in Media Production
"...Our CPQ software solution guides eCommerce customers, sales teams, call center representatives, and partners to select the right products and ensure pricing is accurate...." IBM Sterling Configure, Price, Quote - IBM Sterling Configure, Price, Quote - Overview
"...This streamlined sales process guides customers, sales teams, call center representatives and partners in selecting and validating the right products and services...." Peer review

IBM Sterling CPQ, belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Sterling CPQ

Top Industries

  • Media Production
  • Marketing and Advertising
  • Insurance

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

IBM Sterling CPQ is popular in Media Production, Marketing And Advertising, and Insurance and is widely used by Large Enterprise, Mid Market, and Small Business.

IBM Sterling CPQ Customer wins, Customer success stories, Case studies

What Are the key features of IBM Sterling CPQ for Proposal & Quote Management?

Why is IBM Sterling CPQ the best choice for Products & Pricelist Management?

How efficiently Does IBM Sterling CPQ manage your Helpdesk Management?

19 buyers and buying teams have used Cuspera to assess how well IBM Sterling CPQ solved their CPQ needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

 

IBM Security Services is helping enterprises operationalize Lightwell, a $5 billion initiative with Red Hat, to secure the open-source software supply chain. By integrating AI-powered vulnerability s...canning and remediation, IBM assists clients in building resilience and operational readiness. The initiative aims to modernize security operations, enabling faster threat management and exposure response.

Read on →
 

Amaravati Quantum Valley - Government - Medium

IBM allots a quantum computer for Amaravati Quantum Valley

Amaravati, India

IBM is set to install a quantum computer in Amaravati, India, as part of the state's Quantum Valley initiative. This move aims to position Amaravati as a leader in quantum innovation by providing acc...ess to advanced quantum infrastructure for researchers and enterprises. The project highlights IBM's commitment to advancing quantum computing capabilities in India.

Read on →
 

Omnicom Media - Advertising And Media - Very Large

IBM to Appoint Omnicom Media as Global Media Agency of Record

New York, USA

IBM appoints Omnicom Media as its global media agency of record, responsible for media planning and buying across multiple regions including the Americas, EMEA, Japan, and APAC.

Read on →

Channell Commercial Corporation - Manufacturing - Medium

Temecula, USA

IBM Planning Analytics and Cognos Analytics helped Channell Commercial Corporation speed up manufacturing planning. The company replaced manual spreadsheet work with automated reporting. Planners now... get faster, deeper insights into inventory and production. This reduced human error and improved delivery accuracy. Channell can now plan maintenance and logistics more efficiently, supporting business growth.

CEVA Logistics - Transportation/Trucking/Railroad - Very Large

Marseille, France

IBM Supply Chain Business Network helped CEVA Logistics respond 90% faster to seasonal EDI spikes. CEVA migrated its EDI systems to IBM’s cloud platform, improving reliability and scalability. The co...mpany reduced EDI costs by 50% compared to its old in-house solution. Time to market for new business partners improved by 40%. CEVA now handles millions of daily EDI transactions with high availability, even during peak retail events.

Continental Foods - Food & Beverages - Large

Puurs, Belgium

IBM Planning Analytics on IBM Cloud helped Continental Foods track product sales across Europe. The company used the solution to analyze sales data by SKU and country. This enabled faster, more accur...ate budgeting and reporting. Managers could quickly see which products performed best in each market. The tool improved decision-making, boosted sales, and increased employee productivity.

lightning

Peers used IBM Sterling CPQ for proposal & quote management and products & pricelist management

IBM Sterling CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.97/5

Read Reviews (6)
Analytics

3.42/5

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.97/5

Read Reviews (6)
Analytics

3.42/5

Read Reviews (1)

Software Failure Risk Guidance

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for IBM Sterling CPQ

Top Failure Risks for IBM Sterling CPQ

International Business Machines Corporation News

Product

IBM Upgrades Bob With Multi-Agent AI

IBM has enhanced its Bob agentic software development platform with multi-agent AI capabilities, AI cost analytics, and specialized workflows. These updates aim to modernize enterprise systems by coordinating AI models across multiple agents and providing insights into productivity and software quality. The new features, including Bobalytics, are designed to help companies adopt AI without overhauling their existing technology stacks.

Product

IBM Extends Bob AI Platform With Array of New Features

IBM has released major updates to its Bob AI platform, enhancing its capabilities for enterprise software development. Key features include multi-agent functionality, integrated cost monitoring, and specialized workflows. The update also introduces Bobalytics for performance assessment and three premium packages for modernizing legacy applications. IBM aims to attract new customers with a 40-day free trial.

Financial

IBM to Announce Second-Quarter 2026 Financial Results

IBM will announce its second-quarter 2026 financial results on July 22, 2026, with a conference call scheduled at 5:00 p.m. ET.

Product

IBM Launches Compact z17 and LinuxONE Systems to Address Data Center ...

IBM has launched new configurations for its z17 and LinuxONE 5 systems, including single frame and rack mount options, to enhance data center flexibility and efficiency. These systems offer increased core and memory capacity, AI integration, and post-quantum cryptography. New software capabilities like IBM Infrastructure Management and IBM COBOL Elevate for z/OS aim to simplify operations and enhance performance. The new systems will be available starting August 12, 2026.

International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

Social

Financials

IPO