IBM Sterling CPQ Overview

IBM Sterling Configure, Price, Quote (CPQ) automates the configuration, pricing, and quoting of complex products. The process is streamlined and transformed for efficiency.

Use Cases

Customers recommend Proposal & Quote Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using IBM Sterling CPQ.

Other use cases:

  • Contract Management
  • Engagement Management
  • Channel Management
  • Lead Management
  • Touchpoint Management
  • Sending & Publishing Communications
  • Advertisement
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using IBM Sterling CPQ.

Other priorities:

  • Acquire Customers
  • Improve Internal Communications
See all business priorities See less business priorities

IBM Sterling CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Sterling CPQ works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...Less work for contracts team/all done electronically with built-in pricing details Easy to use and IBM has good customer support..." Peer review by Consultant in Management Consulting

IBM Sterling CPQ, belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Sterling CPQ

Top Industries

  • Media Production
  • Marketing and Advertising
  • Insurance

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

IBM Sterling CPQ is popular in Media Production, Marketing And Advertising, and Insurance and is widely used by Large Enterprise, Mid Market, and Small Business.

Comprehensive Insights on IBM Sterling CPQ Use Cases

What solutions does IBM Sterling CPQ provide for Proposal & Quote Management?

What solutions does IBM Sterling CPQ provide for Products & Pricelist Management?

What benefits does IBM Sterling CPQ offer for Helpdesk Management?

9+ more Business Use Cases

19 buyers and buying teams have used Cuspera to assess how well IBM Sterling CPQ solved their CPQ needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

Case Studies

Media Production

CASE STUDY BBC Studios

BBC Studios faced performance issues with their IT environment running at over 95% capacity. They used IBM Turbonomic to automate resource management, which helped them identify and fix storage cachi...ng issues. This led to a significant reduction in end-user complaints and eliminated downtime. During the COVID-19 pandemic, they overprovisioned resources but later streamlined, reclaiming 228 GB of memory and 22 vCPUs in one month. The solution allowed them to focus on strategic initiatives instead of constant firefighting.

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Information Technology and Services

CASE STUDY IBM CIO Organization

The IBM CIO Organization needed to optimize resource allocation for 1,600 applications and 280,000 users. They adopted Red Hat OpenShift but faced challenges with resource management. They implemente...d IBM Turbonomic for automated resource optimization. This led to a 3.8 TB decrease in memory limits and 64% decrease in CPU requests. Turbonomic executes 45,000 automated actions monthly, saving time and costs, and allowing the team to focus on innovation.

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Banking

CASE STUDY State Bank of India

State Bank of India (SBI) wanted to transform its digital banking experience. They created YONO, a platform combining banking, financial services, and lifestyle products. SBI partnered with IBM to us...e their technology and expertise. They applied the IBM Garage Methodology for agile development. The platform offers features like cardless ATM withdrawals and integrates various financial services. YONO has 64 million app downloads and 9 million daily logins. Security and data integration were key priorities in the development.

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Retail

CASE STUDY Boots UK

Boots UK needed to upgrade its digital infrastructure to handle increased online demand, especially during peak times. The company partnered with IBM Consulting to modernize its e-commerce platform u...sing IBM Cloud and Red Hat OpenShift. This transformation led to a 42% annual increase in digital orders and a 115% revenue growth over two years. The project was completed on time and within budget, with no incidents during the launch.

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Transportation/Trucking/Railroad

CASE STUDY American Airlines

American Airlines wanted to improve customer experience by providing digital services. Their existing system was outdated and slow. IBM helped them move to the IBM Cloud, which made their operations ...faster and more reliable. They developed a new app called Dynamic Rebooking in just four and a half months. This app lets customers change flights easily during disruptions. The app was launched quickly and worked well during Hurricane Irma. Customers liked the new app, and it improved their experience.

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Banking

CASE STUDY ANZ Bank

ANZ Bank wanted to modernize its mainframe application development. They adopted DevOps practices to improve efficiency and reduce costs. IBM tools helped them automate tasks and improve developer pr...oductivity by 25%. They also reduced licensing costs by 90% and maintenance outages by 50%. The transformation improved both internal and external user experiences.

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lightning

Peers used IBM Sterling CPQ for proposal & quote management and products & pricelist management

IBM Sterling CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.97/5 ★

Read Reviews (6)
Analytics

3.42/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.97/5 ★

Read Reviews (6)
Analytics

3.42/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for IBM Sterling CPQ

Top Failure Risks for IBM Sterling CPQ

International Business Machines Corporation News

Partnership

Fairly AI and IBM watsonx.ai deliver next-level AI governance and security

Fairly AI integrated its Security for AI Asenion platform with IBM watsonx.ai, enabling advanced AI governance and security for enterprise AI deployments. The joint solution automates vulnerability detection, remediation, and compliance mapping, helping organizations manage risks like prompt injection and bias. This integration targets regulated industries seeking robust oversight and transparency for generative AI models.

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M&A

IBM Tried to Acquire Informatica before Salesforce (CRM) - TipRanks.com

IBM attempted to acquire Informatica before Salesforce entered acquisition talks. The discussions did not result in a deal, but highlight IBM's ongoing interest in expanding its data management and analytics portfolio through strategic acquisitions.

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Product

Announcing IBM Db2 12.1.2: Empowering your AI and cloud data transformation

IBM released Db2 12.1.2 on June 5, 2025, adding native support for vector data storage and semantic similarity search. The update enables AI-ready data management, retrieval augmented generation (RAG), advanced recommendation systems, and hybrid analytics by integrating vector embeddings with structured data. New features target cloud-native and AI-driven workloads, supporting use cases like fraud detection and image matching.

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Product

IBM launches watsonx AI Labs to support builders in NYC - Engineering.com

IBM has launched watsonx AI Labs in New York City to accelerate artificial intelligence innovation and support AI builders. The new labs will provide resources, infrastructure, and expertise for startups and enterprises developing AI solutions using IBM's watsonx platform. This initiative aims to strengthen New York's position as a hub for AI-driven technology and enterprise software development.

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International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

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Financials

IPO