IBM Sterling CPQ Overview

IBM Sterling Configure, Price, Quote (CPQ) automates the configuration, pricing, and quoting of complex products. The process is streamlined and transformed for efficiency.

Use Cases

Customers recommend Proposal & Quote Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using IBM Sterling CPQ.

Other use cases:

  • Contract Management
  • Engagement Management
  • Channel Management
  • Lead Management
  • Touchpoint Management
  • Sending & Publishing Communications
  • Advertisement
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using IBM Sterling CPQ.

Other priorities:

  • Acquire Customers
  • Improve Internal Communications
See all business priorities See less business priorities

IBM Sterling CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Sterling CPQ works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...IBM cpw held representatives like myself, who are in the sales role, manage leads, and pricing quotes the best...." Peer review by User in Marketing and Advertising, Marketing and Advertising

IBM Sterling CPQ, belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Sterling CPQ

Top Industries

  • Media Production
  • Marketing and Advertising
  • Insurance

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

IBM Sterling CPQ is popular in Media Production, Marketing And Advertising, and Insurance and is widely used by Large Enterprise, Mid Market, and Small Business.

Comprehensive Insights on IBM Sterling CPQ Use Cases

What Are the key features of IBM Sterling CPQ for Proposal & Quote Management?

Why is IBM Sterling CPQ the best choice for Products & Pricelist Management?

How does IBM Sterling CPQ facilitate Helpdesk Management?

19 buyers and buying teams have used Cuspera to assess how well IBM Sterling CPQ solved their CPQ needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

Case Studies

Automotive

CASE STUDY ETAS

IBM Targetprocess helped ETAS, an automotive software company, improve enterprise Agile planning. ETAS faced challenges with multiple tools and limited visibility across Agile teams. By implementing ...SAFe and IBM Targetprocess, ETAS increased adherence to strategic KPIs from 50%-60% to over 90%. The platform enabled better alignment, transparency, and efficiency. ETAS also reduced response times to customer requests and improved collaboration and productivity.

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Financial Services

CASE STUDY The Standard

IBM Apptio helped The Standard, a financial services provider, improve IT cost transparency and align spending with business goals. The company replaced manual, spreadsheet-based processes with Appti...o, Cloudability, and Targetprocess. This shift let the IT Finance team spend 80% of their time on higher value tasks and increased IT productivity by 20%. Cloudability enabled a projected 10% reduction in cloud spend for 2023. The Standard gained better control over IT budgets and improved decision-making for digital transformation.

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Telecommunications

CASE STUDY Proximus

IBM Targetprocess helped Proximus move to a scaled Agile framework. The company needed to replace old tools and manual processes. IBM Targetprocess gave them a clear view of work and strategy. Over 3...,000 users now use the tool. Teams work together better and make faster decisions. Feedback from users has been very positive.

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Marketing and Advertising

CASE STUDY WPP

IBM Apptio Cloudability and IBM Turbonomic helped WPP gain visibility into cloud costs and reduce cloud sprawl. WPP used Cloudability to track spending across all cloud platforms and Turbonomic to au...tomate resource optimization. The company achieved a 30% reduction in yearly cloud spend and saved about USD 2 million in the first three months. Automation enabled up to 1,000 resizing actions every month. WPP built a culture of FinOps, improving collaboration between business, finance, and engineering teams.

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Automotive

CASE STUDY Audi UK

IBM Cloud Consulting helped Audi UK transform its digital customer experience. Audi UK wanted to make its website more user-friendly and boost customer engagement. Working with IBM, Audi UK adopted a...gile methods and moved to Adobe Experience Manager. Developers now deliver new tools 75% faster. In 2020, Audi UK saw a 59% increase in leads, even as UK car sales dropped 29%. The new website features test-drive booking, maintenance scheduling, and better analytics, improving customer journeys and loyalty.

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Information Technology and Services

CASE STUDY IBM CIO

Apptio helped the IBM CIO transform its hybrid cloud environment. The CIO needed better cost transparency and alignment between IT and business goals. Apptio's integrated suite provided insights into... IBM's $2.5 billion IT stack. The solution enabled application TCO visibility, data-driven decisions, and identification of stranded IT costs. IBM used Apptio Costing, Targetprocess, and Apptio Planning to optimize IT spend and support strategic initiatives.

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lightning

Peers used IBM Sterling CPQ for proposal & quote management and products & pricelist management

IBM Sterling CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.97/5 ★

Read Reviews (6)
Analytics

3.42/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.97/5 ★

Read Reviews (6)
Analytics

3.42/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for IBM Sterling CPQ

Top Failure Risks for IBM Sterling CPQ

International Business Machines Corporation News

Company

IBM to close South Bay research lab that created first inkjet printer, pioneered data mining and AI

IBM will close its South Bay research lab, known for innovations like the first inkjet printer and AI advancements, and consolidate operations into a single San Jose site.

Read more →
Customer

Nedgia Transforms its Customer Service with a Pioneering Virtual AI Agent Solution Together with IBM Consulting

IBM Consulting has collaborated with Nedgia, a Naturgy Group company, to transform Nedgia's customer service using generative AI agents. This project integrates AI into Nedgia's customer service channels, enhancing service quality and efficiency. The AI system automates tasks such as appointment management and meter reading, improving customer interactions and reducing wait times. This collaboration highlights IBM's role in digital transformation and AI implementation.

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Financial

IBM RELEASES SECOND-QUARTER RESULTS

IBM announced its second-quarter 2025 financial results, highlighting an 8% revenue increase to $17 billion, driven by software and infrastructure growth. The company reported a gross profit margin of 58.8% and raised its full-year free cash flow outlook to exceed $13.5 billion. IBM's generative AI business reached $7.5 billion, showcasing strong market differentiation.

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Product

IBM Newsroom - Subscribe

GoDaddy offers a competitive point-of-sale (POS) system tailored for small to medium-sized businesses, featuring a user-friendly interface and affordable transaction fees. The system includes hardware options like the Smart Terminal and portable card reader, but lacks extensive third-party integrations. Its seamless integration with GoDaddy's e-commerce tools enhances its appeal for budget-conscious businesses.

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International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

Social

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Financials

IPO