IBM Sterling CPQ: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: IBM Sterling CPQ
Brand: IBM Sterling CPQ
Rating: 3.87 (110 reviews)

3.87 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

IBM Configure, Price, Quote

IBM Sterling CPQ Overview

IBM Sterling Configure, Price, Quote (CPQ) automates the configuration, pricing, and quoting of complex products. The process is streamlined and transformed for efficiency.

Use Cases

Customers recommend Proposal & Quote Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using IBM Sterling CPQ.

Other use cases:

Contract Management
Engagement Management
Channel Management
Lead Management
Touchpoint Management
Sending & Publishing Communications
Advertisement

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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using IBM Sterling CPQ.

Other priorities:

Acquire Customers
Improve Internal Communications

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IBM Sterling CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Sterling CPQ works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...Less work for contracts team/all done electronically with built-in pricing details Easy to use and IBM has good customer support..." Peer review by Consultant in Management Consulting

IBM Sterling CPQ, belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Sterling CPQ

Top Industries

Media Production
Marketing and Advertising
Insurance

Popular in

Large Enterprise
Mid Market
Small Business

IBM Sterling CPQ is popular in Media Production, Marketing And Advertising, and Insurance and is widely used by Large Enterprise, Mid Market, and Small Business.

Comprehensive Insights on IBM Sterling CPQ Use Cases

How can IBM Sterling CPQ enhance your Proposal & Quote Management process?

What solutions does IBM Sterling CPQ provide for Products & Pricelist Management?

What benefits does IBM Sterling CPQ offer for Helpdesk Management?

9+ more Business Use Cases

19 buyers and buying teams have used Cuspera to assess how well IBM Sterling CPQ solved their CPQ needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

Case Studies

Automotive

CASE STUDY ETAS

IBM Targetprocess helped ETAS, an automotive software company, improve enterprise Agile planning. ETAS faced challenges with multiple tools and limited visibility across Agile teams. By implementing ...SAFe and IBM Targetprocess, ETAS increased adherence to strategic KPIs from 50%-60% to over 90%. The platform enabled better alignment, transparency, and efficiency. ETAS also reduced response times to customer requests and improved collaboration and productivity.

Telecommunications

CASE STUDY Proximus

IBM Targetprocess helped Proximus move to a scaled Agile framework. The company needed to replace old tools and manual processes. IBM Targetprocess gave them a clear view of work and strategy. Over 3...,000 users now use the tool. Teams work together better and make faster decisions. Feedback from users has been very positive.

Marketing and Advertising

CASE STUDY WPP

IBM Apptio Cloudability and IBM Turbonomic helped WPP gain visibility into cloud costs and reduce cloud sprawl. WPP used Cloudability to track spending across all cloud platforms and Turbonomic to au...tomate resource optimization. The company achieved a 30% reduction in yearly cloud spend and saved about USD 2 million in the first three months. Automation enabled up to 1,000 resizing actions every month. WPP built a culture of FinOps, improving collaboration between business, finance, and engineering teams.

Automotive

CASE STUDY Audi UK

IBM Cloud Consulting helped Audi UK transform its digital customer experience. Audi UK wanted to make its website more user-friendly and boost customer engagement. Working with IBM, Audi UK adopted a...gile methods and moved to Adobe Experience Manager. Developers now deliver new tools 75% faster. In 2020, Audi UK saw a 59% increase in leads, even as UK car sales dropped 29%. The new website features test-drive booking, maintenance scheduling, and better analytics, improving customer journeys and loyalty.

Information Technology and Services

CASE STUDY IBM CIO

Apptio helped the IBM CIO transform its hybrid cloud environment. The CIO needed better cost transparency and alignment between IT and business goals. Apptio's integrated suite provided insights into... IBM's $2.5 billion IT stack. The solution enabled application TCO visibility, data-driven decisions, and identification of stranded IT costs. IBM used Apptio Costing, Targetprocess, and Apptio Planning to optimize IT spend and support strategic initiatives.

Financial Services

CASE STUDY The Standard

IBM Apptio helped The Standard, a financial services provider, improve IT cost transparency and align spending with business goals. The company replaced manual, spreadsheet-based processes with Appti...o, Cloudability, and Targetprocess. This shift let the IT Finance team spend 80% of their time on higher value tasks and increased IT productivity by 20%. Cloudability enabled a projected 10% reduction in cloud spend for 2023. The Standard gained better control over IT budgets and improved decision-making for digital transformation.

Peers used IBM Sterling CPQ for proposal & quote management and products & pricelist management

IBM Sterling CPQ Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	3.97/5 ★ Read Reviews (6)
Analytics	3.42/5 ★ Read Reviews (1)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	3.97/5 ★ Read Reviews (6)
Analytics	3.42/5 ★ Read Reviews (1)

Software Failure Risk Guidance

for IBM Sterling CPQ

Top Failure Risks for IBM Sterling CPQ

International Business Machines Corporation News

Company 06/10/2025

IBM to close South Bay research lab that created first inkjet printer, pioneered data mining and AI

IBM will close its South Bay research lab, known for innovations like the first inkjet printer and AI advancements, and consolidate operations into a single San Jose site.

Company 07/08/2025

IBM Closes Iconic Almaden Lab, Shifts Focus to AI and Quantum in San Jose

IBM is closing its Almaden research lab in San Jose, relocating staff to the Cottle Road facility to focus on AI and quantum computing. This strategic move aligns with IBM's $150 billion investment in AI and data-centric technologies over five years. The consolidation aims to streamline operations and foster collaboration in emerging fields, potentially boosting San Jose's economy.

Product 04/08/2025

IBM Outlines Steps To Verify Claims Of Quantum Advantage

IBM and Pasqal released a white paper detailing steps to verify claims of quantum advantage. The paper outlines criteria for validating quantum advantage, emphasizing the need for quantum systems to outperform classical computing in efficiency, cost, or accuracy. IBM's roadmap includes the "Nighthawk" and "Starling" systems, aiming for quantum advantage by 2028 through improved qubit connectivity and error correction.

Partnership 31/07/2025

IBM And TruCarbon Present AI Solutions To Reduce Carbon Emissions - VOI

IBM and TruCarbon have partnered to develop TruMRV, a carbon management solution using IBM watsonx AI technology. This solution automates the monitoring, reporting, and verification of carbon emissions, aiming to enhance ESG compliance in Indonesia. The collaboration will be tested in the REDD+ Kapuas Sibau project, potentially reducing emissions by 18-19 million tons.

International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

Social

Financials

IPO