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Compare Braze vs CleverTap

Comparison Summary

This comparison report of Braze vs. CleverTap is based on a specific set of business needs and context. The comparison uses 12514 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Braze and CleverTap

Braze, CleverTap, MoEngage, Onesignal, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Braze was founded in 2011. It covers Engagement Management, Communication Management with E-Mail, Training & Onboarding with E-Mail, Campaign Management, etc.

CleverTap focuses on Customer Engagement with Mobile, Campaign Management with Mobile, Training & Onboarding, Segmentation And Targeting with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Braze

Focus area

Braze is better than CleverTap for

Software Failure Risk

  • low

logo CleverTap

Focus area

CleverTap is better than Braze for

Software Failure Risk

  • low

About

Cross channel personalization and Mobile engagement automation platform

Mobile Marketing Platform helping the app marketers to retain user engagement

Age

2011

Financials

SERIES E

SERIES D

Business Need

Total Processes
(we found evidences for)

74

92

Total Goals
(we found evidences for)

17

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding


campaign analytics


helpdesk management


lifetime value management


segmentation and targeting


competitive intelligence





lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score





channel management


products & pricelist management


rating and review management


relationship marketing


referral management


touchpoint management


content management

content publishing


social media management

social media analytics

scheduling post to social media


knowledge management

creating knowledge base



courses & assessment

create learning path


generation of new leads


promotion management





loyalty management

customise loyalty program

identify target customers


personalized marketing




revenue cycle management



discount management


relationship management


workflow management







sales review & feedback


sales document management

proposal & quote management


business development


community building




customer case management


conversion management






international marketing


social media marketing



database marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • Grow market share

  • Reduce bounce

  • See 14 more
  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • See 2 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • omnichannel

  • mobile app

  • video

  • promotions

  • offline

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • movies

  • coupons

  • on premises

  • games

  • point of sale

  • events

  • causes and charity

  • Whatsapp

  • chat

  • channel partners

  • mobile ads

  • LinkedIn

  • Twitter

  • Pinterest

  • Instagram

  • See 26 more
  • mobile

  • e-mail

  • omnichannel

  • mobile app

  • video

  • promotions

  • offline

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • movies

  • coupons

  • on premises

  • games

  • point of sale

  • events

  • causes and charity

  • Whatsapp

  • chat

  • channel partners

  • mobile ads

  • LinkedIn

  • Twitter

  • Pinterest

  • Instagram

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting