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Audiense Insights vs Similarweb: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Audiense Insights vs. Similarweb is based on a specific set of business needs and context. The comparison uses 2371 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Audiense Insights and Similarweb

Audiense Insights, Similarweb, ChannelMix, Affinio, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Audiense Insights covers Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Social Media Marketing with Social Media, etc.

Similarweb focuses on Competitive Intelligence with Website, Engagement Management with Website, Advertisement with Display Advertisement, Communication Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Audiense Insights

Focus area

Audiense Insights is better than Similarweb for

Software Failure Risk

  • medium

logo Similarweb

Focus area

Software Failure Risk

  • medium

About

Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high

SimilarWeb | Website Traffic Statistics & Market Intelligence

Age

2011

2007

Financials

PRIVATE

SERIES F

Business Need

Total Processes
(we found evidences for)

38

75

Total Goals
(we found evidences for)

10

11

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media


engagement management

engaging and following up



social media marketing


communication management

tracking & monitoring communications

sending & publishing communications


segmentation and targeting


competitive intelligence



follower management


campaign management

campaign analytics


content management


community marketing


generation of new leads





training & onboarding







business development


promotion management


lead qualification


knowledge management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • See 7 more
  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Launch new products

  • Scale best practices

  • See 8 more

Top Channels

Channels Used

  • website

  • social media

  • user generated content

  • blogs

  • mobile

  • promotions

  • display advertisement

  • mobile app

  • Facebook

  • offline

  • LinkedIn

  • point of sale

  • chat

  • Twitter

  • review sites

  • Snapchat

  • phone calls

  • video

  • eBay

  • coupons

  • games

  • Facebook page

  • Tripadvisor

  • e-mail

  • trade shows

  • Skype

  • Yelp

  • print media

  • magazine

  • Instagram

  • newsletter

  • Slack

  • mass media

  • Pinterest

  • on premises

  • Amazon

  • Netflix

  • See 34 more
  • website

  • social media

  • user generated content

  • blogs

  • mobile

  • promotions

  • display advertisement

  • mobile app

  • Facebook

  • offline

  • LinkedIn

  • point of sale

  • chat

  • Twitter

  • review sites

  • Snapchat

  • phone calls

  • video

  • eBay

  • coupons

  • games

  • Facebook page

  • Tripadvisor

  • e-mail

  • trade shows

  • Skype

  • Yelp

  • print media

  • magazine

  • Instagram

  • newsletter

  • Slack

  • mass media

  • Pinterest

  • on premises

  • Amazon

  • Netflix

  • See 34 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting