Comparison Summary
This comparison report of Audiense Insights vs. Marketing Cloud Intelligence (formerly Datorama) is based on a specific set of business needs and context. The comparison uses 2592 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Audiense Insights and Marketing Cloud Intelligence (formerly Datorama)
Audiense Insights, Marketing Cloud Intelligence (formerly Datorama), ChannelMix, Affinio, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Audiense Insights covers Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Social Media Marketing with Social Media, etc.
Marketing Cloud Intelligence (formerly Datorama) focuses on Lead Analytics, Advertisement, Social Media Management with Social Media, Campaign Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Marketing Cloud Intelligence (formerly Datorama)
Focus area
Marketing Cloud Intelligence (formerly Datorama) is better than Audiense Insights for
Software Failure Risk
About
Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high
AI-powered marketing intelligence for smarter marketing decisions
Age
2011
1999
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
38
69
Total Goals
(we found evidences for)
10
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Improve digital and social presence
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Build brand awareness
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Grow market share
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Enhance customer relationships
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Launch new products
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Improve brand engagement
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Scale best practices
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Improve internal communications
- See 7 more
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Improve ROI
-
Enter new markets internationally or locally
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Grow market share
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Establish thought leadership
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Improve visibility
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Improve efficiency
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Build brand awareness
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Launch new products
- See 9 more
Top Channels
Channels Used
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social media
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e-mail
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website
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mobile
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Facebook
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display advertisement
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user generated content
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blogs
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chat
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Slack
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offline
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Doubleclick
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on premises
-
review sites
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Glassdoor
-
movies
-
promotions
-
video
-
phone calls
- See 16 more
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social media
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e-mail
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website
-
mobile
-
Facebook
-
display advertisement
-
user generated content
-
blogs
-
chat
-
Slack
-
offline
-
Doubleclick
-
on premises
-
review sites
-
Glassdoor
-
movies
-
promotions
-
video
-
phone calls
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
