Comparison Summary
This comparison report of Appian vs. Selligent Marketing Cloud is based on a specific set of business needs and context. The comparison uses 6469 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Appian and Selligent Marketing Cloud
Appian, and Selligent Marketing Cloud belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
Selligent Marketing Cloud focuses on Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Selligent Marketing Cloud
Focus area
Selligent Marketing Cloud is better than Appian for
Software Failure Risk
About
Appian: Low-Code - Enterprise Application Development - BPM ...
Marketing Automation to engage customers across all critical channels.
Age
1999
1988
Financials
IPO
M&A
Business Need
Total Processes
(we found evidences for)
73
58
Total Goals
(we found evidences for)
18
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Acquire customers
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Manage risk
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Enhance customer relationships
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Improve ROI
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Improve visibility
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Improve efficiency
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve internal communications
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Improve digital and social presence
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Improve stakeholder relations
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Establish thought leadership
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Build brand awareness
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Improve consistency
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Improve brand engagement
- See 15 more
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Acquire customers
-
Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
-
Improve brand engagement
-
Grow market share
-
Increase customer life time value
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Launch new products
-
Build brand awareness
-
Scale best practices
-
Improve efficiency
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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mobile
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mobile app
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social media
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website
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text SMS
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print media
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newspaper
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display advertisement
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out of home
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brochure
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offline
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user generated content
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blogs
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promotions
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coupons
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on premises
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events
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trade shows
-
review sites
-
Amazon
- See 19 more
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e-mail
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omnichannel
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mobile
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mobile app
-
social media
-
website
-
text SMS
-
print media
-
newspaper
-
display advertisement
-
out of home
-
brochure
-
offline
-
user generated content
-
blogs
-
promotions
-
coupons
-
on premises
-
events
-
trade shows
-
review sites
-
Amazon
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
