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Affinio vs Voluum: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Affinio vs. Voluum is based on a specific set of business needs and context. The comparison uses 1897 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Affinio and Voluum

Affinio, Voluum, Audiense Insights, ChannelMix, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Affinio covers Engagement Management with Social Media, Social Media Management with Social Media, Advertisement with Website, Segmentation And Targeting, etc.

Voluum focuses on Advertisement, Campaign Management, Communication Management, Media Buying with Display Advertisement, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Affinio

Focus area

Software Failure Risk

  • medium

logo Voluum

Focus area

Voluum is better than Affinio for

Software Failure Risk

  • low

About

Segment, Analyze, and Understand Any Audience

Voluum Affiliate Tracker

Age

2011

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

38

44

Total Goals
(we found evidences for)

7

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

engaging on social media



segmentation and targeting


loyalty management

identify target customers


communication management

sending & publishing communications


content management


lifetime value management


competitive intelligence



influencer marketing







generation of new leads


campaign management


training & onboarding


referral management




contract management


sales document management

contract management


performance management



knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • Launch new products

  • See 4 more
  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more
  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting