Compare Adobe Marketo Engage vs Salesforce Account Engagement (Formerly Pardot)

campaign management

campaign analytics

campaign monitoring

communication management

Read Reviews (995)

Read Reviews (641)

sending & publishing communications

Read Reviews (774)

Read Reviews (494)

tracking & monitoring communications

lead management

lead nurturing

generation of new leads

lead tracking

account management

advertisement

content management

content publishing

content curation

content tracking

searching for content

Read Reviews (6)

Read Reviews (4)

workflow management

lead engagement

drip marketing

digital marketing

Read Reviews (216)

Read Reviews (71)

training & onboarding

Read Reviews (206)

Read Reviews (143)

lead qualification

Read Reviews (186)

Read Reviews (87)

lead qualification: behavioural

Read Reviews (83)

Read Reviews (29)

lead qualification: demographic

Read Reviews (31)

lead qualification: technographic

lead qualification: firmographic

event management

lead routing

revenue cycle management

Read Reviews (154)

conversion management

capturing leads

segmentation and targeting

lead analytics

contact list management

contacts history

tracking contacts

creating contact list

Read Reviews (16)

channel marketing

Read Reviews (94)

Read Reviews (21)

trade show marketing

Read Reviews (92)

Read Reviews (46)

helpdesk management

Read Reviews (88)

Read Reviews (154)

product marketing

collaboration

sales document management

contract management

proposal & quote management

digital signature

inbound marketing

Read Reviews (59)

Read Reviews (38)

international marketing

Read Reviews (56)

personalized marketing

lead scoring

telemarketing

database marketing

Read Reviews (43)

Read Reviews (11)

business development

Read Reviews (40)

Read Reviews (32)

loyalty management

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Read Reviews (28)

identify target customers

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Read Reviews (20)

customise loyalty program

outbound marketing

Read Reviews (35)

Read Reviews (37)

competitive intelligence

Read Reviews (35)

knowledge management

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Read Reviews (97)

creating knowledge base

influencer marketing

Read Reviews (29)

touchpoint management

Read Reviews (26)

performance management

upselling

community building

Read Reviews (16)

community marketing

funnel analysis

channel management

customer feedback management

Read Reviews (25)

measuring customer satisfaction

measuring net promoter score

Read Reviews (16)

lifetime value management

Read Reviews (14)

Read Reviews (3)

playbook creation

cross selling

marketing mix

follower management

Read Reviews (12)

Read Reviews (8)

relationship management

direct marketing

media buying

public relations

forecasting

products & pricelist management

Read Reviews (9)

attribution management

market research

promotion management

coaching

subscription management

buyer engagement

partner marketing

Read Reviews (6)

sales review & feedback

Read Reviews (6)

rating and review management

relationship marketing

viral marketing

Read Reviews (4)

distribution management

Read Reviews (4)

referral management

Read Reviews (3)

courses & assessment

create learning path

market survey

pipeline management

trust management

reputation management

advocacy management

groups management

ad retargeting

online polls

customer case management

sales call management

call recording

creative agency

calendar management

deal management

offer management

merchandising

SeealllessActivities

Top Goals

Goals Achieved

Acquire customers
Scale best practices
Establish thought leadership
Improve ROI
Increase sales & revenue
Enhance customer relationships
Grow market share
Enter new markets internationally or locally
Improve digital and social presence
Build brand awareness
Improve internal communications
Improve brand engagement
Launch new products
Improve efficiency
Improve stakeholder relations
Increase customer life time value
Improve visibility
Improve consistency
Shorten ramp up time
See 16 more

Acquire customers
Improve ROI
Increase sales & revenue
Enhance customer relationships
Scale best practices
Enter new markets internationally or locally
Grow market share
Launch new products
Build brand awareness
Improve internal communications
Improve brand engagement
Improve stakeholder relations
Establish thought leadership
Improve digital and social presence
Improve efficiency
Increase average basket value
Improve consistency
Shorten ramp up time
Increase customer life time value
See 16 more

Top Channels

Channels Used

e-mail
website
social media
phone calls
offline
promotions
user generated content
blogs
newsletter
trade shows
mobile
LinkedIn
chat
video
point of sale
Twitter
Facebook
Slack
games
review sites
on premises
text SMS
mobile app
Amazon
out of home
channel partners
omnichannel
events
billboards
mass media
television
brochure
Glassdoor
coupons
causes and charity
display advertisement
Facebook page
support groups
Pinterest
Instagram
See 37 more

e-mail
website
social media
phone calls
offline
promotions
user generated content
blogs
newsletter
trade shows
mobile
LinkedIn
chat
video
point of sale
Twitter
Facebook
Slack
games
review sites
on premises
text SMS
mobile app
Amazon
out of home
channel partners
omnichannel
events
billboards
mass media
television
brochure
Glassdoor
coupons
causes and charity
display advertisement
Facebook page
support groups
Pinterest
Instagram
See 37 more

Failure Risk Guidance Security Report?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Data

Data Import

Data Export

Support

24/7 Support

Email Support

Chat Support

Phone Support

Others

AI Powered

Custom Reports

Analytics