Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.
XiQ: xiQ's platform provides AI-powered personality insights to help sellers understand buyers' mindsets. Enhanced sales and marketing strategies are enabled through these insights.
Introducing Act-On and XiQ
Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas XiQ, Demandbase One, 6sense, etc., belong to a category of solutions that help Account Based Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
XiQ focuses on Engagement Management, Account Management, Content Management, Lead Engagement with Phone Calls, etc.
"Creating forms is easy, and we can segment our audience into different groups based on what appeals to them. " - Andre Laanemets
"xiQ recommends content, that we combine with our own, to launch email campaigns that achieve unprecedented engagement rates at a fraction of time. " - Steve Tso
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Act-On and XiQ: Best activities based on customer satisfaction
Act-On in Action: Unique Activities
How efficiently Does Act-On manage your Engagement Management?
"...The platform integrates across our website, into our email client, our CRM, and other digital engagement tools like WebEx...." Peer review by Jamie M, Communications Specialist, Education
How does Act-On facilitate Communication Management?
"...Email marketing with tracking to the website has been used very effectively for all my clients...." Peer review by Jim Weiskopf, Founder @ Bridge the Gap Media - Online Marketing Strategist - Internet Sales & Marketing Specialist, Bridge the Gap Media
Why is Act-On the best choice for Campaign Management?
"...Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns...." Testimonial by Julie Fouque, Director Of Marketing, Flatirons Digital Innovations
How efficiently Does Act-On manage your Generation Of New Leads?
"...On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM. ...." Peer review by Verified Reviewer
XiQ in Action: Unique Activities
How does XiQ facilitate Account Management?
"...The Newsletter feature allows us to connect with our clients by adding value and the dossier provides us with client intelligence so that we can better prepare our angle of ABM approach...." Peer review by Steve T
How does XiQ address your Content Management Challenges?
"...The xiQ content curation portal has shaved hours or perhaps days off our search for quality articles that only meet our keyword criteria...." Peer review by Terri T, Director of Marketing, Financial Services
What benefits does XiQ offer for Lead Engagement?
"...We are also using xiQ to curate top 15 articles of the week for the education sector in a Cloudastructure branded digest distributed to over 10K subscribers on a weekly basis using our marketing automation tools - this has substantially improved our engagement with prospects and customers in this segment..." Peer review by Executive Sponsor
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Acquire customers
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Establish thought leadership
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Increase sales & revenue
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Grow market share
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Scale best practices
-
Build brand awareness
-
Enter new markets internationally or locally
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Launch new products
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Improve consistency
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Improve digital and social presence
- See 7 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
Act-On peer evidence is 83% SMB and Mid-Market. XiQ peer evidence is 71% Enterprise.
| Act-On | XiQ | |
|---|---|---|
| Peer score | 4.4 | 4.7 |
| Peer insights | 17440 | 894 |
| Top industries |
Marketing And Advertising 18.0%
Computer Software 17.0%
Information Technology And Services 13.0%
|
Computer Software 31.0%
Information Technology And Services 26.0%
Financial Services 17.0%
|
| SMB and Mid-Market | 83.0% | 29.0% |
| Enterprise | 17.0% | 71.0% |
| Pricing | Act-On |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Act-On news
Banzai International proposes rebrand to Parabolic Technologies
Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The company will also restructure into three divisions: ConnectAndSell for AI sales acceleration, Banzai for Demio and OpenReel platforms, and CreateStudio for AI video content creation. New Nasdaq ticker symbols PARA and PARAW are set for August 7, 2026.
What Are the key features of Act-On for Social Media Management?