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Social Media Marketing Software 2023: Complete Guide - Page 5

Social Media Marketing is a popular marketing technique that involves carrying out marketing activities like campaigns, promotions, brand building and promoting brand awareness through social media networks. The popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr have a unique way of their own to bring together their users and that in turn drives how businesses can connect with their buyers on these networks.

Learn what are Social Media Marketing strategies and how to choose the right Social Media Marketing software.

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What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Social Media Marketing software to drive results.

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Updated By Cuspera

Last updated: Aug 21, 2023

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416 Social Media Marketing Software

Mavsocial Social Media Management Icon

Mavsocial Social Media Management

4.59
★★★★★
★★★★★

A Social Media and Reputation Management for Multi-Location Brands

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MavSocial social media management platform used by marketers, businesses, and agencies to streamline their social media activities. It helps to improve digital and social presence and improve visibility.

Highlights
Top Business Usecases : Social media management,Communication management,Content management
Top Features : Dashboard,Personalization,Recording

Vendor: Mavsocial

Founded: 2010

Company Size: 51-100

HQ Location: San Francisco, CA

Financials: SEED

Walls.io Icon

Walls.io

4.78
★★★★★
★★★★★

The Social Wall for Everyone Walls.io

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Walls.io is an easy-to-use social media tool that collects, curates and displays content from multiple social media platforms such as Facebook, Twitter, Instagram, Youtube, Vimeo, Vkontakte, Pinterest, LinkedIn and others. It engages the audience with social media content that increases brand awareness at events, on displays and on websites.

Highlights
Top Business Usecases : Social media management,Engaging on social media,Content management
Top Features : Widgets,Personalization,Dashboard

Vendor: Walls.io GmbH

Company Size: 11-50

Financials: PRIVATE

Swat.io Icon

Swat.io

3.83
★★★★★
★★★★★

Social Media Management Tool for Professionals - Swat.io

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Swat.io is a cloud-based social media management tool to help marketing teams with content publishing, customer service and multichannel monitoring.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Ticketing,Personalization,Templates

Vendor: Die Socialisten.

Company Size: 11-50

HQ Location: Karl-Schweighofergasse, Vienna, 1070, AT

Financials: PRIVATE

Qualtrics Connect Icon

Qualtrics Connect

4.17
★★★★★
★★★★★

Digitally engage with the customers across channels to improve customer experience

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Qualtrics Connect (Formerly Clarabridge Engage) is conversation analytics and engagement software that enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. It provides superior customer experiences, improves employee efficiency, and increases revenue.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization,Alerts: popups & Notifications

Vendor: Qualtrics, LLC​

Founded: 2002

Company Size: 1001-5000

HQ Location: 333 W River Park Dr Provo, Utah 84604

Financials: SERIES C

Khoros digital contact center Icon

Khoros digital contact center

4.36
★★★★★
★★★★★

Digital customer care with AI-powered workflows and operational analytics

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Khoros Care is a digital customer care with AI-powered workflows and operational analytics while deflecting call volume and cutting costs. It helps to improve digital and social presence, improve ROI and improve brand engagement.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Dashboard,Bot,Personalization

Vendor: Khoros, LLC

Company Size: 11-50

HQ Location: 7300 Ranch Road 2222 Building 1 Austin, TX 78730-3204

Financials: PRIVATE

HeyOrca Icon

HeyOrca

4.70
★★★★★
★★★★★

Social Scheduling and Approvals Built for Marketing ...

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HeyOrca is a social media planning & collaboration solution that enables drafting, approving, scheduling, and publishing social media posts. It can be used by agencies, and other businesses including enterprises and SMBs across the industry. It supports Twitter, Facebook and Linkedin for publishing and covers other social media networks for mock-up posts and notifications.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Dashboard,Auto scheduler & reminder

Vendor: HeyOrca!

Founded: 2015

Company Size: 11-50

HQ Location: 261 Kenmount Rd, St John's, NL, A1B 3P9

Financials: SEED

NewsWhip Icon

NewsWhip

4.51
★★★★★
★★★★★

NewsWhip - Brand Monitoring Software

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NewsWhip is a social media marketing platform designed to put professionals ahead of the news cycle. It tracks the spread of any content within seconds of publication and predicts the impact every day. It helps to improve internal communication and enhance customer relationships.

Highlights
Top Business Usecases : Social media management,Communication management,Engagement management
Top Features : Personalization,Recording,Predictive analytics

Vendor: Sprout Social, Inc

Founded: 2010

Company Size: 1001-5000

HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603

Financials: SERIES D

Napoleoncat Icon

Napoleoncat

4.53
★★★★★
★★★★★

Analytics, engagement & publishing platform for social media marketing

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NapoleonCat is a social media tool that takes social media marketing to new heights by using actionable analytics and automated customer service solutions. It helps to improve efficiency, digital, and social presence.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Dashboard,Personalization,White label

Vendor: Napoleoncat

Founded: 2010

Company Size: 11-50

HQ Location: Warszawa, Woj. Mazowieckie

Financials: SEED

StatSocial Icon

StatSocial

3.83
★★★★★
★★★★★

data and insights enable marketers, planners, and media sellers to identify and reach the best consumer prospects

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StatSocial is a provider of social data, enabling brands and publishers to understand, segment and target their audiences on the web. It enables brands and publishers to understand, segment and target their social audiences.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Social media management
Top Features : Personalization,Calculator,Feedback surveys

Vendor: StatSocial, Inc

Company Size: 11-50

HQ Location: New York, NY

Financials: SEED

Kontentino Icon

Kontentino

4.70
★★★★★
★★★★★

Simplifying Social Media Approval Workflow

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Kontentino is a Social media management tool that can be used for planning, collaboration and approvals for social media content. It is built primarily for agencies, but also has an Enterprise solution with features required for large enterprises. It can be used by businesses of all sizes.

Highlights
Top Business Usecases : Social media management,Workflow management,Communication management
Top Features : Dashboard,Alerts: popups & Notifications,Personalization

Vendor: Kontentino s.r.o

Company Size: 1-10

HQ Location: Brigádnická 27 841 10 Bratislava, Slovakia

Financials: PRIVATE

Digimind Social Listening Icon

Digimind Social Listening

4.55
★★★★★
★★★★★

The Leading Social Media Listening and Analytics Solution

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Highlights
Top Business Usecases : Social media management,Engagement management,Social media analytics
Top Features : Dashboard,SEO,Personalization

Vendor: Onclusive Social

Founded: 1998

Company Size: 101-250

HQ Location: 79 Madison Ave, New York, NY 10016 – USA

Financials: PRIVATE

Meltwater Social Media Analytics Icon

Meltwater Social Media Analytics

3.88
★★★★★
★★★★★

Empowering marketers with social insights for action

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Meltwater Social Media Analytics is a Social media marketing platform for measuring, managing and magnifying corporate reputation. It provides a set of media intelligence and social listening tools. It helps to increase sales and revenue and build brand awareness.

Highlights
Top Business Usecases : Social media management,Social media analytics,Engagement management
Top Features : Dashboard,Personalization,Live monitoring

Vendor: Meltwater

HQ Location: 465 California St, Floor 11, San Francisco, California 94104, US

BrandBacker Platform Icon

BrandBacker Platform

4.01
★★★★★
★★★★★

BrandBacker - Build Your Brand Through Influencers

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BrandBacker is an influencer marketing platform that engages and grows the brand's audience through original content from thousands of influencers and creators. It helps to improve brand engagement and build brand awareness.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Feedback surveys

Vendor: BrandBacker

Company Size: 1-10

HQ Location: 68 Jay St., Suite 703, Brooklyn, NY 11201, US

Financials: SEED

Skeepers Influencer Marketing Icon

Skeepers Influencer Marketing

4.00
★★★★★
★★★★★

Automate and scale gifting campaigns

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Octoly is an influencer marketing platform that enables brands to collaborate with the community of influencers to create authentic and engaging content. It helps to build brand awareness and acquire customers.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Influencer marketing
Top Features : Personalization

Vendor: Skeepers

Company Size: 1-10

HQ Location: Lincoln Road 350 Lincoln Rd Miami Beach, FL 33139 U.S

Financials: PRIVATE

MuseFind Icon

MuseFind

4.00
★★★★★
★★★★★

Influencer Marketing Made Accessible For Everyone

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MuseFind is an influencer marketing platform that keeps all the influencer marketing in one place and helps to find and talk to real influencers. It helps to establish thought leadership and improve ROI.

Highlights
Top Business Usecases : Influencer marketing,Influencer management,Engaging and following up

Vendor: MuseFind Technologies

Company Size: 1-10

HQ Location: 480-1500 West Georgia Street,Vancouver, British Columbia, CA

Financials: SEED

Sociafluence Icon

Sociafluence

4.00
★★★★★
★★★★★

Sociafluence - Find your Social Influencers

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Sociafluence is an influencer marketing platform for branded content. It helps to improve brand engagement and ROI.

Highlights
Top Business Usecases : Influencer marketing,Social media analytics,Social media management

Vendor: Sociafluence

Company Size: 11-50

HQ Location: NEW DELHI, DELHI 110052, IN

Financials: PRIVATE

CreatorDen Platform Icon

CreatorDen Platform

4.00
★★★★★
★★★★★

Creating your campaign on the platform, you can assign a range value to the followers of influencers you want to bid on

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CreatorDen an influencer marketing platform enables brands to make measurable, data-oriented, and objective-based influencer collaborations. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Advertisement,Sales document management,Proposal & quote management

Vendor: Creatorden, Inc.

Company Size: 11-50

HQ Location: Maslak 1453 C3 85, Sarıyer/İstanbul , Istanbul, Sarıyer 34340, TR

Financials: SEED

NoxInfluencer Icon

NoxInfluencer

4.00
★★★★★
★★★★★

Professional YouTube/Instagram Data Analysis and Trending Insight Platform

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NoxInfluencer is comprehensive marketing software boasting 20 million creators, for Influencer Discovery and Outreach, Influencer Relationship Management, Campaign Running, and Social Media Analytics.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Influencer marketing

Vendor: Nox (HongKong) Limited

Company Size: 101-250

HQ Location: Hongkong

Financials: PRIVATE

Cision Media Relationship Management Icon

Cision Media Relationship Management

4.00
★★★★★
★★★★★

The Largest, Most Complete Media and Social Influencer Network

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Cision Media Relationship Management is a Public relations software. Cision Media Database enables users to reach out to the right influencers to help spread their message, be it a short product launch material, an advertising campaign, or even a political message.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Influencer marketing
Top Features : Personalization

Vendor: Cision US Inc.

Founded: 2016

Company Size: 1001-5000

HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Financials: IPO

Qoruz Icon

Qoruz

4.00
★★★★★
★★★★★

Qoruz - Influencer Marketing Platform

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Qoruz is an influencer marketing platform that helps to connect the brands with the most relevant influencers. It helps to improve brand engagement.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Collaboration

Vendor: Qoruz, inc

Company Size: 11-50

HQ Location: Bengaluru, Karnataka 560102, IN

Financials: PRIVATE

Arena Social Stream Icon

Arena Social Stream

4.00
★★★★★
★★★★★

Monitor the social web Find the best user-generated content on social media

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Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Social media management

Vendor: Arena.im

Company Size: 1-10

Financials: SEED

Dyzio Icon

Dyzio

4.00
★★★★★
★★★★★

Authenticated Influencer Marketing Data. Build Your Influencer Database. Automated Campaign Tracking

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Dyzio is an authenticated influencer marketing data that helps to build the influencer database, automated campaign tracking, and influencer demographics. It helps to improve ROI and improve digital and social presence.

Highlights
Top Business Usecases : Campaign management,Influencer marketing,Campaign analytics
Top Features : Templates,White label

Vendor: Dyzio Limited

Company Size: 1-10

HQ Location: 9 Cranmer Road, Sevenoaks, Kent TN13 2AT, GB

Financials: PRIVATE

Hypetap Icon

Hypetap

4.00
★★★★★
★★★★★

An influencer marketing service provider, focused on creative campaigns, real influence and data driven insights

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Hypetap is an influencer marketing service provider, focused on creative campaigns, real influence, and data-driven insights. It helps to improve brand engagement and build brand awareness.

Highlights
Top Business Usecases : Campaign management,Campaign analytics,Engaging and following up

Vendor: Hypetap Pty Ltd

Company Size: 11-50

HQ Location: 156 Bouverie St, Carlton, Mebourne, Victoria 3053, AU

Financials: SEED

RankSider Icon

RankSider

4.00
★★★★★
★★★★★

Marketplace for Social Media & Influencer Marketing

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RankSider is a market place for social media and influencer marketing that helps to connect brands with bloggers and influencers. It helps to improve digital and social presence.

Highlights
Top Business Usecases : Social media marketing,Advertisement,Sending & publishing communications

Vendor: Ranksider GmbH

Company Size: 1-10

Financials: NA