StatSocial: Use-Cases, Insights and Reviews | 2026 Cuspera

StatSocial launched Digital Twins, an AI tool that creates anonymized audience profiles from behavioral data, accelerating audience testing. Shepherd, an audience strategy consultancy, adopted the to...ol to enhance audience profiling and test content strategies. Digital Twins enables rapid insights by integrating with existing marketing stacks, helping brands and agencies refine audience engagement strategies.
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StatSocial helped a leading alcohol brand measure the real sales impact of influencer and paid social campaigns. The brand used StatSocial to match campaign exposure to in-store purchase data across ...9.2 million households. The campaign generated $2.5 million in incremental revenue and achieved a 3.7x return on ad spend. Influencer content drove a 28% lift in new customer acquisition and a 6.6% increase in purchase frequency. Paid social extended reach, while influencer marketing delivered higher per-household impact.
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Nestlé used StatSocial to measure the sales impact of social and influencer marketing. They matched audiences exposed to DiGiorno and Hot Pockets campaigns with purchase data over 150 days. Exposed a...udiences spent up to 25.3% more than non-exposed groups. Influencer audiences showed less impact than Nestlé’s own social channels. StatSocial helped Nestlé attribute real ROI to social campaigns and refine future targeting.
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StatSocial helped Crumbl grow new weekly customers by over 60%. Crumbl used StatSocial audience data to compare social followers with core customers. They validated celebrity partnerships and improve...d campaign targeting. Crumbl integrated StatSocial data into their CDP for better audience segmentation. Weekly new customers increased from 80,000 to 130,000. Crumbl achieved a 6x return on ad spend in Meta campaigns.
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StatSocial helped CEG Agency boost a genetic testing company’s sales by over 2x in just 3-4 weeks. CEG Agency used StatSocial’s audience targeting to find people interested in health, wellness, and c...ancer prevention. They activated these audiences on Facebook and other social platforms. The agency also ran influencer campaigns, reaching more high-intent consumers. StatSocial’s platform enabled precise targeting and campaign scaling, driving 150,000 link clicks and rapid sales growth.
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StatSocial’s audience intelligence platform helped Coach measure the impact of its partnership with The Summer I Turned Pretty. Coach wanted to reach Gen Z and Gen Alpha, moving beyond its core mille...nnial audience. StatSocial tracked social engagement and found 25,000+ new people engaging with the show and related content. Fans with an affinity for the show became 7× more likely to follow and engage with Coach. The data showed Coach grew its relevance with a younger, style-driven audience.
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