Cadent Overview

Cadent offers advanced TV advertising solutions to help brands find and connect with television audiences. Their platform optimizes ad delivery for maximum engagement.

Use Cases

Customers recommend Advertisement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using Cadent.

Other use cases:

  • Media Planning
  • Workflow Management
  • Contract Management
  • Proposal & Quote Management
  • Media Buying
  • Segmentation And Targeting
  • Direct Marketing
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Cadent.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Acquire Customers
See all business priorities See less business priorities

Cadent Use-Cases and Business Priorities: Customer Satisfaction Data

Cadent works with different mediums / channels such as Mass Media. and Television.

Reviews

"This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable." - Dana B

Cadent, MyQ X, Waymark, Adobe Photoshop Lightroom Classic, Blender, etc., all belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cadent Customer wins, Customer success stories, Case studies

What solutions does Cadent provide for Campaign Management?

Why is Cadent the best choice for Onboarding?

Why is Cadent the best choice for Media Planning?

How does Cadent facilitate Workflow Management?

19 buyers and buying teams have used Cuspera to assess how well Cadent solved their Video Advertising needs. Cuspera uses 198 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.

CUSTOMERS TESTIMONIALS
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health

This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global

This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block

What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M
CUSTOMERS TESTIMONIALS
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health

This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global

This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block

What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M

Cadent One for TV

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Peers used Cadent for advertisement and campaign management

Cadent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.14/5 ★

Read Reviews (53)
Analytics

4.11/5 ★

Read Reviews (22)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.14/5 ★

Read Reviews (53)
Analytics

4.11/5 ★

Read Reviews (22)

Cadent Integrations

Cadent integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.11/5 ★

Read Reviews (30)
Data Export

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Cadent

Top Failure Risks for Cadent

Cadent, LLC News

Product

Agencies Deserve Automated TV: Cadent's Power

Cadent has launched the Cadent Advanced TV Platform, enabling national ad buyers to automate addressable TV ad purchases. The platform leverages historical data for predictive analytics, optimizing campaigns based on goals. Currently in beta testing with three agencies, it aims to reduce manual processes in ad buying.

Executive

Cadent names El-Zmetr as COO

Cadent has appointed Taly El-Zmetr as Chief Operating Officer, a newly created role, to enhance operational scale and client service. El-Zmetr brings over 25 years of experience, including her recent role at Walmart Connect, and will focus on strategic alignment and integration of Cadent's solutions. This move underscores Cadent's commitment to operational excellence and market growth.

M&A

Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing ...

Cadent has agreed to acquire AdTheorent, a machine learning-based advertising company, for $343 million. This acquisition aims to enhance Cadent's capabilities in performance-based advertising across digital and TV markets. Cadent plans to leverage AdTheorent's strengths in display, social, and online video to create a unified omnichannel audience activation platform. The deal is part of Cadent's strategy to integrate digital and TV advertising solutions.

M&A

Cadent Rings In 2020 With 4INFO Acquisition

Cadent announced its acquisition of 4INFO, enhancing its capabilities in connected TV ad targeting. The acquisition aims to improve data activation and programmatic bidding for dynamic advertising campaigns. This move aligns with the trend of integrating digital targeting capabilities into TV ad sales.

Cadent, LLC Profile

Company Name

Cadent, LLC

Company Website

https://www.cadent.com/

HQ Location

1450 Broadway, Suite 502, New York, NY 10018, US

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