Qoruz Overview

Qoruz addresses the complexities of influencer marketing by offering a suite of tools that streamline influencer discovery and campaign management. It simplifies the process of identifying the right influencers, managing campaigns, and conducting market research. The platform provides detailed reporting, enabling brands and agencies to benchmark against competitors effectively. By centralizing all influencer marketing activities in one workspace, Qoruz enhances strategic planning and execution. This comprehensive approach ensures that businesses can manage influencer marketing at scale, making campaigns smarter and more efficient.

Use Cases

Customers recommend Influencer Marketing, Campaign Management, Collaboration, as the business use cases that they have been most satisfied with while using Qoruz.

Other use cases:

  • Engaging And Following Up
  • Market Research
  • Influencer Management
  • Social Media Analytics
  • Identify Target Customers
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Business Priorities

Improve Brand Engagement is the most popular business priority that customers and associates have achieved using Qoruz.

Qoruz Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Qoruz is an influencer marketing platform that equips brands with the data and technology to discover, connect, and collaborate with the most relevant online influencers for their business...." Peer review

Qoruz, belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Qoruz offers a vast database of over 344,307 influencers for brands and agencies. Brands can expand their reach and create impactful campaigns by collaborating with these influencers.

Qoruz Customer wins, Customer success stories, Case studies

What solutions does Qoruz provide for Influencer Marketing?

What Are the key features of Qoruz for Campaign Management?

What benefits does Qoruz offer for Collaboration?

What Are the key features of Qoruz for Engaging And Following Up?

109 buyers and buying teams have used Cuspera to assess how well Qoruz solved their Influencer Marketing needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

Titan - Retail

Titan wanted to find influencers with high-income audiences for their luxury products. Manual outreach and data collection made this hard and gave incomplete results. WordsWork, their agency, suggest...ed using the Qoruz platform. Qoruz gave detailed data on influencer audiences and helped with competitor analysis. This made influencer selection more precise and improved campaign results. Titan saved over 200 hours on data gathering and did not need a separate outreach team.

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MSL - Marketing And Advertising

MSL is a PR agency in India that runs influencer campaigns. They had trouble finding the right influencers and managing campaign costs with their old tool. They started using Qoruz to plan campaigns,... find influencers quickly, and get better cost data. Qoruz helped them save 108 hours on manual search and 122 hours on data enrichment. MSL now runs campaigns faster, negotiates better, and manages budgets more efficiently.

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SocioClout - Marketing And Advertising

SocioClout is a social media marketing agency in India. They wanted to make their influencer campaigns more efficient and less manual. Their old tools did not give enough insights or access to many i...nfluencers. With Qoruz, they got better data on influencer audiences and could target by city or state. They saved 1538 hours on influencer analysis and improved reporting for over 5 customers. Their campaigns became more effective and reached more people.

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OMS Digital - Marketing And Advertising

OMS Digital wanted to improve their influencer marketing process. They had problems with slow turnaround, not enough influencer data, and weak reporting. They tried other platforms but did not find t...he right fit. They chose Qoruz Business Suite to solve these issues. With Qoruz, they managed influencer campaigns better and improved their client pitches. They saw a 25% increase in estimated views, 41,000 total campaign engagements, and a 600% increase in engagement rate.

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Momspresso - Publishing

Momspresso ran influencer marketing campaigns with over 100 nano influencers per campaign. Tracking each influencer's content and measuring ROI took 3-4 days manually. They used Qoruz to search, sele...ct, and contact influencers, and to monitor campaigns in real time. Qoruz helped them track post-level performance, audience engagement, and campaign ROI. The platform made campaign management faster and more efficient for Momspresso.

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Marico - Consumer Goods

Marico had trouble planning influencer campaigns because they worked with many vendors who used different ways to measure results. This made it hard to predict ROI and manage budgets. They used Qoruz... to set up a clear planning process and analyze influencer profiles. Qoruz helped them make custom lists of influencers and compare costs and performance. Marico found it easier to plan campaigns and match influencers to their brand goals.

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Qoruz Business Suite: Short Demo

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Peers used Qoruz for influencer marketing and campaign management

Qoruz Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.39/5

Read Reviews (22)
Analytics

4.19/5

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.39/5

Read Reviews (22)
Analytics

4.19/5

Read Reviews (25)

Software Failure Risk Guidance

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for Qoruz

Top Failure Risks for Qoruz

Qoruz, inc News

Partnership

Qoruz secures influencer marketing partnership for Johnson's Baby

Qoruz has partnered with Johnson's Baby to manage influencer marketing campaigns in India, focusing on Tier II and Tier III markets. The collaboration aims to streamline creator identification, workflow execution, and post-campaign measurement, enhancing campaign accountability and ROI. Qoruz's platform will support Johnson's Baby in managing over 2,000 creators, optimizing influencer mixes, and improving tracking and analytics.

Financial

Qoruz sees 24% revenue uptick in Q1 FY25-26

Qoruz reported a 24% year-on-year revenue increase for Q1 FY25-26, driven by enterprise adoption and expansion in GCC and Asia-Pacific markets. The company added over 70 new brand and agency partners and emphasized the role of AI in planning and measurement for creator-led campaigns. Existing customers contributed over 80% of enterprise revenue, highlighting strong client retention.

Product

Qoruz launches Brand Fit Index to align creators with brand strategy - Agency Reporter

Qoruz has launched the Creator Brand Fit (CBF) Index, an innovative tool for brands to evaluate influencer compatibility based on campaign-specific parameters rather than traditional metrics like follower count. This AI-driven framework assesses creators on over 20 factors, including audience demographics and brand tone, providing a tailored score that reflects alignment with a brand's strategy.

Product

Qoruz introduces Creator Brand Fit Index to improve influencer-brand ...

Qoruz has launched the Creator Brand Fit (CBF) Index, a new framework designed to enhance influencer-brand alignment. This tool evaluates influencers based on over 20 parameters, including audience demographics and brand tone, to provide a context-aware assessment. The CBF Index aims to improve the selection process by offering a tailored scoring model that reflects campaign-specific needs, moving beyond traditional metrics like engagement rates.

Qoruz, inc Profile

Company Name

Qoruz, inc

Company Website

//qoruz.com

HQ Location

Bengaluru, Karnataka 560102, IN

Employees

11-50

Social

Financials

PRIVATE