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Social Media Marketing Software 2023: Complete Guide - Page 2

Social Media Marketing is a popular marketing technique that involves carrying out marketing activities like campaigns, promotions, brand building and promoting brand awareness through social media networks. The popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr have a unique way of their own to bring together their users and that in turn drives how businesses can connect with their buyers on these networks.

Learn what are Social Media Marketing strategies and how to choose the right Social Media Marketing software.

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What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Social Media Marketing software to drive results.

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Updated By Cuspera

Last updated: Aug 21, 2023

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416 Social Media Marketing Software

Sendible Icon

Sendible

4.39
★★★★★
★★★★★

Social Media Management Software

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Sendible is a Social media management software used for managing multiple brands and customers on Social media through the cycle of planning, collaboration, customer engagement and analytics. It is used by Marketing teams across enterprises or agencies.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Dashboard,Personalization,Alerts: popups & Notifications

Vendor: Sendible Limited

Founded: 2008

Company Size: 1-10

HQ Location: 3rd Floor, 311 Ballards Lane, London, UK, N12 8LY

Financials: PRIVATE

Digg Icon

Digg

4.00
★★★★★
★★★★★

Digg - What the Internet is talking about right now

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Highlights
Top Business Usecases : Advertisement,Content management,Sending & publishing communications
Top Features : Personalization,SEO

Vendor: Digg, Inc

Company Size: 51-100

HQ Location: New York, New York, NY US

Financials: SERIES C

Statusbrew Icon

Statusbrew

4.76
★★★★★
★★★★★

Engagement tool to engage with customers on Social

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Statusbrew is a social media engagement tool that unites the social inbox, brings the team together, and creates automated workflows to generate more leads.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Dashboard,Alerts: popups & Notifications,Personalization

Vendor: Statusbrew, LLC

Company Size: 11-50

HQ Location: Statusbrew, Inc. 251 Little Falls Drive Wilmington, Delaware 19808 United States

Financials: PRIVATE

Falcon.io (now Brandwatch Social Media Management) Icon

Falcon.io (now Brandwatch Social Media Management)

4.16
★★★★★
★★★★★

The Platform for Every Kind of Social Media Marketer - Falcon

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Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: Brandwatch

Founded: 2005

Company Size: 1001-5000

HQ Location: 1st Floor Sovereign House Church Street Brighton BN1 1UJ

Financials: SERIES C

Mention Icon

Mention

4.56
★★★★★
★★★★★

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

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Mention is a social media marketing suite that helps to gather your brand insights via social media monitoring and to publish relevant content. It is suited for brands looking to amplify brand awareness by monitoring and analyzing market and audience to create relevant social media content.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : Alerts: popups & Notifications,Dashboard,Personalization

Vendor: Mention SAS

Founded: 2013

Company Size: 11-50

HQ Location: 16 PASSAGE JOUFFROY - 75009 PARIS - France

Financials: M&A

Loomly Social media content management Icon

Loomly Social media content management

4.67
★★★★★
★★★★★

Loomly: Social Media Calendar

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Loomly a Social Media Marketing Platform that empowers marketing teams to collaborate, publish and measure. It helps to Improve digital and social presence and enhance customer relationships.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: Loomly, Inc.

Company Size: 1-10

HQ Location: Los Angeles, CA

Financials: PRIVATE

Netvibes Icon

Netvibes

4.25
★★★★★
★★★★★

Transform data into actionable knowledge to boost innovation and competitiveness

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Netvibes is a Social Media Marketing Software. Netvibes has personalised dashboards for better and faster decision making specifically catering to Agencies, Enterprises and Individuals who are looking for enterprise portals and business intelligence.

Highlights
Top Business Usecases : Collaboration,Advertisement,Social media management
Top Features : Dashboard,Templates,Personalization

Vendor: Dassault Systèmes S.E.

Company Size: 10001+

HQ Location: 10, rue Marcel Dassault, Vélizy-Villacoublay, 78140, FR

Financials: IPO

ContentStudio Icon

ContentStudio

4.65
★★★★★
★★★★★

ContentStudio - Discovery, Curation & Social Media Management ...

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Content Studio is a content marketing and social media management platform for startups, entrepreneurs, business owners, brands, agencies and publishers, who are keen to increase their revenues, by sharing best content consistently

Highlights
Top Business Usecases : Social media management,Content management,Communication management
Top Features : Personalization,Dashboard,SEO

Vendor: ContentStudio Inc

Company Size: 1-10

HQ Location: Regeringsgatan 65, c/o SUP46, Plan 3, Stockholm, Stockholm County 11156, SE

Financials: PRIVATE

Eclincher social media management Icon

Eclincher social media management

4.73
★★★★★
★★★★★

eClincher: Best Social Media Management Tool

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E-clincher is a social media management tool that provides advanced publishing, social inbox/CRM, analytics reporting and collaboration tools. It is best suited for businesses, brands and agencies to manage their social media accounts in one platform.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Dashboard,Alerts: popups & Notifications,SEO

Vendor: eClincher, Inc.

Founded: 2012

Company Size: 11-50

HQ Location: 1121 San Antonio Rd, Palo Alto, CA 94303

Financials: SEED

SocialPilot Icon

SocialPilot

4.41
★★★★★
★★★★★

Social Media Scheduling, Marketing and Analytics Tool

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SocialPilot is a social media marketing platform designed to help users enhance the efficiency of their online marketing strategies and efforts, and save time and money. It helps to improve digital and social presence and build brand awareness.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : White label,Dashboard,Alerts: popups & Notifications

Vendor: SocialPilot Technologies Inc

Company Size: 11-50

HQ Location: 703, Brooklyn Tower, Nr. YMCA Club, S.G. Highway, Makarba, Ahmedabad-380051

Financials: PRIVATE

Reputation Social Suite Icon

Reputation Social Suite

4.25
★★★★★
★★★★★

Supercharge Your Social Marketing Program at Scale

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Reputation Social Suite is a social media marketing platform that can listen, plan, publish, engage, analyze, locate, review, and capture leads to create better customer experiences. It helps to enhance customer relationships and improve digital and social presence.

Highlights
Top Business Usecases : Social media management,Communication management,Engagement management
Top Features : Dashboard,Alerts: popups & Notifications,Live monitoring

Vendor: Reputation.com, Inc

Founded: 2006

Company Size: 251-500

HQ Location: 2100 Copenhagen, Denmark Denmark

Financials: PRIVATE

NetBase Quid Icon

NetBase Quid

4.14
★★★★★
★★★★★

Next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends

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Netbase Quid is a Consumer and Market Intelligence platform. It provides real time consumer insights across the organisation, from the brand and digital marketing, public relations, product management to consumer care. It provides real-time, fast and accurate social media analytics that help the companies grow their business. It is suitable for small, midsize and large brands and marketing agencies.

Highlights
Top Business Usecases : Social media management,Social media analytics,Communication management
Top Features : Dashboard,Alerts: popups & Notifications,Personalization

Vendor: NetBase Solutions, Inc.

Company Size: 101-250

HQ Location: 3945 Freedom Circle, Suite 730 Santa Clara, CA 95054

Financials: SERIES E

Brandlive Icon

Brandlive

4.48
★★★★★
★★★★★

Brand Live | brand management agency that refuses to follow the crowd

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Brandlive a Demand Generation Platform is a video-first enterprise virtual events solution for product launches, internal communications, sales meetings, etc. It helps to launch new products and improve internal communications.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Event management
Top Features : Recording,Live streaming,Feedback surveys

Vendor: Brandlive, Inc

Company Size: 11-50

Financials: PRIVATE

Manago Icon

Manago

4.48
★★★★★
★★★★★

Customer data platform with omnichannel communication to improve conversion

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SALESmanago is the only no-code, AI-driven Customer Data, and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe with 2 months of free Proof of Concept.

Highlights
Top Business Usecases : Generation of new leads,Advertisement,Inbound marketing
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: Manago

Founded: 2011

Company Size: 101-250

HQ Location: Grzegórzecka 21, 31-532 Kraków

Financials: PRIVATE

HubSpot Icon

HubSpot

4.47
★★★★★
★★★★★

Marketing Automation Software for inbound marketing and sales

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Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Landing page,SEO,Templates

Vendor: HubSpot, Inc

Founded: 2006

Company Size: 1001-5000

HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States

Financials: IPO

Onalytica Icon

Onalytica

4.47
★★★★★
★★★★★

Onalytica - Influencer Marketing Platform

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Onalytica an influencer marketing platform provides the software, professional services, and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy. It helps to establish thought leadership and build brand awareness.

Highlights
Top Business Usecases : Influencer marketing,Engagement management,Engaging and following up
Top Features : SEO,Personalization,Alerts: popups & Notifications

Vendor: Onalytica INC

Company Size: 11-50

HQ Location: Crosby Row, London, United Kingdom SE1 1YW, GB

Financials: PRIVATE

Rakuten Advertising Icon

Rakuten Advertising

4.45
★★★★★
★★★★★

Combines Rakuten's media properties; affiliate, display and search marketing

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Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Personalization,Rewards,Gamification

Vendor: Rakuten Marketing, LLC.

Company Size: 501-1000

HQ Location: San Mateo, CA

Financials: PRIVATE

LinkTrust Icon

LinkTrust

4.44
★★★★★
★★★★★

LinkTrust - THE MOST TRUSTED PLATFORM IN PERFORMANCE MARKETING...

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LinkTrust is a performance marketing platform that empowers advertisers, ad networks, retailers, and marketing agencies to accurately and easily manage, track, and attribute performance marketing campaigns for the customers across the world. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Referral management,Campaign management,Lead routing
Top Features : Rewards,Gamification,Dashboard

Vendor: LinkTrust, Inc.

Company Size: 11-50

HQ Location: 12884 S Frontrunner Blvd, STE 140, Draper, UT 84020, US

Financials: M&A

Social Seeder Icon

Social Seeder

4.43
★★★★★
★★★★★

Platform to share relevant content, like recruitment messages, with your ambassadors

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Social Seeder is a communication platform that allows to share relevant content with the community of internal and external ambassadors. It helps to build brand awareness and improve internal communications.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Advocacy management
Top Features : Personalization

Vendor: Social Seeder BVBA

Company Size: 11-50

HQ Location: Schaarbeeklei 647, Vilvoorde, Vlaams Brabant 1800, BE

Financials: PRIVATE

SocialBook Icon

SocialBook

4.43
★★★★★
★★★★★

Influencer Platform: Marketing Strategy & Analytics | SocialBook

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SocialBook is an influencer marketing platform for both brand and influencer. It helps to improve ROI and increase customer lifetime value.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Influencer marketing
Top Features : Capture information,Dashboard

Vendor: SocialBook, Inc.

Company Size: 11-50

HQ Location: 950 Tower Ln, Foster City, California 94404, US

Financials: SERIES A

Simplify360 Icon

Simplify360

4.42
★★★★★
★★★★★

Experience and build cross channel relationships and delight customers

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Simplify360 is a SaaS-based social media analytics platform intended to gain insights through data and analytics. It helps brands achieve RoI and cost savings with an omnichannel digital experience. With in-built efficiency improvement and AI enablers, it has become a whole lot easier for brands to provide superior CX.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Dashboard

Vendor: Simplify360 Inc

Founded: 2009

Company Size: 11-50

HQ Location: 1130 Capital PKWY Carrollton, TX 75006

Financials: PRIVATE

Activate Platform Icon

Activate Platform

4.41
★★★★★
★★★★★

The Leading Influencer Marketplace ACTIVATE

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Activate Platform is a leading influencer market place for real results, real relationships, and real scale. It helps to build brand awareness and improve ROI.

Highlights
Top Business Usecases : Engagement management,Influencer marketing,Engaging and following up
Top Features : Feedback surveys

Vendor: Activate Holdings, Inc

Company Size: 11-50

HQ Location: 250 Lafayette St, New York, US

Financials: NA

Publicfast Influencer Marketing Icon

Publicfast Influencer Marketing

4.41
★★★★★
★★★★★

Make searching for influencers as easy as searching on Google

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Publicfast is an Influencer Marketing platform that enables discovery of influencers for collaborating with brands for marketing campaigns. It can be used by businesses of all types and sizes from start-ups to large enterprises.

Highlights
Top Business Usecases : Influencer marketing,Advertisement,Engagement management

Vendor: Publicfast, Inc.

Founded: 2013

Company Size: 11-50

HQ Location: Kyiv, Kyivska obl.

Financials: SEED