Falcon.io (now Brandwatch Social Media Management) Overview

Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Falcon.io (now Brandwatch Social Media Management).

Other use cases:

  • Content Management
  • Collaboration
  • Social Media Marketing
  • Campaign Management
  • Helpdesk Management
  • Workflow Management
  • Advertisement
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Falcon.io (now Brandwatch Social Media Management).

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Falcon.io (now Brandwatch Social Media Management) Use-Cases and Business Priorities: Customer Satisfaction Data

Falcon.io (now Brandwatch Social Media Management) works with different mediums / channels such as Social Media.

Falcon.io (now Brandwatch Social Media Management)'s features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Falcon.io (now Brandwatch Social Media Management) support capabilities include Phone Support, Email Support, Chat Support, etc. also Falcon.io (now Brandwatch Social Media Management) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools." - Emily Zangari

Falcon.io (now Brandwatch Social Media Management), Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Falcon.io (now Brandwatch Social Media Management)

Top Industries

  • Marketing and Advertising
  • Education
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Falcon.io (now Brandwatch Social Media Management) is popular in Marketing And Advertising, Education, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Falcon.io (now Brandwatch Social Media Management) Customer wins, Customer success stories, Case studies

What makes Falcon.io (now Brandwatch Social Media Management) ideal for Social Media Management?

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Communication Management?

How can Falcon.io (now Brandwatch Social Media Management) optimize your Engagement Management Workflow?

How can Falcon.io (now Brandwatch Social Media Management) optimize your Content Management Workflow?

How can Falcon.io (now Brandwatch Social Media Management) enhance your Collaboration process?

11 buyers and buying teams have used Cuspera to assess how well Falcon.io (now Brandwatch Social Media Management) solved their Social Media Marketing needs. Cuspera uses 5312 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko

AOL - Internet - Large

AOL used Brandwatch Analytics to study how Ford's move of car production to Mexico affected public sentiment and purchase intent. The research focused on online discussions and social media data. AOL...'s analyst, Jacob Chavis, chose Brandwatch Analytics for its social intelligence capabilities. The insights helped AOL's sales team understand consumer attitudes toward American-made cars. The study provided actionable data for marketing and advertising strategies.

Hato Hone St John - Hospital & Health Care - Large

Brandwatch Social Media Management helped Hato Hone St John, New Zealand’s largest charitable organization, streamline content planning and online community engagement. The small digital marketing te...am used Brandwatch to manage high volumes of social interactions, improve crisis communications, and monitor brand sentiment. Reporting features enabled better content strategy by tracking what posts performed best. Brandwatch also supported data compliance and privacy for sensitive health information.

OnePlus - Consumer Electronics

OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to add context to their social insights. This helped them improve influ...encer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.

Metia - Marketing And Advertising

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.

Up&Up Group - Marketing And Advertising

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultur...al trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.

Petstock - Retail

Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to deliver high-quality, local content to a large audienc...e. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.

Brandwatch: Social Media Monitoring

Video Thumbnail

Frequently Asked Questions(FAQ)

for Falcon.io (now Brandwatch Social Media Management)

What is Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

It helps you publish content across channels with consistent brand quality and approval workflow. It helps you manage all community engagements from one common inbox and plan automated ad campaigns.

It helps you track social media trends, and brand perception and derive sentiment analysis to plan your social media campaigns. It provides your dynamic real-time insights across. It gives a better view of your target audience with individual profile cards built using their social activity and also aggregates audience discussing a particular topic or sharing hashtags for better segmentation for targeted ad campaigns.

What is Falcon.io (now Brandwatch Social Media Management) used for?

Falcon.io (now Brandwatch Social Media Management) is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Enhance Customer Relationships by Social Media Management, Communication Management and Engagement Management .

What are the top features of Falcon.io (now Brandwatch Social Media Management)?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Falcon.io (now Brandwatch Social Media Management).

Who uses Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is used by Marketing And Advertising, Education and Internet among other industries.

What are Falcon.io (now Brandwatch Social Media Management) alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Falcon.io (now Brandwatch Social Media Management).

Where is Falcon.io (now Brandwatch Social Media Management) located?

Falcon.io (now Brandwatch Social Media Management) is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Falcon.io (now Brandwatch Social Media Management) for social media management and communication management

Falcon.io (now Brandwatch Social Media Management) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (4)
Analytics

3.99/5 ★

Read Reviews (313)
Custom Reports

3.75/5 ★

Read Reviews (776)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (4)
Analytics

3.99/5 ★

Read Reviews (313)
Custom Reports

3.75/5 ★

Read Reviews (776)

Software Failure Risk Guidance

?

for Falcon.io (now Brandwatch Social Media Management)

Overall Risk Meter

Low Medium High

Top Failure Risks for Falcon.io (now Brandwatch Social Media Management)

Brandwatch News

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C