Home Social Media Marketing Falcon.io (now Brandwatch Social Media Management)

Falcon.io (now Brandwatch Social Media Management): Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Falcon.io (now Brandwatch Social Media Management)
Brand: Falcon.io (now Brandwatch Social Media Management)
Rating: 4.16 (5312 reviews)

4.16 5

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(5312)

The Platform for Every Kind of Social Media Marketer - Falcon

Failure Risk for Falcon.io (now Brandwatch Social Media Management) ?

Falcon.io (now Brandwatch Social Media Management) Overview

Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Falcon.io (now Brandwatch Social Media Management).

Other use cases:

Content Management
Collaboration
Social Media Marketing
Campaign Management
Helpdesk Management
Workflow Management
Advertisement

See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Falcon.io (now Brandwatch Social Media Management).

Other priorities:

Acquire Customers
Build Brand Awareness
Enter New Markets Internationally Or Locally
Improve ROI
Improve Brand Engagement
Improve Internal Communications
Scale Best Practices
Launch New Products
Grow Market Share
Improve Visibility
Increase Sales & Revenue
Increase Customer Life Time Value

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Falcon.io (now Brandwatch Social Media Management) Use-Cases and Business Priorities: Customer Satisfaction Data

Falcon.io (now Brandwatch Social Media Management) works with different mediums / channels such as Social Media.

Falcon.io (now Brandwatch Social Media Management)'s features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Falcon.io (now Brandwatch Social Media Management) support capabilities include Phone Support, Email Support, Chat Support, etc. also Falcon.io (now Brandwatch Social Media Management) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools." - Emily Zangari

Falcon.io (now Brandwatch Social Media Management), Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Falcon.io (now Brandwatch Social Media Management)

Top Industries

Marketing and Advertising
Education
Internet

Popular in

Mid Market
Small Business
Enterprise

Falcon.io (now Brandwatch Social Media Management) is popular in Marketing And Advertising, Education, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Falcon.io (now Brandwatch Social Media Management) Use Cases

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Social Media Management?

Falconio Now Brandwatch Social Media Management offers robust capabilities for managing social media engagement, publishing, content management, reporting, and social listening across multiple platforms. It enables efficient scheduling, editing, and publishing of posts, including Instagram Stories and campaigns, while tracking specific campaigns. This tool saves time by consolidating multiple social media management functions in one location. Falconio Now Brandwatch Social Media Management's limitations include complexity for global analysis and reporting.

"...It allows for non-social items to be seen right alongside planned and active social posts and ads...." Peer review by Jason P, Director, Social Media, Marketing and Advertising

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Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Communication Management?

The tool offers social media management capabilities including scheduling, publishing, engagement, and analytics for various platforms. It also features social media listening and customer data management. The tool lacks the ability to schedule posts to Instagram and Pinterest.

"...It helps me to complete my marketing activities, I say to complete because I complement the content made and give it a strategic and addressed purpose when publishing it on social networks, it is an application that automates the management of my social networks and that is why Marketing campaigns have a greater reach and therefore a greater impact, expanding the results and the analysis capacity...." Peer review by Natalia B, Social Media Manager, Marketing and Advertising

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What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Engagement Management?

Falcon.io offers social media management tools for listening, engagement, publishing, and analytics. It enables users to track campaigns, manage customer interactions, and gather data on user engagement. However, the mobile application lacks features and functionality.

"...The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more...." Peer review by Gabriella H., Marketing & PR Manager, Hospitality

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How does Falcon.io (now Brandwatch Social Media Management) address your Content Management Challenges?

The software provides a centralized platform for planning, managing, and tracking content creation and distribution across multiple channels. It offers features for scheduling, publishing, and analyzing content performance across various social media platforms. However, the software occasionally experiences publishing errors and limitations in integrating external content management systems.

"...Campaign planning functionality with good decent tools to manage and track content created from a central point and shared with many...." Peer review by Rune S, Global Digital & Social Manager

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How efficiently Does Falcon.io (now Brandwatch Social Media Management) manage your Collaboration?

The platform enables efficient team collaboration and promotes brand consistency across various touchpoints and business units. It facilitates easy collaboration on social media campaigns and offers a content calendar for planning, creating, and scheduling content. The platform's collaborative nature might present some challenges initially, but becomes easier with user familiarity.

"...Multiple departments can collaborate more easily to respond to guest concerns on multiple social media platforms...." Peer review by User

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54+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Falcon.io (now Brandwatch Social Media Management) solved their Social Media Marketing needs. Cuspera uses 5312 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Emily Zangari Director of Digital Content and Strategy UConn	Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Stephanie Yamkovenko Senior Manager of Social Media Marketing Khan Academy	When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko

CUSTOMERS	TESTIMONIALS
Emily Zangari Director of Digital Content and Strategy UConn	Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Stephanie Yamkovenko Senior Manager of Social Media Marketing Khan Academy	When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko

Case Studies

Marketing and Advertising

CASE STUDY Nethodology

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used BuzzSumo to find the most viral cont...ent about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.

Marketing and Advertising

CASE STUDY Supernatural

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.

Marketing and Advertising

CASE STUDY AttentionMedia

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word docs to plan posts, which looked unprofessional and slow...ed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.

Education

CASE STUDY University of Glasgow & Neon Caffeine

Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used Brandwatch's dashboard to track sentiment and adjust communicat...ions. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.

Media Production

CASE STUDY TSL Media Group

Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.

Consumer Goods

CASE STUDY Thrasio

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up response times. The AI Analyst Iris™ feature let... the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.

Brandwatch: Social Media Monitoring

Frequently Asked Questions(FAQ)

for Falcon.io (now Brandwatch Social Media Management)

What is Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

It helps you publish content across channels with consistent brand quality and approval workflow. It helps you manage all community engagements from one common inbox and plan automated ad campaigns.

It helps you track social media trends, and brand perception and derive sentiment analysis to plan your social media campaigns. It provides your dynamic real-time insights across. It gives a better view of your target audience with individual profile cards built using their social activity and also aggregates audience discussing a particular topic or sharing hashtags for better segmentation for targeted ad campaigns.

What is Falcon.io (now Brandwatch Social Media Management) used for?

Falcon.io (now Brandwatch Social Media Management) is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Enhance Customer Relationships by Social Media Management, Communication Management and Engagement Management .

What are the top features of Falcon.io (now Brandwatch Social Media Management)?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Falcon.io (now Brandwatch Social Media Management).

Who uses Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is used by Marketing And Advertising, Education and Internet among other industries.

What are Falcon.io (now Brandwatch Social Media Management) alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Falcon.io (now Brandwatch Social Media Management).

Where is Falcon.io (now Brandwatch Social Media Management) located?

Falcon.io (now Brandwatch Social Media Management) is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.

Peers used Falcon.io (now Brandwatch Social Media Management) for social media management and communication management

Falcon.io (now Brandwatch Social Media Management) Competitors

More Falcon.io (now Brandwatch Social Media Management) Alternatives...

Falcon.io (now Brandwatch Social Media Management) Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.82/5 ★ Read Reviews (4)
Analytics	3.99/5 ★ Read Reviews (313)
Custom Reports	3.75/5 ★ Read Reviews (776)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.82/5 ★ Read Reviews (4)
Analytics	3.99/5 ★ Read Reviews (313)
Custom Reports	3.75/5 ★ Read Reviews (776)

Software Failure Risk Guidance

for Falcon.io (now Brandwatch Social Media Management)

Overall Risk Meter

Low Medium High

Top Failure Risks for Falcon.io (now Brandwatch Social Media Management)

Brandwatch News

Partnership 04/08/2025

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

Product 22/04/2025

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

Product 04/12/2024

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

Awards 25/11/2024

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C