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Influencer Marketing Software 2024: Complete Guide

Influencer marketing is a type of social media marketing that involves you partnering with influencers with a significant social media presence to gain their endorsements and product mentions. Influencers are people or organizations who have a perceived expert level of knowledge or social influence in their field. And recommendations from them serve as a form of social proof to your prospects.
Influencer marketing management involves identifying, recruiting, and managing influencers who can promote your brand, product, or service.
Influencer marketing is beginning to overlap with Affiliate marketing.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Updated By Cuspera

Last updated: Jan 31, 2024

Popular Influencer Marketing Software

Visual UGC powered by Stackla

Stackla |Discover, manage and display the most engaging visual content across all your marketing touchpoints

4.61

Read Reviews
Visual UGC powered by Stackla Icon

Visual UGC powered by Stackla

23.04
★★★★★
★★★★★
Stackla |Discover, manage and display the most engaging visual content across all your marketing touchpoints

Stackla an influencer marketing platform helps modern marketers discover, manage, publish, and optimize the best visuals across all their touchpoints with the AI-powered UGC platform. It helps to build brand awareness and scale best practices.

Stackla engages with the customers with the power of social, display, and digital out-of-home (DOOH) ads with UGC to break through the noise with an endless source of fresh, cost-effective content. It also helps to organize, search, share, download, and showcase all the visual assets from one AI-powered platform built for enterprise-scale and efficiency.

Stackla features include an endless stream of authentic visuals the customers create online every day, make efficient and scalable content choices with smart curation platform, request and obtain the rights to customer content on any social network, centralize and organize the growing visual library and many more.

Testimonials

Burrows

Herbalife Nutrition

Visual UGC powered by Stackla Icon
Highlights
Top Processes : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Widgets,Dashboard

Vendor: Nosto

Company Size: 51-100

HQ Location: Aleksanterinkatu 15A, Helsinki, Suomi 00100, FI

Financials: SERIES B

IZEA

Enterprise Influencer Marketing Platform

3.85

Read Reviews
IZEA Icon

IZEA

19.25
★★★★★
★★★★★
Enterprise Influencer Marketing Platform

IZEA is an Influencer marketing software that provides both software and services for brands. It provides end-to-end execution of select influencer programs on behalf of the platform and its brand client. It increases digital engagement, diversifies brand voice, scale content production, and drives measurable return on investment.

It creates marketplaces, and connects brands with influential content creators and publishers at-scale. It connects with brands, advertisers, and publishers for sponsorship opportunities to create and share content across social media accounts in exchange for compensation. The platform handles all aspects of influencer marketing social media influencers finding, collaboration, payments and distribution and campaign effectiveness tracking.

IZEA Icon
Highlights
Top Processes : Content management,Influencer marketing,Content publishing
Top Features : Feedback surveys,Personalization,Dashboard

Vendor: Izea

Founded: 2006

Company Size: 101-250

HQ Location: 600 California Street, 14th Floor San Francisco, CA 94108

Financials: IPO

Grin

The #1 Influencer Marketing Software - see why the world's best use GRIN

4.72

Read Reviews
Grin Icon

Grin

23.62
★★★★★
★★★★★
The #1 Influencer Marketing Software - see why the world's best use GRIN

Grin is an all-in-one influencer marketing software that helps brands find, recruit, and manage influencer relationships. It's an end-to-end influencer marketing management solution designed for eCommerce. It helps to improve ROI and increase sales and revenue.

itʼs a software that helps to run influencer marketing programs and manages influencer relationships across all social networks. Grin provides the systems and data required, by retaining complete control of the influencer relationships.

Grin features include finding prospective creators and influencers who are a good fit for the audience, improve the email outreach and form long-term relationships with Creators using influencer CRM, discover and reach out to the right Creators and get the best content to repurpose for the ads, website, and social posts.

Testimonials



Ethan Frame

Influencer Marketing Director

MVMT

Grin Icon
Highlights
Top Processes : Influencer marketing,Campaign management,Engaging and following up
Top Features : Personalization,Dashboard,Landing page

Vendor: Grin

Company Size: 251-500

HQ Location: 120 K St, Sacramento, California 95814, US

Financials: SERIES B

Klear Influencer Marketing

Klear: Influencer Marketing Software

4.37

Read Reviews
Klear Influencer Marketing Icon

Klear Influencer Marketing

21.83
★★★★★
★★★★★
Klear: Influencer Marketing Software

Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns. It helps to build awareness and improve ROI.

It empowers marketers with a powerful influencer search engine, influencers profiles, campaign analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers.

Klear’s influencer search engine easily discovers influencers by category and location and focusing on influence tier, social channel and more. It analyzes the insights to find the right partner and manage the campaign and keep the whole team synchronized with an integrated CRM. Klear campaign reports are data-driven to analyze the capabilities and improve the strategy by identifying areas for further growth.

Testimonials

Laura Martin

Social Media and Content Producer

Starlight Children’s Foundation

Klear Influencer Marketing Icon
Highlights
Top Processes : Influencer marketing,Campaign management,Engagement management
Top Features : Dashboard,Alerts: popups & Notifications,Feedback surveys

Vendor: Klear

Founded: 2011

Company Size: 11-50

HQ Location: New York, NY

Financials: SERIES A

Traackr

Traackr I Best-in-Class Influencer Marketing Platform

4.34

Read Reviews
Traackr Icon

Traackr

21.69
★★★★★
★★★★★
Traackr I Best-in-Class Influencer Marketing Platform

Traackr is the data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. It helps to improve brand engagement and ROI.

Traackr is an influencer finder that accesses the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. It provides rich insights including audience demographics, brand affinity, fraud detection, and historical performance indicators.

Traackr features include influencer discovery, streamlined workflows for all types of campaigns, powerful performance insights, standardize influencer management across brand portfolios and regions and any more.

Traackr Icon
Highlights
Top Processes : Influencer marketing,Campaign management,Engagement management
Top Features : Personalization,Dashboard,Recording

Vendor: Traackr

Company Size: 11-50

HQ Location: 211 Sutter St, San Francisco, California 94108, US

Financials: SERIES B

NeoReach

Influencer Marketing & Social Intelligence

4.71

Read Reviews
NeoReach Icon

NeoReach

23.55
★★★★★
★★★★★
Influencer Marketing & Social Intelligence

NeoReach is an influencer marketing for global brands that provides best-in-class search, data management, tracking with enterprise-grade analytics, and creates effective data campaigns at scale. It helps to improve ROI and brand engagement.

NeoReach helps to reach the target audience by finding the right influencer, save time by automating the influencer activation process, quickly evaluate active campaigns by monitoring performance in real time, and easily scale the influencer marketing solution. It also provides more data, craft effective campaigns, and gain valuable business intelligence.

NeoReach provides comprehensive audience demographics, competitive intelligence, sponsored campaign, post data and deep creator insights to enterprise applications in real-time.

Testimonials

Drew Minh

Marketing Manager

NBC Universal

NeoReach Icon
Highlights
Top Processes : Influencer marketing,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization,SEM

Vendor: NeoReach

Company Size: 11-50

HQ Location: San Francisco, California 94105, US

Financials: SEED

Onalytica

Onalytica - Influencer Marketing Platform

4.47

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Onalytica Icon

Onalytica

22.35
★★★★★
★★★★★
Onalytica - Influencer Marketing Platform

Onalytica an influencer marketing platform provides the software, professional services, and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy. It helps to establish thought leadership and build brand awareness.

Onalytica enables brands to identify, activate, and manage influencers and then measure their impact against business outcomes. It creates content with influencers around innovation and challenges to increase awareness and drive consideration with the target audiences.

Some of its features include increasing the brand share of voice compared to competitors, increase brand trust awareness and engagement, target key accounts using ABM and influencer marketing, and many more.

Onalytica Icon
Highlights
Top Processes : Influencer marketing,Engagement management,Engaging and following up
Top Features : SEO,Personalization,Alerts: popups & Notifications

Vendor: Onalytica

Company Size: 11-50

HQ Location: Crosby Row, London, United Kingdom SE1 1YW, GB

Financials: PRIVATE

AspireIQ

The Leading Influencer Marketing Platform

4.66

Read Reviews
AspireIQ Icon

AspireIQ

23.31
★★★★★
★★★★★
The Leading Influencer Marketing Platform

AspireIQ is a community intelligence marketing platform built for advocacy. It interacts from influencers to customers, forming deep relationships with the people passionate about the brand. It helps to build brand awareness and improve digital and social presence.

AspireIQ helps to expand the community by identifying the biggest enthusiasts. It creates a brand for the people to connect with, customizes each activation to drive unique value for everyone, and understands how to drive sustained growth with robust reporting capabilities.

AspireIQ features include empowering the people already excited about the brand to influence their friends, family, and colleagues, generate authentic content at scale, boost engagement and retention, tune the customer preferences and act on those learnings to improve products and maximize the sales.

Testimonials

Mykella Gannon

Marketing Director

Coola

AspireIQ Icon
Highlights
Top Processes : Influencer marketing,Engagement management,Content management
Top Features : Personalization,Dashboard

Vendor: AspireIQ

Company Size: 51-100

HQ Location: 550 Montgomery St, San Francisco, California US

Financials: SERIES A

Linqia influencer marketing

Linqia: Performance-based Influencer Marketing

4.59

Read Reviews
Linqia influencer marketing Icon

Linqia influencer marketing

22.94
★★★★★
★★★★★
Linqia: Performance-based Influencer Marketing

Linqia is an influencer marketing platform, using AI to predict the success of the influencer program. It enables discovery and engagement of the right set of content creators that can drive optimal results across all digital media.

Linqia's AI-Driven Discovery Engine continually crawls the internet analyzing data points across potential influencers to identify the best performers and influencer affinity for brands. Linqia's PerformanceMatch provides insights to drive predictable results. Linqia's Role-based Campaign Management feature enables role-based campaign management and reporting at the company, agency and brand level.

Linqia supports brand safety by enabling security features such as FTC disclosure on all blog posts that flags social posts that are not compliant, a team of experts who ensure the brand is displayed consistently and correctly across all posts and more.

Linqia influencer marketing Icon
Highlights
Top Processes : Influencer marketing,Social media management,Engagement management
Top Features : Feedback surveys,Personalization,Landing page

Vendor: Linqia

Founded: 2005

Company Size: 51-100

HQ Location: 965 Mission St, Fifth Floor San Francisco, CA 94103

Financials: SERIES A

CreatorIQ

Enterprise Influencer Marketing Platform

4.66

Read Reviews
CreatorIQ Icon

CreatorIQ

23.29
★★★★★
★★★★★
Enterprise Influencer Marketing Platform

CreatorIQ is an influencer marketing cloud platform for the marketing, enterprises teams to increase lead generation, close the deals faster and increase revenue.

CreatorIQ helps teams in onboarding, build a better private creator network, fully integrated global payments to streamline accounting, unified organic and paid media performance to improve ROI and shared environments to collaborate across organizations, it helps in building a high impact creator network with powerfully enriched data and creator management.it provides robust management across the entire campaign lifecycle from setting requirements to tracking performance. It provides visually captivating custom reports and it Integrates seamlessly with data capabilities

CreatorIQ comes with Google AI image recognition for enriched creator data including interest and brand affinities. It uses big data and API functionalities to power all of your custom enterprise needs. It comes with configurable dashboards and it provides automated workflows for launching campaigns.

Testimonials

Maureen Polo

SVP of Brand Studio

Fullscreen

CreatorIQ Icon
Highlights
Top Processes : Influencer marketing,Campaign management,Engagement management
Top Features : Dashboard,Live monitoring,Calculator

Vendor: CreatorIQ

Company Size: 51-100

HQ Location: Culver City, California

Financials: SERIES D

Show More

What is Influencer Marketing?

Influencer Marketing

The internet and social media have made mass communication democratic – anyone can speak to anyone now. So, anyone who puts out engaging, entertaining, useful content can be discovered by peers and can rise in popularity so long as their content remains relevant to their audiences. Such people, in a nutshell, are ‘Influencers’. Influencers become known for their special knowledge about their topic(s) and are seen as reliable go-to people for anything related to their topics. Naturally, they wield tremendous soft power on their followers’ purchase decisions. Hence the term ‘Influencer’.

Influencer Marketing uses this phenomenon to get the word out about a brand or product among carefully considered audience segments. For brands, Influencer Marketing works very well. They get to ride the trust that defines the relationship between influencers and their followers. The flip side of this, of course, is that the brand must fit well within this relationship. The brand’s promises and ethos must fit into the theme that the influencer has built as the basis of their relationship with their followers.

Influencer Marketing involves marketing to the influencer just as much as marketing to the end audience. Everything that a business does to engage their market, they must also do to build relationships with influencers. Businesses must find influencers who are just right to reflect and amplify the brand, target them, convince them to enter into a relationship with the brand, engage them formally, and provide them with ‘product support’, viz., namely product/brand experience and specially purposed information, which they can then use to tell their audience about their experience with the product/brand. The best Influencer-business relationships are patiently built and are genuine. The outcome from such relationships tends to be deeper and longer-lasting brand loyalty from the influencers and their audiences.

It’s about finding opportunities to build relationships with people who touch your potential customers in some way. These are the people who will help you achieve more, with less. If you earn their trust, you will be invited into those new audiences you crave.

E W

Evy Wilkens

Influencer Marketing Expert

Influencers are classified by the media they most use and their audience reach.

Blogs, podcasts, vlogs, and social media platforms are the media most commonly used by influencers. Every audience has a signature use-pattern across these media, which depends on the characteristics of both, the particular audience and the media platforms. For example, professional groups tend to use long-form written formats like blogs, whose appeal is the possible depth of content. On the other hand, a food appreciation group would gravitate to the visual appeal of photograph-sharing platforms.

By reach, influencers are mega, macro, micro, nano, with mega-influencers commanding their influence over very large audiences, often in the millions, to micro in the tens of thousands, to nano-influencers guiding opinions of intimate groups, no larger than a few hundred. The size of the audience has a definite impact on the type and quality of conversations possible. For example, a B2C brand looking to generate brand awareness in a new market may choose to engage with a celebrity mega-influencer to become visible to a huge audience. A niche luxury brand, on the other hand, would do well to identify an appropriate micro or nano-influencer to speak intimately with their small, discerning audience about the brand’s specialties.

What is Influencer Marketing Software?

Executing robust Influencer Marketing campaigns can be effort and time-intensive. Happily, many Influencer Marketing Software exists that can take over much of the drudgery. Beyond that, the software can take the sophistication of your campaigns to a level unthinkable without them.

Influencer discovery, for example, can take weeks of intensive searching on social media, monitoring individuals to assess their persona, and shortlisting likely profiles. Influencer Marketing Software, on the other hand, can provide a ready list of influencers, including details of their online personality and influence-related statistics. Although there is some variance among individual platforms, Influencer Marketing Software can provide complex criteria-based search capabilities.

Many Influencer Marketing platforms also assist the business in managing Influencer relationships. The brand engages with influencers through the platforms inbuilt communication modules (email, messaging, file-sharing, and so on). Contracting is simplified, and payment gateways and wallets enable commercial transactions.

Other capabilities that various Influencer Marketing platforms bring to the table include content creation and management, campaign management, and progress tracking. The platform tracks influencer initiation and participation in topics of interest to the brand. The content can be monitored and brand-specific tweaks proposed to the influencer in real-time. The platform can be set up to alert the brand’s team when the content of interest is published, and the brand can ensure the early reaction to it and promote such influencer-initiated content.

Platforms also offer reporting and analytics that can enhance decision-making and help fine-tune further campaigns. As any marketer looking to include Influence Marketing in their arsenal knows, these capabilities can account for a significant uptick in both, the efficiency and the impact of Influencer Marketing.

7 Benefits of Influencer Marketing Software

Using Influencer Marketing Software is not about automating everything about influencer marketing – it is not advisable in any case to settle for anything less than human for strategizing – but about using this specialized tool to greatly enhance process efficiency.

Grow Revenue

Influencer Marketing Software enables businesses to acquire customers through the influencer's network. This is a faster way to acquire new customers and also helps in faster conversions, thereby boosting revenue growth.

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them

M G

Malcolm Goldwell

Author, Public Speaker

Reach Right Audience

Influencer Marketing Software helps businesses to not only connect with the right target audience but also deliver valuable and relevant content to them. This helps greatly to improve engagement quality.

Increase Brand Trust

When an influencer recommends or endorses a product, it boosts the credibility of the product, thereby greatly enhancing the trustworthiness of the brand. Buyers tend to be more receptive to the offerings and the messages will not be perceived too pushy by the audience.

Increase Brand Awareness

Influencer Marketing Software enables marketers to reach large audiences through influencers and also they are more engaged. So the brand awareness increases dramatically and the recall value is higher.

Enhance Content Strategy

With Influencer Marketing Software, marketers can design and co-create with influencers genuinely innovative and relevant communication assets and plans for the best impact with target audiences. This helps overall in a better content strategy.

Cost-Effectiveness

Micro-Influencers can be cost-effective for businesses as they help in getting focused and targeted audiences. Influencer Marketing Software platforms offer an easy way to search, identify, and recruit the right influencers.

Because they are personally invested in their crafts, micro-influencers are trusted sources of recommendations for followers.‘The Game’ isn’t just getting eyeballs; but getting eyeballs that care!

S P

Sidney Pierucci

Digital Marketing Expert

Build and Manage Partnerships

The software helps to monitor and manage entire influencer campaigns through the framework. It helps to manage influencer relationships in terms of both, the transactional aspects and the softer, nurturing aspects, across diverse types of influencers.

7 Benefits of Influencer Marketing Software

Industries that use Influencer Marketing Software

Influencers and opportunities for Influencer Marketing are most apparent in the food, fashion and beauty, and tourism industries. Influencer Marketing, however, is by no means limited to them. Automobiles, domestic appliances, interiors and furnishing accessories, electronics, salons and spas, gyms and health equipment, and several other B2C industries employ Influencer Marketing.

Influencer Marketing can be very impactful in B2B industries, given their large deal sizes with possibly long-standing strategic implications for the purchaser business. ‘Influence’ in the B2B space tends to stem from the Influencer’s professional accomplishments and business alignment. When a brand engages with influencers in a B2B Influencer Marketing campaign, it helps establish the brand as an industry thought leader among the influencers’ audiences. Influencer Marketing is used in diverse B2B sectors, from high technology to convention services.

Why is Influencer Marketing Important?

As organic as the process of marketing through influencers is, the operational nitty-gritty of getting it off the ground can be daunting.

  • Creating an influencer profile (or several profiles) most apt to the brand’s objectives
  • Searching out adequate numbers of influencers with the right profile(s)
  • Engaging effectively with them,
  • Co-creating communication plans and packages
  • Rolling out said communication and managing campaigns
  • Monitoring and evaluating campaigns applying the best methods with apt parameters
  • Managing and nurturing influencer relationships

Influencer Marketing Software does not just ease each of the above tasks, but also expands their scope and tightens their efficiency, both, to an extent that is incomparable to what can be achieved without software.

5 Key Features of Influencer Marketing Software

Influencer Marketing Software comes in various feature configurations depending on their media channel and clientele focus. Broadly, these are the core features offered:

Influencer Identification, Qualification, Recruiting

The Software provides access to a vast swath of influencers, from among whom, the marketing team can select the most appropriate profiles using specialized search engines, and proceed to initiate the recruitment process. Also called Search and Discovery Engines, this feature represents the first big step that makes software indispensable for this manner of marketing.

Influencer Engagement and Monitoring

Having located influencers most suitable to the brand and the current campaign, the marketing team can engage and enter into contracts with them. After recruitment, the software also provides a CRM-like atmosphere to manage influencer engagement and to monitor their campaign performance.

Integration with Media Channels

Influencer Marketing Software usually provides seamless linking with several social media channels depending on the particular software’s focus. Some even enable easy linking to offline channels.

Campaign Content Management

Content co-creation, rules-based managing of the brand’s influencer content, making content nuggets (such as logos, images, text snippets, etc.) readily available to influencers – this feature supports these activities.

Measurement, Analytics, Reporting

In addition to the activities that the above modules enable, they also fulfill the valuable function of capturing associated data. Naturally, this lends itself to pre-planned measurement of process data, the analysis and reporting of which is used to monitor performance real-time, and for post-campaign analysis.

Professional Services

Many vendors of Influencer Marketing Software also offer professional services to identify and recruit influencers, create content, and manage campaigns.

AI in Influencer Marketing Software

Influencer Marketing is a special form of marketing in that it involves at least two layers of marketing, first, to the influencer, and then, to the target audience through the influencer. Of course, the payoff in terms of conversion and long-term value is very attractive when it is done right. Getting it right involves making the right calls about human behavior at various points in the process, which, as we have seen above, involves collecting and parsing nuanced data at all those points.

The types of influencers, their sheer numbers, the platforms they operate on, and the variety in their audiences, in addition to the brand’s characteristics – all these amounts to a huge amount of data to be analyzed for optimal influencer engagement. Predictably, Artificial Intelligence transforms the effectiveness of Influencer Marketing.

Analytics are critical in understanding the level of engagement between influencers and their followers.

F J 2

Forbes June 2020

The Impact of Artificial Intelligence of Influencer Marketing

AI is harnessed to analyze all types of data in Influencer Marketing. Even voice and image recognition are par for the course, which makes it possible to include audio-visual data germane to the required analysis but which do not carry relevant textual metadata. For instance, AI can be used to incorporate appearances of the brand’s packaging graphics, or the number of times and the context in which the brand is mentioned on a platform, as part of performance analysis. Natural Language Processing (NLP) is used to glean clues about influencer classification, which are then used in modules used to discover influencers by profile. AI is also used for sentiment analysis to gauge the emotional content of conversations and the quality of the relationship between influencer and followers.

Once a brand has accumulated some experience with AI-based Influencer Marketing, AI can be used to synthesize a typical Influencer Marketing campaign for the brand. Based on this, it can make recommendations for influencers, content specifications, campaign parameters, and so on to jumpstart the next round.

Fraud, in Influencer Marketing, takes the form of faked influencer profile and history, and faked and/or bought followership to present a much-inflated view of the value offered to the marketer. Monitoring and tracking influencer profiles, their content output, and the quality of engagement of the followers is a job tailored for AI.

How to Choose Right Influencer Marketing Software

B2B vs B2C

The type of target audience plays a key role in the choice of software. Some software could be more specific B2C markets while some will cater to B2B needs. The way the campaigns are run, content and promotion done could vary between consumer and business-oriented markets. Even within B2C, it is important to analyze whether the platform supports businesses within your industry.

Feature Support

The range of features supported can be a deciding factor while choosing the right software. The social media channels supported by the platform, the ability to support unlimited campaigns, multiple campaigns, and engagement tools provided, the ability to measure campaign performance metrics and associated analytics can be critical considerations.

Additional factors to consider -does the solution offer such essentials as influencer scoring and ranking, and contracting modules, as part of influencer engagement? Are work measurement, evaluation, and payment systems in place?

Ease of Use

The software should be easy to use in terms of search and discovery of influencers. The process flow to recruit and engage influencers should be smooth and easy to use.

Pricing

The cost of operationalizing the Influencer Marketing strategy not only includes the cost of software, but also the cost of recruiting and retaining influencers. So for organizations who have marketing budget constraints, ROI on software can be crucial. So it is important to consider the right pricing plan. Availability of free trial can reduce the risk to some extent.

Integrations

The platform should integrate with the rest of the marketing ecosystem like marketing automation, social media monitoring, CMS. This is important to provide a seamless experience.

Challenges in Adopting Influencer Marketing Software

Requirements gathering

Thorough requirements gathering isn’t easy but is essential before software-hunting. The efficacy of any solution is limited by the clarity of the problem it is supposed to solve. How well your business understands for itself what kind of Influencer Marketing it should undertake will determine how suitable the selected software is to your actual requirements, and after that, how fully you are able to use the software’s potential.

Data privacy concerns

Although Influencer Marketing Platforms are a late innovation that has, since inception, had today’s hyperconnected world with all its security risks as its context, data security still is the foremost threat. By definition, the platform deals with an inordinate amount of personal data, including financial details. Breaches have happened before, and will probably happen again. But, the industry is constantly evolving its approach to data security, and apart from the statistically rare instances of the breach, has always stayed strongly ahead.

Limited platform flexibility

Influencer Marketing solutions tend to be very responsive to evolving business requirements. Yet, the possibility still exists that you do not find a single solution that can support all of your exact requirements.

Which of these 138 Influencer Marketing software fit your needs?

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138 Influencer Marketing Software

Visual UGC powered by Stackla

Stackla |Discover, manage and display the most engaging visual content across all your marketing touchpoints

4.61

Read Reviews
Visual UGC powered by Stackla Icon

Visual UGC powered by Stackla

4.61
★★★★★
★★★★★
Stackla |Discover, manage and display the most engaging visual content across all your marketing touchpoints

Stackla an influencer marketing platform helps modern marketers discover, manage, publish, and optimize the best visuals across all their touchpoints with the AI-powered UGC platform. It helps to build brand awareness and scale best practices.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Widgets,Dashboard
Visual UGC powered by Stackla Icon

Vendor: Nosto

Company Size: 51-100

HQ Location: Aleksanterinkatu 15A, Helsinki, Suomi 00100, FI

Financials: SERIES B

IZEA

Enterprise Influencer Marketing Platform

3.85

Read Reviews
IZEA Icon

IZEA

3.85
★★★★★
★★★★★
Enterprise Influencer Marketing Platform

IZEA is an Influencer marketing software that provides both software and services for brands. It provides end-to-end execution of select influencer programs on behalf of the platform and its brand client. It increases digital engagement, diversifies brand voice, scale content production, and drives measurable return on investment.

Highlights
Top Business Usecases : Content management,Influencer marketing,Content publishing
Top Features : Feedback surveys,Personalization,Dashboard
IZEA Icon

Vendor: Izea

Founded: 2006

Company Size: 101-250

HQ Location: 600 California Street, 14th Floor San Francisco, CA 94108

Financials: IPO

Grin

The #1 Influencer Marketing Software - see why the world's best use GRIN

4.72

Read Reviews
Grin Icon

Grin

4.72
★★★★★
★★★★★
The #1 Influencer Marketing Software - see why the world's best use GRIN

Grin is an all-in-one influencer marketing software that helps brands find, recruit, and manage influencer relationships. It's an end-to-end influencer marketing management solution designed for eCommerce. It helps to improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engaging and following up
Top Features : Personalization,Dashboard,Landing page
Grin Icon

Vendor: Grin

Company Size: 251-500

HQ Location: 120 K St, Sacramento, California 95814, US

Financials: SERIES B

Klear Influencer Marketing

Klear: Influencer Marketing Software

4.37

Read Reviews
Klear Influencer Marketing Icon

Klear Influencer Marketing

4.37
★★★★★
★★★★★
Klear: Influencer Marketing Software

Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns. It helps to build awareness and improve ROI.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engagement management
Top Features : Dashboard,Alerts: popups & Notifications,Feedback surveys
Klear Influencer Marketing Icon

Vendor: Klear

Founded: 2011

Company Size: 11-50

HQ Location: New York, NY

Financials: SERIES A

Traackr

Traackr I Best-in-Class Influencer Marketing Platform

4.34

Read Reviews
Traackr Icon

Traackr

4.34
★★★★★
★★★★★
Traackr I Best-in-Class Influencer Marketing Platform

Traackr is the data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. It helps to improve brand engagement and ROI.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engagement management
Top Features : Personalization,Dashboard,Recording
Traackr Icon

Vendor: Traackr

Company Size: 11-50

HQ Location: 211 Sutter St, San Francisco, California 94108, US

Financials: SERIES B

NeoReach

Influencer Marketing & Social Intelligence

4.71

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NeoReach

4.71
★★★★★
★★★★★
Influencer Marketing & Social Intelligence

NeoReach is an influencer marketing for global brands that provides best-in-class search, data management, tracking with enterprise-grade analytics, and creates effective data campaigns at scale. It helps to improve ROI and brand engagement.

Highlights
Top Business Usecases : Influencer marketing,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization,SEM
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Vendor: NeoReach

Company Size: 11-50

HQ Location: San Francisco, California 94105, US

Financials: SEED

Onalytica

Onalytica - Influencer Marketing Platform

4.47

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Onalytica

4.47
★★★★★
★★★★★
Onalytica - Influencer Marketing Platform

Onalytica an influencer marketing platform provides the software, professional services, and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy. It helps to establish thought leadership and build brand awareness.

Highlights
Top Business Usecases : Influencer marketing,Engagement management,Engaging and following up
Top Features : SEO,Personalization,Alerts: popups & Notifications
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Vendor: Onalytica

Company Size: 11-50

HQ Location: Crosby Row, London, United Kingdom SE1 1YW, GB

Financials: PRIVATE

AspireIQ

The Leading Influencer Marketing Platform

4.66

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AspireIQ

4.66
★★★★★
★★★★★
The Leading Influencer Marketing Platform

AspireIQ is a community intelligence marketing platform built for advocacy. It interacts from influencers to customers, forming deep relationships with the people passionate about the brand. It helps to build brand awareness and improve digital and social presence.

Highlights
Top Business Usecases : Influencer marketing,Engagement management,Content management
Top Features : Personalization,Dashboard
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Vendor: AspireIQ

Company Size: 51-100

HQ Location: 550 Montgomery St, San Francisco, California US

Financials: SERIES A

Linqia influencer marketing

Linqia: Performance-based Influencer Marketing

4.59

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Linqia influencer marketing

4.59
★★★★★
★★★★★
Linqia: Performance-based Influencer Marketing

Linqia is an influencer marketing platform, using AI to predict the success of the influencer program. It enables discovery and engagement of the right set of content creators that can drive optimal results across all digital media.

Highlights
Top Business Usecases : Influencer marketing,Social media management,Engagement management
Top Features : Feedback surveys,Personalization,Landing page
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Vendor: Linqia

Founded: 2005

Company Size: 51-100

HQ Location: 965 Mission St, Fifth Floor San Francisco, CA 94103

Financials: SERIES A

CreatorIQ

Enterprise Influencer Marketing Platform

4.66

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CreatorIQ

4.66
★★★★★
★★★★★
Enterprise Influencer Marketing Platform

CreatorIQ is an influencer marketing cloud platform for the marketing, enterprises teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engagement management
Top Features : Dashboard,Live monitoring,Calculator
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Vendor: CreatorIQ

Company Size: 51-100

HQ Location: Culver City, California

Financials: SERIES D

Octoly

Get authentic reviews at scale | Octoly

4.00

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Octoly

4.00
★★★★★
★★★★★
Get authentic reviews at scale | Octoly

Octoly is an influencer marketing platform that enables brands to collaborate with the community of influencers to create authentic and engaging content. It helps to build brand awareness and acquire customers.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Influencer marketing
Top Features : Personalization
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Vendor: Octoly

Company Size: 51-100

HQ Location: Paris, Île-de-France

Financials: SERIES A

Reachbird

Reachbird.io - The Most Intelligent Influencer Marketing Platform

4.28

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Reachbird

4.28
★★★★★
★★★★★
Reachbird.io - The Most Intelligent Influencer Marketing Platform

Reachbird is an influencer marketing platform for brands, agencies, and influencers that combines strategy, technology, and services. It helps to enhance customer relationships and build brand awareness.

Highlights
Top Business Usecases : Advertisement,Influencer marketing,Campaign management
Top Features : Personalization
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Vendor: Reachbird

Company Size: 1-10

HQ Location: München, Bayern

Financials: PRIVATE

Universal Information Services

PR Measurement & News Monitoring | Universal Information

4.65

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Universal Information Services

4.65
★★★★★
★★★★★
PR Measurement & News Monitoring | Universal Information

Universal Information Services is a public relations management and news monitoring services. It provides television and radio monitoring, social media tracking, press clippings, PR measurement, digital preservation, and many more services. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Public relations,Media buying,Communication management
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Vendor: Universal Information Services

Company Size: 11-50

HQ Location: 1700 Farnam St, 1260, Omaha, Nebraska 68102-2002, US

Financials: PRIVATE

Mention

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

4.56

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Mention

4.56
★★★★★
★★★★★
Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Mention is a social media marketing suite that helps to gather your brand insights via social media monitoring and to publish relevant content. It is suited for brands looking to amplify brand awareness by monitoring and analyzing market and audience to create relevant social media content.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : Alerts: popups & Notifications,Dashboard,Personalization
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Vendor: Mention

Founded: 2013

Company Size: 11-50

HQ Location: 16 PASSAGE JOUFFROY - 75009 PARIS - France

Financials: M&A

Crowdly

Advocate Marketing, Word-of-Mouth Marketing

4.53

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Crowdly

4.53
★★★★★
★★★★★
Advocate Marketing, Word-of-Mouth Marketing

Crowdly an Advocate Marketing platform helps in connecting brands with their best advocates. It’s a wall breaker between the brand and the best customers. It helps to improve brand awareness and build brand engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : White label
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Vendor: Crowdly

Company Size: 11-50

HQ Location: 355 Congress St., Boston, MA 02110, US

Financials: PRIVATE

Muck Rack

Muck Rack for journalists and public relations

4.52

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Muck Rack

4.52
★★★★★
★★★★★
Muck Rack for journalists and public relations

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

Highlights
Top Business Usecases : Public relations,Social media management,Social media analytics
Top Features : Alerts: popups & Notifications,Dashboard,Personalization
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Vendor: Sawhorse Media

Company Size: 11-50

HQ Location: 588 Broadway, Suite 503, New York, NY 10012, US

Financials: SEED

PressPage

Digital PR tools | PressPage

4.52

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PressPage

4.52
★★★★★
★★★★★
Digital PR tools | PressPage

PressPage is a PR software that helps to simplify the workflow, manage online newsroom, media database, email newsletters, and analytics. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Public relations,Communication management,Sending & publishing communications
Top Features : Templates
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Vendor: PressPage

Company Size: 11-50

HQ Location: Amsterdam

Financials: SEED

Rakuten Advertising

Combines Rakuten's media properties; affiliate, display and search marketing

4.45

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Rakuten Advertising

4.45
★★★★★
★★★★★
Combines Rakuten's media properties; affiliate, display and search marketing

Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Personalization,Rewards,Gamification
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Vendor: Rakuten Advertising

Company Size: 501-1000

HQ Location: San Mateo, CA

Financials: PRIVATE

Brandwatch

Digital Consumer Intelligence

4.45

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Brandwatch

4.45
★★★★★
★★★★★
Digital Consumer Intelligence

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
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Vendor: Brandwatch

Founded: 2005

Company Size: 1001-5000

HQ Location: 1st Floor Sovereign House Church Street Brighton BN1 1UJ

Financials: SERIES C

Buzzsumo

BuzzSumo: Find the Most Shared Content and Key Influencers

4.45

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Buzzsumo

4.45
★★★★★
★★★★★
BuzzSumo: Find the Most Shared Content and Key Influencers

BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.

Highlights
Top Business Usecases : Content management,Social media management,Engagement management
Top Features : SEO,Alerts: popups & Notifications,Personalization
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Vendor: Buzzsumo

Founded: 2014

Company Size: 11-50

HQ Location: Church Street, Brighton, England GB

Financials: SEED

HARO

Help A Reporter - HARO

4.40

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HARO

4.40
★★★★★
★★★★★
Help A Reporter - HARO

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

Highlights
Top Business Usecases : Public relations,Sales document management,Proposal & quote management
Top Features : SEO,Alerts: popups & Notifications,Personalization
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Vendor: Cision

Founded: 2016

Company Size: 1001-5000

HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Financials: IPO

NinjaOutreach

Influencer and Blogger Marketing Outreach Software

4.40

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NinjaOutreach

4.40
★★★★★
★★★★★
Influencer and Blogger Marketing Outreach Software

NinjaOutreach is an influencer marketing and analysis platform that streamlines influencer marketing and lead generation process with automated outreach and follow-ups. It helps to acquire customers and grow market share.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Communication management
Top Features : Templates,SEO,Personalization
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Vendor: NinjaOutreach

Founded: 2014

Company Size: 11-50

HQ Location: 165 Ponce de Leon Ave. Suite 201 San Juan, Puerto Rico 00917-1233

Financials: PRIVATE

Newswire

Integrated PR & Marketing Software Platform | Newswire

4.37

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Newswire

4.37
★★★★★
★★★★★
Integrated PR & Marketing Software Platform | Newswire

Newswire is an online press release distribution service that enables individuals and businesses to submit their press releases, news, and content for online distribution in the news, media outlets, and social media spaces. It helps to acquire customers and build brand awareness.

Highlights
Top Business Usecases : Public relations,Sending & publishing communications,Communication management
Top Features : Alerts: popups & Notifications,Personalization,SEO
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Vendor: Newswire

Company Size: 11-50

HQ Location: 5 Penn Plaza, New York, NY 10001, US

Financials: PRIVATE

Prezly

Prezly - Software for better, faster PR | Prezly

4.37

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Prezly

4.37
★★★★★
★★★★★
Prezly - Software for better, faster PR | Prezly

Prezly is a PR software for better, and faster communication. It helps to acquire customers, enter new markets and enhance customer relationships.

Highlights
Top Business Usecases : Public relations,Communication management,Sending & publishing communications
Top Features : Personalization,SEO,Recording
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Vendor: Prezly

Founded: 2010

Company Size: 11-50

HQ Location: Leuven, Flemish-Brabant

Financials: PRIVATE