Real-World Case Studies and Customer Success Stories with Verve

Gadsme used Verve’s Brand+ Marketplace to boost demand and revenue for its in-game ad platform. Verve enabled multi-ad formats, private... marketplace deals, and Prebid integration. Gadsme saw 697% year-over-year revenue growth and a 475% increase in iOS publisher revenue. Fill rates more than tripled. The partnership helped Gadsme balance Android and iOS revenue streams and attract more advertisers.
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Verve helped VideoHeroes, a Madrid-based digital advertising platform, expand across Europe. VideoHeroes used Verve’s in-app performance marketplace to boost video... completion rates by 13.4% in one quarter. The partnership drove 140% revenue growth and tripled annual impressions year-over-year. VideoHeroes combined its machine learning with Verve’s ad rendering and targeting for better campaign results. The collaboration set new benchmarks in programmatic marketing and audience engagement.
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Verve's Brand+ Marketplace helped Smadex boost its Connected TV (CTV) ad campaigns. Smadex saw a 5.6X increase in ad impressions... from Q4 2023 to Q1 2024. The cost per install (CPI) dropped by 55% between November 2023 and September 2024. Smadex used Verve's pre-packaged CTV deals to reach more engaged users. This partnership improved campaign efficiency and return on ad spend for Smadex's advertisers.
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Jampp used Verve's premium mobile ad inventory to boost their programmatic user acquisition. They wanted quality, transparent inventory and global... reach. With Verve, Jampp expanded in Latin America and new markets. They saw a 15% lower cost per install and doubled conversion rates. Verve's transparent traffic helped Jampp scale quickly.
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Start. io used Verve to boost campaign performance for its clients worldwide. By leveraging Verve’s curated supply and native inventory,...Start.io expanded into three new EMEA markets. The partnership led to a 200% increase in revenue per request and a 30% quarter-over-quarter rise in CTR. Revenue per click grew by 185%. Verve’s supply optimization helped Start.io reach its profit goals and improve monetization.
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BIGO Ads used Verve’s monetization solution to boost revenue in its Likee and imo apps. Verve’s strong presence in Europe... and Asia helped BIGO Ads access new brand advertisers and local agencies. Verve became a top 5 demand partner for BIGO Ads. The partnership unlocked new monetization streams and increased ad revenue. BIGO Ads saw strong results with both video and display ads.
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Verve helped VideoHeroes, a Madrid-based digital advertising platform, boost video completion rates by 13. 4% in one quarter. VideoHeroes used...Verve’s in-app performance marketplace to target audiences in the UK, France, Germany, and Italy. The partnership drove 140% revenue growth and tripled annual impressions. VideoHeroes combined its machine learning with Verve’s ad rendering and targeting for high-impact campaigns. The collaboration set new benchmarks for programmatic marketing in Europe.
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Verve Brand+ Marketplace helped Smadex boost its Connected TV (CTV) ad campaigns. Smadex saw a 5.6X increase in ad impressions... from Q4 2023 to Q1 2024. The cost per install (CPI) dropped by 55% between November 2023 and September 2024. Smadex advertisers reached more engaged users and improved return on ad spend. The partnership enabled better campaign optimization and efficient targeting.
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Verve's Brand+ Marketplace helped Gadsme, a gaming ad platform, boost revenue by 697% year-over-year. Gadsme integrated Prebid and private marketplace... segments, diversifying demand and stabilizing publisher revenue. iOS publisher revenue grew by 475% and fill rates increased by 242%. The partnership enabled Gadsme to balance Android and iOS revenue streams and achieve sustainable growth. Gadsme now offers more ad options and attracts more advertisers worldwide.
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AppStock integrated with Verve's Performance+ Marketplace to access exclusive in-app ad inventory. This move unlocked untapped demand and allowed AppStock... to reach new audiences with premium ad formats. As a result, AppStock saw a 56X increase in average daily revenue year-over-year and a 303% rise in impressions. The partnership also delivered a 168% quarter-over-quarter revenue boost. AppStock credits proactive collaboration and tailored configurations for these results.
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Verve helped VideoHeroes achieve 140% year-over-year revenue growth. VideoHeroes used Verve’s in-app performance marketplace to target audiences in the UK,... France, Germany, and Italy. The partnership enabled new video ad formats and improved video completion rates by 13.4%. Impressions grew 3.2 times from 2022 to 2023. VideoHeroes saw a 54% revenue increase in the last two quarters of 2023.
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Verve Brand+ Marketplace helped Smadex boost user acquisition with connected TV ads. Smadex saw a 5.6X increase in ad impressions... from Q4 2023 to Q1 2024. The cost per install dropped by 55% between November 2023 and September 2024. Smadex used Verve’s pre-packaged CTV deals to reach more engaged mobile gamers. The partnership improved campaign efficiency and return on ad spend for Smadex’s clients.
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Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter... revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.
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Performance+ Marketplace helped Opera Ads achieve 717% video revenue growth and 436% interstitial ad revenue growth in 2023. Opera Ads used... new interstitial ad formats and optimized video ads to boost fill rates by 43% and bid rates by 31%. The platform also saw 109% more revenue from new demand. Verve and Opera Ads worked together to review DSP enablements and whitelist new demand. The new ad formats did not reduce revenue from existing formats.
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Verve helped The Meet Group boost ad revenue by 32% in three months. The Meet Group used Verve’s flexible integration... options, including JS tags, Amazon TAM, and HyBid SDK. This hybrid setup allowed them to increase in-app bidding and improve ad stack efficiency. Verve became a top 5 demand partner for The Meet Group. The solution supported multiple ad formats across their apps.
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Verve helped MediaLab boost revenue by 300% year-over-year. MediaLab used Verve to monetize its portfolio of social apps, including Whisper... and Kik. Verve provided high-quality US demand and strong customer support. MediaLab saw a 30% increase in eCPM after expanding its partnership. Verve became one of MediaLab’s top 3 demand partners. MediaLab scaled inventory for both iOS and Android apps.
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Verve’s Brand+ Marketplace helped SmartNews boost ad revenue by 141% quarter-over-quarter. The solution used Prebid integration, pre-packaged deals, and ads.txt... to increase fill rates and eCPMs. SmartNews saw a 56% eCPM increase on Android and a 39% rise in fill rates. Verve’s approach brought new demand partners and improved ad quality. SmartNews now views Verve as a key strategic partner.
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Opera Ads used Verve to launch new interstitial ad formats and optimize video ads. This led to 717% revenue growth... for video ads from July to December 2023. Interstitial ad revenue grew by 436% quarter over quarter in 2023. Fill rates increased by 43%. Opera Ads also saw 109% more revenue from new demand sources. The new formats did not reduce revenue from existing ad formats.
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Verve helped Flextech, a Tokyo-based mobile publisher, boost ad revenue during the 2024 Indian Premier League. By integrating Verve’s Performance+... Marketplace via SDK and OpenRTB, Flextech connected to more demand partners and optimized ad formats. This led to a 5X increase in revenue, an 81% rise in eCPM, and a 280% jump in impressions in the first month. Flextech maintained high user experience while expanding monetization in India.
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Opera Ads used Verve to launch new interstitial ad formats. This led to a 717% increase in video ad revenue... and a 436% rise in interstitial ad revenue. Fill rates improved by 43%. Verve helped Opera Ads optimize DSP enablements and whitelist new demand. The new formats did not reduce revenue from existing ad types.
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Dataseat, now part of Verve, helped OTTO launch its first SKAN campaign focused on return on ad spend. OTTO rebuilt its... conversion schema to track high-intent actions, not just basic engagement. This new approach led to a 244% ROAS and over 80% visibility into post-install events. OTTO gained strong insight into user behavior on iOS without device-level data. The campaign set a foundation for future growth and broader reach.
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Verve powered Target's Black Friday and Cyber Monday mobile ad campaigns. The campaign used rich media, video, and interactive ad... units to boost store traffic and sales. Verve secured exclusive mobile placements and targeted loyal shoppers and competitors' customers. The campaign achieved a 1.95% click-through rate on Black Friday and 1.03% for rich media ads. Target saw increased engagement and brand recall during the holiday season.
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Dataseat helped OTTO, Germany’s largest e-commerce platform, launch its first SKAN campaign focused on return on ad spend. OTTO rebuilt its... conversion schema to track high-intent actions, not just basic engagement. This new approach led to a 244% ROAS and over 80% visibility into post-install events. OTTO gained transparency and control over iOS campaign performance without device-level data. The campaign set a strong foundation for future growth and creative expansion.
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Verve DSP helped Hövding run a targeted DOOH campaign in Berlin. The campaign used geotargeting to reach cyclists near stores... selling Hövding's airbag for cyclists. Over 1.55 million impressions were delivered on 140 digital displays. Hövding saw a 30% increase in sales and a 38% rise in German website visitors. The campaign promoted both safety and sales for the brand.
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Verve helped DelightRoom, the publisher of Alarmy, boost ad revenue by 54% in one year. DelightRoom integrated Verve’s HyBid SDK... to access more advertisers and optimize banner ad pricing. This led to a 128% increase in ad impressions. The new strategy stabilized revenue and kept the app experience smooth for users. DelightRoom achieved predictable growth without hurting user satisfaction.
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Gazeus Games, Brazil's largest social and casual game developer, needed a strong monetization partner. They chose Verve for its custom... monetization solution and excellent client support. Gazeus integrated Verve's mobile Ad Tag to serve banner and interstitial ads in their games. The partnership led to improved ad revenue and high-quality ad creatives. Gazeus valued Verve's proactive optimization and global reach.
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Verve’s HyBid SDK helped Oakever Games boost revenue by 3. 5X in one year. The SDK upgrade enabled new ad...formats like rewarded and interstitial ads. Rewarded ads earned 20 times higher eCPM than banners. Interstitial ads delivered 18 times higher eCPM than banners. Oakever Games kept gameplay smooth while expanding monetization across the US, EU, India, and Japan.
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Flextech used Verve’s Performance+ Marketplace to boost ad revenue during the Indian Premier League. By integrating via SDK and OpenRTB,... Flextech opened its inventory to more demand partners. This led to a 5X increase in revenue and 280% more impressions. eCPMs rose by 81% during the campaign. The medium rectangle ad format in TeraBox helped keep user experience strong while driving results.
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AppStock used Verve's Performance+ Marketplace to access exclusive mobile ad inventory. This integration led to a 56X increase in average... daily revenue and a 303% year-over-year rise in impressions. AppStock added new ad formats and expanded into new regions. The partnership included brand safety measures and proactive collaboration. AppStock quickly saw business growth and improved campaign performance.
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Verve powered Turkish Airlines' global ad campaign using integrated digital out-of-home and mobile ads. The campaign targeted audiences across three... continents and six countries. Real-time ad buys synced DOOH screens with hyper-local mobile ads. Turkish Airlines achieved a 10X higher click-through rate and a 41% increase in social media visits. This was the first programmatic DOOH campaign at an intercontinental level in Africa.
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Microsoft partnered with Verve to boost ad revenue for Windows 10 app developers. By integrating Verve's Brand+ Marketplace, Microsoft enabled... app publishers to access a global demand network and monetize ad inventory more effectively. The collaboration led to a 20% increase in average quarterly ad revenue and a 138% rise in annual ad revenue per user. Windows Store traffic also grew by 108%. Microsoft valued Verve for its transparency, reliability, and ability to meet the needs of over 100,000 publishers worldwide.
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Verve helped Ricola boost awareness for their allergy relief products. Ricola used weather-triggered ads to target allergy sufferers near stores.... When pollen counts were high, ads appeared on mobile devices within a five-mile radius. Rich media banners and a scrollable map showed where to buy Ricola. The campaign achieved a 2.04% click-through rate and a 6.15% scroll-to-map rate. Creative banners with pollen overlays drove 10 times more clicks than standard banners.
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Verve DSP helped Toyota Turkey boost hybrid car sales by 44% year-over-year. Toyota used digital billboards and real-time data to... target consumers in Istanbul. Dynamic ads responded to traffic, fuel, and noise data. The campaign made Toyota the top-selling car brand in Turkey. Toyota committed 25% of future ad spend to programmatic DOOH after this success.
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Verve helped DelightRoom boost ad revenue for its Alarmy app. DelightRoom switched from a basic banner ad strategy to Verve’s... Performance+ Marketplace. They used Verve’s HyBid SDK to connect with more advertisers and test ad formats. This led to a 54% increase in in-app ad revenue and a 128% rise in ad impressions in one year. The user experience stayed smooth while revenue became more stable.
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