Verve Overview

Verve Group is a privacy-first omnichannel ad platform connecting advertisers and publishers. Programmatic solutions are offered to reach people in real time.

Use Cases

Customers recommend Advertisement, Engagement Management, Knowledge Management, as the business use cases that they have been most satisfied with while using Verve.

Other use cases:

  • Sending & Publishing Communications
  • International Marketing
  • Lead Qualification: Technographic
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Business Priorities

Enter New Markets Internationally Or Locally and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Verve.

Other priorities:

  • Improve ROI
  • Grow Market Share
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Verve Use-Cases and Business Priorities: Customer Satisfaction Data

Verve works with different mediums / channels such as Mobile. Offline. On Premises etc.

Reviews

"...Verve s mobile experts continue to invent and build solutions with consumer engagement as a guiding principle...." Peer review

Verve, belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Verve

Top Industries

  • Internet

Popular in

  • Mid Market

Verve is popular in Internet, and is widely used by Mid Market,

Verve Customer wins, Customer success stories, Case studies

What makes Verve ideal for Engagement Management?

How can Verve optimize your Sending & Publishing Communications Workflow?

AppStock - Advertising

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.

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DelightRoom - Mobile Application

DelightRoom, a South Korean publisher, partnered with Verve to enhance ad revenue for their Alarmy app. They optimized ad spaces and increased demand, leading to a 54% increase in ad revenue from Q4 ...2022 to Q4 2023. Ad impressions grew by 128% over the same period. Verve's Performance+ Marketplace and HyBid SDK were key to this success.

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Flextech - Information Technology And Services

Flextech, a Tokyo-based mobile publisher, partnered with Verve to enhance their monetization strategy. They integrated via SDK and OpenRTB, which increased their revenue and impressions. During the I...ndian Premier League 2024 season, they saw 100% higher eCPMs and 40% more impressions. The medium rectangle ad format was particularly successful in their TeraBox app.

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Opera Ads - Marketing And Advertising

Opera Ads used interstitial ads to unlock new revenue. They saw 717% growth in video revenue from July to December 2023. Interstitial ads grew revenue by 436% quarter over quarter in 2023. Fill rates... increased by 43% and bid rates by 31%. Verve helped optimize Opera Ads' demand-side platform and whitelisted new demand.

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Smadex - Marketing And Advertising

Smadex, a performance DSP based in Barcelona, used Verve's Brand+ Marketplace to enhance their Connected TV (CTV) advertising. They achieved a 5.6X increase in ad impressions and a 30% decrease in co...st per install (CPI). This success was due to accessing new CTV inventory and optimizing campaigns with machine learning. Smadex's advertisers benefited from reaching target audiences in a premium, brand-safe environment.

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VideoHeroes - Marketing And Advertising

VideoHeroes wanted to grow in new European markets and needed better targeting and optimization. They used Verve’s in-app performance marketplace to reach the right audiences and launch new video ad ...formats. Verve helped them improve video completion rates and engagement. In the first quarter, video completion rates went up by over 13%. Year-over-year, revenue grew by 139% and impressions more than tripled. Over two years, revenue grew an average of 40% every quarter.

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Verve Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (5)
Custom Reports

3.63/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (5)
Custom Reports

3.63/5 ★

Read Reviews (12)

Software Failure Risk Guidance

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for Verve

Top Failure Risks for Verve

Verve Group, Inc. News

Partnership

Verve and Experian announce measurement collaboration for ID-less audiences

Verve and Experian have announced a collaboration to enhance ID-less audience targeting. By integrating Verve's on-device intelligence with Experian's marketing data, the partnership aims to improve targeting accuracy in environments where traditional identifiers are limited. This initiative supports Verve's ATOM platform, which facilitates ID-less targeting across numerous apps, ensuring effective audience engagement without relying on conventional identifiers.

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M&A

Verve acquires Captify - ADWEEK

Verve Group has acquired Captify Technologies Ltd, a leading search intelligence platform, to enhance its Demand Side capabilities and expand its market presence. The acquisition, valued at EUR 25.6 million, is expected to generate significant synergies and contribute EUR 12-13 million in revenue to Verve's 2025 financials. Captify's technology will integrate with Verve's Helix platform, boosting its audience intelligence capabilities.

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M&A

Verve acquires Captify in $30.3m deal to boost data and sales reach

Verve has acquired Captify for $30.3 million to enhance its data capabilities and expand its sales reach, particularly in the UK market. The deal involves an upfront payment of $19.1 million and a deferred payment of $11.1 million. Captify CEO Mike Welch will transition to a strategic advisor role. The acquisition is expected to generate $1.8 million in annual synergies, boosting Verve's demand-side business.

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Executive

Verve Appoints Mike Kettles as Group Creative Director

Verve has appointed Mike Kettles as the new Group Creative Director. Kettles will lead creative studios in Dublin, London, and Amsterdam, and oversee creative direction in Singapore. This move is part of Verve's international expansion under The Opus Group. Kettles brings over 25 years of creative leadership experience.

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Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

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Financials

PRIVATE