Verve | The Dominant Platform for Programmatic Mobile Display and ...
Latest Product Updates and Feature Enhancements on Verve
Nigeria : Verve Lures Consumers to Financial Inclusion With Goodlife Reward
Verve has launched the sixth edition of its GoodLife Promo in Nigeria, rewarding cardholders with discounts, cashback, and premium experiences. This initiative aims to enhance financial inclusion by ...promoting cashless payments and increasing card usage across various lifestyle categories. The promo supports Verve's mission to drive digital transformation and expand financial access in Nigeria.
Verve commits to deepening financial access, accelerate digital transformation
Verve, a payment card and digital token brand, is committed to accelerating digital transformation and enhancing financial access. The company has launched the Verve GoodLife 6.0 Promo in Nigeria, of...fering exclusive discounts and rewards to cardholders. This initiative aims to promote cashless payments and support financial inclusion, with over 85 million Verve cards currently in circulation.
Verve and Experian announce measurement collaboration for ID-less audiences
Verve and Experian have announced a collaboration to enhance ID-less audience targeting. By integrating Verve's on-device intelligence with Experian's marketing data, the partnership aims to improve ...targeting accuracy in environments where traditional identifiers are limited. This initiative supports Verve's ATOM platform, which facilitates ID-less targeting across numerous apps, ensuring effective audience engagement without relying on conventional identifiers.
Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels
Verve and Audigent have partnered to enhance audience curation capabilities across in-app and CTV channels, focusing on ID-less and cookie-free solutions for improved data and privacy.
Mergers, Acquisitions, and Business Moves by Verve
Verve acquires Captify - ADWEEK
Verve Group has acquired Captify Technologies Ltd, a leading search intelligence platform, to enhance its Demand Side capabilities and expand its market presence. The acquisition, valued at EUR 25.6 ...million, is expected to generate significant synergies and contribute EUR 12-13 million in revenue to Verve's 2025 financials. Captify's technology will integrate with Verve's Helix platform, boosting its audience intelligence capabilities.
Verve acquires Captify in $30.3m deal to boost data and sales reach
Verve has acquired Captify for $30.3 million to enhance its data capabilities and expand its sales reach, particularly in the UK market. The deal involves an upfront payment of $19.1 million and a de...ferred payment of $11.1 million. Captify CEO Mike Welch will transition to a strategic advisor role. The acquisition is expected to generate $1.8 million in annual synergies, boosting Verve's demand-side business.
Lilly and Verve announce expiration of Verve tender offer
Eli Lilly and Verve Therapeutics announced the expiration of a tender offer for Verve's shares, with Lilly acquiring approximately 55.7% of Verve's outstanding shares. The acquisition is set to be co...mpleted on July 25, 2025. Verve Therapeutics focuses on developing gene-editing medicines for cardiovascular diseases.
Verve Achieves Organic Revenue Growth of 26% and EBITDA Growth of 37% in Q2 2024 Increasing Guidance 2024 to 400-420 million revenues and 125-135 ... - thearabianpost.com
Verve reported strong Q2 2024 results, with organic revenue up 26% and adjusted EBITDA rising 37% year-over-year. Net revenues reached 96.6 million, driven by a 33% increase in software clients and a... 24% rise in ad impressions. The company raised its 2024 guidance to 400-420 million in revenues and 125-135 million in adjusted EBITDA, reflecting robust demand for its media technology solutions.
Verve Appoints Mike Kettles as Group Creative Director
Verve has appointed Mike Kettles as the new Group Creative Director. Kettles will lead creative studios in Dublin, London, and Amsterdam, and oversee creative direction in Singapore. This move is par...t of Verve's international expansion under The Opus Group. Kettles brings over 25 years of creative leadership experience.
Verve expands its Executive Team positioning the Company for further growth
Verve Group SE has expanded its executive leadership team to support growth and innovation in the advertising technology sector. Key appointments include Christian Duus as CFO, Sameer Sondhi as CRO, ...and Mishel Alon as CBO. These changes align with Verve's strategic focus on integration and product development, following recent acquisitions.
