Consumer Goods Case Studies and Customer Success Stories with Skyword’s Accelerator360
Tom's of Maine
- Consumer Goods
- Large
Skyword helped Tom's of Maine launch Good Matters, a site focused on green and healthy living. Using Skyword Analytics, they... shifted to product-centric content about safety and ingredients. A former Tom's of Maine employee wrote the new content. Organic search views doubled year-over-year. Product-centric articles drove 5X more pageviews and 38% longer time on page than average. The marketing team reached a qualified audience and boosted brand trust.
Skyword helped Hill's Pet Nutrition boost their SEO with a new Pet Care Center blog. The blog reached over 1... million monthly organic search views in 2019. Search views grew by 188% from 2019 to 2020. The program pays for itself within three months each year. Hill's used expert contributors and keyword research to outrank competitors. Their content now leads in pet care information online.
Skyword helped Tom's of Maine launch Good Matters, a site focused on green and healthy living. Ingredient-focused content and product... safety topics drove strong engagement. Product-centric articles led to a 100% increase in organic search views year-over-year. These articles also achieved 5X higher pageviews and 38% longer time on page than the site average. Tom's of Maine reached more qualified audiences and boosted brand trust.
Skyword helped Hill's Pet Nutrition boost its SEO with a new content strategy. The Pet Care Center blog reached over... 1 million monthly organic search views in 2019. Search views grew by 188% from 2019 to 2020. The blog pays for itself within three months each year. Hill's used expert contributors and targeted content to lead in pet care information. Personalized email and global content distribution expanded their reach.
Iron Mountain
- Information Technology And Services
- Very Large
Skyword360 helped Iron Mountain scale content operations for its InfoGoTo site. The small U.S. marketing team used Skyword360 to manage... content creation, editing, publishing, and analytics across multiple regions. The platform enabled monthly articles, translation, and localization in six markets. Iron Mountain became a center of excellence, improving content quality and efficiency. Senior leaders and customers now rely on InfoGoTo as a vital resource.
Devo
- Information Technology And Services
- Large
Skyword helped Devo turn research into always-on thought leadership using Accelerator360’s atomization technology. Devo created SEO-optimized blogs, email campaigns, and... sales materials fast with expert cybersecurity writers. Each report drove over 700 qualified leads. Website engagement rose 13%, bounce rate dropped 16%, and conversion hit 13%. The program influenced $25M in revenue opportunities and cut cost per lead to $100-$200.
Iron Mountain
- Information Technology And Services
- Very Large
Boston, USA
Iron Mountain used Skyword's content marketing platform to scale its content operations. The small U.S. marketing team needed to manage... content across Canada and western Europe. Skyword360 helped them create and localize articles for multiple regions and sites. The team now publishes monthly articles and translates content for six markets. Iron Mountain became a center of excellence for content marketing.
Devo
- Information Technology And Services
- Medium
Cambridge, USA
Devo used Skyword to scale its cybersecurity thought leadership. They turned research reports into SEO-optimized blogs, emails, and videos. This... helped Devo reach CISOs and SOC managers faster. Each report drove over 700 qualified leads. Website engagement rose 13% and bounce rates dropped 16%. The program influenced $25M in revenue opportunities and cut cost per lead to $100-$200.
Retail Case Studies and Customer Success Stories with Skyword’s Accelerator360
Vera Bradley
- Retail
- Large
Skyword Intelligence helped Vera Bradley boost Instagram engagement to 14. 67 interactions per post per 1,000 followers, far above the...competitor average of 4.54. The team used Skyword Data & Insights Services for social listening, campaign research, and competitor tracking. They set Instagram benchmarks and improved content strategy. Facebook engagement also rose to 0.82 interactions per post per 1,000 page likes, compared to 0.30 for competitors. Vera Bradley now uses Skyword to guide new partnerships and stay ahead in social media.
Vera Bradley used Skyword Intelligence and Data & Insights Services to improve their social media strategy. The team focused on... social listening and competitor tracking to boost Instagram and Facebook engagement. Their Instagram interactions per post per 1,000 followers reached 14.67, far above the competitor average of 4.54. On Facebook, their interactions per post per 1,000 page likes hit 0.82, compared to 0.30 for competitors. Skyword’s tools helped Vera Bradley’s team and board see clear gains in brand engagement and social performance.
Education Case Studies and Customer Success Stories with Skyword’s Accelerator360
Western Governors University (WGU)
- Education
- Large
Skyword helped Western Governors University grow brand affinity with educators. WGU used Skyword's platform and services to launch Hey Teach!,... a content hub for teachers. The site saw a 340% year-over-year increase in organic search views and a 174% rise in referrals to program pages. Unique visitors grew by 90% and newsletter subscribers reached 9,700. WGU expanded content marketing to more schools and doubled content production without adding staff.
Western Governors University (WGU)
- Education
- Very Large
Salt Lake City, USA
Skyword helped Western Governors University launch Hey Teach! , a content hub for educators. WGU used Skyword’s platform to recruit...experienced teachers and create authentic, data-driven articles. The site quickly built a loyal audience, reaching over 1 million unique visitors a year. WGU saw a 340% year-over-year increase in organic search views and a 174% rise in referrals to program pages. Newsletter subscribers grew to 9,700, and content production more than doubled without adding staff.
Hospital & Health Care Case Studies and Customer Success Stories with Skyword’s Accelerator360
HCA Healthcare
- Hospital & Health Care
- Very Large
Skyword Intelligence helped HCA Healthcare track and scale content across 175 hospital brands. The team used analytics to measure content... impact and set goals for engagement and reach. In 2019, they documented over 9,000 posts and achieved a Facebook reach of 4 million. Social engagement for key health service line content grew 115% year over year. Monthly reporting enabled precise targeting and alignment with business objectives.
HCA Healthcare
- Hospital & Health Care
- Very Large
Nashville, USA
HCA Healthcare used Skyword Intelligence and Data & Insights Services to scale content across 175 hospital brands and hundreds of affiliates. The enterprise content... team built a repository of clinically-vetted assets and tracked usage with analytics. In 2019, they documented over 9,000 posts featuring corporate content, reaching 4 million on Facebook. Social engagement for key health service line content grew 115% year over year. Monthly reporting helped the team set and achieve goals for engagement, reach, and usage.
Pharmaceuticals Case Studies and Customer Success Stories with Skyword’s Accelerator360
Abbott
- Pharmaceuticals
- Very Large
Abbott Park, USA
Skyword created a video for Abbott to tell Kolton’s story. Kolton was a premature infant who faced severe health challenges.... Abbott’s Similac products helped nourish Kolton back to health. The video showed how Abbott’s products can save lives. Abbott used visual storytelling to connect with their audience and share real impact.
